Fujifilm X-A10 vs Olympus E-M10 IV
The Fujifilm X-A10 and the Olympus OM-D E-M10 Mark IV are two digital cameras that were announced, respectively, in December 2016 and August 2020. Both the X-A10 and the E-M10 IV are mirrorless interchangeable lens cameras that are based on an APS-C (X-A10) and a Four Thirds (E-M10 IV) sensor. The Fujifilm has a resolution of 16 megapixels, whereas the Olympus provides 20.2 MP.
Below is an overview of the main specs of the two cameras as a starting point for the comparison.
Going beyond this snapshot of core features and characteristics, what are the differences between the Fujifilm X-A10 and the Olympus OM-D E-M10 Mark IV? Which one should you buy? Read on to find out how these two cameras compare with respect to their body size, their imaging sensors, their shooting features, their input-output connections, and their reception by expert reviewers.
The side-by-side display below illustrates the physical size and weight of the Fujifilm X-A10 and the Olympus E-M10 IV. The two cameras are presented according to their relative size. Three consecutive perspectives from the front, the top, and the back are available. All width, height and depth measures are rounded to the nearest millimeter.
The E-M10 IV can be obtained in two different colors (black, silver), while the X-A10 is only available in black.
If the front view area (width x height) of the cameras is taken as an aggregate measure of their size, the Olympus E-M10 IV is notably larger (31 percent) than the Fujifilm X-A10. Moreover, the E-M10 IV is markedly heavier (16 percent) than the X-A10. In this context, it is worth noting that neither the X-A10 nor the E-M10 IV are weather-sealed.
The above size and weight comparisons are to some extent incomplete since they do not consider the interchangeable lenses that both of these cameras require. A larger imaging sensor will tend to go along with bigger and heavier lenses, although exceptions exist. You can compare the optics available for the two cameras in the Fujinon X Lens Catalog (X-A10) and the Micro Four Thirds Lens Catalog (E-M10 IV). Mirrorless cameras, such as the two under consideration, have the additional advantage of having a short flange to focal plane distance, which makes it possible to mount many lenses from other systems onto the camera via adapters.
Concerning battery life, the X-A10 gets 410 shots out of its NP-W126S battery, while the E-M10 IV can take 360 images on a single charge of its BLS-50 power pack. The battery packs of both cameras can be charged via USB, which can be very convenient when travelling.
The table below summarizes the key physical specs of the two cameras alongside a broader set of comparators. If you want to switch the focus of the display and review another camera pair, you can move across to the CAM-parator tool and choose from the broad selection of possible camera comparisons there.
|1.||Fujifilm X-A10||117 mm||67 mm||40 mm||331 g||410||n||Dec 2016||399|
|2.||Olympus E-M10 IV||122 mm||84 mm||49 mm||383 g||360||n||Aug 2020||699|
|3.||Fujifilm X-A5||117 mm||68 mm||40 mm||361 g||450||n||Jan 2018||399|
|4.||Fujifilm X-E3||121 mm||74 mm||43 mm||337 g||350||n||Sep 2017||899|
|5.||Fujifilm X-T20||118 mm||83 mm||41 mm||383 g||350||n||Jan 2017||899|
|6.||Fujifilm X-A3||117 mm||67 mm||40 mm||339 g||410||n||Aug 2016||399|
|7.||Fujifilm X-E2S||129 mm||75 mm||37 mm||350 g||350||n||Jan 2016||699|
|8.||Fujifilm X-A2||117 mm||67 mm||40 mm||350 g||410||n||Jan 2015||399|
|9.||Fujifilm X-T10||118 mm||83 mm||41 mm||381 g||350||n||May 2015||799|
|10.||Fujifilm X-A1||117 mm||67 mm||39 mm||330 g||350||n||Sep 2013||399|
|11.||Fujifilm X-M1||117 mm||67 mm||39 mm||330 g||350||n||Jun 2013||699|
|12.||Fujifilm X-E1||129 mm||75 mm||38 mm||350 g||350||n||Sep 2012||999|
|13.||Olympus E-PL10||117 mm||68 mm||39 mm||380 g||350||n||Oct 2019||599|
|14.||Olympus E-M10 III||122 mm||84 mm||50 mm||410 g||330||n||Aug 2017||649|
|15.||Olympus PEN-F||125 mm||72 mm||37 mm||427 g||330||n||Jan 2016||1,199|
|16.||Olympus E-M10 II||120 mm||83 mm||47 mm||390 g||320||n||Aug 2015||649|
|17.||Olympus E-M10||119 mm||82 mm||46 mm||396 g||320||n||Jan 2014||699|
|Notes: Measurements and pricing do not include easily detachable parts, such as add-on or interchangeable lenses or optional viewfinders.|
The price is, of course, an important factor in any camera decision. The listed launch prices provide an indication of the market segment that the manufacturer of the cameras have been targeting. The X-A10 was launched at a markedly lower price (by 43 percent) than the E-M10 IV, which puts it into a different market segment. Usually, retail prices stay at first close to the launch price, but after several months, discounts become available. Later in the product cycle and, in particular, when the replacement model is about to appear, further discounting and stock clearance sales often push the camera price considerably down. Then, after the new model is out, very good deals can frequently be found on the pre-owned market.
