Canon SX740 vs Nikon 1 V3

The Canon PowerShot SX740 HS and the Nikon 1 V3 are two digital cameras that were revealed to the public, respectively, in July 2018 and March 2014. The SX740 is a fixed lens compact, while the V3 is a mirrorless interchangeable lens camera. The cameras are based on a 1/2.3-inch (SX740) and an one-inch (V3) sensor. The Canon has a resolution of 20.2 megapixels, whereas the Nikon provides 18.2 MP.

Below is an overview of the main specs of the two cameras as a starting point for the comparison.

Headline Specifications

Canon SX740		Nikon 1 V3
Fixed lens compact camera		Mirrorless system camera
24-960mm f/3.3-6.9		Nikon 1 mount lenses
20.2 MP – 1/2.3" sensor		18.2 MP – 1" sensor
4K/30p Video		1080/60p Video
ISO 100-3,200		ISO 160-12,800
No viewfinder, LCD framing		Viewfinder optional
3.0" LCD – 922k dots		3.0" LCD – 1037k dots
Tilting screen (no touchscreen)		Tilting touchscreen
10 shutter flaps per second		60 shutter flaps per second
265 shots per battery charge		310 shots per battery charge
110 x 64 x 40 mm, 299 g		111 x 65 x 33 mm, 381 g

Check SX740 price at
amazon.com
Check V3 offers at
ebay.com

Going beyond this snapshot of core features and characteristics, what are the differences between the Canon PowerShot SX740 HS and the Nikon 1 V3? Which one should you buy? Read on to find out how these two cameras compare with respect to their body size, their imaging sensors, their shooting features, their input-output connections, and their reception by expert reviewers.

Body comparison

The physical size and weight of the Canon SX740 and the Nikon 1 V3 are illustrated in the side-by-side display below. The two cameras are presented according to their relative size. Three consecutive perspectives from the front, the top, and the back are available. All width, height and depth dimensions are rounded to the nearest millimeter.

The SX740 can be obtained in two different colors (black, silver), while the V3 is only available in black.

If the front view area (width x height) of the cameras is taken as an aggregate measure of their size, the Nikon 1 V3 is somewhat larger (2 percent) than the Canon SX740. In this context, it is worth noting that neither the SX740 nor the V3 are weather-sealed.

The above size and weight comparisons are to some extent incomplete and possibly misleading, as the SX740 has a lens built in, whereas the V3 is an interchangeable lens camera that requires a separate lens. Attaching the latter will add extra weight and bulk to the setup.

Concerning battery life, the SX740 gets 265 shots out of its Canon NB-13L battery, while the V3 can take 310 images on a single charge of its Nikon EN-EL20a power pack. The power pack in the SX740 can be charged via the USB port, so that it is not always necessary to take the battery charger along when travelling.

The adjacent table lists the principal physical characteristics of the two cameras alongside a wider set of alternatives. If you want to switch the focus of the display and review another camera pair, you can move across to the CAM-parator tool and choose from the broad selection of possible camera comparisons there.

