Fujifilm X-A10 vs Olympus E-M10 III

The Fujifilm X-A10 and the Olympus OM-D E-M10 Mark III are two digital cameras that were announced, respectively, in December 2016 and August 2017. Both the X-A10 and the E-M10 III are mirrorless interchangeable lens cameras that are based on an APS-C (X-A10) and a Four Thirds (E-M10 III) sensor. The Fujifilm has a resolution of 16 megapixels, whereas the Olympus provides 15.9 MP.

Below is an overview of the main specs of the two cameras as a starting point for the comparison.

Headline Specifications

Fujifilm X-A10		Olympus E-M10 III
Mirrorless system camera		Mirrorless system camera
Fujifilm X mount lenses		Micro Four Thirds lenses
16 MP – APS-C sensor		15.9 MP – Four Thirds sensor
1080/30p Video		4K/30p Video
ISO 200-6,400 (100 - 25,600)		ISO 200-25,600
No viewfinder, LCD framing		Electronic viewfinder (2360k dots)
3.0" LCD – 1040k dots		3.0" LCD – 1040k dots
Tilting screen (no touchscreen)		Tilting touchscreen
6 shutter flaps per second		8.6 shutter flaps per second
Lens stabilization only		In-body stabilization
410 shots per battery charge		330 shots per battery charge
117 x 67 x 40 mm, 331 g		122 x 84 x 50 mm, 410 g

Check X-A10 offers at
ebay.com
Check E-M10 III offers at
ebay.com

Going beyond this snapshot of core features and characteristics, what are the differences between the Fujifilm X-A10 and the Olympus OM-D E-M10 Mark III? Which one should you buy? Read on to find out how these two cameras compare with respect to their body size, their imaging sensors, their shooting features, their input-output connections, and their reception by expert reviewers.

Body comparison

An illustration of the physical size and weight of the Fujifilm X-A10 and the Olympus E-M10 III is provided in the side-by-side display below. The two cameras are presented according to their relative size. Three consecutive perspectives from the front, the top, and the back are available. All size dimensions are rounded to the nearest millimeter.

The E-M10 III can be obtained in two different colors (black, silver), while the X-A10 is only available in black.

If the front view area (width x height) of the cameras is taken as an aggregate measure of their size, the Olympus E-M10 III is notably larger (31 percent) than the Fujifilm X-A10. Moreover, the E-M10 III is markedly heavier (24 percent) than the X-A10. In this context, it is worth noting that neither the X-A10 nor the E-M10 III are weather-sealed.

The above size and weight comparisons are to some extent incomplete since they do not consider the interchangeable lenses that both of these cameras require. A larger imaging sensor will tend to go along with bigger and heavier lenses, although exceptions exist. You can compare the optics available for the two cameras in the Fujinon X Lens Catalog (X-A10) and the Micro Four Thirds Lens Catalog (E-M10 III). Mirrorless cameras, such as the two under consideration, have the additional advantage of having a short flange to focal plane distance, which makes it possible to mount many lenses from other systems onto the camera via adapters.

Concerning battery life, the X-A10 gets 410 shots out of its Fujifilm NP-W126S battery, while the E-M10 III can take 330 images on a single charge of its Olympus BLS-50 power pack. The power pack in the X-A10 can be charged via the USB port, so that it is not always necessary to take the battery charger along when travelling.

The table below summarizes the key physical specs of the two cameras alongside a broader set of comparators. In case you want to display and compare another camera duo, you can use the CAM-parator app to select your camera combination among a large number of options.