The size of the sensor inside a digital camera is one of the key determinants of image quality. All other things equal, a large sensor will have larger individual pixel-units that offer better low-light sensitivity, wider dynamic range, and richer color-depth than smaller pixels in a sensor of the same technological generation. Furthermore, a large sensor camera will give the photographer more possibilities to use shallow depth-of-field in order to isolate a subject from the background. On the downside, larger sensors are more costly to manufacture and tend to lead to bigger and heavier cameras and lenses.
Of the two cameras under consideration, the Fujifilm X-A10 features an APS-C sensor and the Olympus E-M10 IV a Four Thirds sensor. The sensor area in the E-M10 IV is 39 percent smaller. As a result of these sensor size differences, the cameras have a format factor of, respectively, 1.5 and 2.0. The sensor in the X-A10 has a native 3:2 aspect ratio, while the one in the E-M10 IV offers a 4:3 aspect.
Despite having a smaller sensor, the E-M10 IV offers a higher resolution of 20.2 megapixels, compared with 16 MP of the X-A10. This megapixels advantage comes at the cost of a higher pixel density and a smaller size of the individual pixel (with a pixel pitch of 3.34μm versus 4.80μm for the X-A10). However, it should be noted that the E-M10 IV is much more recent (by 3 years and 8 months) than the X-A10, and its sensor will have benefitted from technological advances during this time that make it possible to gather light more efficiently. Coming back to sensor resolution, it should be mentioned that the E-M10 IV has no anti-alias filter installed, so that it can capture all the detail its sensor resolves.
The resolution advantage of the Olympus E-M10 IV implies greater flexibility for cropping images or the possibility to print larger pictures. The maximum print size of the E-M10 IV for good quality output (200 dots per inch) amounts to 25.9 x 19.4 inches or 65.8 x 49.4 cm, for very good quality (250 dpi) 20.7 x 15.6 inches or 52.7 x 39.5 cm, and for excellent quality (300 dpi) 17.3 x 13 inches or 43.9 x 32.9 cm. The corresponding values for the Fujifilm X-A10 are 24.5 x 16.3 inches or 62.2 x 41.5 cm for good quality, 19.6 x 13.1 inches or 49.7 x 33.2 cm for very good quality, and 16.3 x 10.9 inches or 41.5 x 27.6 cm for excellent quality prints.
The Fujifilm X-A10 has a native sensitivity range from ISO 200 to ISO 6400, which can be extended to ISO 100-25600. The corresponding ISO settings for the Olympus OM-D E-M10 Mark IV are ISO 200 to ISO 25600, with the possibility to increase the ISO range to 100-25600.
Consistent information on actual sensor performance is available from DXO Mark for many cameras. This service assesses and scores the color depth ("DXO Portrait"), dynamic range ("DXO Landscape"), and low-light sensitivity ("DXO Sports") of camera sensors, and also publishes an overall camera score. The table below summarizes the physical sensor characteristics and sensor quality findings and compares them across a set of similar cameras.
| DXO |
|2.||Olympus E-M10 IV||Four Thirds||20.2||5184||3888||4K/30p||..||..||..||..|
|13.||Olympus E-PL10||Four Thirds||15.9||4608||3456||4K/30p||..||..||..||..|
|14.||Olympus E-M10 III||Four Thirds||15.9||4608||3456||4K/30p||..||..||..||..|
|15.||Olympus PEN-F||Four Thirds||20.2||5184||3888||1080/60p||23.1||12.4||894||74|
|16.||Olympus E-M10 II||Four Thirds||15.9||4608||3456||1080/60p||23.1||12.5||842||73|
|17.||Olympus E-M10||Four Thirds||15.9||4608||3456||1080/30p||22.8||12.3||884||72|
Many modern cameras cannot only take still pictures, but also record videos. Both cameras under consideration are equipped with sensors that have a sufficiently high read-out speed for moving images, but the E-M10 IV provides a better video resolution than the X-A10. It can shoot movie footage at 4K/30p, while the Fujifilm is limited to 1080/30p.
