Fujifilm X-T3 vs Sony ZV-E10

The Fujifilm X-T3 and the Sony ZV-E10 are two digital cameras that were announced, respectively, in September 2018 and July 2021. Both the X-T3 and the ZV-E10 are mirrorless interchangeable lens cameras that are equipped with an APS-C sensor. The Fujifilm has a resolution of 26 megapixels, whereas the Sony provides 24 MP.

Below is an overview of the main specs of the two cameras as a starting point for the comparison.

Headline Specifications

Fujifilm X-T3		Sony ZV-E10
Mirrorless system camera		Mirrorless system camera
Fujifilm X mount lenses		Sony E mount lenses
26 MP – APS-C sensor		24 MP – APS-C sensor
4K/60p Video		4K/30p Video
ISO 160-12,800 (80 - 51,200)		ISO 100-32,000 (100 - 51,200)
Electronic viewfinder (3690k dots)		No viewfinder, LCD framing
3.0" LCD – 1040k dots		3.0" LCD – 922k dots
Fully flexible touchscreen		Swivel touchscreen
11 shutter flaps per second		11 shutter flaps per second
Weathersealed body		not weather sealed
390 shots per battery charge		440 shots per battery charge
133 x 93 x 59 mm, 539 g		115 x 64 x 45 mm, 343 g

Check X-T3 offers at
ebay.com
Check ZV-E10 price at
amazon.com

Going beyond this snapshot of core features and characteristics, what are the differences between the Fujifilm X-T3 and the Sony ZV-E10? Which one should you buy? Read on to find out how these two cameras compare with respect to their body size, their imaging sensors, their shooting features, their input-output connections, and their reception by expert reviewers.

Body comparison

The side-by-side display below illustrates the physical size and weight of the Fujifilm X-T3 and the Sony ZV-E10. The two cameras are presented according to their relative size. Three consecutive perspectives from the front, the top, and the back are available. All width, height and depth dimensions are rounded to the nearest millimeter.

The X-T3 can be obtained in two different colors (black, silver), while the ZV-E10 is also available in two color-versions, but different ones (black, white).

If the front view area (width x height) of the cameras is taken as an aggregate measure of their size, the Sony ZV-E10 is considerably smaller (40 percent) than the Fujifilm X-T3. Moreover, the ZV-E10 is substantially lighter (36 percent) than the X-T3. It is worth mentioning in this context that the X-T3 is splash and dust resistant, while the ZV-E10 does not feature any corresponding weather-sealing.

The above size and weight comparisons are to some extent incomplete since they do not consider the interchangeable lenses that both of these cameras require. Yet, since both cameras are based around an APS-C sensor, their respective lenses will tend to have similar dimensions and heft. You can compare the optics available for the two cameras in the Fujinon X Lens Catalog (X-T3) and the Sony E-Mount Lens Catalog (ZV-E10). Mirrorless cameras, such as the two under consideration, have the additional advantage of having a short flange to focal plane distance, which makes it possible to mount many lenses from other systems onto the camera via adapters.

Concerning battery life, the X-T3 gets 390 shots out of its Fujifilm NP-W126S battery, while the ZV-E10 can take 440 images on a single charge of its Sony NP-FW50 power pack. The battery packs of both cameras can be charged via USB, which can be very convenient when travelling.

The table below summarizes the key physical specs of the two cameras alongside a broader set of comparators. If you would like to visualize and compare a different camera combination, you can navigate to the CAM-parator app and make your selection from a broad list of cameras there.