Body Specifications

		Camera Model	Camera Width	Camera Height	Camera Depth	Camera Weight	Battery Life	Weather Sealing	Camera Launch	Launch Price (USD)	Street Price
1.		Canon SX740	110 mm	64 mm	40 mm	299 g	265	n	Jul 2018	399	amazon.com
2.		Nikon 1 V3	111 mm	65 mm	33 mm	381 g	310	n	Mar 2014	799	ebay.com
3.		Canon G5 X	112 mm	76 mm	44 mm	353 g	210	n	Oct 2015	799	ebay.com
4.		Canon SX70	127 mm	91 mm	117 mm	608 g	325	n	Sep 2018	549	amazon.com
5.		Canon SX430	104 mm	69 mm	85 mm	323 g	195	n	Jan 2017	299	ebay.com
6.		Canon SX710	113 mm	66 mm	35 mm	269 g	230	n	Jan 2015	349	ebay.com
7.		Canon SX720	110 mm	64 mm	36 mm	270 g	250	n	Feb 2016	379	ebay.com
8.		Canon SX730	110 mm	64 mm	40 mm	300 g	250	n	Apr 2017	399	ebay.com
9.		Nikon 1 J4	100 mm	60 mm	29 mm	232 g	300	n	Apr 2014	549	ebay.com
10.		Nikon 1 J5	98 mm	60 mm	32 mm	231 g	250	n	Apr 2015	399	ebay.com
11.		Nikon 1 V1	113 mm	76 mm	44 mm	383 g	350	n	Sep 2011	799	ebay.com
12.		Nikon 1 V2	109 mm	82 mm	46 mm	278 g	310	n	Oct 2012	799	ebay.com
13.		Panasonic TS7	117 mm	76 mm	37 mm	319 g	300	Y	May 2018	449	ebay.com
14.		Panasonic ZS70	112 mm	67 mm	41 mm	322 g	380	n	Apr 2017	449	ebay.com
15.		Panasonic ZS80	112 mm	69 mm	42 mm	327 g	380	n	Feb 2019	449	ebay.com
16.		Sony HX95	102 mm	58 mm	36 mm	242 g	370	n	Aug 2018	429	ebay.com
17.		Sony HX99	102 mm	58 mm	36 mm	242 g	370	n	Aug 2018	449	ebay.com
Note: Measurements and pricing do not include easily detachable parts, such as add-on or interchangeable lenses or optional viewfinders.
Convert to Imperial

Any camera decision will obviously take relative prices into account. The manufacturer’s suggested retail prices give an idea on the placement of the camera in the maker’s lineup and the broader market. The SX740 was launched at a lower price than the V3, despite having a lens built in. Usually, retail prices stay at first close to the launch price, but after several months, discounts become available. Later in the product cycle and, in particular, when the replacement model is about to appear, further discounting and stock clearance sales often push the camera price considerably down. Then, after the new model is out, very good deals can frequently be found on the pre-owned market.

Sensor comparison

The imaging sensor is at the core of digital cameras and its size is one of the main determining factors of image quality. All other things equal, a large sensor will have larger individual pixel-units that offer better low-light sensitivity, wider dynamic range, and richer color-depth than smaller pixels in a sensor of the same technological generation. Further, a large sensor camera will give the photographer additional creative options when using shallow depth-of-field to isolate a subject from its background. On the downside, larger sensors tend to be associated with larger, more expensive camera bodies and lenses.

Of the two cameras under consideration, the Canon SX740 features a 1/2.3-inch sensor and the Nikon 1 V3 an one-inch sensor. The sensor area in the V3 is 314 percent bigger. As a result of these sensor size differences, the cameras have a format factor of, respectively, 5.6 and 2.7. The sensor in the SX740 has a native 4:3 aspect ratio, while the one in the V3 offers a 3:2 aspect.

Despite having a smaller sensor, the Canon SX740 offers a higher resolution of 20.2 megapixels, compared with 18.2 MP of the Nikon 1 V3. This megapixels advantage comes at the cost of a higher pixel density and a smaller size of the individual pixel (with a pixel pitch of 1.18μm versus 2.52μm for the V3). However, it should be noted that the SX740 is much more recent (by 4 years and 4 months) than the V3, and its sensor will have benefitted from technological advances during this time that make it possible to gather light more efficiently. Coming back to sensor resolution, it should be mentioned that neither of the two cameras has an anti-alias filter installed, so they are able to capture all the detail the sensor resolves.

The V3 has on-sensor phase detect pixels, which results in fast and reliable autofocus acquisition even during live view operation.

The Canon PowerShot SX740 HS has a native sensitivity range from ISO 100 to ISO 3200. The corresponding ISO settings for the Nikon 1 V3 are ISO 160 to ISO 12800 (no boost).

In terms of underlying technology, the SX740 is build around a BSI-CMOS sensor, while the V3 uses a CMOS imager. Both cameras use a Bayer filter for capturing RGB colors on a square grid of photosensors. This arrangement is found in most digital cameras.

