Canon SX740 vs Hasselblad X1D

The Canon PowerShot SX740 HS and the Hasselblad X1D-50c are two digital cameras that were officially introduced, respectively, in July 2018 and June 2016. The SX740 is a fixed lens compact, while the X1D is a mirrorless interchangeable lens camera. The cameras are based on a 1/2.3-inch (SX740) and a medium format (X1D) sensor. The Canon has a resolution of 20.2 megapixels, whereas the Hasselblad provides 51.3 MP.

Below is an overview of the main specs of the two cameras as a starting point for the comparison.

Headline Specifications

Canon SX740		Hasselblad X1D
Fixed lens compact camera		Mirrorless system camera
24-960mm f/3.3-6.9		Hasselblad X mount lenses
20.2 MP – 1/2.3" sensor		51.3 MP – Medium Format sensor
4K/30p Video		1080/25p Video
ISO 100-3,200		ISO 100-25,600
No viewfinder, LCD framing		Electronic viewfinder (2360k dots)
3.0" LCD – 922k dots		3.0" LCD – 920k dots
Tilting screen (no touchscreen)		Fixed touchscreen
10 shutter flaps per second		2.3 shutter flaps per second
not weather sealed		Weathersealed body
110 x 64 x 40 mm, 299 g		150 x 98 x 71 mm, 725 g

Check SX740 price at
amazon.com
Check X1D offers at
ebay.com

Going beyond this snapshot of core features and characteristics, what are the differences between the Canon PowerShot SX740 HS and the Hasselblad X1D-50c? Which one should you buy? Read on to find out how these two cameras compare with respect to their body size, their imaging sensors, their shooting features, their input-output connections, and their reception by expert reviewers.

Body comparison

The physical size and weight of the Canon SX740 and the Hasselblad X1D are illustrated in the side-by-side display below. The two cameras are presented according to their relative size. Three successive views from the front, the top, and the rear are shown. All width, height and depth measures are rounded to the nearest millimeter.

The SX740 can be obtained in two different colors (black, silver), while the X1D is only available in titanium.

If the front view area (width x height) of the cameras is taken as an aggregate measure of their size, the Hasselblad X1D is considerably larger (109 percent) than the Canon SX740. It is noteworthy in this context that the X1D is splash and dust-proof, while the SX740 does not feature any corresponding weather-sealing.

The above size and weight comparisons are to some extent incomplete and possibly misleading, as the SX740 has a lens built in, whereas the X1D is an interchangeable lens camera that requires a separate lens. Attaching the latter will add extra weight and bulk to the setup.

Concerning battery life, the SX740 gets 265 shots out of its Canon NB-13L battery, while the X1D can take .. images on a single charge of its Hasselblad H-3054752 power pack. The power pack in the SX740 can be charged via the USB port, so that it is not always necessary to take the battery charger along when travelling.

The following table provides a synthesis of the main physical specifications of the two cameras and other similar ones. If you would like to visualize and compare a different camera combination, you can navigate to the CAM-parator app and make your selection from a broad list of cameras there.

