Canon SX740 vs Sony A7S III
The Canon PowerShot SX740 HS and the Sony Alpha 7S III are two digital cameras that were revealed to the public, respectively, in July 2018 and July 2020. The SX740 is a fixed lens compact, while the A7S III is a mirrorless interchangeable lens camera. The cameras are based on a 1/2.3-inch (SX740) and a full frame (A7S III) sensor. The Canon has a resolution of 20.2 megapixels, whereas the Sony provides 12 MP.
Below is an overview of the main specs of the two cameras as a starting point for the comparison.
Going beyond this snapshot of core features and characteristics, what are the differences between the Canon PowerShot SX740 HS and the Sony Alpha 7S III? Which one should you buy? Read on to find out how these two cameras compare with respect to their body size, their imaging sensors, their shooting features, their input-output connections, and their reception by expert reviewers.
The physical size and weight of the Canon SX740 and the Sony A7S III are illustrated in the side-by-side display below. The two cameras are presented according to their relative size. Three consecutive views from the front, the top, and the rear side are shown. All width, height and depth measures are rounded to the nearest millimeter.
The SX740 can be obtained in two different colors (black, silver), while the A7S III is only available in black.
If the front view area (width x height) of the cameras is taken as an aggregate measure of their size, the Sony A7S III is considerably larger (75 percent) than the Canon SX740. It is noteworthy in this context that the A7S III is splash and dust-proof, while the SX740 does not feature any corresponding weather-sealing.
The above size and weight comparisons are to some extent incomplete and possibly misleading, as the SX740 has a lens built in, whereas the A7S III is an interchangeable lens camera that requires a separate lens. Attaching the latter will add extra weight and bulk to the setup. You can compare the optics available for the A7S III and their specifications in the Sony FE Lens Catalog.
Concerning battery life, the SX740 gets 265 shots out of its NB-13L battery, while the A7S III can take 600 images on a single charge of its NP-FZ100 power pack. The battery packs of both cameras can be charged via USB, which can be very convenient when travelling.
The table below summarizes the key physical specs of the two cameras alongside a broader set of comparators. If you want to switch the focus of the display and review another camera pair, you can move across to the CAM-parator tool and choose from the broad selection of possible camera comparisons there.
|1.||Canon SX740||110 mm||64 mm||40 mm||299 g||265||n||Jul 2018||399|
|2.||Sony A7S III||127 mm||97 mm||81 mm||699 g||600||Y||Jul 2020||3,499|
|3.||Canon SX70||127 mm||91 mm||117 mm||608 g||325||n||Sep 2018||549|
|4.||Canon SX430||104 mm||69 mm||85 mm||323 g||195||n||Jan 2017||299|
|5.||Canon SX730||110 mm||64 mm||40 mm||300 g||250||n||Apr 2017||399|
|6.||Canon SX720||110 mm||64 mm||36 mm||270 g||250||n||Feb 2016||379|
|7.||Canon SX710||113 mm||66 mm||35 mm||269 g||230||n||Jan 2015||349|
|8.||Panasonic ZS80||112 mm||69 mm||42 mm||327 g||380||n||Feb 2019||449|
|9.||Panasonic TS7||117 mm||76 mm||37 mm||319 g||300||Y||May 2018||449|
|10.||Panasonic ZS70||112 mm||67 mm||41 mm||322 g||380||n||Apr 2017||449|
|11.||Sony A7R IV||129 mm||96 mm||78 mm||665 g||670||Y||Jul 2019||3,499|
|12.||Sony HX99||102 mm||58 mm||36 mm||242 g||370||n||Aug 2018||449|
|13.||Sony HX95||102 mm||58 mm||36 mm||242 g||370||n||Aug 2018||429|
|14.||Sony A7R III||127 mm||96 mm||74 mm||650 g||650||Y||Oct 2017||3,199|
|15.||Sony A9||127 mm||96 mm||63 mm||673 g||650||Y||Apr 2017||4,499|
|16.||Sony A7R II||127 mm||96 mm||60 mm||625 g||290||Y||Jun 2015||3,199|
|17.||Sony A7S II||127 mm||96 mm||60 mm||627 g||370||Y||Sep 2015||2,999|
|Notes: Measurements and pricing do not include easily detachable parts, such as add-on or interchangeable lenses or optional viewfinders.|
Any camera decision will obviously take relative prices into account. The manufacturer’s suggested retail prices give an idea on the placement of the camera in the maker’s lineup and the broader market. The SX740 was launched at a lower price than the A7S III, despite having a lens built in. Usually, retail prices stay at first close to the launch price, but after several months, discounts become available. Later in the product cycle and, in particular, when the replacement model is about to appear, further discounting and stock clearance sales often push the camera price considerably down. Then, after the new model is out, very good deals can frequently be found on the pre-owned market.