Body Specifications

		Camera Model	Camera Width	Camera Height	Camera Depth	Camera Weight	Battery Life	Weather Sealing	Camera Launch	Launch Price (USD)	Street Price
1.		Fujifilm X-T3	133 mm	93 mm	59 mm	539 g	390	Y	Sep 2018	1,499	ebay.com
2.		Sony ZV-E10	115 mm	64 mm	45 mm	343 g	440	n	Jul 2021	699	amazon.com
3.		Fujifilm X-E3	121 mm	74 mm	43 mm	337 g	350	n	Sep 2017	899	ebay.com
4.		Fujifilm X-Pro2	141 mm	83 mm	46 mm	495 g	350	Y	Jan 2016	1,699	ebay.com
5.		Fujifilm X-Pro3	141 mm	83 mm	46 mm	497 g	440	Y	Oct 2019	1,799	amazon.com
6.		Fujifilm X-T1	129 mm	90 mm	47 mm	440 g	350	Y	Jan 2014	1,299	ebay.com
7.		Fujifilm X-T2	133 mm	92 mm	49 mm	507 g	340	Y	Jul 2016	1,599	ebay.com
8.		Fujifilm X-T4	135 mm	93 mm	64 mm	607 g	500	Y	Feb 2020	1,699	ebay.com
9.		Fujifilm X-T20	118 mm	83 mm	41 mm	383 g	350	n	Jan 2017	899	ebay.com
10.		Fujifilm X-T100	121 mm	83 mm	47 mm	448 g	430	n	May 2018	599	ebay.com
11.		Fujifilm X100F	127 mm	75 mm	52 mm	469 g	390	n	Jan 2017	1,299	ebay.com
12.		Fujifilm X100V	128 mm	75 mm	53 mm	478 g	420	Y	Feb 2020	1,399	ebay.com
13.		Sony A5100	110 mm	63 mm	36 mm	283 g	400	n	Aug 2014	549	ebay.com
14.		Sony A6000	120 mm	67 mm	45 mm	344 g	360	n	Feb 2014	599	ebay.com
15.		Sony A6100	120 mm	67 mm	59 mm	396 g	420	n	Aug 2019	749	ebay.com
16.		Sony RX100 III	102 mm	58 mm	41 mm	290 g	320	n	May 2014	799	ebay.com
17.		Sony ZV-1	105 mm	60 mm	44 mm	294 g	260	n	May 2020	799	ebay.com
Note: Measurements and pricing do not include easily detachable parts, such as add-on or interchangeable lenses or optional viewfinders.
Convert to Imperial

Any camera decision will obviously take relative prices into account. The retail prices at the time of the camera’s release place the model in the market relative to other models in the producer’s line-up and the competition. The ZV-E10 was launched at a markedly lower price (by 53 percent) than the X-T3, which puts it into a different market segment. Usually, retail prices stay at first close to the launch price, but after several months, discounts become available. Later in the product cycle and, in particular, when the replacement model is about to appear, further discounting and stock clearance sales often push the camera price considerably down. Then, after the new model is out, very good deals can frequently be found on the pre-owned market.

Sensor comparison

The size of the imaging sensor is a crucial determinant of image quality. A large sensor will generally have larger individual pixels that offer better low-light sensitivity, provide wider dynamic range, and have richer color-depth than smaller pixels in a sensor of the same technological generation. Moreover, a large sensor camera will give the photographer more control over depth-of-field in the image and, thus, the ability to better isolate a subject from the background. On the downside, larger sensors are more costly to manufacture and tend to lead to bigger and heavier cameras and lenses.

Both cameras under consideration feature an APS-C sensor and have a format factor (sometimes also referred to as "crop factor") of 1.5. Within the spectrum of camera sensors, this places the review cameras among the medium-sized sensor cameras that aim to strike a balance between image quality and portability. Both cameras have a native aspect ratio (sensor width to sensor height) of 3:2.

While the two cameras under review share the same sensor size, the X-T3 offers a slightly higher resolution of 26 megapixels, compared with 24 MP of the ZV-E10. This megapixels advantage translates into a 4 percent gain in linear resolution. On the other hand, these sensor specs imply that the X-T3 has a higher pixel density and a smaller size of the individual pixel (with a pixel pitch of 3.76μm versus 3.91μm for the ZV-E10). Moreover, it should be noted that the ZV-E10 is much more recent (by 2 years and 10 months) than the X-T3, and its sensor will have benefitted from technological advances during this time that further enhance the light gathering capacity of individual pixels. Coming back to sensor resolution, it should be mentioned that the X-T3 has no anti-alias filter installed, so that it can capture all the detail its sensor resolves.

The Fujifilm X-T3 has a native sensitivity range from ISO 160 to ISO 12800, which can be extended to ISO 80-51200. The corresponding ISO settings for the Sony ZV-E10 are ISO 100 to ISO 32000, with the possibility to increase the ISO range to 100-51200.