Apart from body and sensor, cameras can and do differ across a variety of features. For example, the E-M10 IV has an electronic viewfinder (2360k dots), which can be very helpful when shooting in bright sunlight. In contrast, the X-A10 relies on live view and the rear LCD for framing. The table below summarizes some of the other core capabilities of the Fujifilm X-A10 and Olympus E-M10 IV in connection with corresponding information for a sample of similar cameras.
|2.||Olympus E-M10 IV||2360||n||3.0||1040||tilting||Y||1/4000s||15.0||Y||Y|
|14.||Olympus E-M10 III||2360||n||3.0||1040||tilting||Y||1/4000s||8.6||Y||Y|
|16.||Olympus E-M10 II||2360||n||3.0||1040||tilting||Y||1/4000s||8.0||Y||Y|
One differentiating feature between the two cameras concerns the touch sensitivity of the rear screen. The E-M10 IV has a touchscreen, while the X-A10 has a conventional panel. Touch control can be particularly helpful, for example, for setting the focus point.Both cameras have an articulated rear screen that can be turned to be front-facing. This feature will be particularly appreciated by vloggers and photographers who are interested in taking selfies.
The reported shutter speed information refers to the use of the mechanical shutter. Yet, some cameras only have an electronic shutter, while others have an electronic shutter in addition to a mechanical one. In fact, both cameras under consideration feature an electronic shutter, which makes completely silent shooting possible. However, this mode is less suitable for photographing moving objects (risk of rolling shutter) or shooting under artificial light sources (risk of flickering).
The Fujifilm X-A10 and the Olympus E-M10 IV both have an intervalometer built-in. This enables the photographer to capture time lapse sequences, such as flower blooming, a sunset or moon rise, without purchasing an external camera trigger and related software.
Concerning the storage of imaging data, both the X-A10 and the E-M10 IV write their files to SDXC cards. The E-M10 IV supports UHS-II cards (Ultra High Speed data transfer of up to 312 MB/s), while the X-A10 can use UHS-I cards (up to 104 MB/s).
For some imaging applications, the extent to which a camera can communicate with its environment can be an important aspect in the camera decision process. The table below provides an overview of the connectivity of the Fujifilm X-A10 and Olympus OM-D E-M10 Mark IV and, in particular, the interfaces the cameras (and selected comparators) provide for accessory control and data transfer.
| WiFi |
| NFC |
|2.||Olympus E-M10 IV||Y||stereo||mono||-||-||micro||2.0||Y||-||Y|
|14.||Olympus E-M10 III||Y||stereo||mono||-||-||micro||2.0||Y||-||-|
|16.||Olympus E-M10 II||Y||stereo||mono||-||-||micro||2.0||Y||-||-|
It is notable that the E-M10 IV has a hotshoe, which makes it possible to easily attach optional accessories, such as an external flash gun. The X-A10 does not feature such an accessory-socket.
The E-M10 IV is a recent model that features in the current product line-up of Olympus. In contrast, the X-A10 has been discontinued (but can be found pre-owned on eBay). As a replacement in the same line of cameras, the X-A10 was succeeded by the Fujifilm X-A5. Further information on the two cameras (e.g. user guides, manuals), as well as related accessories, can be found on the official Fujifilm and Olympus websites.
So what is the bottom line? Which of the two cameras – the Fujifilm X-A10 or the Olympus E-M10 IV – has the upper hand? Is one clearly better than the other? Below is a summary of the relative strengths of each of the two contestants.
Advantages of the Fujifilm X-A10:
- Better moiré control: Has an anti-alias filter to avoid artificial patterns to appear in images.
- More compact: Is smaller (117x67mm vs 122x84mm) and thus needs less room in the bag.
- Less heavy: Is lighter (by 52g or 14 percent) and hence easier to carry around.
- Longer lasting: Can take more shots (410 versus 360) on a single battery charge.
- More affordable: Was introduced into a lower priced category (43 percent cheaper at launch).