Body Specifications

		Camera Model	Camera Width	Camera Height	Camera Depth	Camera Weight	Battery Life	Weather Sealing	Camera Launch	Launch Price (USD)	Street Price
1.		Canon SX740	110 mm	64 mm	40 mm	299 g	265	n	Jul 2018	399	amazon.com
2.		Hasselblad X1D	150 mm	98 mm	71 mm	725 g	..	Y	Jun 2016	8,995	ebay.com
3.		Canon SX70	127 mm	91 mm	117 mm	608 g	325	n	Sep 2018	549	amazon.com
4.		Canon SX430	104 mm	69 mm	85 mm	323 g	195	n	Jan 2017	299	ebay.com
5.		Canon SX710	113 mm	66 mm	35 mm	269 g	230	n	Jan 2015	349	ebay.com
6.		Canon SX720	110 mm	64 mm	36 mm	270 g	250	n	Feb 2016	379	ebay.com
7.		Canon SX730	110 mm	64 mm	40 mm	300 g	250	n	Apr 2017	399	ebay.com
8.		Hasselblad X1D II	148 mm	97 mm	70 mm	766 g	..	Y	Jun 2019	5,750	ebay.com
9.		Leica M11	139 mm	80 mm	39 mm	640 g	700	Y	Jan 2022	8,995	amazon.com
10.		Leica SL	147 mm	104 mm	39 mm	847 g	400	Y	Oct 2015	7,450	ebay.com
11.		Nikon D7500	136 mm	104 mm	73 mm	720 g	950	Y	Apr 2017	1,299	amazon.com
12.		Panasonic TS7	117 mm	76 mm	37 mm	319 g	300	Y	May 2018	449	ebay.com
13.		Panasonic ZS70	112 mm	67 mm	41 mm	322 g	380	n	Apr 2017	449	ebay.com
14.		Panasonic ZS80	112 mm	69 mm	42 mm	327 g	380	n	Feb 2019	449	ebay.com
15.		Pentax 645Z	156 mm	117 mm	123 mm	1550 g	650	Y	Apr 2014	8,499	ebay.com
16.		Sony HX95	102 mm	58 mm	36 mm	242 g	370	n	Aug 2018	429	ebay.com
17.		Sony HX99	102 mm	58 mm	36 mm	242 g	370	n	Aug 2018	449	ebay.com
Note: Measurements and pricing do not include easily detachable parts, such as add-on or interchangeable lenses or optional viewfinders.
Convert to Imperial

The price is, of course, an important factor in any camera decision. The retail prices at the time of the camera’s release place the model in the market relative to other models in the producer’s line-up and the competition. The SX740 was launched at a lower price than the X1D, despite having a lens built in. Normally, street prices remain initially close to the MSRP, but after a couple of months, the first discounts appear. Later in the product cycle and, in particular, when the replacement model is about to appear, further discounting and stock clearance sales often push the camera price considerably down.

Sensor comparison

The size of the imaging sensor is a crucial determinant of image quality. All other things equal, a large sensor will have larger individual pixel-units that offer better low-light sensitivity, wider dynamic range, and richer color-depth than smaller pixels in a sensor of the same technological generation. Moreover, a large sensor camera will give the photographer more control over depth-of-field in the image and, thus, the ability to better isolate a subject from the background. On the downside, larger sensors tend to be associated with larger, more expensive camera bodies and lenses.

Of the two cameras under consideration, the Canon SX740 features a 1/2.3-inch sensor and the Hasselblad X1D a medium format sensor. The sensor area in the X1D is 5046 percent bigger. As a result of these sensor size differences, the cameras have a format factor of, respectively, 5.6 and 0.79. Both cameras feature a native aspect ratio (sensor width to sensor height) of 4:3.

With 51.3MP, the X1D offers a higher resolution than the SX740 (20.2MP), but the X1D nevertheless has larger individual pixels (pixel pitch of 5.30μm versus 1.18μm for the SX740) due to its larger sensor. However, the SX740 is a much more recent model (by 2 years and 1 month) than the X1D, and its sensor will have benefitted from technological advances during this time that enhance the light gathering capacity of its pixel-units. Coming back to sensor resolution, it should be mentioned that neither of the two cameras has an anti-alias filter installed, so they are able to capture all the detail the sensor resolves.

The resolution advantage of the Hasselblad X1D implies greater flexibility for cropping images or the possibility to print larger pictures. The maximum print size of the X1D for good quality output (200 dots per inch) amounts to 41.4 x 31 inches or 105.1 x 78.7 cm, for very good quality (250 dpi) 33.1 x 24.8 inches or 84 x 63 cm, and for excellent quality (300 dpi) 27.6 x 20.7 inches or 70 x 52.5 cm. The corresponding values for the Canon SX740 are 25.9 x 19.4 inches or 65.8 x 49.4 cm for good quality, 20.7 x 15.6 inches or 52.7 x 39.5 cm for very good quality, and 17.3 x 13 inches or 43.9 x 32.9 cm for excellent quality prints.

The Canon PowerShot SX740 HS has a native sensitivity range from ISO 100 to ISO 3200. The corresponding ISO settings for the Hasselblad X1D-50c are ISO 100 to ISO 25600 (no boost).

