Fujifilm X-A10 vs Canon SX740

The Fujifilm X-A10 and the Canon PowerShot SX740 HS are two digital cameras that were officially introduced, respectively, in December 2016 and July 2018. The X-A10 is a mirrorless interchangeable lens camera, while the SX740 is a fixed lens compact. The cameras are based on an APS-C (X-A10) and a 1/2.3-inch (SX740) sensor. The Fujifilm has a resolution of 16 megapixels, whereas the Canon provides 20.2 MP.

Below is an overview of the main specs of the two cameras as a starting point for the comparison.

Headline Specifications

Fujifilm X-A10		Canon SX740
Mirrorless system camera		Fixed lens compact camera
Fujifilm X mount lenses		24-960mm f/3.3-6.9
16 MP – APS-C sensor		20.2 MP – 1/2.3" sensor
1080/30p Video		4K/30p Video
ISO 200-6,400 (100 - 25,600)		ISO 100-3,200
No viewfinder, LCD framing		No viewfinder, LCD framing
3.0" LCD – 1040k dots		3.0" LCD – 922k dots
Tilting screen (no touchscreen)		Tilting screen (no touchscreen)
6 shutter flaps per second		10 shutter flaps per second
410 shots per battery charge		265 shots per battery charge
117 x 67 x 40 mm, 331 g		110 x 64 x 40 mm, 299 g

Check X-A10 offers at
ebay.com
Check SX740 price at
amazon.com

Going beyond this snapshot of core features and characteristics, what are the differences between the Fujifilm X-A10 and the Canon PowerShot SX740 HS? Which one should you buy? Read on to find out how these two cameras compare with respect to their body size, their imaging sensors, their shooting features, their input-output connections, and their reception by expert reviewers.

Body comparison

The side-by-side display below illustrates the physical size and weight of the Fujifilm X-A10 and the Canon SX740. The two cameras are presented according to their relative size. Three consecutive views from the front, the top, and the rear side are shown. All width, height and depth dimensions are rounded to the nearest millimeter.

The SX740 can be obtained in two different colors (black, silver), while the X-A10 is only available in black.

If the front view area (width x height) of the cameras is taken as an aggregate measure of their size, the Canon SX740 is notably smaller (10 percent) than the Fujifilm X-A10. In this context, it is worth noting that neither the X-A10 nor the SX740 are weather-sealed.

The above size and weight comparisons are to some extent incomplete and possibly misleading, as the SX740 has a lens built in, whereas the X-A10 is an interchangeable lens camera that requires a separate lens. Attaching the latter will add extra weight and bulk to the setup. You can compare the optics available for the X-A10 and their specifications in the Fujinon X Lens Catalog.

Concerning battery life, the X-A10 gets 410 shots out of its Fujifilm NP-W126S battery, while the SX740 can take 265 images on a single charge of its Canon NB-13L power pack. The battery packs of both cameras can be charged via USB, which can be very convenient when travelling.

The adjacent table lists the principal physical characteristics of the two cameras alongside a wider set of alternatives. If you would like to visualize and compare a different camera combination, you can navigate to the CAM-parator app and make your selection from a broad list of cameras there.