- More heavily discounted: Has been available for much longer (launched in December 2016).
Reasons to prefer the Olympus OM-D E-M10 Mark IV:
- More detail: Has more megapixels (20.2 vs 16MP), which boosts linear resolution by 10%.
- Maximized detail: Lacks an anti-alias filter to exploit the sensor's full resolution potential.
- Better video: Provides higher definition movie capture (4K/30p vs 1080/30p).
- Easier framing: Has an electronic viewfinder for image composition and settings control.
- Fewer buttons to press: Has a touchscreen to facilitate handling and shooting adjustments.
- Faster burst: Shoots at higher frequency (15 vs 6 flaps/sec) to capture the decisive moment.
- Sharper images: Has stabilization technology built-in to reduce the impact of hand-shake.
- Better lighting: Features a hotshoe and can thus hold and trigger an external flash gun.
- Easier wireless transfer: Supports Bluetooth for image sharing without cables.
- Faster buffer clearing: Supports a more advanced SD data transfer standard (UHS-II vs UHS-I).
- More modern: Reflects 3 years and 8 months of technical progress since the X-A10 launch.
If the count of individual advantages (bullet points above) is taken as a guide, the E-M10 IV is the clear winner of the contest (11 : 6 points). However, the relevance of individual strengths will vary across photographers, so that you might want to apply your own weighing scheme to the summary points when reflecting and deciding on a new camera. A professional sports photographer will view the differences between cameras in a way that diverges from the perspective of a street photog, and a person interested in family portraits has distinct needs from a landscape shooter. Hence, the decision which camera is best and worth buying is often a very personal one.
How about other alternatives? Do the specifications of the Fujifilm X-A10 and the Olympus E-M10 IV place the cameras among the top in their class? Find out in the latest Best Mirrorless Interchangeable Lens Camera listing whether the two cameras rank among the cream of the crop.
In any case, while the comparison of technical specifications can provide a useful overview of the capabilities of different cameras, it remains partial and cannot reveal, for example, the shooting experience and imaging performance when actually working with the X-A10 or the E-M10 IV. User reviews that are available, for instance, at amazon can sometimes shed light on these issues, but such feedback is all too often partial, inconsistent, and inaccurate.
This is why expert reviews are important. The following table reports the overall ratings of the cameras as published by some of the major camera review sites (amateurphotographer [AP], cameralabs [CL], dpreview [DPR], ephotozine [EPZ], photographyblog [PB]). As can be seen, the professional reviewers agree in many cases on the quality of different cameras, but sometimes their assessments diverge, reinforcing the earlier point that a camera decision is often a very personal choice.
|1.||Fujifilm X-A10||..||..||..||4/5||4/5||Dec 2016||399|
|2.||Olympus E-M10 IV||4.5/5||..||..||4.5/5||4.5/5||Aug 2020||699|
|3.||Fujifilm X-A5||..||+||..||4/5||3.5/5||Jan 2018||399|
|4.||Fujifilm X-E3||4.5/5||+||84/100||4.5/5||4.5/5||Sep 2017||899|
|5.||Fujifilm X-T20||5/5||+ +||82/100||5/5||4.5/5||Jan 2017||899|
|6.||Fujifilm X-A3||..||..||74/100||4.5/5||4/5||Aug 2016||399|
|7.||Fujifilm X-E2S||4.5/5||..||77/100||4.5/5||4.5/5||Jan 2016||699|
|8.||Fujifilm X-A2||4/5||..||..||4.5/5||4.5/5||Jan 2015||399|
|9.||Fujifilm X-T10||4.5/5||+ +||80/100||5/5||5/5||May 2015||799|
|10.||Fujifilm X-A1||..||..||..||4.5/5||4.5/5||Sep 2013||399|
|11.||Fujifilm X-M1||3/5||+||77/100||4.5/5||4.5/5||Jun 2013||699|
|12.||Fujifilm X-E1||4/5||+ +||79/100||4.5/5||4.5/5||Sep 2012||999|
|13.||Olympus E-PL10||..||..||77/100||..||4/5||Oct 2019||599|
|14.||Olympus E-M10 III||..||+||80/100||4.5/5||4.5/5||Aug 2017||649|
|15.||Olympus PEN-F||..||..||82/100||4.5/5||5/5||Jan 2016||1,199|
|16.||Olympus E-M10 II||4.5/5||+ +||80/100||5/5||5/5||Aug 2015||649|
|17.||Olympus E-M10||4/5||..||80/100||5/5||5/5||Jan 2014||699|
|Notes: (+ +) highly recommended; (+) recommended; (o) reviewed; (..) not available.|
The above review scores should be interpreted with care, though. The ratings were established in reference to similarly priced cameras that were available in the market at the time of the review. Hence, a score should always be seen in the context of the camera's market launch date and its price, and comparisons of ratings among very different cameras or across long time periods have little meaning. It should also be noted that some of the review sites have over time altered the way they render their verdicts.