Body Specifications

#		Camera Model	Camera Width	Camera Height	Camera Depth	Camera Weight	Battery Life	Weather Sealing	Camera Launch	Launch Price (USD)	Street Price
1.		Fujifilm X-A10	117 mm	67 mm	40 mm	331 g	410	n	Dec 2016	399	ebay.com
2.		Olympus E-M10 III	122 mm	84 mm	50 mm	410 g	330	n	Aug 2017	649	ebay.com
3.		Fujifilm X-A5	117 mm	68 mm	40 mm	361 g	450	n	Jan 2018	399	ebay.com
4.		Fujifilm X-E3	121 mm	74 mm	43 mm	337 g	350	n	Sep 2017	899	ebay.com
5.		Fujifilm X-T20	118 mm	83 mm	41 mm	383 g	350	n	Jan 2017	899	ebay.com
6.		Fujifilm X-A3	117 mm	67 mm	40 mm	339 g	410	n	Aug 2016	399	ebay.com
7.		Fujifilm X-E2S	129 mm	75 mm	37 mm	350 g	350	n	Jan 2016	699	ebay.com
8.		Fujifilm X-A2	117 mm	67 mm	40 mm	350 g	410	n	Jan 2015	399	ebay.com
9.		Fujifilm X-T10	118 mm	83 mm	41 mm	381 g	350	n	May 2015	799	ebay.com
10.		Fujifilm X-A1	117 mm	67 mm	39 mm	330 g	350	n	Sep 2013	399	ebay.com
11.		Fujifilm X-M1	117 mm	67 mm	39 mm	330 g	350	n	Jun 2013	699	ebay.com
12.		Fujifilm X-E1	129 mm	75 mm	38 mm	350 g	350	n	Sep 2012	999	ebay.com
13.		Olympus E-M10 IV	122 mm	84 mm	49 mm	383 g	360	n	Aug 2020	699	amazon.com
14.		Olympus E-PL10	117 mm	68 mm	39 mm	380 g	350	n	Oct 2019	599	ebay.com
15.		Olympus E-PL9	117 mm	68 mm	39 mm	380 g	350	n	Feb 2018	599	ebay.com
16.		Olympus E-PL8	115 mm	67 mm	38 mm	357 g	350	n	Sep 2016	549	ebay.com
17.		Olympus E-M10 II	120 mm	83 mm	47 mm	390 g	320	n	Aug 2015	649	ebay.com
Note: Measurements and pricing do not include easily detachable parts, such as add-on or interchangeable lenses or optional viewfinders.
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Any camera decision will obviously take relative prices into account. The listed launch prices provide an indication of the market segment that the manufacturer of the cameras have been targeting. The X-A10 was launched at a markedly lower price (by 39 percent) than the E-M10 III, which puts it into a different market segment. Usually, retail prices stay at first close to the launch price, but after several months, discounts become available. Later in the product cycle and, in particular, when the replacement model is about to appear, further discounting and stock clearance sales often push the camera price considerably down. Then, after the new model is out, very good deals can frequently be found on the pre-owned market.

Sensor comparison

The size of the sensor inside a digital camera is one of the key determinants of image quality. A large sensor will generally have larger individual pixels that offer better low-light sensitivity, provide wider dynamic range, and have richer color-depth than smaller pixels in a sensor of the same technological generation. Further, a large sensor camera will give the photographer additional creative options when using shallow depth-of-field to isolate a subject from its background. On the downside, larger sensors are more costly to manufacture and tend to lead to bigger and heavier cameras and lenses.

Of the two cameras under consideration, the Fujifilm X-A10 features an APS-C sensor and the Olympus E-M10 III a Four Thirds sensor. The sensor area in the E-M10 III is 39 percent smaller. As a result of these sensor size differences, the cameras have a format factor of, respectively, 1.5 and 2.0. The sensor in the X-A10 has a native 3:2 aspect ratio, while the one in the E-M10 III offers a 4:3 aspect.

With 16MP, the X-A10 offers a slightly higher resolution than the E-M10 III (15.9MP), but the X-A10 nevertheless has larger individual pixels (pixel pitch of 4.80μm versus 3.76μm for the E-M10 III) due to its larger sensor. However, the E-M10 III is a somewhat more recent model (by 8 months) than the X-A10, and its sensor might have benefitted from technological advances during this time that enhance the light gathering capacity of its pixels. Coming back to sensor resolution, it should be mentioned that the E-M10 III has no anti-alias filter installed, so that it can capture all the detail its sensor resolves.

The Fujifilm X-A10 has a native sensitivity range from ISO 200 to ISO 6400, which can be extended to ISO 100-25600. The corresponding ISO settings for the Olympus OM-D E-M10 Mark III are ISO 200 to ISO 25600, with the possibility to increase the ISO range to 100-25600.