For many cameras, data on sensor performance has been reported by DXO Mark. This service assesses and scores the color depth ("DXO Portrait"), dynamic range ("DXO Landscape"), and low-light sensitivity ("DXO Sports") of camera sensors, and also publishes an overall camera score. The following table provides an overview of the physical sensor characteristics, as well as the sensor quality measurements for a selection of comparators.

Sensor Characteristics

		Camera Model	Sensor Class	Resolution (MP)	Horiz. Pixels	Vert. Pixels	Video Format	DXO Portrait	DXO Landscape	DXO Sports	DXO Overall
1.		Canon SX740	1/2.3	20.2	5184	3888	4K/30p	20.6	12.1	1050	51
2.		Nikon 1 V3	1-inch	18.2	5232	3488	1080/60p	20.8	10.7	384	52
3.		Canon G5 X	1-inch	20.0	5472	3648	1080/60p	21.4	12.3	471	62
4.		Canon SX70	1/2.3	20.2	5184	3888	4K/30p	20.6	12.1	1063	51
5.		Canon SX430	1/2.3	19.9	5152	3864	720/25p	20.5	11.9	900	49
6.		Canon SX710	1/2.3	20.2	5184	3888	1080/60p	20.2	11.6	712	47
7.		Canon SX720	1/2.3	20.2	5184	3888	1080/60p	20.3	11.8	817	48
8.		Canon SX730	1/2.3	20.2	5184	3888	1080/60p	20.5	11.9	924	50
9.		Nikon 1 J4	1-inch	18.2	5232	3488	1080/60p	20.8	10.7	426	53
10.		Nikon 1 J5	1-inch	20.7	5568	3712	4K/15p	21.1	12.0	479	65
11.		Nikon 1 V1	1-inch	10.0	3872	2592	1080/60i	21.3	11.0	346	54
12.		Nikon 1 V2	1-inch	14.2	4608	3072	1080/60p	20.2	10.8	403	50
13.		Panasonic TS7	1/2.3	20.2	5184	3888	4K/30p	20.6	12.1	1028	51
14.		Panasonic ZS70	1/2.3	20.2	5184	3888	4K/30p	19.1	10.6	106	36
15.		Panasonic ZS80	1/2.3	20.2	5184	3888	4K/30p	20.7	12.2	1103	52
16.		Sony HX95	1/2.3	18.0	4896	3672	4K/30p	20.6	12.1	1057	51
17.		Sony HX99	1/2.3	18.0	4896	3672	4K/30p	20.6	12.1	1058	51
Note: DXO values in italics represent estimates based on sensor size and age.

Many modern cameras cannot only take still pictures, but also record videos. The two cameras under consideration both have sensors whose read-out speed is fast enough to capture moving pictures, but the SX740 provides a higher video resolution than the V3. It can shoot video footage at 4K/30p, while the Nikon is limited to 1080/60p.

Feature comparison

Apart from body and sensor, cameras can and do differ across a variety of features. The SX740 and the V3 are similar in the sense that neither of the two has a viewfinder. The images are, thus, framed using live view on the rear LCD. That said, the V3 can be equipped with an optional viewfinder – the DF-N1000. The adjacent table lists some of the other core features of the Canon SX740 and Nikon 1 V3 along with similar information for a selection of comparators.

