Fujifilm X-A10 vs Canon M10

The Fujifilm X-A10 and the Canon EOS M10 are two digital cameras that were announced, respectively, in December 2016 and October 2015. Both the X-A10 and the M10 are mirrorless interchangeable lens cameras that are equipped with an APS-C sensor. The Fujifilm has a resolution of 16 megapixels, whereas the Canon provides 17.9 MP.

Below is an overview of the main specs of the two cameras as a starting point for the comparison.

Headline Specifications

Fujifilm X-A10		Canon M10
Mirrorless system camera		Mirrorless system camera
Fujifilm X mount lenses		Canon EF-M mount lenses
16 MP – APS-C sensor		17.9 MP – APS-C sensor
1080/30p Video		1080/30p Video
ISO 200-6,400 (100 - 25,600)		ISO 100-12,800 (100 - 25,600)
No viewfinder, LCD framing		No viewfinder, LCD framing
3.0" LCD – 1040k dots		3.0" LCD – 1040k dots
Tilting screen (no touchscreen)		Tilting touchscreen
6 shutter flaps per second		4.6 shutter flaps per second
410 shots per battery charge		255 shots per battery charge
117 x 67 x 40 mm, 331 g		108 x 67 x 35 mm, 301 g

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Going beyond this snapshot of core features and characteristics, what are the differences between the Fujifilm X-A10 and the Canon EOS M10? Which one should you buy? Read on to find out how these two cameras compare with respect to their body size, their imaging sensors, their shooting features, their input-output connections, and their reception by expert reviewers.

Body comparison

The side-by-side display below illustrates the physical size and weight of the Fujifilm X-A10 and the Canon M10. The two cameras are presented according to their relative size. Three consecutive views from the front, the top, and the rear side are shown. All width, height and depth dimensions are rounded to the nearest millimeter.

The M10 can be obtained in two different colors (black, white), while the X-A10 is only available in black.

If the front view area (width x height) of the cameras is taken as an aggregate measure of their size, the Canon M10 is notably smaller (8 percent) than the Fujifilm X-A10. Moreover, the M10 is markedly lighter (9 percent) than the X-A10. In this context, it is worth noting that neither the X-A10 nor the M10 are weather-sealed.

The above size and weight comparisons are to some extent incomplete since they do not consider the interchangeable lenses that both of these cameras require. Hence, you might want to study and compare the specifications of available lenses in order to get the full picture of the size and weight of the two camera systems.

Concerning battery life, the X-A10 gets 410 shots out of its Fujifilm NP-W126S battery, while the M10 can take 255 images on a single charge of its Canon LP-E12 power pack. The power pack in the X-A10 can be charged via the USB port, so that it is not always necessary to take the battery charger along when travelling.

The following table provides a synthesis of the main physical specifications of the two cameras and other similar ones. If you want to switch the focus of the display and review another camera pair, you can move across to the CAM-parator tool and choose from the broad selection of possible camera comparisons there.