Other camera comparisons
Did this review help to inform your camera decision process? In case you are interested in seeing how other cameras pair up, just make a corresponding selection in the search boxes below. There is also a set of direct links to comparison reviews that other users of the CAM-parator app explored.
Specifications: Fujifilm X-A10 vs Olympus E-M10 IV
Below is a side-by-side comparison of the specs of the two cameras to facilitate a quick review of their differences and common features.
|Camera Model||Fujifilm X-A10||Olympus E-M10 IV|
|Camera Type||Mirrorless system camera||Mirrorless system camera|
|Camera Lens||Fujifilm X mount lenses||Micro Four Thirds lenses|
|Launch Date||December 2016||August 2020|
|Launch Price||USD 399||USD 699|
|Sensor Specs||Fujifilm X-A10||Olympus E-M10 IV|
|Sensor Format||APS-C Sensor||Four Thirds Sensor|
|Sensor Size||23.6 x 15.6 mm||17.3 x 13.0 mm|
|Sensor Area||368.16 mm2||224.9 mm2|
|Sensor Diagonal||28.3 mm||21.6 mm|
|Sensor Resolution||16 Megapixels||20.2 Megapixels|
|Image Resolution||4896 x 3264 pixels||5184 x 3888 pixels|
|Pixel Pitch||4.80 μm||3.34 μm|
|Pixel Density||4.34 MP/cm2||8.96 MP/cm2|
|Moiré control||Anti-Alias filter||no AA filter|
|Movie Capability||1080/30p Video||4K/30p Video|
|ISO Setting||200 - 6,400 ISO||200 - 25,600 ISO|
|ISO Boost||100 - 25,600 ISO||100 - 25,600 ISO|
|Screen Specs||Fujifilm X-A10||Olympus E-M10 IV|
|Viewfinder Type||no viewfinder||Electronic viewfinder|
|Viewfinder Field of View||100%|
|Viewfinder Resolution||2360k dots|
|LCD Framing||Live View||Live View|
|Rear LCD Size||3.0inch||3.0inch|
|LCD Resolution||1040k dots||1040k dots|
|LCD Attachment||Tilting screen||Tilting screen|
|Touch Input||no Touchscreen||Touchscreen|
|Shooting Specs||Fujifilm X-A10||Olympus E-M10 IV|
|Focus System||Contrast-detect AF||Contrast-detect AF|
|Manual Focusing Aid||Focus Peaking||Focus Peaking|
|Max Shutter Speed (mechanical)||1/4000s||1/4000s|
|Continuous Shooting||6 shutter flaps/s||15 shutter flaps/s|
|Electronic Shutter||up to 1/32000s||up to 1/16000s|
|Time-Lapse Photography||Intervalometer built-in||Intervalometer built-in|
|Image Stabilization||Lens stabilization only||In-body stabilization|
|Fill Flash||Build-in Flash||Build-in Flash|
|Storage Medium||SDXC cards||SDXC cards|
|Second Storage Option||Single card slot||Single card slot|
|UHS card support||UHS-I||UHS-II|
|Connectivity Specs||Fujifilm X-A10||Olympus E-M10 IV|
|External Flash||no Hotshoe||Hotshoe|
|USB Connector||USB 2.0||USB 2.0|
|HDMI Port||mini HDMI||micro HDMI|
|Wifi Support||Wifi built-in||Wifi built-in|
|Bluetooth Support||no Bluetooth||Bluetooth built-in|
|Body Specs||Fujifilm X-A10||Olympus E-M10 IV|
|Battery Life (CIPA)||410 shots per charge||360 shots per charge|
|In-Camera Charging||USB charging||USB charging|
117 x 67 x 40 mm
(4.6 x 2.6 x 1.6 in)
122 x 84 x 49 mm
(4.8 x 3.3 x 1.9 in)
|Camera Weight||331 g (11.7 oz)||383 g (13.5 oz)|
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