Body Specifications

		Camera Model	Camera Width	Camera Height	Camera Depth	Camera Weight	Battery Life	Weather Sealing	Camera Launch	Launch Price (USD)	Street Price
1.		Fujifilm X-A10	117 mm	67 mm	40 mm	331 g	410	n	Dec 2016	399	ebay.com
2.		Canon SX740	110 mm	64 mm	40 mm	299 g	265	n	Jul 2018	399	amazon.com
3.		Canon SX430	104 mm	69 mm	85 mm	323 g	195	n	Jan 2017	299	ebay.com
4.		Canon SX710	113 mm	66 mm	35 mm	269 g	230	n	Jan 2015	349	ebay.com
5.		Canon SX720	110 mm	64 mm	36 mm	270 g	250	n	Feb 2016	379	ebay.com
6.		Canon SX730	110 mm	64 mm	40 mm	300 g	250	n	Apr 2017	399	ebay.com
7.		Fujifilm X-A1	117 mm	67 mm	39 mm	330 g	350	n	Sep 2013	399	ebay.com
8.		Fujifilm X-A2	117 mm	67 mm	40 mm	350 g	410	n	Jan 2015	399	ebay.com
9.		Fujifilm X-A3	117 mm	67 mm	40 mm	339 g	410	n	Aug 2016	399	ebay.com
10.		Fujifilm X-A5	117 mm	68 mm	40 mm	361 g	450	n	Jan 2018	399	ebay.com
11.		Fujifilm X-E1	129 mm	75 mm	38 mm	350 g	350	n	Sep 2012	999	ebay.com
12.		Fujifilm X-E2S	129 mm	75 mm	37 mm	350 g	350	n	Jan 2016	699	ebay.com
13.		Fujifilm X-E3	121 mm	74 mm	43 mm	337 g	350	n	Sep 2017	899	ebay.com
14.		Fujifilm X-M1	117 mm	67 mm	39 mm	330 g	350	n	Jun 2013	699	ebay.com
15.		Fujifilm X-T10	118 mm	83 mm	41 mm	381 g	350	n	May 2015	799	ebay.com
16.		Fujifilm X-T20	118 mm	83 mm	41 mm	383 g	350	n	Jan 2017	899	ebay.com
17.		Panasonic ZS80	112 mm	69 mm	42 mm	327 g	380	n	Feb 2019	449	ebay.com
Note: Measurements and pricing do not include easily detachable parts, such as add-on or interchangeable lenses or optional viewfinders.
Convert to Imperial

The price is, of course, an important factor in any camera decision. The retail prices at the time of the camera’s release place the model in the market relative to other models in the producer’s line-up and the competition. Normally, street prices remain initially close to the MSRP, but after a couple of months, the first discounts appear. Later in the product cycle and, in particular, when the replacement model is about to appear, further discounting and stock clearance sales often push the camera price considerably down. Then, after the new model is out, very good deals can frequently be found on the pre-owned market.

Sensor comparison

The imaging sensor is at the core of digital cameras and its size is one of the main determining factors of image quality. A large sensor will tend to have larger individual pixels that provide better low-light sensitivity, wider dynamic range, and richer color-depth than smaller pixel-units in a sensor of the same technological generation. Furthermore, a large sensor camera will give the photographer more possibilities to use shallow depth-of-field in order to isolate a subject from the background. On the downside, larger sensors tend to be more expensive and lead to bigger and heavier cameras and lenses.

Of the two cameras under consideration, the Fujifilm X-A10 features an APS-C sensor and the Canon SX740 a 1/2.3-inch sensor. The sensor area in the SX740 is 92 percent smaller. As a result of these sensor size differences, the cameras have a format factor of, respectively, 1.5 and 5.6. The sensor in the X-A10 has a native 3:2 aspect ratio, while the one in the SX740 offers a 4:3 aspect.

Despite having a smaller sensor, the SX740 offers a higher resolution of 20.2 megapixels, compared with 16 MP of the X-A10. This megapixels advantage comes at the cost of a higher pixel density and a smaller size of the individual pixel (with a pixel pitch of 1.18μm versus 4.80μm for the X-A10). However, it should be noted that the SX740 is a somewhat more recent model (by 1 year and 7 months) than the X-A10, and its sensor might have benefitted from technological advances during this time that partly offset its pixel-size disadvantage. Coming back to sensor resolution, it should be mentioned that the SX740 has no anti-alias filter installed, so that it can capture all the detail its sensor resolves.

The resolution advantage of the Canon SX740 implies greater flexibility for cropping images or the possibility to print larger pictures. The maximum print size of the SX740 for good quality output (200 dots per inch) amounts to 25.9 x 19.4 inches or 65.8 x 49.4 cm, for very good quality (250 dpi) 20.7 x 15.6 inches or 52.7 x 39.5 cm, and for excellent quality (300 dpi) 17.3 x 13 inches or 43.9 x 32.9 cm. The corresponding values for the Fujifilm X-A10 are 24.5 x 16.3 inches or 62.2 x 41.5 cm for good quality, 19.6 x 13.1 inches or 49.7 x 33.2 cm for very good quality, and 16.3 x 10.9 inches or 41.5 x 27.6 cm for excellent quality prints.