The imaging sensor is at the core of digital cameras and its size is one of the main determining factors of image quality. All other things equal, a large sensor will have larger individual pixel-units that offer better low-light sensitivity, wider dynamic range, and richer color-depth than smaller pixels in a sensor of the same technological generation. Furthermore, a large sensor camera will give the photographer more possibilities to use shallow depth-of-field in order to isolate a subject from the background. On the downside, larger sensors tend to be associated with larger, more expensive camera bodies and lenses.
Of the two cameras under consideration, the Canon SX740 features a 1/2.3-inch sensor and the Sony A7S III a full frame sensor. The sensor area in the A7S III is 2925 percent bigger. As a result of these sensor size differences, the cameras have a format factor of, respectively, 5.6 and 1.0. The sensor in the SX740 has a native 4:3 aspect ratio, while the one in the A7S III offers a 3:2 aspect.
Despite having a smaller sensor, the Canon SX740 offers a higher resolution of 20.2 megapixels, compared with 12 MP of the Sony A7S III. This megapixels advantage comes at the cost of a higher pixel density and a smaller size of the individual pixel (with a pixel pitch of 1.18μm versus 8.40μm for the A7S III). Moreover, it should be noted that the A7S III is a somewhat more recent model (by 1 year and 11 months) than the SX740, and its sensor might have benefitted from technological advances during this time that further enhance the light gathering capacity of its pixel-units. Coming back to sensor resolution, it should be mentioned that the SX740 has no anti-alias filter installed, so that it can capture all the detail its sensor resolves.
The resolution advantage of the Canon SX740 implies greater flexibility for cropping images or the possibility to print larger pictures. The maximum print size of the SX740 for good quality output (200 dots per inch) amounts to 25.9 x 19.4 inches or 65.8 x 49.4 cm, for very good quality (250 dpi) 20.7 x 15.6 inches or 52.7 x 39.5 cm, and for excellent quality (300 dpi) 17.3 x 13 inches or 43.9 x 32.9 cm. The corresponding values for the Sony A7S III are 21.2 x 14.2 inches or 53.8 x 36 cm for good quality, 17 x 11.3 inches or 43.1 x 28.8 cm for very good quality, and 14.1 x 9.4 inches or 35.9 x 24 cm for excellent quality prints.
The Canon PowerShot SX740 HS has a native sensitivity range from ISO 100 to ISO 3200. The corresponding ISO settings for the Sony Alpha 7S III are ISO 80 to ISO 102400, with the possibility to increase the ISO range to 40-409600.
Consistent information on actual sensor performance is available from DXO Mark for many cameras. This service assesses and scores the color depth ("DXO Portrait"), dynamic range ("DXO Landscape"), and low-light sensitivity ("DXO Sports") of camera sensors, and also publishes an overall camera score. The table below summarizes the physical sensor characteristics and sensor quality findings and compares them across a set of similar cameras.
| DXO |
|2.||Sony A7S III||Full Frame||12.0||4240||2832||4K/120p||23.7||13.9||2520||86|
|11.||Sony A7R IV||Full Frame||60.2||9504||6336||4K/30p||26.0||14.8||3344||99|
|14.||Sony A7R III||Full Frame||42.2||7952||5304||4K/30p||26.0||14.7||3523||100|
|15.||Sony A9||Full Frame||24.0||6000||4000||4K/30p||24.9||13.3||3517||92|
|16.||Sony A7R II||Full Frame||42.2||7952||5304||4K/30p||26.0||13.9||3434||98|
|17.||Sony A7S II||Full Frame||12.0||4240||2832||4K/30p||23.6||13.3||2993||85|
Many modern cameras cannot only take still pictures, but also record videos. The two cameras under consideration both have sensors whose read-out speed is fast enough to capture moving pictures, but the A7S III provides a faster frame rate than the SX740. It can shoot movie footage at 4K/120p, while the Canon is limited to 4K/30p.