In terms of underlying technology, the X-T3 is build around a BSI-CMOS sensor, while the ZV-E10 uses a CMOS imager. The X-T3 uses Fujifilm's X-Trans layout of photosites, while the ZV-E10 employs the more common Bayer array.

For many cameras, data on sensor performance has been reported by DXO Mark. This service is based on lab testing and assigns an overall score to each camera sensor, as well as ratings for dynamic range ("DXO Landscape"), color depth ("DXO Portrait"), and low-light sensitivity ("DXO Sports"). The table below summarizes the physical sensor characteristics and sensor quality findings and compares them across a set of similar cameras.

Sensor Characteristics

		Camera Model	Sensor Class	Resolution (MP)	Horiz. Pixels	Vert. Pixels	Video Format	DXO Portrait	DXO Landscape	DXO Sports	DXO Overall
1.		Fujifilm X-T3	APS-C	26.0	6240	4160	4K/60p	24.0	13.4	1853	83
2.		Sony ZV-E10	APS-C	24.0	6000	4000	4K/30p	24.2	13.8	2134	85
3.		Fujifilm X-E3	APS-C	24.0	6000	4000	4K/30p	23.9	13.3	1764	82
4.		Fujifilm X-Pro2	APS-C	24.0	6000	4000	1080/60p	23.7	13.0	1608	80
5.		Fujifilm X-Pro3	APS-C	26.0	6240	4160	4K/30p	24.1	13.6	1968	84
6.		Fujifilm X-T1	APS-C	16.0	4896	3264	1080/60p	23.5	12.7	1426	77
7.		Fujifilm X-T2	APS-C	24.0	6000	4000	4K/30p	23.8	13.1	1653	81
8.		Fujifilm X-T4	APS-C	26.0	6240	4160	4K/60p	24.1	13.6	1995	84
9.		Fujifilm X-T20	APS-C	24.0	6000	4000	4K/30p	23.9	13.2	1704	81
10.		Fujifilm X-T100	APS-C	24.0	6000	4000	4K/15p	24.0	13.4	1829	83
11.		Fujifilm X100F	APS-C	24.0	6000	4000	1080/60p	23.9	13.2	1704	81
12.		Fujifilm X100V	APS-C	26.0	6240	4160	4K/30p	24.2	13.6	1996	84
13.		Sony A5100	APS-C	24.0	6000	4000	1080/60p	23.8	12.7	1347	80
14.		Sony A6000	APS-C	24.0	6000	4000	1080/60p	24.1	13.1	1347	82
15.		Sony A6100	APS-C	24.0	6000	4000	4K/30p	24.1	13.6	1947	84
16.		Sony RX100 III	1-inch	20.0	5472	3648	1080/60p	22.4	12.3	495	67
17.		Sony ZV-1	1-inch	20.0	5472	3648	4K/30p	22.2	12.6	669	66
Note: DXO values in italics represent estimates based on sensor size and age.

Many modern cameras are not only capable of taking still images, but can also record movies. The two cameras under consideration both have sensors whose read-out speed is fast enough to capture moving pictures, but the X-T3 provides a higher frame rate than the ZV-E10. It can shoot video footage at 4K/60p, while the Sony is limited to 4K/30p.

Feature comparison

Apart from body and sensor, cameras can and do differ across a variety of features. For example, the X-T3 has an electronic viewfinder (3690k dots), which can be very helpful when shooting in bright sunlight. In contrast, the ZV-E10 relies on live view and the rear LCD for framing. The adjacent table lists some of the other core features of the Fujifilm X-T3 and Sony ZV-E10 along with similar information for a selection of comparators.

