Fujifilm GFX 100 vs Sony HX99
The Fujifilm GFX 100 and the Sony Cyber-shot DSC-HX99 are two digital cameras that were announced, respectively, in May 2019 and August 2018. The GFX 100 is a mirrorless interchangeable lens camera, while the HX99 is a fixed lens compact. The cameras are based on a medium format (GFX 100) and a 1/2.3-inch (HX99) sensor. The Fujifilm has a resolution of 101.8 megapixels, whereas the Sony provides 18 MP.
Below is an overview of the main specs of the two cameras as a starting point for the comparison.
Going beyond this snapshot of core features and characteristics, what are the differences between the Fujifilm GFX 100 and the Sony Cyber-shot DSC-HX99? Which one should you buy? Read on to find out how these two cameras compare with respect to their body size, their imaging sensors, their shooting features, their input-output connections, and their reception by expert reviewers.
The side-by-side display below illustrates the physical size and weight of the Fujifilm GFX 100 and the Sony HX99. The two cameras are presented according to their relative size. Three consecutive views from the front, the top, and the rear side are shown. All width, height and depth dimensions are rounded to the nearest millimeter.
If the front view area (width x height) of the cameras is taken as an aggregate measure of their size, the Sony HX99 is considerably smaller (74 percent) than the Fujifilm GFX 100. It is worth mentioning in this context that the GFX 100 is splash and dust resistant, while the HX99 does not feature any corresponding weather-sealing.
The above size and weight comparisons are to some extent incomplete and possibly misleading, as the HX99 has a lens built in, whereas the GFX 100 is an interchangeable lens camera that requires a separate lens. Attaching the latter will add extra weight and bulk to the setup.
Concerning battery life, the GFX 100 gets 800 shots out of its NP-T125 battery, while the HX99 can take 370 images on a single charge of its NP-BX1 power pack. As can be seen in the images above, the GFX 100 has a battery grip built in. This facilitates image-taking in portrait orientation and gives it additional battery power. The battery packs of both cameras can be charged via USB, which can be very convenient when travelling.
The following table provides a synthesis of the main physical specifications of the two cameras and other similar ones. If you want to switch the focus of the display and review another camera pair, you can move across to the CAM-parator tool and choose from the broad selection of possible camera comparisons there.
|1.||Fujifilm GFX 100||156 mm||144 mm||75 mm||1320 g||800||Y||May 2019||9,999|
|2.||Sony HX99||102 mm||58 mm||36 mm||242 g||370||n||Aug 2018||449|
|3.||Canon SX730||110 mm||64 mm||40 mm||300 g||250||n||Apr 2017||399|
|4.||Fujifilm GFX 100S||150 mm||104 mm||87 mm||900 g||460||Y||Jan 2021||5,999|
|5.||Fujifilm X-T4||135 mm||93 mm||64 mm||607 g||500||Y||Feb 2020||1,699|
|6.||Fujifilm XP140||110 mm||71 mm||28 mm||207 g||240||Y||Feb 2019||229|
|7.||Fujifilm X-H1||140 mm||97 mm||86 mm||673 g||310||Y||Feb 2018||1,899|
|8.||Fujifilm GFX 50R||161 mm||97 mm||66 mm||775 g||400||Y||Sep 2018||4,499|
|9.||Fujifilm GFX 50S||148 mm||94 mm||91 mm||740 g||400||Y||Sep 2016||6,499|
|10.||Pentax K-1 II||137 mm||110 mm||86 mm||1010 g||670||Y||Feb 2018||1,999|
|11.||Pentax 645Z||156 mm||117 mm||123 mm||1550 g||650||Y||Apr 2014||8,499|
|12.||Pentax 645D||156 mm||117 mm||119 mm||1480 g||800||Y||Mar 2010||9,995|
|13.||Sony A7 III||127 mm||96 mm||74 mm||650 g||610||Y||Feb 2018||1,999|
|14.||Sony HX95||102 mm||58 mm||36 mm||242 g||370||n||Aug 2018||429|
|15.||Sony WX800||102 mm||58 mm||36 mm||233 g||370||n||Oct 2018||399|
|16.||Sony HX90V||102 mm||58 mm||36 mm||245 g||360||n||Apr 2015||429|
|17.||Sony HX400V||130 mm||93 mm||103 mm||660 g||300||n||Feb 2014||499|
|Notes: Measurements and pricing do not include easily detachable parts, such as add-on or interchangeable lenses or optional viewfinders.|
Any camera decision will naturally be influenced heavily by the price. The listed launch prices provide an indication of the market segment that the manufacturer of the cameras have been targeting. The HX99 was launched at a lower price than the GFX 100, despite having a lens built in. Usually, retail prices stay at first close to the launch price, but after several months, discounts become available. Later in the product cycle and, in particular, when the replacement model is about to appear, further discounting and stock clearance sales often push the camera price considerably down. Then, after the new model is out, very good deals can frequently be found on the pre-owned market.