Beyond body and sensor, cameras can and do differ across a range of features. For example, the A7S III has an electronic viewfinder (9440k dots), which can be very helpful when shooting in bright sunlight. In contrast, the SX740 relies on live view and the rear LCD for framing. The following table reports on some other key feature differences and similarities of the Canon SX740, the Sony A7S III, and comparable cameras.
|2.||Sony A7S III||9440||n||3.0||1440||swivel||Y||1/8000s||10.0||n||Y|
|11.||Sony A7R IV||5760||n||3.0||1440||tilting||Y||1/8000s||10.0||n||Y|
|14.||Sony A7R III||3686||n||3.0||1440||tilting||Y||1/8000s||10.0||n||Y|
|16.||Sony A7R II||2400||n||3.0||1229||tilting||n||1/8000s||5.0||n||Y|
|17.||Sony A7S II||2400||n||3.0||1229||tilting||n||1/8000s||5.0||n||Y|
One difference between the cameras concerns the presence of an on-board flash. The SX740 has one, while the A7S III does not. While the built-in flash of the SX740 is not very powerful, it can at times be useful as a fill-in light.Both cameras have an articulated rear screen that can be turned to be front-facing. This feature will be particularly appreciated by vloggers and photographers who are interested in taking selfies.
The reported shutter speed information refers to the use of the mechanical shutter. Yet, some cameras only have an electronic shutter, while others have an electronic shutter in addition to a mechanical one. In fact, the A7S III is one of those camera that have an additional electronic shutter, which makes completely silent shooting possible. However, this mode is less suitable for photographing moving objects (risk of rolling shutter) or shooting under artificial light sources (risk of flickering).
The Canon SX740 has an intervalometer built-in. This enables the photographer to capture time lapse sequences, such as flower blooming, a sunset or moon rise, without purchasing an external camera trigger and related software.
The SX740 writes its imaging data to SDXC cards, while the A7S III uses CFexpress or SDXC cards. The A7S III features dual card slots, which can be very useful in case a memory card fails. In contrast, the SX740 only has one slot. The A7S III supports UHS-II cards (on both slots), while the SX740 can use UHS-I cards.
For some imaging applications, the extent to which a camera can communicate with its environment can be an important aspect in the camera decision process. The table below provides an overview of the connectivity of the Canon PowerShot SX740 HS and Sony Alpha 7S III and, in particular, the interfaces the cameras (and selected comparators) provide for accessory control and data transfer.
| WiFi |
| NFC |
|2.||Sony A7S III||Y||stereo||mono||Y||Y||full||3.2||Y||-||Y|
|11.||Sony A7R IV||Y||stereo||mono||Y||Y||micro||3.1||Y||Y||Y|
|14.||Sony A7R III||Y||stereo||mono||Y||Y||micro||3.1||Y||Y||Y|
|16.||Sony A7R II||Y||stereo||mono||Y||Y||micro||2.0||Y||Y||-|
|17.||Sony A7S II||Y||stereo||mono||Y||Y||micro||2.0||Y||Y||-|
It is notable that the A7S III has a microphone port, which can help to improve the quality of audio recordings by attaching an external microphone. The SX740 does not feature such a mic input.
Both the SX740 and the A7S III are recent models that are part of the current product line-up. The SX740 replaced the earlier Canon SX730 HS, while the A7S III followed on from the Sony A7S II. Further information on the two cameras (e.g. user guides, manuals), as well as related accessories, can be found on the official Canon and Sony websites.
So how do things add up? Which of the two cameras – the Canon SX740 or the Sony A7S III – has the upper hand? Is one clearly better than the other? Below is a summary of the relative strengths of each of the two contestants.
Reasons to prefer the Canon PowerShot SX740 HS:
- More detail: Offers more megapixels (20.2 vs 12MP) with a 27% higher linear resolution.
- Maximized detail: Lacks an anti-alias filter to exploit the sensor's full resolution potential.
- Easier time-lapse photography: Has an intervalometer built-in for low frequency shooting.
- Ready to shoot: Has a lens built-in, whereas the A7S III requires a separate lens.
- More compact: Is smaller (110x64mm vs 127x97mm) and thus needs less room in the bag.
- Less heavy: Is lighter even though it comes with a built-in lens (unlike the A7S III).
- Easier fill-in: Is equipped with a small onboard flash to brighten deep shadow areas.
- More affordable: Was introduced at a lower price, despite coming with a built-in lens.
- More heavily discounted: Has been on the market for longer (launched in July 2018).
Arguments in favor of the Sony Alpha 7S III:
- Better moiré control: Has an anti-alias filter to avoid artificial patterns to appear in images.
- Better image quality: Is equipped with a larger and more technologically advanced sensor.
- Richer colors: The sensor size advantage translates into images with better, more accurate colors.
- More dynamic range: Larger sensor captures a wider spectrum of light and dark details.
- Better low-light sensitivity: Larger sensor produces good images even in poorly lit environments.
- Better video: Provides higher movie framerates (4K/120p versus 4K/30p).