Core Features

		Camera Model	Viewfinder (Type or 000 dots)	Control Panel (yes/no)	LCD Specifications (inch/000 dots)	LCD Attach- ment	Touch Screen (yes/no)	Max Shutter Speed *	Max Shutter Flaps *	Built-in Flash (yes/no)	Built-in Image Stab
1.		Fujifilm X-T3	3690	n	3.0 / 1040	full-flex	Y	1/8000s	11.0/s	n	n
2.		Sony ZV-E10	none	n	3.0 / 922	swivel	Y	1/4000s	11.0/s	n	n
3.		Fujifilm X-E3	2360	n	3.0 / 1040	fixed	Y	1/4000s	8.0/s	n	n
4.		Fujifilm X-Pro2	2360	n	3.0 / 1620	fixed	n	1/8000s	8.0/s	n	n
5.		Fujifilm X-Pro3	3690	n	3.0 / 1620	tilting	Y	1/8000s	8.0/s	n	n
6.		Fujifilm X-T1	2360	n	3.0 / 1040	tilting	n	1/4000s	8.0/s	n	n
7.		Fujifilm X-T2	2360	n	3.0 / 1040	full-flex	n	1/8000s	8.0/s	n	n
8.		Fujifilm X-T4	3690	n	3.0 / 1620	swivel	Y	1/8000s	15.0/s	n	Y
9.		Fujifilm X-T20	2360	n	3.0 / 1040	tilting	Y	1/4000s	8.0/s	Y	n
10.		Fujifilm X-T100	2360	n	3.0 / 1040	swivel	Y	1/4000s	6.0/s	Y	n
11.		Fujifilm X100F	2360	n	3.0 / 1040	fixed	n	1/4000s	8.0/s	Y	n
12.		Fujifilm X100V	3690	n	3.0 / 1620	tilting	Y	1/4000s	11.0/s	n	n
13.		Sony A5100	none	n	3.0 / 922	tilting	Y	1/4000s	6.0/s	Y	n
14.		Sony A6000	1440	n	3.0 / 922	tilting	n	1/4000s	11.0/s	Y	n
15.		Sony A6100	1440	n	3.0 / 922	tilting	Y	1/4000s	11.0/s	Y	n
16.		Sony RX100 III	1440	n	3.0 / 1229	tilting	n	1/2000s	10.0/s	Y	Y
17.		Sony ZV-1	none	n	3.0 / 922	swivel	Y	1/2000s	24.0/s	n	n
Note: *) Information refers to the mechanical shutter, unless the camera only has an electronic one.

The reported shutter speed information refers to the use of the mechanical shutter. Yet, some cameras only have an electronic shutter, while others have an electronic shutter in addition to a mechanical one. In fact, both cameras under consideration feature an electronic shutter, which makes completely silent shooting possible. However, this mode is less suitable for photographing moving objects (risk of rolling shutter) or shooting under artificial light sources (risk of flickering).

The Fujifilm X-T3 has an intervalometer built-in. This enables the photographer to capture time lapse sequences, such as flower blooming, a sunset or moon rise, without purchasing an external camera trigger and related software.

The X-T3 writes its imaging data to SDXC cards, while the ZV-E10 uses SDXC or Memory Stick PRO Duo cards. The X-T3 features dual card slots, which can be very useful in case a memory card fails. In contrast, the ZV-E10 only has one slot. The X-T3 supports UHS-II cards (on both slots), while the ZV-E10 can use UHS-I cards.

Connectivity comparison

For some imaging applications, the extent to which a camera can communicate with its environment can be an important aspect in the camera decision process. The table below provides an overview of the connectivity of the Fujifilm X-T3 and Sony ZV-E10 and, in particular, the interfaces the cameras (and selected comparators) provide for accessory control and data transfer.