Body Specifications

		Camera Model	Camera Width	Camera Height	Camera Depth	Camera Weight	Battery Life	Weather Sealing	Camera Launch	Launch Price (USD)	Street Price
1.		Fujifilm X-A10	117 mm	67 mm	40 mm	331 g	410	n	Dec 2016	399	ebay.com
2.		Canon M10	108 mm	67 mm	35 mm	301 g	255	n	Oct 2015	499	ebay.com
3.		Canon M	109 mm	66 mm	32 mm	298 g	230	n	Jul 2012	599	ebay.com
4.		Canon M3	111 mm	68 mm	44 mm	366 g	250	n	Feb 2015	679	ebay.com
5.		Canon M100	108 mm	67 mm	35 mm	302 g	295	n	Aug 2017	499	ebay.com
6.		Canon SL1	117 mm	91 mm	69 mm	407 g	380	n	Mar 2013	549	ebay.com
7.		Canon T6	129 mm	101 mm	78 mm	485 g	500	n	Mar 2016	449	ebay.com
8.		Fujifilm X-A1	117 mm	67 mm	39 mm	330 g	350	n	Sep 2013	399	ebay.com
9.		Fujifilm X-A2	117 mm	67 mm	40 mm	350 g	410	n	Jan 2015	399	ebay.com
10.		Fujifilm X-A3	117 mm	67 mm	40 mm	339 g	410	n	Aug 2016	399	ebay.com
11.		Fujifilm X-A5	117 mm	68 mm	40 mm	361 g	450	n	Jan 2018	399	ebay.com
12.		Fujifilm X-E1	129 mm	75 mm	38 mm	350 g	350	n	Sep 2012	999	ebay.com
13.		Fujifilm X-E2S	129 mm	75 mm	37 mm	350 g	350	n	Jan 2016	699	ebay.com
14.		Fujifilm X-E3	121 mm	74 mm	43 mm	337 g	350	n	Sep 2017	899	ebay.com
15.		Fujifilm X-M1	117 mm	67 mm	39 mm	330 g	350	n	Jun 2013	699	ebay.com
16.		Fujifilm X-T10	118 mm	83 mm	41 mm	381 g	350	n	May 2015	799	ebay.com
17.		Fujifilm X-T20	118 mm	83 mm	41 mm	383 g	350	n	Jan 2017	899	ebay.com
Note: Measurements and pricing do not include easily detachable parts, such as add-on or interchangeable lenses or optional viewfinders.
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Any camera decision will naturally be influenced heavily by the price. The listed launch prices provide an indication of the market segment that the manufacturer of the cameras have been targeting. The X-A10 was launched at a somewhat lower price (by 20 percent) than the M10, which makes it more attractive for photographers on a tight budget. Usually, retail prices stay at first close to the launch price, but after several months, discounts become available. Later in the product cycle and, in particular, when the replacement model is about to appear, further discounting and stock clearance sales often push the camera price considerably down.

Sensor comparison

The imaging sensor is at the core of digital cameras and its size is one of the main determining factors of image quality. A large sensor will tend to have larger individual pixels that provide better low-light sensitivity, wider dynamic range, and richer color-depth than smaller pixel-units in a sensor of the same technological generation. Furthermore, a large sensor camera will give the photographer more possibilities to use shallow depth-of-field in order to isolate a subject from the background. On the downside, larger sensors tend to be associated with larger, more expensive camera bodies and lenses.

Both cameras under consideration feature an APS-C sensor, but their sensors differ slightly in size. The sensor area in the M10 is 10 percent smaller. As a result of these sensor size differences, the cameras have format factors, respectively, of 1.5 (X-A10) and 1.6. Both cameras have a native aspect ratio (sensor width to sensor height) of 3:2.

Despite having a smaller sensor, the M10 offers a higher resolution of 17.9 megapixels, compared with 16 MP of the X-A10. This megapixels advantage comes at the cost of a higher pixel density and a smaller size of the individual pixel (with a pixel pitch of 4.31μm versus 4.80μm for the X-A10). Moreover, it should be noted that the X-A10 is a somewhat more recent model (by 1 year and 1 month) than the M10, and its sensor might have benefitted from technological advances during this time that further enhance the light gathering capacity of its pixels.

The resolution advantage of the Canon M10 implies greater flexibility for cropping images or the possibility to print larger pictures. The maximum print size of the M10 for good quality output (200 dots per inch) amounts to 25.9 x 17.3 inches or 65.8 x 43.9 cm, for very good quality (250 dpi) 20.7 x 13.8 inches or 52.7 x 35.1 cm, and for excellent quality (300 dpi) 17.3 x 11.5 inches or 43.9 x 29.3 cm. The corresponding values for the Fujifilm X-A10 are 24.5 x 16.3 inches or 62.2 x 41.5 cm for good quality, 19.6 x 13.1 inches or 49.7 x 33.2 cm for very good quality, and 16.3 x 10.9 inches or 41.5 x 27.6 cm for excellent quality prints.