Core Features

		Camera Model	Viewfinder (Type or 000 dots)	Control Panel (yes/no)	LCD Specifications (inch/000 dots)	LCD Attach- ment	Touch Screen (yes/no)	Max Shutter Speed *	Max Shutter Flaps *	Built-in Flash (yes/no)	Built-in Image Stab
1.		Canon SX740	none	n	3.0 / 922	tilting	n	1/3200s	10.0/s	Y	Y
2.		Nikon 1 V3	optional	n	3.0 / 1037	tilting	Y	1/4000s	60.0/s	Y	n
3.		Canon G5 X	2360	n	3.0 / 1040	swivel	Y	1/2000s	5.9/s	Y	Y
4.		Canon SX70	2360	n	3.0 / 922	swivel	n	1/2000s	10.0/s	Y	Y
5.		Canon SX430	none	n	3.0 / 230	fixed	n	1/4000s	0.5/s	Y	Y
6.		Canon SX710	none	n	3.0 / 922	fixed	n	1/3200s	6.0/s	Y	Y
7.		Canon SX720	none	n	3.0 / 922	fixed	n	1/3200s	5.9/s	Y	Y
8.		Canon SX730	none	n	3.0 / 922	tilting	n	1/3200s	5.9/s	Y	Y
9.		Nikon 1 J4	none	n	3.0 / 1037	Fixed	Y	1/4000s	60.0/s	Y	n
10.		Nikon 1 J5	none	n	3.0 / 1037	tilting	Y	1/4000s	60.0/s	Y	n
11.		Nikon 1 V1	1440	n	3.0 / 921	fixed	n	1/4000s	10.0/s	n	n
12.		Nikon 1 V2	1440	n	3.0 / 921	fixed	n	1/4000s	15.0/s	Y	n
13.		Panasonic TS7	1170	n	3.0 / 1040	fixed	n	1/1300s	10.0/s	Y	Y
14.		Panasonic ZS70	1166	n	3.0 / 1040	tilting	Y	1/2000s	10.0/s	Y	Y
15.		Panasonic ZS80	2330	n	3.0 / 1040	tilting	Y	1/2000s	10.0/s	Y	Y
16.		Sony HX95	638	n	3.0 / 922	tilting	n	1/2000s	10.0/s	Y	Y
17.		Sony HX99	638	n	3.0 / 922	tilting	Y	1/2000s	10.0/s	Y	Y
Note: *) Information refers to the mechanical shutter, unless the camera only has an electronic one.

One differentiating feature between the two cameras concerns the touch sensitivity of the rear screen. The V3 has a touchscreen, while the SX740 has a conventional panel. Touch control can be particularly helpful, for example, for setting the focus point.

The reported shutter speed information refers to the use of the mechanical shutter. Yet, some cameras only have an electronic shutter, while others have an electronic shutter in addition to a mechanical one. In fact, the V3 is one of those camera that have an additional electronic shutter, which makes completely silent shooting possible. However, this mode is less suitable for photographing moving objects (risk of rolling shutter) or shooting under artificial light sources (risk of flickering).

The Canon SX740 and the Nikon 1 V3 both have an intervalometer built-in. This enables the photographer to capture time lapse sequences, such as flower blooming, a sunset or moon rise, without purchasing an external camera trigger and related software.

The SX740 writes its imaging data to SDXC cards, while the V3 uses micro SDXC cards. Both cameras can use UHS-I cards, which provide for Ultra High Speed data transfer of up to 104 MB/s.

Connectivity comparison

For some imaging applications, the extent to which a camera can communicate with its environment can be an important aspect in the camera decision process. The table below provides an overview of the connectivity of the Canon PowerShot SX740 HS and Nikon 1 V3 and, in particular, the interfaces the cameras (and selected comparators) provide for accessory control and data transfer.

Input-Output Connections

		Camera Model	Hotshoe Port	Internal Mic / Speaker	Microphone Port	Headphone Port	HDMI Port	USB Port	WiFi Support	NFC Support	Bluetooth Support
1.		Canon SX740	-	stereo / mono	-	-	micro	2.0	Y	-	Y
2.		Nikon 1 V3	-	stereo / mono	Y	-	mini	2.0	Y	-	-
3.		Canon G5 X	Y	stereo / mono	-	-	mini	2.0	Y	Y	-
4.		Canon SX70	-	stereo / mono	Y	-	micro	2.0	Y	-	Y
5.		Canon SX430	-	mono / mono	-	-	-	2.0	Y	Y	-
6.		Canon SX710	-	stereo / mono	-	-	micro	2.0	Y	Y	-
7.		Canon SX720	-	stereo / mono	-	-	micro	2.0	Y	Y	-
8.		Canon SX730	-	stereo / mono	-	-	micro	2.0	Y	Y	Y
9.		Nikon 1 J4	-	stereo / mono	-	-	mini	2.0	Y	-	-
10.		Nikon 1 J5	-	stereo / mono	-	-	micro	2.0	Y	Y	-
11.		Nikon 1 V1	-	stereo / mono	-	-	mini	2.0	-	-	-
12.		Nikon 1 V2	-	stereo / mono	-	-	mini	2.0	-	-	-
13.		Panasonic TS7	-	stereo / mono	-	-	micro	2.0	Y	-	-
14.		Panasonic ZS70	-	stereo / mono	-	-	micro	2.0	Y	-	-
15.		Panasonic ZS80	-	stereo / mono	-	-	micro	2.0	Y	-	Y
16.		Sony HX95	-	stereo / mono	-	-	micro	2.0	Y	Y	Y
17.		Sony HX99	-	stereo / mono	-	-	micro	2.0	Y	Y	Y