Technology-wise, both cameras are equipped with CMOS (Complementary Metal–Oxide–Semiconductor) sensors. Both cameras use a Bayer filter for capturing RGB colors on a square grid of photosensors. This arrangement is found in most digital cameras.

For many cameras, data on sensor performance has been reported by DXO Mark. This service is based on lab testing and assigns an overall score to each camera sensor, as well as ratings for dynamic range ("DXO Landscape"), color depth ("DXO Portrait"), and low-light sensitivity ("DXO Sports"). The following table provides an overview of the physical sensor characteristics, as well as the sensor quality measurements for a selection of comparators.

Sensor Characteristics

#		Camera Model	Sensor Class	Resolution (MP)	Horiz. Pixels	Vert. Pixels	Video Format	DXO Portrait	DXO Landscape	DXO Sports	DXO Overall
1.		Fujifilm X-A10	APS-C	16.0	4896	3264	1080/30p	23.9	13.2	1691	81
2.		Olympus E-M10 III	Four Thirds	15.9	4608	3456	4K/30p	23.1	12.8	1120	74
3.		Fujifilm X-A5	APS-C	24.0	6000	4000	4K/15p	24.0	13.3	1800	82
4.		Fujifilm X-E3	APS-C	24.0	6000	4000	4K/30p	23.9	13.3	1764	82
5.		Fujifilm X-T20	APS-C	24.0	6000	4000	4K/30p	23.9	13.2	1704	81
6.		Fujifilm X-A3	APS-C	24.0	6000	4000	1080/60p	23.8	13.1	1664	81
7.		Fujifilm X-E2S	APS-C	16.0	4896	3264	1080/60p	23.7	13.0	1608	80
8.		Fujifilm X-A2	APS-C	16.0	4896	3264	1080/30p	23.6	12.8	1515	79
9.		Fujifilm X-T10	APS-C	16.0	4896	3264	1080/60p	23.7	12.9	1546	79
10.		Fujifilm X-A1	APS-C	16.0	4896	3264	1080/30p	23.4	12.6	1390	76
11.		Fujifilm X-M1	APS-C	16.0	4896	3264	1080/30p	23.4	12.6	1371	76
12.		Fujifilm X-E1	APS-C	16.0	4896	3264	1080/24p	23.2	12.4	1298	75
13.		Olympus E-M10 IV	Four Thirds	20.2	5184	3888	4K/30p	23.3	13.2	1402	76
14.		Olympus E-PL10	Four Thirds	15.9	4608	3456	4K/30p	23.3	13.1	1324	76
15.		Olympus E-PL9	Four Thirds	15.9	4608	3456	4K/30p	23.1	12.8	1162	74
16.		Olympus E-PL8	Four Thirds	15.9	4608	3456	1080/30p	23.0	12.6	1030	73
17.		Olympus E-M10 II	Four Thirds	15.9	4608	3456	1080/60p	23.1	12.5	842	73
Note: DXO values in italics represent estimates based on sensor size and age.

Many modern cameras are not only capable of taking still images, but can also record movies. Both cameras under consideration are equipped with sensors that have a sufficiently high read-out speed for moving images, but the E-M10 III provides a better video resolution than the X-A10. It can shoot movie footage at 4K/30p, while the Fujifilm is limited to 1080/30p.

Feature comparison

Apart from body and sensor, cameras can and do differ across a range of features. For example, the E-M10 III has an electronic viewfinder (2360k dots), which can be very helpful when shooting in bright sunlight. In contrast, the X-A10 relies on live view and the rear LCD for framing. The adjacent table lists some of the other core features of the Fujifilm X-A10 and Olympus E-M10 III along with similar information for a selection of comparators.