Input-Output Connections

		Camera Model	Hotshoe Port	Internal Mic / Speaker	Microphone Port	Headphone Port	HDMI Port	USB Port	WiFi Support	NFC Support	Bluetooth Support
1.		Fujifilm X-T3	Y	stereo / mono	Y	Y	micro	3.1	Y	-	Y
2.		Sony ZV-E10	Y	stereo / mono	Y	Y	micro	3.2	Y	Y	Y
3.		Fujifilm X-E3	Y	stereo / mono	Y	-	micro	2.0	Y	-	Y
4.		Fujifilm X-Pro2	Y	stereo / mono	Y	-	micro	2.0	Y	-	-
5.		Fujifilm X-Pro3	Y	stereo / mono	Y	-	-	3.1	Y	-	Y
6.		Fujifilm X-T1	Y	stereo / mono	Y	-	mini	2.0	Y	-	-
7.		Fujifilm X-T2	Y	stereo / mono	Y	-	micro	3.0	Y	-	-
8.		Fujifilm X-T4	Y	stereo / mono	Y	-	micro	3.1	Y	-	Y
9.		Fujifilm X-T20	Y	stereo / mono	Y	-	micro	2.0	Y	-	-
10.		Fujifilm X-T100	Y	stereo / mono	Y	-	micro	2.0	Y	-	Y
11.		Fujifilm X100F	Y	stereo / mono	Y	-	micro	2.0	Y	-	-
12.		Fujifilm X100V	Y	stereo / mono	Y	-	micro	3.1	Y	-	Y
13.		Sony A5100	-	stereo / mono	-	-	micro	2.0	Y	Y	-
14.		Sony A6000	Y	stereo / mono	-	-	micro	2.0	Y	Y	-
15.		Sony A6100	Y	stereo / mono	Y	-	micro	2.0	Y	Y	Y
16.		Sony RX100 III	-	stereo / mono	-	-	micro	2.0	Y	Y	-
17.		Sony ZV-1	Y	stereo / mono	Y	-	micro	2.0	Y	-	Y

Studio photographers will appreciate that the Fujifilm X-T3 (unlike the ZV-E10) features a PC Sync socket, so that professional strobe lights can be controlled by the camera.

The ZV-E10 is a recent model that features in the current product line-up of Sony. In contrast, the X-T3 has been discontinued (but can be found pre-owned on ebay). As a replacement in the same line of cameras, the X-T3 was succeeded by the Fujifilm X-T4. Further information on the features and operation of the X-T3 and ZV-E10 can be found, respectively, in the Fujifilm X-T3 Manual (free pdf) or the online Sony ZV-E10 Manual.

Review summary

So what is the bottom line? Which of the two cameras – the Fujifilm X-T3 or the Sony ZV-E10 – has the upper hand? Is one clearly better than the other? A synthesis of the relative strong points of each of the models is listed below.

Arguments in favor of the Fujifilm X-T3:

• Maximized detail: Lacks an anti-alias filter to exploit the sensor's full resolution potential.
• Better video: Provides higher movie framerates (4K/60p versus 4K/30p).
• Easier framing: Has an electronic viewfinder for image composition and settings control.
• More detailed LCD: Has a higher resolution rear screen (1040k vs 922k dots).
• Faster shutter: Has higher mechanical shutter speed (1/8000s vs 1/4000s) to freeze action.
• Easier time-lapse photography: Has an intervalometer built-in for low frequency shooting.
• Better sealing: Is weather sealed to enable shooting in dusty or wet environments.
• Better studio light control: Has a PC Sync socket to connect to professional strobe lights.
• Greater peace of mind: Features a second card slot as a backup in case of memory card failure.
• Faster buffer clearing: Supports a more advanced SD data transfer standard (UHS-II vs UHS-I).
• More heavily discounted: Has been available for much longer (launched in September 2018).

Advantages of the Sony ZV-E10:

• Better moiré control: Has an anti-alias filter to avoid artificial patterns to appear in images.
• More selfie-friendly: Has an articulated screen that can be turned to be front-facing.
• More compact: Is smaller (115x64mm vs 133x93mm) and will fit more readily into a bag.
• Less heavy: Has a lower weight (by 196g or 36 percent) and is thus easier to take along.
• Longer lasting: Gets more shots (440 versus 390) out of a single battery charge.
• Faster data transfer: Supports a more advanced USB protocol (3.2 vs 3.1).
• Easier device pairing: Supports NFC for fast wireless image transfer over short distances.
• More affordable: Was introduced into a lower priced category (53 percent cheaper at launch).
• More modern: Reflects 2 years and 10 months of technical progress since the X-T3 launch.

If the count of relative strengths (bullet points above) is taken as a measure, the X-T3 emerges as the winner of the contest (11 : 9 points). However, the relative importance of the various individual camera aspects will vary according to personal preferences and needs, so that you might like to apply corresponding weights to the particular features before making a decision on a new camera. A professional wildlife photographer will view the differences between cameras in a way that diverges from the perspective of a family photog, and a person interested in architecture has distinct needs from a sports shooter. Hence, the decision which camera is best and worth buying is often a very personal one.