It is notable that the V3 has a microphone port, which can help to improve the quality of audio recordings by attaching an external microphone. The SX740 does not feature such a mic input.

The SX740 is a recent model that features in the current product line-up of Canon. In contrast, the V3 has been discontinued (but can be found pre-owned on ebay). There has not been a direct replacement model for the V3 from Nikon. Further information on the features and operation of the SX740 and V3 can be found, respectively, in the Canon SX740 Manual (free pdf) or the online Nikon 1 V3 Manual.

Review summary

So what conclusions can be drawn? Is there a clear favorite between the Canon SX740 and the Nikon 1 V3? Which camera is better? The listing below highlights the relative strengths of the two models.

Advantages of the Canon PowerShot SX740 HS:

• Better video: Provides higher definition movie capture (4K/30p vs 1080/60p).
• More selfie-friendly: Has an articulated screen that can be turned to be front-facing.
• Ready to shoot: Has a lens built-in, whereas the V3 requires a separate lens.
• Less heavy: Is lighter even though it comes with a built-in lens (unlike the V3).
• Easier travel charging: Can be conveniently charged via its USB port.
• Sharper images: Has hand-shake reducing image stabilization built-in.
• Easier wireless transfer: Supports Bluetooth for image sharing without cables.
• More affordable: Was introduced at a lower price, despite coming with a built-in lens.
• More modern: Reflects 4 years and 4 months of technical progress since the V3 launch.

Arguments in favor of the Nikon 1 V3:

• Better image quality: Features bigger pixels on a larger sensor for higher quality imaging.
• Richer colors: The pixel size advantage translates into images with better, more accurate colors.
• More dynamic range: Larger pixels capture a wider spectrum of light and dark details.
• Better low-light sensitivity: Larger pixels means good image quality even under poor lighting.
• Better live-view autofocus: Features on-sensor phase-detection for more confident autofocus.
• Better sound: Can connect to an external microphone for higher quality sound recording.
• More framing options: Can be equipped with a hotshoe-mounted accessory-viewfinder.
• More detailed LCD: Has a higher resolution rear screen (1037k vs 922k dots).
• Fewer buttons to press: Has a touchscreen to facilitate handling and shooting adjustments.
• Faster shutter: Has higher mechanical shutter speed (1/4000s vs 1/3200s) to freeze action.
• Faster burst: Shoots at higher frequency (60 vs 10 flaps/sec) to capture the decisive moment.
• Less disturbing: Has an electronic shutter option for completely silent shooting.
• More flexible: Takes interchangeable lenses and can thus be used with specialty optics.
• Longer lasting: Gets more shots (310 versus 265) out of a single battery charge.
• More heavily discounted: Has been around for much longer (launched in March 2014).

If the number of relative strengths (bullet points above) is taken as a guide, the V3 is the clear winner of the contest (15 : 9 points). However, the relative importance of the various individual camera aspects will vary according to personal preferences and needs, so that you might like to apply corresponding weights to the particular features before making a decision on a new camera. A professional wildlife photographer will view the differences between cameras in a way that diverges from the perspective of a family photog, and a person interested in architecture has distinct needs from a sports shooter. Hence, the decision which camera is best and worth buying is often a very personal one.