The imaging sensor is at the core of digital cameras and its size is one of the main determining factors of image quality. A large sensor will tend to have larger individual pixels that provide better low-light sensitivity, wider dynamic range, and richer color-depth than smaller pixel-units in a sensor of the same technological generation. Furthermore, a large sensor camera will give the photographer more possibilities to use shallow depth-of-field in order to isolate a subject from the background. On the downside, larger sensors tend to be more expensive and lead to bigger and heavier cameras and lenses.
Of the two cameras under consideration, the Fujifilm GFX 100 features a medium format sensor and the Sony HX99 a 1/2.3-inch sensor. The sensor area in the HX99 is 98 percent smaller. As a result of these sensor size differences, the cameras have a format factor of, respectively, 0.79 and 5.6. Both cameras feature a native aspect ratio (sensor width to sensor height) of 4:3.
With 101.8MP, the GFX 100 offers a higher resolution than the HX99 (18MP), but the GFX 100 nevertheless has larger individual pixels (pixel pitch of 3.76μm versus 1.25μm for the HX99) due to its larger sensor. Moreover, the GFX 100 is a somewhat more recent model (by 8 months) than the HX99, and its sensor might have benefitted from technological advances during this time that further enhance the light gathering capacity of its pixels. Coming back to sensor resolution, it should be mentioned that neither of the two cameras has an anti-alias filter installed, so they are able to capture all the detail the sensor resolves.
The resolution advantage of the Fujifilm GFX 100 implies greater flexibility for cropping images or the possibility to print larger pictures. The maximum print size of the GFX 100 for good quality output (200 dots per inch) amounts to 58.2 x 43.7 inches or 147.9 x 110.9 cm, for very good quality (250 dpi) 46.6 x 34.9 inches or 118.3 x 88.8 cm, and for excellent quality (300 dpi) 38.8 x 29.1 inches or 98.6 x 74 cm. The corresponding values for the Sony HX99 are 24.5 x 18.4 inches or 62.2 x 46.6 cm for good quality, 19.6 x 14.7 inches or 49.7 x 37.3 cm for very good quality, and 16.3 x 12.2 inches or 41.5 x 31.1 cm for excellent quality prints.
The GFX 100 has on-sensor phase detect pixels, which results in fast and reliable autofocus acquisition even during live view operation.
The Fujifilm GFX 100 has a native sensitivity range from ISO 100 to ISO 12800, which can be extended to ISO 50-102400. The corresponding ISO settings for the Sony Cyber-shot DSC-HX99 are ISO 80 to ISO 3200, with the possibility to increase the ISO range to 80-6400.