The Fujifilm X-A10 has a native sensitivity range from ISO 200 to ISO 6400, which can be extended to ISO 100-25600. The corresponding ISO settings for the Canon PowerShot SX740 HS are ISO 100 to ISO 3200 (no boost).

In terms of underlying technology, the X-A10 is build around a CMOS sensor, while the SX740 uses a BSI-CMOS imager. Both cameras use a Bayer filter for capturing RGB colors on a square grid of photosensors. This arrangement is found in most digital cameras.

For many cameras, data on sensor performance has been reported by DXO Mark. This service determines an overall sensor rating, as well as sub-scores for low-light sensitivity ("DXO Sports"), dynamic range ("DXO Landscape"), and color depth ("DXO Portrait"). The table below summarizes the physical sensor characteristics and sensor quality findings and compares them across a set of similar cameras.

Sensor Characteristics

		Camera Model	Sensor Class	Resolution (MP)	Horiz. Pixels	Vert. Pixels	Video Format	DXO Portrait	DXO Landscape	DXO Sports	DXO Overall
1.		Fujifilm X-A10	APS-C	16.0	4896	3264	1080/30p	23.9	13.2	1691	81
2.		Canon SX740	1/2.3	20.2	5184	3888	4K/30p	20.6	12.1	1050	51
3.		Canon SX430	1/2.3	19.9	5152	3864	720/25p	20.5	11.9	900	49
4.		Canon SX710	1/2.3	20.2	5184	3888	1080/60p	20.2	11.6	712	47
5.		Canon SX720	1/2.3	20.2	5184	3888	1080/60p	20.3	11.8	817	48
6.		Canon SX730	1/2.3	20.2	5184	3888	1080/60p	20.5	11.9	924	50
7.		Fujifilm X-A1	APS-C	16.0	4896	3264	1080/30p	23.4	12.6	1390	76
8.		Fujifilm X-A2	APS-C	16.0	4896	3264	1080/30p	23.6	12.8	1515	79
9.		Fujifilm X-A3	APS-C	24.0	6000	4000	1080/60p	23.8	13.1	1664	81
10.		Fujifilm X-A5	APS-C	24.0	6000	4000	4K/15p	24.0	13.3	1800	82
11.		Fujifilm X-E1	APS-C	16.0	4896	3264	1080/24p	23.2	12.4	1298	75
12.		Fujifilm X-E2S	APS-C	16.0	4896	3264	1080/60p	23.7	13.0	1608	80
13.		Fujifilm X-E3	APS-C	24.0	6000	4000	4K/30p	23.9	13.3	1764	82
14.		Fujifilm X-M1	APS-C	16.0	4896	3264	1080/30p	23.4	12.6	1371	76
15.		Fujifilm X-T10	APS-C	16.0	4896	3264	1080/60p	23.7	12.9	1546	79
16.		Fujifilm X-T20	APS-C	24.0	6000	4000	4K/30p	23.9	13.2	1704	81
17.		Panasonic ZS80	1/2.3	20.2	5184	3888	4K/30p	20.7	12.2	1103	52
Note: DXO values in italics represent estimates based on sensor size and age.

Many modern cameras cannot only take still pictures, but also record videos. Both cameras under consideration have a sensor with sufficiently fast read-out times for moving pictures, but the SX740 provides a better video resolution than the X-A10. It can shoot movie footage at 4K/30p, while the Fujifilm is limited to 1080/30p.

Feature comparison

Apart from body and sensor, cameras can and do differ across a range of features. The X-A10 and the SX740 are similar in the sense that neither of the two has a viewfinder. The images are, thus, framed using live view on the rear LCD. The adjacent table lists some of the other core features of the Fujifilm X-A10 and Canon SX740 along with similar information for a selection of comparators.