How about other alternatives? Do the specifications of the Canon SX740 and the Nikon 1 V3 place the cameras among the top in their class? Find out in the latest Best Superzoom Camera and Best Mirrorless Interchangeable Lens Camera listings whether the two cameras rank among the cream of the crop.

In any case, while the specs-based evaluation of cameras can be instructive in revealing their potential as photographic tools, it remains partial and cannot reveal, for example, the shooting experience and imaging performance when actually working with the SX740 or the V3. User reviews, such as those found at amazon, can sometimes inform about these issues, but such feedback is often incomplete, inconsistent, and biased.

Expert reviews

This is where reviews by experts come in. The table below provides a synthesis of the camera assessments of some of the best known photo-gear review sites (amateurphotographer [AP], cameralabs [CL], digitalcameraworld [DCW], dpreview [DPR], ephotozine [EPZ], photographyblog [PB]). As can be seen, the professional reviewers agree in many cases on the quality of different cameras, but sometimes their assessments diverge, reinforcing the earlier point that a camera decision is often a very personal choice.

Expert Camera Reviews

		Camera   Model	AP   score	CL   score	DCW   score	DPR   score	EPZ   score	PB   score	Camera Launch	Launch Price (USD)	Street Price
1.		Canon SX740	..	+	3.5/5	..	4/5	4/5	Jul 2018	399	amazon.com
2.		Nikon 1 V3	3/5	..	..	76/100	4.5/5	4/5	Mar 2014	799	ebay.com
3.		Canon G5 X	5/5	+ +	..	78/100	4.5/5	4.5/5	Oct 2015	799	ebay.com
4.		Canon SX70	..	+ +	3.5/5	..	3.5/5	3.5/5	Sep 2018	549	amazon.com
5.		Canon SX430	..	..	..	..	3.5/5	3.5/5	Jan 2017	299	ebay.com
6.		Canon SX710	..	+	..	..	4/5	3.5/5	Jan 2015	349	ebay.com
7.		Canon SX720	..	+	..	..	4/5	4.5/5	Feb 2016	379	ebay.com
8.		Canon SX730	..	+	..	..	4/5	4/5	Apr 2017	399	ebay.com
9.		Nikon 1 J4	3/5	..	..	..	4.5/5	4/5	Apr 2014	549	ebay.com
10.		Nikon 1 J5	..	..	..	..	4.5/5	4.5/5	Apr 2015	399	ebay.com
11.		Nikon 1 V1	..	+	..	69/100	4.5/5	4/5	Sep 2011	799	ebay.com
12.		Nikon 1 V2	3/5	..	..	..	4.5/5	4/5	Oct 2012	799	ebay.com
13.		Panasonic TS7	..	+	..	..	..	3.5/5	May 2018	449	ebay.com
14.		Panasonic ZS70	..	+ +	..	..	4/5	4/5	Apr 2017	449	ebay.com
15.		Panasonic ZS80	..	+ +	..	..	4.5/5	..	Feb 2019	449	ebay.com
16.		Sony HX95	..	..	..	..	..	..	Aug 2018	429	ebay.com
17.		Sony HX99	..	..	..	..	4/5	4.5/5	Aug 2018	449	ebay.com
Note: (+ +) highly recommended; (+) recommended; (o) reviewed; (..) not available.

Care should be taken when interpreting the review scores above, though. The ratings were established in reference to similarly priced cameras that were available in the market at the time of the review. Thus, a score needs to be put into the context of the launch date and the launch price of the camera, and comparing ratings of very distinct cameras or ones that are far apart in terms of their release date have little meaning. Also, kindly note that some of the listed sites have over time developped their review approaches and their reporting style.

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Other camera comparisons

Did this review help to inform your camera decision process? In case you are interested in seeing how other cameras pair up, just make your choice using the following search menu. As an alternative, you can also directly jump to any one of the listed comparisons that were previously generated by the CAM-parator tool.

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