Since 2007, DXO Mark has published sensor performance measurements that have been derived using a consistent methodology. This service assesses and scores the color depth ("DXO Portrait"), dynamic range ("DXO Landscape"), and low-light sensitivity ("DXO Sports") of camera sensors, and also publishes an overall camera score. The adjacent table reports on the physical sensor characteristics and the outcomes of the DXO sensor quality tests for a sample of comparator-cameras.
| DXO |
|1.||Fujifilm GFX 100||Medium Format||101.8||11648||8736||4K/30p||..||..||..||..|
|4.||Fujifilm GFX 100S||Medium Format||101.8||11648||8736||4K/30p||..||..||..||..|
|8.||Fujifilm GFX 50R||Medium Format||51.1||8256||6192||1080/30p||..||..||..||..|
|9.||Fujifilm GFX 50S||Medium Format||51.1||8256||6192||1080/30p||..||..||..||..|
|10.||Pentax K-1 II||Full Frame||36.2||7360||4912||1080/60i||..||..||..||..|
|11.||Pentax 645Z||Medium Format||51.1||8256||6192||1080/60i||26.0||14.7||4505||101|
|12.||Pentax 645D||Medium Format||39.5||7264||5440||none||24.6||12.6||1262||82|
|13.||Sony A7 III||Full Frame||24.0||6000||4000||4K/30p||25.0||14.7||3730||96|
Many modern cameras are not only capable of taking still images, but can also record movies. Both cameras under consideration are equipped with sensors that have a sufficiently high read-out speed for moving images, and both provide the same movie specifications (4K/30p).
Apart from body and sensor, cameras can and do differ across a range of features. For example, the HX99 has an electronic viewfinder (638k dots), which can be very helpful when shooting in bright sunlight. In contrast, the GFX 100 relies on live view and the rear LCD for framing. That said, the GFX 100 can be equipped with an optional viewfinder – the EVF-GFX2. The adjacent table lists some of the other core features of the Fujifilm GFX 100 and Sony HX99 along with similar information for a selection of comparators.
|1.||Fujifilm GFX 100||optional||Y||3.2||2360||tilting||Y||1/4000s||5.0||n||Y|
|4.||Fujifilm GFX 100S||3690||Y||3.2||2360||full-flex||Y||1/4000s||5.0||n||Y|
|8.||Fujifilm GFX 50R||3690||n||3.2||2360||tilting||Y||1/4000s||3.0||n||n|
|9.||Fujifilm GFX 50S||optional||Y||3.2||2360||full-flex||Y||1/4000s||3.0||n||n|
|10.||Pentax K-1 II||optical||Y||3.2||1037||full-flex||n||1/8000s||4.4||n||Y|
|13.||Sony A7 III||2359||n||3.0||922||tilting||Y||1/8000s||10.0||n||Y|
One feature that is present on the GFX 100, but is missing on the HX99 is a top-level LCD. While being, of course, smaller than the rear screen, the control panel conveys some of the essential shooting information and can be convenient for quick and easy settings verification.The HX99 has an articulated screen that can be turned to be front-facing. This characteristic will be appreciated by vloggers and photographers who are interested in taking selfies. In contrast, the GFX 100 does not have a selfie-screen.
The reported shutter speed information refers to the use of the mechanical shutter. Yet, some cameras only have an electronic shutter, while others have an electronic shutter in addition to a mechanical one. In fact, the GFX 100 is one of those camera that have an additional electronic shutter, which makes completely silent shooting possible. However, this mode is less suitable for photographing moving objects (risk of rolling shutter) or shooting under artificial light sources (risk of flickering).
The Fujifilm GFX 100 has an intervalometer built-in. This enables the photographer to capture time lapse sequences, such as flower blooming, a sunset or moon rise, without purchasing an external camera trigger and related software.
The GFX 100 writes its imaging data to SDXC cards, while the HX99 uses SDXC or Memory Stick PRO Duo cards. The GFX 100 features dual card slots, which can be very useful in case a memory card fails. In contrast, the HX99 only has one slot. The GFX 100 supports UHS-II cards (on both slots), while the HX99 can use UHS-I cards.