In terms of underlying technology, the SX740 is build around a BSI-CMOS sensor, while the X1D uses a CMOS imager. Both cameras use a Bayer filter for capturing RGB colors on a square grid of photosensors. This arrangement is found in most digital cameras.

For many cameras, data on sensor performance has been reported by DXO Mark. This service determines an overall sensor rating, as well as sub-scores for low-light sensitivity ("DXO Sports"), dynamic range ("DXO Landscape"), and color depth ("DXO Portrait"). The table below summarizes the physical sensor characteristics and sensor quality findings and compares them across a set of similar cameras.

Sensor Characteristics

		Camera Model	Sensor Class	Resolution (MP)	Horiz. Pixels	Vert. Pixels	Video Format	DXO Portrait	DXO Landscape	DXO Sports	DXO Overall
1.		Canon SX740	1/2.3	20.2	5184	3888	4K/30p	20.6	12.1	1050	51
2.		Hasselblad X1D	Medium Format	51.3	8272	6200	1080/25p	26.2	14.8	4489	102
3.		Canon SX70	1/2.3	20.2	5184	3888	4K/30p	20.6	12.1	1063	51
4.		Canon SX430	1/2.3	19.9	5152	3864	720/25p	20.5	11.9	900	49
5.		Canon SX710	1/2.3	20.2	5184	3888	1080/60p	20.2	11.6	712	47
6.		Canon SX720	1/2.3	20.2	5184	3888	1080/60p	20.3	11.8	817	48
7.		Canon SX730	1/2.3	20.2	5184	3888	1080/60p	20.5	11.9	924	50
8.		Hasselblad X1D II	Medium Format	51.3	8272	6200	1080/25p	25.7	14.5	3234	99
9.		Leica M11	Full Frame	60.3	9528	6328	none	26.3	14.8	3376	100
10.		Leica SL	Full Frame	24.0	6000	4000	4K/30p	25.0	13.4	1821	88
11.		Nikon D7500	APS-C	20.7	5568	3712	4K/30p	24.3	14.0	1483	86
12.		Panasonic TS7	1/2.3	20.2	5184	3888	4K/30p	20.6	12.1	1028	51
13.		Panasonic ZS70	1/2.3	20.2	5184	3888	4K/30p	19.1	10.6	106	36
14.		Panasonic ZS80	1/2.3	20.2	5184	3888	4K/30p	20.7	12.2	1103	52
15.		Pentax 645Z	Medium Format	51.1	8256	6192	1080/60i	26.0	14.7	4505	101
16.		Sony HX95	1/2.3	18.0	4896	3672	4K/30p	20.6	12.1	1057	51
17.		Sony HX99	1/2.3	18.0	4896	3672	4K/30p	20.6	12.1	1058	51
Note: DXO values in italics represent estimates based on sensor size and age.

Many modern cameras are not only capable of taking still images, but also of capturing video footage. The two cameras under consideration both have sensors whose read-out speed is fast enough to capture moving pictures, but the SX740 provides a higher video resolution than the X1D. It can shoot video footage at 4K/30p, while the Hasselblad is limited to 1080/25p.

Feature comparison

Beyond body and sensor, cameras can and do differ across a range of features. For example, the X1D has an electronic viewfinder (2360k dots), which can be very helpful when shooting in bright sunlight. In contrast, the SX740 relies on live view and the rear LCD for framing. The table below summarizes some of the other core capabilities of the Canon SX740 and Hasselblad X1D in connection with corresponding information for a sample of similar cameras.