Core Features

#		Camera Model	Viewfinder (Type or 000 dots)	Control Panel (yes/no)	LCD Specifications (inch/000 dots)	LCD Attach- ment	Touch Screen (yes/no)	Max Shutter Speed *	Max Shutter Flaps *	Built-in Flash (yes/no)	Built-in Image Stab
1.		Fujifilm X-A10	none	n	3.0 / 1040	tilting	n	1/4000s	6.0/s	Y	n
2.		Olympus E-M10 III	2360	n	3.0 / 1040	tilting	Y	1/4000s	8.6/s	Y	Y
3.		Fujifilm X-A5	none	n	3.0 / 1040	tilting	Y	1/4000s	6.0/s	Y	n
4.		Fujifilm X-E3	2360	n	3.0 / 1040	fixed	Y	1/4000s	8.0/s	n	n
5.		Fujifilm X-T20	2360	n	3.0 / 1040	tilting	Y	1/4000s	8.0/s	Y	n
6.		Fujifilm X-A3	none	n	3.0 / 1040	tilting	Y	1/4000s	6.0/s	Y	n
7.		Fujifilm X-E2S	2360	n	3.0 / 1040	fixed	n	1/4000s	7.0/s	Y	n
8.		Fujifilm X-A2	none	n	3.0 / 920	tilting	n	1/4000s	5.6/s	Y	n
9.		Fujifilm X-T10	2360	n	3.0 / 920	tilting	n	1/4000s	8.0/s	Y	n
10.		Fujifilm X-A1	none	n	3.0 / 920	tilting	n	1/4000s	5.6/s	Y	n
11.		Fujifilm X-M1	none	n	3.0 / 920	tilting	n	1/4000s	5.6/s	Y	n
12.		Fujifilm X-E1	2360	n	2.8 / 460	fixed	n	1/4000s	6.0/s	Y	n
13.		Olympus E-M10 IV	2360	n	3.0 / 1040	tilting	Y	1/4000s	15.0/s	Y	Y
14.		Olympus E-PL10	none	n	3.0 / 1040	tilting	Y	1/4000s	8.6/s	Y	Y
15.		Olympus E-PL9	none	n	3.0 / 1040	tilting	Y	1/4000s	8.6/s	Y	Y
16.		Olympus E-PL8	optional	n	3.0 / 1037	tilting	Y	1/4000s	8.0/s	n	Y
17.		Olympus E-M10 II	2360	n	3.0 / 1040	tilting	Y	1/4000s	8.0/s	Y	Y
Note: *) Information refers to the mechanical shutter, unless the camera only has an electronic one.

One differentiating feature between the two cameras concerns the touch sensitivity of the rear screen. The E-M10 III has a touchscreen, while the X-A10 has a conventional panel. Touch control can be particularly helpful, for example, for setting the focus point.

The reported shutter speed information refers to the use of the mechanical shutter. Yet, some cameras only have an electronic shutter, while others have an electronic shutter in addition to a mechanical one. In fact, both cameras under consideration feature an electronic shutter, which makes completely silent shooting possible. However, this mode is less suitable for photographing moving objects (risk of rolling shutter) or shooting under artificial light sources (risk of flickering).

The Fujifilm X-A10 and the Olympus E-M10 III both have an intervalometer built-in. This enables the photographer to capture time lapse sequences, such as flower blooming, a sunset or moon rise, without purchasing an external camera trigger and related software.

Concerning the storage of imaging data, both the X-A10 and the E-M10 III write their files to SDXC cards. The E-M10 III supports UHS-II cards (Ultra High Speed data transfer of up to 312 MB/s), while the X-A10 can use UHS-I cards (up to 104 MB/s).

Connectivity comparison

For some imaging applications, the extent to which a camera can communicate with its environment can be an important aspect in the camera decision process. The table below provides an overview of the connectivity of the Fujifilm X-A10 and Olympus OM-D E-M10 Mark III and, in particular, the interfaces the cameras (and selected comparators) provide for accessory control and data transfer.