How about other alternatives? Do the specifications of the Fujifilm X-T3 and the Sony ZV-E10 place the cameras among the top in their class? Find out in the latest Best Mirrorless Interchangeable Lens Camera listing whether the two cameras rank among the cream of the crop.

In any case, while the comparison of technical specifications can provide a useful overview of the capabilities of different cameras, it remains incomplete and does no justice, for example, to the way the X-T3 or the ZV-E10 perform in practice. User reviews that are available, for instance, at amazon can sometimes shed light on these issues, but such feedback is all too often partial, inconsistent, and inaccurate.

Expert reviews

This is where reviews by experts come in. The adjacent summary-table relays the overall verdicts of several of the most popular camera review sites (amateurphotographer [AP], cameralabs [CL], digitalcameraworld [DCW], dpreview [DPR], ephotozine [EPZ], photographyblog [PB]). As can be seen, the professional reviewers agree in many cases on the quality of different cameras, but sometimes their assessments diverge, reinforcing the earlier point that a camera decision is often a very personal choice.

Expert Camera Reviews

		Camera   Model	AP   score	CL   score	DCW   score	DPR   score	EPZ   score	PB   score	Camera Launch	Launch Price (USD)	Street Price
1.		Fujifilm X-T3	5/5	+ +	4.5/5	88/100	5/5	5/5	Sep 2018	1,499	ebay.com
2.		Sony ZV-E10	4/5	..	4/5	82/100	4.5/5	4.5/5	Jul 2021	699	amazon.com
3.		Fujifilm X-E3	4.5/5	+	4.5/5	84/100	4.5/5	4.5/5	Sep 2017	899	ebay.com
4.		Fujifilm X-Pro2	..	+	..	83/100	4.5/5	4.5/5	Jan 2016	1,699	ebay.com
5.		Fujifilm X-Pro3	4/5	+	4/5	85/100	4/5	..	Oct 2019	1,799	amazon.com
6.		Fujifilm X-T1	5/5	+ +	..	84/100	5/5	5/5	Jan 2014	1,299	ebay.com
7.		Fujifilm X-T2	5/5	+ +	..	86/100	4.5/5	5/5	Jul 2016	1,599	ebay.com
8.		Fujifilm X-T4	5/5	+ +	5/5	88/100	5/5	5/5	Feb 2020	1,699	ebay.com
9.		Fujifilm X-T20	5/5	+ +	5/5	82/100	5/5	4.5/5	Jan 2017	899	ebay.com
10.		Fujifilm X-T100	4/5	+	4.5/5	79/100	4/5	4.5/5	May 2018	599	ebay.com
11.		Fujifilm X100F	5/5	+	3.9/5	83/100	4.5/5	4.5/5	Jan 2017	1,299	ebay.com
12.		Fujifilm X100V	5/5	+ +	4.5/5	86/100	5/5	4.5/5	Feb 2020	1,399	ebay.com
13.		Sony A5100	4.5/5	+	..	..	4.5/5	5/5	Aug 2014	549	ebay.com
14.		Sony A6000	5/5	+	4.5/5	80/100	4.5/5	5/5	Feb 2014	599	ebay.com
15.		Sony A6100	..	..	4/5	82/100	4/5	5/5	Aug 2019	749	ebay.com
16.		Sony RX100 III	5/5	+ +	..	82/100	4.5/5	5/5	May 2014	799	ebay.com
17.		Sony ZV-1	4/5	+	4/5	85/100	4/5	4.5/5	May 2020	799	ebay.com
Note: (+ +) highly recommended; (+) recommended; (o) reviewed; (..) not available.

The review scores listed above should be treated with care, though. The assessments were made in relation to similar cameras of the same technological generation. A score, therefore, has to be seen in close connection to the price and market introduction time of the camera, and comparisons of ratings among very different cameras or across long time periods have little meaning. Also, please note that some of the review sites have changed their methodology and reporting over time.

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Other camera comparisons

Did this review help to inform your camera decision process? In case you are interested in seeing how other cameras pair up, just make your choice using the following search menu. Alternatively, you can follow any of the listed hyperlinks for comparisons that others found interesting.

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