Core Features

		Camera Model	Viewfinder (Type or 000 dots)	Control Panel (yes/no)	LCD Specifications (inch/000 dots)	LCD Attach- ment	Touch Screen (yes/no)	Max Shutter Speed *	Max Shutter Flaps *	Built-in Flash (yes/no)	Built-in Image Stab
1.		Canon SX740	none	n	3.0 / 922	tilting	n	1/3200s	10.0/s	Y	Y
2.		Hasselblad X1D	2360	n	3.0 / 920	fixed	Y	1/2000s	2.3/s	n	n
3.		Canon SX70	2360	n	3.0 / 922	swivel	n	1/2000s	10.0/s	Y	Y
4.		Canon SX430	none	n	3.0 / 230	fixed	n	1/4000s	0.5/s	Y	Y
5.		Canon SX710	none	n	3.0 / 922	fixed	n	1/3200s	6.0/s	Y	Y
6.		Canon SX720	none	n	3.0 / 922	fixed	n	1/3200s	5.9/s	Y	Y
7.		Canon SX730	none	n	3.0 / 922	tilting	n	1/3200s	5.9/s	Y	Y
8.		Hasselblad X1D II	3690	n	3.6 / 2360	fixed	Y	1/2000s	2.7/s	n	n
9.		Leica M11	optical	n	3.0 / 2333	fixed	Y	1/4000s	4.5/s	n	n
10.		Leica SL	4400	Y	3.0 / 1040	fixed	Y	1/8000s	11.0/s	n	n
11.		Nikon D7500	optical	Y	3.2 / 922	tilting	Y	1/8000s	8.0/s	Y	n
12.		Panasonic TS7	1170	n	3.0 / 1040	fixed	n	1/1300s	10.0/s	Y	Y
13.		Panasonic ZS70	1166	n	3.0 / 1040	tilting	Y	1/2000s	10.0/s	Y	Y
14.		Panasonic ZS80	2330	n	3.0 / 1040	tilting	Y	1/2000s	10.0/s	Y	Y
15.		Pentax 645Z	optical	Y	3.2 / 1037	tilting	n	1/4000s	3.0/s	n	n
16.		Sony HX95	638	n	3.0 / 922	tilting	n	1/2000s	10.0/s	Y	Y
17.		Sony HX99	638	n	3.0 / 922	tilting	Y	1/2000s	10.0/s	Y	Y
Note: *) Information refers to the mechanical shutter, unless the camera only has an electronic one.

One difference between the cameras concerns the presence of an on-board flash. The SX740 has one, while the X1D does not. While the built-in flash of the SX740 is not very powerful, it can at times be useful as a fill-in light.

The Canon SX740 and the Hasselblad X1D both have an intervalometer built-in. This enables the photographer to capture time lapse sequences, such as flower blooming, a sunset or moon rise, without purchasing an external camera trigger and related software.

Concerning the storage of imaging data, both the SX740 and the X1D write their files to SDXC cards. The X1D features dual card slots, which can be very useful in case a memory card fails. In contrast, the SX740 only has one slot. Both cameras can use UHS-I cards, which provide for Ultra High Speed data transfer of up to 104 MB/s.

Connectivity comparison

For some imaging applications, the extent to which a camera can communicate with its environment can be an important aspect in the camera decision process. The table below provides an overview of the connectivity of the Canon PowerShot SX740 HS and Hasselblad X1D-50c and, in particular, the interfaces the cameras (and selected comparators) provide for accessory control and data transfer.

Input-Output Connections

		Camera Model	Hotshoe Port	Internal Mic / Speaker	Microphone Port	Headphone Port	HDMI Port	USB Port	WiFi Support	NFC Support	Bluetooth Support
1.		Canon SX740	-	stereo / mono	-	-	micro	2.0	Y	-	Y
2.		Hasselblad X1D	Y	stereo / mono	Y	Y	mini	3.0	Y	-	-
3.		Canon SX70	-	stereo / mono	Y	-	micro	2.0	Y	-	Y
4.		Canon SX430	-	mono / mono	-	-	-	2.0	Y	Y	-
5.		Canon SX710	-	stereo / mono	-	-	micro	2.0	Y	Y	-
6.		Canon SX720	-	stereo / mono	-	-	micro	2.0	Y	Y	-
7.		Canon SX730	-	stereo / mono	-	-	micro	2.0	Y	Y	Y
8.		Hasselblad X1D II	Y	stereo / mono	Y	Y	-	3.0	Y	-	-
9.		Leica M11	Y	- / -	-	-	-	3.2	Y	-	Y
10.		Leica SL	Y	stereo / mono	Y	Y	full	3.0	Y	-	-
11.		Nikon D7500	Y	stereo / mono	Y	Y	mini	2.0	Y	-	Y
12.		Panasonic TS7	-	stereo / mono	-	-	micro	2.0	Y	-	-
13.		Panasonic ZS70	-	stereo / mono	-	-	micro	2.0	Y	-	-
14.		Panasonic ZS80	-	stereo / mono	-	-	micro	2.0	Y	-	Y
15.		Pentax 645Z	Y	stereo / mono	Y	-	mini	3.0	-	-	-
16.		Sony HX95	-	stereo / mono	-	-	micro	2.0	Y	Y	Y
17.		Sony HX99	-	stereo / mono	-	-	micro	2.0	Y	Y	Y

It is notable that the X1D has a microphone port, which can help to improve the quality of audio recordings by attaching an external microphone. The SX740 does not feature such a mic input.