The M10 has on-sensor phase detect pixels, which results in fast and reliable autofocus acquisition even during live view operation.

The Fujifilm X-A10 has a native sensitivity range from ISO 200 to ISO 6400, which can be extended to ISO 100-25600. The corresponding ISO settings for the Canon EOS M10 are ISO 100 to ISO 12800, with the possibility to increase the ISO range to 100-25600.

Technology-wise, both cameras are equipped with CMOS (Complementary Metal–Oxide–Semiconductor) sensors. Both cameras use a Bayer filter for capturing RGB colors on a square grid of photosensors. This arrangement is found in most digital cameras.

Since 2007, DXO Mark has published sensor performance measurements that have been derived using a consistent methodology. This service assesses and scores the color depth ("DXO Portrait"), dynamic range ("DXO Landscape"), and low-light sensitivity ("DXO Sports") of camera sensors, and also publishes an overall camera score. The adjacent table reports on the physical sensor characteristics and the outcomes of the DXO sensor quality tests for a sample of comparator-cameras.

Sensor Characteristics

		Camera Model	Sensor Class	Resolution (MP)	Horiz. Pixels	Vert. Pixels	Video Format	DXO Portrait	DXO Landscape	DXO Sports	DXO Overall
1.		Fujifilm X-A10	APS-C	16.0	4896	3264	1080/30p	23.9	13.2	1691	81
2.		Canon M10	APS-C	17.9	5184	3456	1080/30p	22.2	11.4	753	65
3.		Canon M	APS-C	17.9	5184	3456	1080/30p	22.1	11.2	827	65
4.		Canon M3	APS-C	24.0	6000	4000	1080/30p	22.8	11.8	1169	72
5.		Canon M100	APS-C	24.0	6000	4000	1080/60p	23.5	12.9	1272	78
6.		Canon SL1	APS-C	17.9	5184	3456	1080/30p	21.8	11.3	843	63
7.		Canon T6	APS-C	17.9	5184	3456	1080/30p	22.0	11.7	781	66
8.		Fujifilm X-A1	APS-C	16.0	4896	3264	1080/30p	23.4	12.6	1390	76
9.		Fujifilm X-A2	APS-C	16.0	4896	3264	1080/30p	23.6	12.8	1515	79
10.		Fujifilm X-A3	APS-C	24.0	6000	4000	1080/60p	23.8	13.1	1664	81
11.		Fujifilm X-A5	APS-C	24.0	6000	4000	4K/15p	24.0	13.3	1800	82
12.		Fujifilm X-E1	APS-C	16.0	4896	3264	1080/24p	23.2	12.4	1298	75
13.		Fujifilm X-E2S	APS-C	16.0	4896	3264	1080/60p	23.7	13.0	1608	80
14.		Fujifilm X-E3	APS-C	24.0	6000	4000	4K/30p	23.9	13.3	1764	82
15.		Fujifilm X-M1	APS-C	16.0	4896	3264	1080/30p	23.4	12.6	1371	76
16.		Fujifilm X-T10	APS-C	16.0	4896	3264	1080/60p	23.7	12.9	1546	79
17.		Fujifilm X-T20	APS-C	24.0	6000	4000	4K/30p	23.9	13.2	1704	81
Note: DXO values in italics represent estimates based on sensor size and age.

Many modern cameras are not only capable of taking still images, but can also record movies. Both cameras under consideration are equipped with sensors that have a sufficiently high read-out speed for moving images, and both provide the same movie specifications (1080/30p).

Feature comparison

Apart from body and sensor, cameras can and do differ across a range of features. The X-A10 and the M10 are similar in the sense that neither of the two has a viewfinder. The images are, thus, framed using live view on the rear LCD. The adjacent table lists some of the other core features of the Fujifilm X-A10 and Canon M10 along with similar information for a selection of comparators.