- Better sound: Can connect to an external microphone for higher quality sound recording.
- Better sound control: Has a headphone port that enables audio monitoring while recording.
- Easier framing: Has an electronic viewfinder for image composition and settings control.
- More detailed LCD: Has a higher resolution rear screen (1440k vs 922k dots).
- More flexible LCD: Has a swivel screen for odd-angle shots in portrait or landscape orientation.
- Fewer buttons to press: Has a touchscreen to facilitate handling and shooting adjustments.
- Faster shutter: Has higher mechanical shutter speed (1/8000s vs 1/3200s) to freeze action.
- Less disturbing: Has an electronic shutter option for completely silent shooting.
- More flexible: Takes interchangeable lenses and can thus be used with specialty optics.
- Longer lasting: Gets more shots (600 versus 265) out of a single battery charge.
- Better sealing: Is splash and dust sealed for shooting in inclement weather conditions.
- Better lighting: Features a hotshoe and can thus hold and trigger an external flash gun.
- Faster data transfer: Supports a more advanced USB protocol (3.2 vs 2.0).
- More solid recording: Has a full-sized HDMI port for a sturdy connection to an external recorder.
- Greater peace of mind: Features a second card slot as a backup in case of memory card failure.
- Faster buffer clearing: Supports a more advanced SD data transfer standard (UHS-II vs UHS-I).
- More modern: Was introduced somewhat (1 year and 11 months) more recently.
If the number of relative strengths (bullet points above) is taken as a guide, the A7S III is the clear winner of the contest (23 : 9 points). However, the pertinence of the various camera strengths will differ across photographers, so that you might want to weigh individual camera traits according to their importance for your own imaging needs before making a camera decision. A professional wildlife photographer will view the differences between cameras in a way that diverges from the perspective of a family photog, and a person interested in architecture has distinct needs from a sports shooter. Hence, the decision which camera is best and worth buying is often a very personal one.
How about other alternatives? Do the specifications of the Canon SX740 and the Sony A7S III place the cameras among the top in their class? Find out in the latest Best Superzoom Camera and Best Mirrorless Interchangeable Lens Camera listings whether the two cameras rank among the cream of the crop.
In any case, while the specs-based evaluation of cameras can be instructive in revealing their potential as photographic tools, it says little about, for example, the shooting experience and imaging performance of the SX740 and the A7S III in practical situations. User reviews that are available, for instance, at amazon can sometimes shed light on these issues, but such feedback is all too often partial, inconsistent, and inaccurate.
This is why expert reviews are important. The following table reports the overall ratings of the cameras as published by some of the major camera review sites (amateurphotographer [AP], cameralabs [CL], dpreview [DPR], ephotozine [EPZ], photographyblog [PB]). As can be seen, the professional reviewers agree in many cases on the quality of different cameras, but sometimes their assessments diverge, reinforcing the earlier point that a camera decision is often a very personal choice.
|1.||Canon SX740||..||+||..||4/5||4/5||Jul 2018||399|
|2.||Sony A7S III||..||+ +||91/100||4.5/5||5/5||Jul 2020||3,499|
|3.||Canon SX70||..||+ +||..||3.5/5||3.5/5||Sep 2018||549|
|4.||Canon SX430||..||..||..||3.5/5||3.5/5||Jan 2017||299|
|5.||Canon SX730||..||+||..||4/5||4/5||Apr 2017||399|
|6.||Canon SX720||..||+||..||4/5||4.5/5||Feb 2016||379|
|7.||Canon SX710||..||+||..||4/5||3.5/5||Jan 2015||349|
|8.||Panasonic ZS80||..||+ +||..||4.5/5||..||Feb 2019||449|
|9.||Panasonic TS7||..||+||..||..||3.5/5||May 2018||449|
|10.||Panasonic ZS70||..||+ +||..||4/5||4/5||Apr 2017||449|
|11.||Sony A7R IV||5/5||+||91/100||4.5/5||5/5||Jul 2019||3,499|
|12.||Sony HX99||..||..||..||4/5||4.5/5||Aug 2018||449|
|13.||Sony HX95||..||..||..||..||..||Aug 2018||429|
|14.||Sony A7R III||..||+ +||90/100||4.5/5||5/5||Oct 2017||3,199|
|15.||Sony A9||5/5||+ +||89/100||5/5||5/5||Apr 2017||4,499|
|16.||Sony A7R II||5/5||+ +||90/100||5/5||5/5||Jun 2015||3,199|
|17.||Sony A7S II||5/5||+||..||4.5/5||5/5||Sep 2015||2,999|
|Notes: (+ +) highly recommended; (+) recommended; (o) reviewed; (..) not available.|
The review scores listed above should be treated with care, though. The assessments were made in relation to similar cameras of the same technological generation. A score, therefore, has to be seen in close connection to the price and market introduction time of the camera, and comparisons of ratings among very different cameras or across long time periods have little meaning. Also, please note that some of the review sites have changed their methodology and reporting over time.