Core Features

		Camera Model	Viewfinder (Type or 000 dots)	Control Panel (yes/no)	LCD Specifications (inch/000 dots)	LCD Attach- ment	Touch Screen (yes/no)	Max Shutter Speed *	Max Shutter Flaps *	Built-in Flash (yes/no)	Built-in Image Stab
1.		Fujifilm X-A10	none	n	3.0 / 1040	tilting	n	1/4000s	6.0/s	Y	n
2.		Canon SX740	none	n	3.0 / 922	tilting	n	1/3200s	10.0/s	Y	Y
3.		Canon SX430	none	n	3.0 / 230	fixed	n	1/4000s	0.5/s	Y	Y
4.		Canon SX710	none	n	3.0 / 922	fixed	n	1/3200s	6.0/s	Y	Y
5.		Canon SX720	none	n	3.0 / 922	fixed	n	1/3200s	5.9/s	Y	Y
6.		Canon SX730	none	n	3.0 / 922	tilting	n	1/3200s	5.9/s	Y	Y
7.		Fujifilm X-A1	none	n	3.0 / 920	tilting	n	1/4000s	5.6/s	Y	n
8.		Fujifilm X-A2	none	n	3.0 / 920	tilting	n	1/4000s	5.6/s	Y	n
9.		Fujifilm X-A3	none	n	3.0 / 1040	tilting	Y	1/4000s	6.0/s	Y	n
10.		Fujifilm X-A5	none	n	3.0 / 1040	tilting	Y	1/4000s	6.0/s	Y	n
11.		Fujifilm X-E1	2360	n	2.8 / 460	fixed	n	1/4000s	6.0/s	Y	n
12.		Fujifilm X-E2S	2360	n	3.0 / 1040	fixed	n	1/4000s	7.0/s	Y	n
13.		Fujifilm X-E3	2360	n	3.0 / 1040	fixed	Y	1/4000s	8.0/s	n	n
14.		Fujifilm X-M1	none	n	3.0 / 920	tilting	n	1/4000s	5.6/s	Y	n
15.		Fujifilm X-T10	2360	n	3.0 / 920	tilting	n	1/4000s	8.0/s	Y	n
16.		Fujifilm X-T20	2360	n	3.0 / 1040	tilting	Y	1/4000s	8.0/s	Y	n
17.		Panasonic ZS80	2330	n	3.0 / 1040	tilting	Y	1/2000s	10.0/s	Y	Y
Note: *) Information refers to the mechanical shutter, unless the camera only has an electronic one.

The reported shutter speed information refers to the use of the mechanical shutter. Yet, some cameras only have an electronic shutter, while others have an electronic shutter in addition to a mechanical one. In fact, the X-A10 is one of those camera that have an additional electronic shutter, which makes completely silent shooting possible. However, this mode is less suitable for photographing moving objects (risk of rolling shutter) or shooting under artificial light sources (risk of flickering).

The Fujifilm X-A10 and the Canon SX740 both have an intervalometer built-in. This enables the photographer to capture time lapse sequences, such as flower blooming, a sunset or moon rise, without purchasing an external camera trigger and related software.

Concerning the storage of imaging data, both the X-A10 and the SX740 write their files to SDXC cards. Both cameras can use UHS-I cards, which provide for Ultra High Speed data transfer of up to 104 MB/s.

Connectivity comparison

For some imaging applications, the extent to which a camera can communicate with its environment can be an important aspect in the camera decision process. The table below provides an overview of the connectivity of the Fujifilm X-A10 and Canon PowerShot SX740 HS and, in particular, the interfaces the cameras (and selected comparators) provide for accessory control and data transfer.