Core Features

		Camera Model	Viewfinder (Type or 000 dots)	Control Panel (yes/no)	LCD Specifications (inch/000 dots)	LCD Attach- ment	Touch Screen (yes/no)	Max Shutter Speed *	Max Shutter Flaps *	Built-in Flash (yes/no)	Built-in Image Stab
1.		Fujifilm X-A10	none	n	3.0 / 1040	tilting	n	1/4000s	6.0/s	Y	n
2.		Canon M10	none	n	3.0 / 1040	tilting	Y	1/4000s	4.6/s	Y	n
3.		Canon M	none	n	3.0 / 1040	fixed	Y	1/4000s	4.3/s	n	n
4.		Canon M3	optional	n	3.0 / 1040	tilting	Y	1/4000s	4.2/s	Y	n
5.		Canon M100	none	n	3.0 / 1040	tilting	Y	1/4000s	6.1/s	Y	n
6.		Canon SL1	optical	n	3.0 / 1040	fixed	Y	1/4000s	4.9/s	Y	n
7.		Canon T6	optical	n	3.0 / 920	fixed	n	1/4000s	3.0/s	Y	n
8.		Fujifilm X-A1	none	n	3.0 / 920	tilting	n	1/4000s	5.6/s	Y	n
9.		Fujifilm X-A2	none	n	3.0 / 920	tilting	n	1/4000s	5.6/s	Y	n
10.		Fujifilm X-A3	none	n	3.0 / 1040	tilting	Y	1/4000s	6.0/s	Y	n
11.		Fujifilm X-A5	none	n	3.0 / 1040	tilting	Y	1/4000s	6.0/s	Y	n
12.		Fujifilm X-E1	2360	n	2.8 / 460	fixed	n	1/4000s	6.0/s	Y	n
13.		Fujifilm X-E2S	2360	n	3.0 / 1040	fixed	n	1/4000s	7.0/s	Y	n
14.		Fujifilm X-E3	2360	n	3.0 / 1040	fixed	Y	1/4000s	8.0/s	n	n
15.		Fujifilm X-M1	none	n	3.0 / 920	tilting	n	1/4000s	5.6/s	Y	n
16.		Fujifilm X-T10	2360	n	3.0 / 920	tilting	n	1/4000s	8.0/s	Y	n
17.		Fujifilm X-T20	2360	n	3.0 / 1040	tilting	Y	1/4000s	8.0/s	Y	n
Note: *) Information refers to the mechanical shutter, unless the camera only has an electronic one.

One differentiating feature between the two cameras concerns the touch sensitivity of the rear screen. The M10 has a touchscreen, while the X-A10 has a conventional panel. Touch control can be particularly helpful, for example, for setting the focus point.

The reported shutter speed information refers to the use of the mechanical shutter. Yet, some cameras only have an electronic shutter, while others have an electronic shutter in addition to a mechanical one. In fact, the X-A10 is one of those camera that have an additional electronic shutter, which makes completely silent shooting possible. However, this mode is less suitable for photographing moving objects (risk of rolling shutter) or shooting under artificial light sources (risk of flickering).

The Fujifilm X-A10 has an intervalometer built-in. This enables the photographer to capture time lapse sequences, such as flower blooming, a sunset or moon rise, without purchasing an external camera trigger and related software.

Concerning the storage of imaging data, both the X-A10 and the M10 write their files to SDXC cards. Both cameras can use UHS-I cards, which provide for Ultra High Speed data transfer of up to 104 MB/s.

Connectivity comparison

For some imaging applications, the extent to which a camera can communicate with its environment can be an important aspect in the camera decision process. The table below provides an overview of the connectivity of the Fujifilm X-A10 and Canon EOS M10 and, in particular, the interfaces the cameras (and selected comparators) provide for accessory control and data transfer.