For some imaging applications, the extent to which a camera can communicate with its environment can be an important aspect in the camera decision process. The table below provides an overview of the connectivity of the Fujifilm GFX 100 and Sony Cyber-shot DSC-HX99 and, in particular, the interfaces the cameras (and selected comparators) provide for accessory control and data transfer.
| WiFi |
| NFC |
|1.||Fujifilm GFX 100||Y||stereo||mono||Y||Y||micro||3.1||Y||-||Y|
|4.||Fujifilm GFX 100S||Y||stereo||mono||Y||Y||micro||3.2||Y||-||Y|
|8.||Fujifilm GFX 50R||Y||stereo||mono||Y||Y||micro||3.0||Y||-||Y|
|9.||Fujifilm GFX 50S||Y||stereo||mono||Y||Y||micro||3.0||Y||-||-|
|10.||Pentax K-1 II||Y||stereo||mono||Y||Y||micro||2.0||Y||-||-|
|13.||Sony A7 III||Y||stereo||mono||Y||Y||micro||3.1||Y||Y||Y|
It is notable that the GFX 100 has a hotshoe, while the HX99 does not. This socket makes it possible to easily attach optional accessories, such as an external flash gun.
Studio photographers will appreciate that the Fujifilm GFX 100 (unlike the HX99) features a PC Sync socket, so that professional strobe lights can be controlled by the camera.
Both the GFX 100 and the HX99 are recent models that are part of the current product line-up. Neither of the two has a direct predecessor, so perhaps they will constitute the origins of new camera lines for Fujifilm and Sony. Further information on the two cameras (e.g. user guides, manuals), as well as related accessories, can be found on the official Fujifilm and Sony websites.
So how do things add up? Which of the two cameras – the Fujifilm GFX 100 or the Sony HX99 – has the upper hand? Is one clearly better than the other? A synthesis of the relative strong points of each of the models is listed below.
Advantages of the Fujifilm GFX 100:
- More detail: Offers more megapixels (101.8 vs 18MP) with a 138% higher linear resolution.
- Better image quality: Features a larger and more technologically advanced imaging sensor.
- Richer colors: The sensor size advantage translates into images with better, more accurate colors.
- More dynamic range: Larger sensor captures a wider spectrum of light and dark details.
- Better low-light sensitivity: Larger sensor produces good images even in poorly lit environments.
- Better live-view autofocus: Features on-sensor phase-detection for more confident autofocus.
- Better sound: Can connect to an external microphone for higher quality sound recording.
- Better sound control: Has a headphone port that enables audio monitoring while recording.
- Easier setting verification: Features an LCD display on top to control shooting parameters.
- Larger screen: Has a bigger rear LCD (3.2" vs 3.0") for image review and settings control.
- More detailed LCD: Has a higher resolution rear screen (2360k vs 922k dots).
- Faster shutter: Has higher mechanical shutter speed (1/4000s vs 1/2000s) to freeze action.
- Less disturbing: Has an electronic shutter option for completely silent shooting.
- Easier time-lapse photography: Has an intervalometer built-in for low frequency shooting.
- More flexible: Accepts interchangeable lenses, so that lens characteristics can be altered.
- More portrait friendly: Features an integrated vertical grip for easier portrait shooting.
- Longer lasting: Can take more shots (800 versus 370) on a single battery charge.
- Better sealing: Is weather sealed to enable shooting in dusty or wet environments.
- Better lighting: Features a hotshoe and can thus hold and trigger an external flash gun.
- Faster data transfer: Supports a more advanced USB protocol (3.1 vs 2.0).
- Better studio light control: Has a PC Sync socket to connect to professional strobe lights.
- Greater peace of mind: Features a second card slot as a backup in case of memory card failure.
- Faster buffer clearing: Supports a more advanced SD data transfer standard (UHS-II vs UHS-I).
- More modern: Is somewhat more recent (announced 8 months after the HX99).
Arguments in favor of the Sony Cyber-shot DSC-HX99:
- Easier framing: Has an electronic viewfinder for image composition and settings control.
- More selfie-friendly: Has an articulated screen that can be turned to be front-facing.
- Faster burst: Shoots at higher frequency (10 vs 5 flaps/sec) to capture the decisive moment.
- Ready to shoot: Has an integrated lens, whereas the GFX 100 necessitates an extra lens.
- More compact: Is smaller (102x58mm vs 156x144mm) and will fit more readily into a bag.
- Less heavy: Has a lower weight even though it has a lens built in (unlike the GFX 100).
- Easier fill-in: Has a small integrated flash to brighten shadows of backlit subjects.