Input-Output Connections

		Camera Model	Hotshoe Port	Internal Mic / Speaker	Microphone Port	Headphone Port	HDMI Port	USB Port	WiFi Support	NFC Support	Bluetooth Support
1.		Fujifilm X-A10	-	stereo / mono	-	-	micro	2.0	Y	-	-
2.		Canon SX740	-	stereo / mono	-	-	micro	2.0	Y	-	Y
3.		Canon SX430	-	mono / mono	-	-	-	2.0	Y	Y	-
4.		Canon SX710	-	stereo / mono	-	-	micro	2.0	Y	Y	-
5.		Canon SX720	-	stereo / mono	-	-	micro	2.0	Y	Y	-
6.		Canon SX730	-	stereo / mono	-	-	micro	2.0	Y	Y	Y
7.		Fujifilm X-A1	Y	stereo / mono	-	-	mini	2.0	Y	-	-
8.		Fujifilm X-A2	Y	stereo / mono	-	-	mini	2.0	Y	-	-
9.		Fujifilm X-A3	Y	stereo / mono	-	-	micro	2.0	Y	-	-
10.		Fujifilm X-A5	Y	stereo / mono	Y	-	micro	2.0	Y	-	Y
11.		Fujifilm X-E1	Y	stereo / mono	Y	-	mini	2.0	-	-	-
12.		Fujifilm X-E2S	Y	stereo / mono	Y	-	micro	2.0	Y	-	-
13.		Fujifilm X-E3	Y	stereo / mono	Y	-	micro	2.0	Y	-	Y
14.		Fujifilm X-M1	Y	stereo / mono	-	-	mini	2.0	Y	-	-
15.		Fujifilm X-T10	Y	stereo / mono	Y	-	micro	2.0	Y	-	-
16.		Fujifilm X-T20	Y	stereo / mono	Y	-	micro	2.0	Y	-	-
17.		Panasonic ZS80	-	stereo / mono	-	-	micro	2.0	Y	-	Y

The SX740 is a recent model that features in the current product line-up of Canon. In contrast, the X-A10 has been discontinued (but can be found pre-owned on ebay). As a replacement in the same line of cameras, the X-A10 was succeeded by the Fujifilm X-A5. Further information on the features and operation of the X-A10 and SX740 can be found, respectively, in the Fujifilm X-A10 Manual (free pdf) or the online Canon SX740 Manual.

Review summary

So how do things add up? Is there a clear favorite between the Fujifilm X-A10 and the Canon SX740? Which camera is better? A synthesis of the relative strong points of each of the models is listed below.

Advantages of the Fujifilm X-A10:

• Better moiré control: Has an anti-alias filter to avoid artificial patterns to appear in images.
• Better image quality: Features bigger pixels on a larger sensor for higher quality imaging.
• Richer colors: The pixel size advantage translates into images with better, more accurate colors.
• More dynamic range: Larger pixels capture a wider spectrum of light and dark details.
• Better low-light sensitivity: Larger pixels means good image quality even under poor lighting.
• More detailed LCD: Has a higher resolution rear screen (1040k vs 922k dots).
• Faster shutter: Has higher mechanical shutter speed (1/4000s vs 1/3200s) to freeze action.
• Less disturbing: Has an electronic shutter option for completely silent shooting.
• More flexible: Accepts interchangeable lenses, so that lens characteristics can be altered.
• Longer lasting: Can take more shots (410 versus 265) on a single battery charge.
• More heavily discounted: Has been on the market for longer (launched in December 2016).

Arguments in favor of the Canon PowerShot SX740 HS:

• More detail: Has more megapixels (20.2 vs 16MP), which boosts linear resolution by 10%.
• Maximized detail: Lacks an anti-alias filter to exploit the sensor's full resolution potential.
• Better video: Provides higher definition movie capture (4K/30p vs 1080/30p).
• Faster burst: Shoots at higher frequency (10 vs 6 flaps/sec) to capture the decisive moment.
• Ready to shoot: Has an integrated lens, whereas the X-A10 necessitates an extra lens.
• Less heavy: Has a lower weight even though it has a lens built in (unlike the X-A10).
• Sharper images: Has stabilization technology built-in to reduce the impact of hand-shake.
• Easier wireless transfer: Supports Bluetooth for image sharing without cables.
• More modern: Was introduced somewhat (1 year and 7 months) more recently.

If the count of relative strengths (bullet points above) is taken as a measure, the X-A10 emerges as the winner of the contest (11 : 9 points). However, the pertinence of the various camera strengths will differ across photographers, so that you might want to weigh individual camera traits according to their importance for your own imaging needs before making a camera decision. A professional wildlife photographer will view the differences between cameras in a way that diverges from the perspective of a family photog, and a person interested in architecture has distinct needs from a sports shooter. Hence, the decision which camera is best and worth buying is often a very personal one.