Input-Output Connections

		Camera Model	Hotshoe Port	Internal Mic / Speaker	Microphone Port	Headphone Port	HDMI Port	USB Port	WiFi Support	NFC Support	Bluetooth Support
1.		Fujifilm X-A10	-	stereo / mono	-	-	micro	2.0	Y	-	-
2.		Canon M10	-	stereo / mono	-	-	mini	2.0	Y	Y	-
3.		Canon M	Y	stereo / mono	Y	-	mini	2.0	-	-	-
4.		Canon M3	Y	stereo / mono	Y	-	mini	2.0	Y	Y	-
5.		Canon M100	-	stereo / mono	-	-	micro	2.0	Y	Y	Y
6.		Canon SL1	Y	mono / mono	Y	-	mini	2.0	-	-	-
7.		Canon T6	Y	mono / mono	-	-	mini	2.0	Y	Y	-
8.		Fujifilm X-A1	Y	stereo / mono	-	-	mini	2.0	Y	-	-
9.		Fujifilm X-A2	Y	stereo / mono	-	-	mini	2.0	Y	-	-
10.		Fujifilm X-A3	Y	stereo / mono	-	-	micro	2.0	Y	-	-
11.		Fujifilm X-A5	Y	stereo / mono	Y	-	micro	2.0	Y	-	Y
12.		Fujifilm X-E1	Y	stereo / mono	Y	-	mini	2.0	-	-	-
13.		Fujifilm X-E2S	Y	stereo / mono	Y	-	micro	2.0	Y	-	-
14.		Fujifilm X-E3	Y	stereo / mono	Y	-	micro	2.0	Y	-	Y
15.		Fujifilm X-M1	Y	stereo / mono	-	-	mini	2.0	Y	-	-
16.		Fujifilm X-T10	Y	stereo / mono	Y	-	micro	2.0	Y	-	-
17.		Fujifilm X-T20	Y	stereo / mono	Y	-	micro	2.0	Y	-	-

Both the X-A10 and the M10 have been discontinued, but can regularly be found used on ebay. The M10 was replaced by the Canon M100, while the X-A10 was followed by the Fujifilm X-A5. Further information on the features and operation of the X-A10 and M10 can be found, respectively, in the Fujifilm X-A10 Manual (free pdf) or the online Canon M10 Manual.

Review summary

So how do things add up? Which of the two cameras – the Fujifilm X-A10 or the Canon M10 – has the upper hand? Is one clearly better than the other? A synthesis of the relative strong points of each of the models is listed below.

Advantages of the Fujifilm X-A10:

• Faster burst: Shoots at higher frequency (6 vs 4.6 flaps/sec) to capture the decisive moment.
• Less disturbing: Has an electronic shutter option for completely silent shooting.
• Easier time-lapse photography: Has an intervalometer built-in for low frequency shooting.
• Longer lasting: Can take more shots (410 versus 255) on a single battery charge.
• Easier travel charging: Can be conveniently charged via its USB port.
• More affordable: Was introduced into a lower priced segment (20 percent cheaper at launch).
• More modern: Is somewhat more recent (announced 1 year and 1 month after the M10).

Arguments in favor of the Canon EOS M10:

• More detail: Has more megapixels (17.9 vs 16MP), which boosts linear resolution by 6%.
• Better live-view autofocus: Features on-sensor phase-detection for more confident autofocus.
• Fewer buttons to press: Has a touchscreen to facilitate handling and shooting adjustments.
• Easier device pairing: Supports NFC for fast wireless image transfer over short distances.
• More heavily discounted: Has been on the market for longer (launched in October 2015).

If the count of relative strengths (bullet points above) is taken as a measure, the X-A10 emerges as the winner of the contest (7 : 5 points). However, the relative importance of the various individual camera aspects will vary according to personal preferences and needs, so that you might like to apply corresponding weights to the particular features before making a decision on a new camera. A professional sports photographer will view the differences between cameras in a way that diverges from the perspective of a street photog, and a person interested in family portraits has distinct needs from a landscape shooter. Hence, the decision which camera is best and worth buying is often a very personal one.