Other camera comparisons
Did this review help to inform your camera decision process? In case you are interested in seeing how other cameras pair up, just make a corresponding selection in the search boxes below. Alternatively, you can follow any of the listed hyperlinks for comparisons that others found interesting.
Specifications: Canon SX740 vs Sony A7S III
Below is a side-by-side comparison of the specs of the two cameras to facilitate a quick review of their differences and common features.
|Camera Model||Canon SX740||Sony A7S III|
|Camera Type||Fixed lens compact camera||Mirrorless system camera|
|Camera Lens||24-960mm f/3.3-6.9||Sony E mount lenses|
|Launch Date||July 2018||July 2020|
|Launch Price||USD 399||USD 3,499|
|Sensor Specs||Canon SX740||Sony A7S III|
|Sensor Format||1/2.3" Sensor||Full Frame Sensor|
|Sensor Size||6.17 x 4.55 mm||35.6 x 23.8 mm|
|Sensor Area||28.0735 mm2||847.28 mm2|
|Sensor Diagonal||7.7 mm||42.8 mm|
|Sensor Resolution||20.2 Megapixels||12 Megapixels|
|Image Resolution||5184 x 3888 pixels||4240 x 2832 pixels|
|Pixel Pitch||1.18 μm||8.40 μm|
|Pixel Density||71.80 MP/cm2||1.42 MP/cm2|
|Moiré control||no AA filter||Anti-Alias filter|
|Movie Capability||4K/30p Video||4K/120p Video|
|ISO Setting||100 - 3,200 ISO||80 - 102,400 ISO|
|ISO Boost||no Enhancement||40 - 409,600 ISO|
|Image Processor||DIGIC 8||BIONZ XR|
|DXO Sensor Quality (score)||..||86|
|DXO Color Depth (bits)||..||23.7|
|DXO Dynamic Range (EV)||..||13.9|
|DXO Low Light (ISO)||..||2520|
|Screen Specs||Canon SX740||Sony A7S III|
|Viewfinder Type||no viewfinder||Electronic viewfinder|
|Viewfinder Field of View||100%|
|Viewfinder Resolution||9440k dots|
|LCD Framing||Live View||Live View|
|Rear LCD Size||3.0inch||3.0inch|
|LCD Resolution||922k dots||1440k dots|
|LCD Attachment||Tilting screen||Swivel screen|
|Touch Input||no Touchscreen||Touchscreen|
|Shooting Specs||Canon SX740||Sony A7S III|
|Focus System||Contrast-detect AF||Contrast-detect AF|
|Manual Focusing Aid||no Peaking Feature||Focus Peaking|
|Max Shutter Speed (mechanical)||1/3200s||1/8000s|
|Continuous Shooting||10 shutter flaps/s||10 shutter flaps/s|
|Electronic Shutter||no E-Shutter||YES|
|Time-Lapse Photography||Intervalometer built-in||no Intervalometer|
|Image Stabilization||Lens-based stabilization||In-body stabilization|
|Fill Flash||Build-in Flash||no On-Board Flash|
|Storage Medium||SDXC cards||CFexpress or SDXC cards|
|Second Storage Option||Single card slot||Dual card slots|
|UHS card support||UHS-I||Dual UHS-II|
|Connectivity Specs||Canon SX740||Sony A7S III|
|External Flash||no Hotshoe||Hotshoe|
|USB Connector||USB 2.0||USB 3.2|
|HDMI Port||micro HDMI||full HDMI|
|Microphone Port||no MIC socket||External MIC port|
|Headphone Socket||no Headphone port||Headphone port|
|Wifi Support||Wifi built-in||Wifi built-in|
|Bluetooth Support||Bluetooth built-in||Bluetooth built-in|
|Body Specs||Canon SX740||Sony A7S III|
|Environmental Sealing||not weather sealed||Weathersealed body|
|Battery Life (CIPA)||265 shots per charge||600 shots per charge|
|In-Camera Charging||USB charging||USB charging|
110 x 64 x 40 mm
(4.3 x 2.5 x 1.6 in)
127 x 97 x 81 mm
(5.0 x 3.8 x 3.2 in)
|Camera Weight||299 g (10.5 oz)||699 g (24.7 oz)|
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