Studio photographers will appreciate that the Hasselblad X1D (unlike the SX740) features a PC Sync socket, so that professional strobe lights can be controlled by the camera.

The SX740 is a recent model that features in the current product line-up of Canon. In contrast, the X1D has been discontinued (but can be found pre-owned on ebay). As a replacement in the same line of cameras, the X1D was succeeded by the Hasselblad X1D II. Further information on the features and operation of the SX740 and X1D can be found, respectively, in the Canon SX740 Manual (free pdf) or the online Hasselblad X1D Manual.

Review summary

So how do things add up? Is there a clear favorite between the Canon SX740 and the Hasselblad X1D? Which camera is better? A synthesis of the relative strong points of each of the models is listed below.

Advantages of the Canon PowerShot SX740 HS:

• Better video: Provides higher definition movie capture (4K/30p vs 1080/25p).
• More flexible LCD: Has a tilting screen for odd-angle shots in landscape orientation.
• More selfie-friendly: Has an articulated screen that can be turned to be front-facing.
• Faster shutter: Has higher mechanical shutter speed (1/3200s vs 1/2000s) to freeze action.
• Faster burst: Shoots at higher frequency (10 vs 2.3 flaps/sec) to capture the decisive moment.
• Ready to shoot: Has a lens built-in, whereas the X1D requires a separate lens.
• More compact: Is smaller (110x64mm vs 150x98mm) and thus needs less room in the bag.
• Less heavy: Is lighter even though it comes with a built-in lens (unlike the X1D).
• Easier travel charging: Can be conveniently charged via its USB port.
• Sharper images: Has hand-shake reducing image stabilization built-in.
• Easier fill-in: Is equipped with a small onboard flash to brighten deep shadow areas.
• Easier wireless transfer: Supports Bluetooth for image sharing without cables.
• More affordable: Was introduced at a lower price, despite coming with a built-in lens.
• More modern: Reflects 2 years and 1 month of technical progress since the X1D launch.

Reasons to prefer the Hasselblad X1D-50c:

• More detail: Has more megapixels (51.3 vs 20.2MP), which boosts linear resolution by 60%.
• Better image quality: Features bigger pixels on a larger sensor for higher quality imaging.
• Richer colors: The pixel size advantage translates into images with better, more accurate colors.
• More dynamic range: Larger pixels capture a wider spectrum of light and dark details.
• Better low-light sensitivity: Larger pixels means good image quality even under poor lighting.
• Better sound: Can connect to an external microphone for higher quality sound recording.
• Better sound control: Has a headphone port that enables audio monitoring while recording.
• Easier framing: Has an electronic viewfinder for image composition and settings control.
• Fewer buttons to press: Has a touchscreen to facilitate handling and shooting adjustments.
• More flexible: Takes interchangeable lenses and can thus be used with specialty optics.
• Better sealing: Is splash and dust sealed for shooting in inclement weather conditions.
• Better lighting: Features a hotshoe and can thus hold and trigger an external flash gun.
• Faster data transfer: Supports a more advanced USB protocol (3.0 vs 2.0).
• Better studio light control: Has a PC Sync socket to connect to professional strobe lights.
• Greater peace of mind: Features a second card slot as a backup in case of memory card failure.
• More prestigious: Has the Hasselblad luxury appeal, which ensures a high resale value.
• More heavily discounted: Has been around for much longer (launched in June 2016).