How about other alternatives? Do the specifications of the Fujifilm X-A10 and the Canon M10 place the cameras among the top in their class? Find out in the latest Best Mirrorless Interchangeable Lens Camera listing whether the two cameras rank among the cream of the crop.

In any case, while the specs-based evaluation of cameras can be instructive in revealing their potential as photographic tools, it remains incomplete and does no justice, for example, to the way the X-A10 or the M10 perform in practice. User reviews, such as those found at amazon, can sometimes inform about these issues, but such feedback is often incomplete, inconsistent, and biased.

Expert reviews

This is why expert reviews are important. The table below provides a synthesis of the camera assessments of some of the best known photo-gear review sites (amateurphotographer [AP], cameralabs [CL], digitalcameraworld [DCW], dpreview [DPR], ephotozine [EPZ], photographyblog [PB]). As can be seen, the professional reviewers agree in many cases on the quality of different cameras, but sometimes their assessments diverge, reinforcing the earlier point that a camera decision is often a very personal choice.

Expert Camera Reviews

		Camera   Model	AP   score	CL   score	DCW   score	DPR   score	EPZ   score	PB   score	Camera Launch	Launch Price (USD)	Street Price
1.		Fujifilm X-A10	..	..	..	..	4/5	4/5	Dec 2016	399	ebay.com
2.		Canon M10	..	..	..	..	..	4/5	Oct 2015	499	ebay.com
3.		Canon M	3/5	+	..	..	4/5	4/5	Jul 2012	599	ebay.com
4.		Canon M3	4/5	o	..	75/100	4.5/5	4/5	Feb 2015	679	ebay.com
5.		Canon M100	3/5	+	..	..	4/5	3.5/5	Aug 2017	499	ebay.com
6.		Canon SL1	4/5	+	..	78/100	4/5	4/5	Mar 2013	549	ebay.com
7.		Canon T6	4/5	o	4/5	73/100	4/5	4/5	Mar 2016	449	ebay.com
8.		Fujifilm X-A1	..	..	..	..	4.5/5	4.5/5	Sep 2013	399	ebay.com
9.		Fujifilm X-A2	4/5	..	..	..	4.5/5	4.5/5	Jan 2015	399	ebay.com
10.		Fujifilm X-A3	..	..	..	74/100	4.5/5	4/5	Aug 2016	399	ebay.com
11.		Fujifilm X-A5	..	+	4.1/5	..	4/5	3.5/5	Jan 2018	399	ebay.com
12.		Fujifilm X-E1	4/5	+ +	..	79/100	4.5/5	4.5/5	Sep 2012	999	ebay.com
13.		Fujifilm X-E2S	4.5/5	..	..	77/100	4.5/5	4.5/5	Jan 2016	699	ebay.com
14.		Fujifilm X-E3	4.5/5	+	4.5/5	84/100	4.5/5	4.5/5	Sep 2017	899	ebay.com
15.		Fujifilm X-M1	3/5	+	..	77/100	4.5/5	4.5/5	Jun 2013	699	ebay.com
16.		Fujifilm X-T10	4.5/5	+ +	..	80/100	5/5	5/5	May 2015	799	ebay.com
17.		Fujifilm X-T20	5/5	+ +	5/5	82/100	5/5	4.5/5	Jan 2017	899	ebay.com
Note: (+ +) highly recommended; (+) recommended; (o) reviewed; (..) not available.

Care should be taken when interpreting the review scores above, though. The ratings are only valid when referring to cameras in the same category and of the same age. A score, therefore, has to be seen in close connection to the price and market introduction time of the camera, and comparing ratings of very distinct cameras or ones that are far apart in terms of their release date have little meaning. Also, please note that some of the review sites have changed their methodology and reporting over time.

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Other camera comparisons

Did this review help to inform your camera decision process? If you would like to see a different side-by-side camera review, just make a corresponding selection in the search boxes below. As an alternative, you can also directly jump to any one of the listed comparisons that were previously generated by the CAM-parator tool.

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