Input-Output Connections

#		Camera Model	Hotshoe Port	Internal Mic / Speaker	Microphone Port	Headphone Port	HDMI Port	USB Port	WiFi Support	NFC Support	Bluetooth Support
1.		Fujifilm X-A10	-	stereo / mono	-	-	micro	2.0	Y	-	-
2.		Olympus E-M10 III	Y	stereo / mono	-	-	micro	2.0	Y	-	-
3.		Fujifilm X-A5	Y	stereo / mono	Y	-	micro	2.0	Y	-	Y
4.		Fujifilm X-E3	Y	stereo / mono	Y	-	micro	2.0	Y	-	Y
5.		Fujifilm X-T20	Y	stereo / mono	Y	-	micro	2.0	Y	-	-
6.		Fujifilm X-A3	Y	stereo / mono	-	-	micro	2.0	Y	-	-
7.		Fujifilm X-E2S	Y	stereo / mono	Y	-	micro	2.0	Y	-	-
8.		Fujifilm X-A2	Y	stereo / mono	-	-	mini	2.0	Y	-	-
9.		Fujifilm X-T10	Y	stereo / mono	Y	-	micro	2.0	Y	-	-
10.		Fujifilm X-A1	Y	stereo / mono	-	-	mini	2.0	Y	-	-
11.		Fujifilm X-M1	Y	stereo / mono	-	-	mini	2.0	Y	-	-
12.		Fujifilm X-E1	Y	stereo / mono	Y	-	mini	2.0	-	-	-
13.		Olympus E-M10 IV	Y	stereo / mono	-	-	micro	2.0	Y	-	Y
14.		Olympus E-PL10	Y	stereo / mono	-	-	micro	2.0	Y	-	Y
15.		Olympus E-PL9	Y	stereo / mono	-	-	micro	2.0	Y	-	Y
16.		Olympus E-PL8	Y	stereo / mono	-	-	micro	2.0	Y	-	-
17.		Olympus E-M10 II	Y	stereo / mono	-	-	micro	2.0	Y	-	-

It is notable that the E-M10 III has a hotshoe, which makes it possible to easily attach optional accessories, such as an external flash gun. The X-A10 does not feature such an accessory-socket.

Both the X-A10 and the E-M10 III have been discontinued, but can regularly be found used on ebay. The X-A10 was replaced by the Fujifilm X-A5, while the E-M10 III was followed by the Olympus E-M10 IV. Further information on the features and operation of the X-A10 and E-M10 III can be found, respectively, in the Fujifilm X-A10 Manual (free pdf) or the online Olympus E-M10 III Manual.

Review summary

So what conclusions can be drawn? Is there a clear favorite between the Fujifilm X-A10 and the Olympus E-M10 III? Which camera is better? A synthesis of the relative strong points of each of the models is listed below.

Advantages of the Fujifilm X-A10:

• Better moiré control: Has an anti-alias filter to avoid artificial patterns to appear in images.
• Better image quality: Features bigger pixels on a larger sensor for higher quality imaging.
• Richer colors: The pixel size advantage translates into images with better, more accurate colors.
• More dynamic range: Larger pixels capture a wider spectrum of light and dark details.
• Better low-light sensitivity: Larger pixels means good image quality even under poor lighting.
• More selfie-friendly: Has an articulated screen that can be turned to be front-facing.
• More compact: Is smaller (117x67mm vs 122x84mm) and thus needs less room in the bag.
• Less heavy: Is lighter (by 79g or 19 percent) and hence easier to carry around.
• Longer lasting: Can take more shots (410 versus 330) on a single battery charge.
• Easier travel charging: Can be conveniently charged via its USB port.
• More affordable: Was introduced into a lower priced category (39 percent cheaper at launch).
• More heavily discounted: Has been on the market for longer (launched in December 2016).

Arguments in favor of the Olympus OM-D E-M10 Mark III:

• Maximized detail: Lacks an anti-alias filter to exploit the sensor's full resolution potential.
• Better video: Provides higher definition movie capture (4K/30p vs 1080/30p).
• Easier framing: Has an electronic viewfinder for image composition and settings control.
• Fewer buttons to press: Has a touchscreen to facilitate handling and shooting adjustments.
• Faster burst: Shoots at higher frequency (8.6 vs 6 flaps/sec) to capture the decisive moment.
• Sharper images: Has stabilization technology built-in to reduce the impact of hand-shake.
• Better lighting: Features a hotshoe and can thus hold and trigger an external flash gun.
• Faster buffer clearing: Supports a more advanced SD data transfer standard (UHS-II vs UHS-I).
• More modern: Was introduced somewhat (8 months) more recently.

If the count of relative strengths (bullet points above) is taken as a measure, the X-A10 emerges as the winner of the contest (12 : 9 points). However, the relative importance of the various individual camera aspects will vary according to personal preferences and needs, so that you might like to apply corresponding weights to the particular features before making a decision on a new camera. A professional wildlife photographer will view the differences between cameras in a way that diverges from the perspective of a family photog, and a person interested in architecture has distinct needs from a sports shooter. Hence, the decision which camera is best and worth buying is often a very personal one.