If the count of relative strengths (bullet points above) is taken as a measure, the X1D emerges as the winner of the match-up (17 : 14 points). However, the relevance of individual strengths will vary across photographers, so that you might want to apply your own weighing scheme to the summary points when reflecting and deciding on a new camera. A professional wildlife photographer will view the differences between cameras in a way that diverges from the perspective of a family photog, and a person interested in architecture has distinct needs from a sports shooter. Hence, the decision which camera is best and worth buying is often a very personal one.

How about other alternatives? Do the specifications of the Canon SX740 and the Hasselblad X1D place the cameras among the top in their class? Find out in the latest Best Superzoom Camera and Best Mirrorless Interchangeable Lens Camera listings whether the two cameras rank among the cream of the crop.

In any case, while the comparison of technical specifications can provide a useful overview of the capabilities of different cameras, it says little about, for example, the shooting experience and imaging performance of the SX740 and the X1D in practical situations. User reviews that are available, for instance, at amazon can sometimes shed light on these issues, but such feedback is all too often partial, inconsistent, and inaccurate.

Expert reviews

This is where reviews by experts come in. The following table reports the overall ratings of the cameras as published by some of the major camera review sites (amateurphotographer [AP], cameralabs [CL], digitalcameraworld [DCW], dpreview [DPR], ephotozine [EPZ], photographyblog [PB]). As can be seen, the professional reviewers agree in many cases on the quality of different cameras, but sometimes their assessments diverge, reinforcing the earlier point that a camera decision is often a very personal choice.

Expert Camera Reviews

		Camera   Model	AP   score	CL   score	DCW   score	DPR   score	EPZ   score	PB   score	Camera Launch	Launch Price (USD)	Street Price
1.		Canon SX740	..	+	3.5/5	..	4/5	4/5	Jul 2018	399	amazon.com
2.		Hasselblad X1D	..	o	..	81/100	..	4/5	Jun 2016	8,995	ebay.com
3.		Canon SX70	..	+ +	3.5/5	..	3.5/5	3.5/5	Sep 2018	549	amazon.com
4.		Canon SX430	..	..	..	..	3.5/5	3.5/5	Jan 2017	299	ebay.com
5.		Canon SX710	..	+	..	..	4/5	3.5/5	Jan 2015	349	ebay.com
6.		Canon SX720	..	+	..	..	4/5	4.5/5	Feb 2016	379	ebay.com
7.		Canon SX730	..	+	..	..	4/5	4/5	Apr 2017	399	ebay.com
8.		Hasselblad X1D II	..	..	4/5	..	4/5	4/5	Jun 2019	5,750	ebay.com
9.		Leica M11	4.5/5	..	4.5/5	..	4.5/5	4.5/5	Jan 2022	8,995	amazon.com
10.		Leica SL	4/5	..	4/5	84/100	4.5/5	4/5	Oct 2015	7,450	ebay.com
11.		Nikon D7500	4.5/5	+ +	4.5/5	86/100	5/5	4.5/5	Apr 2017	1,299	amazon.com
12.		Panasonic TS7	..	+	..	..	..	3.5/5	May 2018	449	ebay.com
13.		Panasonic ZS70	..	+ +	..	..	4/5	4/5	Apr 2017	449	ebay.com
14.		Panasonic ZS80	..	+ +	..	..	4.5/5	..	Feb 2019	449	ebay.com
15.		Pentax 645Z	5/5	..	3.5/5	..	4.5/5	5/5	Apr 2014	8,499	ebay.com
16.		Sony HX95	..	..	..	..	..	..	Aug 2018	429	ebay.com
17.		Sony HX99	..	..	..	..	4/5	4.5/5	Aug 2018	449	ebay.com
Note: (+ +) highly recommended; (+) recommended; (o) reviewed; (..) not available.

The review scores listed above should be treated with care, though. The ratings were established in reference to similarly priced cameras that were available in the market at the time of the review. A score, therefore, has to be seen in close connection to the price and market introduction time of the camera, and comparing ratings of very distinct cameras or ones that are far apart in terms of their release date have little meaning. Also, please note that some of the review sites have changed their methodology and reporting over time.

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Other camera comparisons

Did this review help to inform your camera decision process? In case you would like to check on the differences and similarities of other camera models, just make your choice using the following search menu. There is also a set of direct links to comparison reviews that other users of the CAM-parator app explored.

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