How about other alternatives? Do the specifications of the Fujifilm X-A10 and the Canon SX740 place the cameras among the top in their class? Find out in the latest Best Mirrorless Interchangeable Lens Camera and Best Superzoom Camera listings whether the two cameras rank among the cream of the crop.

In any case, while the comparison of technical specifications can provide a useful overview of the capabilities of different cameras, it says little about, for example, the shooting experience and imaging performance of the X-A10 and the SX740 in practical situations. At times, user reviews, such as those published at amazon, address these issues in a useful manner, but such feedback is on many occasions incomplete, inconsistent, and unreliable.

Expert reviews

This is why hands-on reviews by experts are important. The table below provides a synthesis of the camera assessments of some of the best known photo-gear review sites (amateurphotographer [AP], cameralabs [CL], digitalcameraworld [DCW], dpreview [DPR], ephotozine [EPZ], photographyblog [PB]). As can be seen, the professional reviewers agree in many cases on the quality of different cameras, but sometimes their assessments diverge, reinforcing the earlier point that a camera decision is often a very personal choice.

Expert Camera Reviews

		Camera   Model	AP   score	CL   score	DCW   score	DPR   score	EPZ   score	PB   score	Camera Launch	Launch Price (USD)	Street Price
1.		Fujifilm X-A10	..	..	..	..	4/5	4/5	Dec 2016	399	ebay.com
2.		Canon SX740	..	+	3.5/5	..	4/5	4/5	Jul 2018	399	amazon.com
3.		Canon SX430	..	..	..	..	3.5/5	3.5/5	Jan 2017	299	ebay.com
4.		Canon SX710	..	+	..	..	4/5	3.5/5	Jan 2015	349	ebay.com
5.		Canon SX720	..	+	..	..	4/5	4.5/5	Feb 2016	379	ebay.com
6.		Canon SX730	..	+	..	..	4/5	4/5	Apr 2017	399	ebay.com
7.		Fujifilm X-A1	..	..	..	..	4.5/5	4.5/5	Sep 2013	399	ebay.com
8.		Fujifilm X-A2	4/5	..	..	..	4.5/5	4.5/5	Jan 2015	399	ebay.com
9.		Fujifilm X-A3	..	..	..	74/100	4.5/5	4/5	Aug 2016	399	ebay.com
10.		Fujifilm X-A5	..	+	4.1/5	..	4/5	3.5/5	Jan 2018	399	ebay.com
11.		Fujifilm X-E1	4/5	+ +	..	79/100	4.5/5	4.5/5	Sep 2012	999	ebay.com
12.		Fujifilm X-E2S	4.5/5	..	..	77/100	4.5/5	4.5/5	Jan 2016	699	ebay.com
13.		Fujifilm X-E3	4.5/5	+	4.5/5	84/100	4.5/5	4.5/5	Sep 2017	899	ebay.com
14.		Fujifilm X-M1	3/5	+	..	77/100	4.5/5	4.5/5	Jun 2013	699	ebay.com
15.		Fujifilm X-T10	4.5/5	+ +	..	80/100	5/5	5/5	May 2015	799	ebay.com
16.		Fujifilm X-T20	5/5	+ +	5/5	82/100	5/5	4.5/5	Jan 2017	899	ebay.com
17.		Panasonic ZS80	..	+ +	..	..	4.5/5	..	Feb 2019	449	ebay.com
Note: (+ +) highly recommended; (+) recommended; (o) reviewed; (..) not available.

The review scores listed above should be treated with care, though. The ratings were established in reference to similarly priced cameras that were available in the market at the time of the review. A score, therefore, has to be seen in close connection to the price and market introduction time of the camera, and rating-comparisons among cameras that span long time periods or concern very differently equipped models make little sense. It should also be noted that some of the review sites have over time altered the way they render their verdicts.

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Other camera comparisons

Did this review help to inform your camera decision process? In case you would like to check on the differences and similarities of other camera models, just make your choice using the following search menu. There is also a set of direct links to comparison reviews that other users of the CAM-parator app explored.

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