- Easier device pairing: Supports NFC for fast wireless image transfer over short distances.
- More affordable: Was introduced at a lower price, despite coming with a built-in lens.
- More heavily discounted: Has been on the market for longer (launched in August 2018).
If the count of relative strengths (bullet points above) is taken as a measure, the GFX 100 is the clear winner of the match-up (24 : 10 points). However, the relative importance of the various individual camera aspects will vary according to personal preferences and needs, so that you might like to apply corresponding weights to the particular features before making a decision on a new camera. A professional sports photographer will view the differences between cameras in a way that diverges from the perspective of a street photog, and a person interested in family portraits has distinct needs from a landscape shooter. Hence, the decision which camera is best and worth buying is often a very personal one.
How about other alternatives? Do the specifications of the Fujifilm GFX 100 and the Sony HX99 place the cameras among the top in their class? Find out in the latest Best Mirrorless Interchangeable Lens Camera and Best Superzoom Camera listings whether the two cameras rank among the cream of the crop.
In any case, while the specs-based evaluation of cameras can be instructive in revealing their potential as photographic tools, it remains incomplete and does no justice, for example, to the way the GFX 100 or the HX99 perform in practice. User reviews that are available, for instance, at amazon can sometimes shed light on these issues, but such feedback is all too often partial, inconsistent, and inaccurate.
This is why expert reviews are important. The adjacent summary-table relays the overall verdicts of several of the most popular camera review sites (amateurphotographer [AP], cameralabs [CL], dpreview [DPR], ephotozine [EPZ], photographyblog [PB]). As can be seen, the professional reviewers agree in many cases on the quality of different cameras, but sometimes their assessments diverge, reinforcing the earlier point that a camera decision is often a very personal choice.
|1.||Fujifilm GFX 100||4.5/5||+ +||90/100||5/5||4.5/5||May 2019||9,999|
|2.||Sony HX99||..||..||..||4/5||4.5/5||Aug 2018||449|
|3.||Canon SX730||..||+||..||4/5||4/5||Apr 2017||399|
|4.||Fujifilm GFX 100S||5/5||..||90/100||..||5/5||Jan 2021||5,999|
|5.||Fujifilm X-T4||5/5||+ +||..||5/5||5/5||Feb 2020||1,699|
|6.||Fujifilm XP140||..||+||..||3.5/5||4/5||Feb 2019||229|
|7.||Fujifilm X-H1||..||+||86/100||4.5/5||4.5/5||Feb 2018||1,899|
|8.||Fujifilm GFX 50R||5/5||..||84/100||4.5/5||4.5/5||Sep 2018||4,499|
|9.||Fujifilm GFX 50S||..||..||85/100||5/5||4.5/5||Sep 2016||6,499|
|10.||Pentax K-1 II||..||..||79/100||4.5/5||4.5/5||Feb 2018||1,999|
|11.||Pentax 645Z||5/5||..||..||4.5/5||5/5||Apr 2014||8,499|
|12.||Pentax 645D||5/5||..||..||..||..||Mar 2010||9,995|
|13.||Sony A7 III||..||+ +||89/100||5/5||5/5||Feb 2018||1,999|
|14.||Sony HX95||..||..||..||..||..||Aug 2018||429|
|15.||Sony WX800||..||..||..||..||..||Oct 2018||399|
|16.||Sony HX90V||4/5||+ +||..||4/5||4.5/5||Apr 2015||429|
|17.||Sony HX400V||4/5||+ +||..||4/5||4/5||Feb 2014||499|
|Notes: (+ +) highly recommended; (+) recommended; (o) reviewed; (..) not available.|
Care should be taken when interpreting the review scores above, though. The ratings are only valid when referring to cameras in the same category and of the same age. Hence, a score should always be seen in the context of the camera's market launch date and its price, and comparing ratings of very distinct cameras or ones that are far apart in terms of their release date have little meaning. Also, please note that some of the review sites have changed their methodology and reporting over time.