How about other alternatives? Do the specifications of the Fujifilm X-A10 and the Olympus E-M10 III place the cameras among the top in their class? Find out in the latest Best Mirrorless Interchangeable Lens Camera listing whether the two cameras rank among the cream of the crop.

In any case, while the comparison of the spec-sheets of cameras can offer a general idea of their imaging potential, it remains partial and cannot reveal, for example, the shooting experience and imaging performance when actually working with the X-A10 or the E-M10 III. At times, user reviews, such as those published at amazon, address these issues in a useful manner, but such feedback is on many occasions incomplete, inconsistent, and unreliable.

Expert reviews

This is why hands-on reviews by experts are important. The table below provides a synthesis of the camera assessments of some of the best known photo-gear review sites (amateurphotographer [AP], cameralabs [CL], digitalcameraworld [DCW], dpreview [DPR], ephotozine [EPZ], photographyblog [PB]). As can be seen, the professional reviewers agree in many cases on the quality of different cameras, but sometimes their assessments diverge, reinforcing the earlier point that a camera decision is often a very personal choice.

Expert Camera Reviews

#		Camera   Model	AP   score	CL   score	DCW   score	DPR   score	EPZ   score	PB   score	Camera Launch	Launch Price (USD)	Street Price
1.		Fujifilm X-A10	..	..	..	..	4/5	4/5	Dec 2016	399	ebay.com
2.		Olympus E-M10 III	..	+	5/5	80/100	4.5/5	4.5/5	Aug 2017	649	ebay.com
3.		Fujifilm X-A5	..	+	4.1/5	..	4/5	3.5/5	Jan 2018	399	ebay.com
4.		Fujifilm X-E3	4.5/5	+	4.5/5	84/100	4.5/5	4.5/5	Sep 2017	899	ebay.com
5.		Fujifilm X-T20	5/5	+ +	5/5	82/100	5/5	4.5/5	Jan 2017	899	ebay.com
6.		Fujifilm X-A3	..	..	..	74/100	4.5/5	4/5	Aug 2016	399	ebay.com
7.		Fujifilm X-E2S	4.5/5	..	..	77/100	4.5/5	4.5/5	Jan 2016	699	ebay.com
8.		Fujifilm X-A2	4/5	..	..	..	4.5/5	4.5/5	Jan 2015	399	ebay.com
9.		Fujifilm X-T10	4.5/5	+ +	..	80/100	5/5	5/5	May 2015	799	ebay.com
10.		Fujifilm X-A1	..	..	..	..	4.5/5	4.5/5	Sep 2013	399	ebay.com
11.		Fujifilm X-M1	3/5	+	..	77/100	4.5/5	4.5/5	Jun 2013	699	ebay.com
12.		Fujifilm X-E1	4/5	+ +	..	79/100	4.5/5	4.5/5	Sep 2012	999	ebay.com
13.		Olympus E-M10 IV	4.5/5	..	5/5	81/100	4.5/5	4.5/5	Aug 2020	699	amazon.com
14.		Olympus E-PL10	..	..	4/5	77/100	..	4/5	Oct 2019	599	ebay.com
15.		Olympus E-PL9	..	+	..	..	4.5/5	4/5	Feb 2018	599	ebay.com
16.		Olympus E-PL8	..	..	..	..	4.5/5	4/5	Sep 2016	549	ebay.com
17.		Olympus E-M10 II	4.5/5	+ +	..	80/100	5/5	5/5	Aug 2015	649	ebay.com
Note: (+ +) highly recommended; (+) recommended; (o) reviewed; (..) not available.

Care should be taken when interpreting the review scores above, though. The ratings are only valid when referring to cameras in the same category and of the same age. Hence, a score should always be seen in the context of the camera's market launch date and its price, and rating-comparisons among cameras that span long time periods or concern very differently equipped models make little sense. It should also be noted that some of the review sites have over time altered the way they render their verdicts.

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Other camera comparisons

Did this review help to inform your camera decision process? In case you would like to check on the differences and similarities of other camera models, just make your choice using the following search menu. There is also a set of direct links to comparison reviews that other users of the CAM-parator app explored.

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