Other camera comparisons
Did this review help to inform your camera decision process? If you would like to see a different side-by-side camera review, just make a corresponding selection in the search boxes below. As an alternative, you can also directly jump to any one of the listed comparisons that were previously generated by the CAM-parator tool.
Specifications: Fujifilm GFX 100 vs Sony HX99
Below is a side-by-side comparison of the specs of the two cameras to facilitate a quick review of their differences and common features.
|Camera Model||Fujifilm GFX 100||Sony HX99|
|Camera Type||Mirrorless system camera||Fixed lens compact camera|
|Camera Lens||Fujifilm G mount lenses||24-720mm f/3.5-6.4|
|Launch Date||May 2019||August 2018|
|Launch Price||USD 9,999||USD 449|
|Sensor Specs||Fujifilm GFX 100||Sony HX99|
|Sensor Format||Medium Format Sensor||1/2.3" Sensor|
|Sensor Size||43.8 x 32.9 mm||6.17 x 4.55 mm|
|Sensor Area||1441.02 mm2||28.0735 mm2|
|Sensor Diagonal||54.8 mm||7.7 mm|
|Sensor Resolution||101.8 Megapixels||18 Megapixels|
|Image Resolution||11648 x 8736 pixels||4896 x 3672 pixels|
|Pixel Pitch||3.76 μm||1.25 μm|
|Pixel Density||7.06 MP/cm2||64.04 MP/cm2|
|Moiré control||no AA filter||no AA filter|
|Movie Capability||4K/30p Video||4K/30p Video|
|ISO Setting||100 - 12,800 ISO||80 - 3,200 ISO|
|ISO Boost||50 - 102,400 ISO||80 - 6,400 ISO|
|Image Processor||X-Processor 4||BIONZ X|
|Screen Specs||Fujifilm GFX 100||Sony HX99|
|Viewfinder Type||Viewfinder optional||Electronic viewfinder|
|Viewfinder Field of View||100%|
|Viewfinder Resolution||638k dots|
|Top-Level Screen||Control Panel||no Top Display|
|LCD Framing||Live View||Live View|
|Rear LCD Size||3.2inch||3.0inch|
|LCD Resolution||2360k dots||922k dots|
|LCD Attachment||Tilting screen||Tilting screen|
|Shooting Specs||Fujifilm GFX 100||Sony HX99|
|Focus System||On-Sensor Phase-detect||Contrast-detect AF|
|Manual Focusing Aid||Focus Peaking||no Peaking Feature|
|Continuous Shooting||5 shutter flaps/s||10 shutter flaps/s|
|Electronic Shutter||up to 1/16000s||no E-Shutter|
|Time-Lapse Photography||Intervalometer built-in||no Intervalometer|
|Image Stabilization||In-body stabilization||Lens-based stabilization|
|Fill Flash||no On-Board Flash||Built-in Flash|
|Storage Medium||SDXC cards||MS or SDXC cards|
|Second Storage Option||Dual card slots||Single card slot|
|UHS card support||Dual UHS-II||UHS-I|
|Connectivity Specs||Fujifilm GFX 100||Sony HX99|
|External Flash||Hotshoe||no Hotshoe|
|Studio Flash||PC Sync socket||no PC Sync|
|USB Connector||USB 3.1||USB 2.0|
|HDMI Port||micro HDMI||micro HDMI|
|Microphone Port||External MIC port||no MIC socket|
|Headphone Socket||Headphone port||no Headphone port|
|Wifi Support||Wifi built-in||Wifi built-in|
|Near-Field Communication||no NFC||NFC built-in|
|Bluetooth Support||Bluetooth built-in||Bluetooth built-in|
|Body Specs||Fujifilm GFX 100||Sony HX99|
|Environmental Sealing||Weathersealed body||not weather sealed|
|Battery Life (CIPA)||800 shots per charge||370 shots per charge|
|In-Camera Charging||USB charging||USB charging|
156 x 144 x 75 mm
(6.1 x 5.7 x 3.0 in)
102 x 58 x 36 mm
(4.0 x 2.3 x 1.4 in)
|Camera Weight||1320 g (46.6 oz)||242 g (8.5 oz)|
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