Canon SX740 vs Fujifilm X100V

The Canon PowerShot SX740 HS and the Fujifilm X100V are two digital cameras that were announced, respectively, in July 2018 and February 2020. Both the SX740 and the X100V are fixed lens compact cameras that are based on a 1/2.3-inch (SX740) and an APS-C (X100V) sensor. The Canon has a resolution of 20.2 megapixels, whereas the Fujifilm provides 26 MP.

Below is an overview of the main specs of the two cameras as a starting point for the comparison.

Headline Specifications

Canon SX740		Fujifilm X100V
Fixed lens compact camera		Fixed lens compact camera
24-960mm f/3.3-6.9		35mm f/2.0
20.2 MP – 1/2.3" sensor		26 MP – APS-C sensor
4K/30p Video		4K/30p Video
ISO 100-3,200		ISO 160-12,800 (80 - 51,200)
No viewfinder, LCD framing		Electronic viewfinder (3690k dots)
3.0" LCD – 922k dots		3.0" LCD – 1620k dots
Tilting screen (no touchscreen)		Tilting touchscreen
10 shutter flaps per second		11 shutter flaps per second
not weather sealed		Weathersealed body
265 shots per battery charge		420 shots per battery charge
110 x 64 x 40 mm, 299 g		128 x 75 x 53 mm, 478 g

Check SX740 price at
amazon.com
Check X100V offers at
ebay.com

Going beyond this snapshot of core features and characteristics, what are the differences between the Canon PowerShot SX740 HS and the Fujifilm X100V? Which one should you buy? Read on to find out how these two cameras compare with respect to their body size, their imaging sensors, their shooting features, their input-output connections, and their reception by expert reviewers.

Body comparison

The side-by-side display below illustrates the physical size and weight of the Canon SX740 and the Fujifilm X100V. The two cameras are presented according to their relative size. Three successive views from the front, the top, and the rear are shown. All size dimensions are rounded to the nearest millimeter.

Both cameras are available in two different colors (black, silver).

If the front view area (width x height) of the cameras is taken as an aggregate measure of their size, the Fujifilm X100V is notably larger (36 percent) than the Canon SX740. Moreover, the X100V is substantially heavier (60 percent) than the SX740. It is noteworthy in this context that the X100V is splash and dust-proof, while the SX740 does not feature any corresponding weather-sealing.

Concerning battery life, the SX740 gets 265 shots out of its Canon NB-13L battery, while the X100V can take 420 images on a single charge of its Fujifilm NP-W126S power pack. The battery packs of both cameras can be charged via USB, which can be very convenient when travelling.

The table below summarizes the key physical specs of the two cameras alongside a broader set of comparators. If you would like to visualize and compare a different camera combination, you can navigate to the CAM-parator app and make your selection from a broad list of cameras there.

Body Specifications

#		Camera Model	Camera Width	Camera Height	Camera Depth	Camera Weight	Battery Life	Weather Sealing	Camera Launch	Launch Price (USD)	Street Price
1.		Canon SX740	110 mm	64 mm	40 mm	299 g	265	n	Jul 2018	399	amazon.com
2.		Fujifilm X100V	128 mm	75 mm	53 mm	478 g	420	Y	Feb 2020	1,399	ebay.com
3.		Canon G5 X Mark II	111 mm	61 mm	46 mm	340 g	230	n	Jul 2019	899	ebay.com
4.		Canon G7 X Mark III	105 mm	61 mm	41 mm	304 g	235	n	Jul 2019	749	amazon.com
5.		Canon SX430	104 mm	69 mm	85 mm	323 g	195	n	Jan 2017	299	ebay.com
6.		Canon G1 X Mark III	115 mm	78 mm	51 mm	399 g	200	Y	Oct 2017	1,299	ebay.com
7.		Canon G9 X Mark II	98 mm	58 mm	31 mm	206 g	235	n	Jan 2017	529	ebay.com
8.		Canon M100	108 mm	67 mm	35 mm	302 g	295	n	Aug 2017	499	ebay.com
9.		Canon SX730	110 mm	64 mm	40 mm	300 g	250	n	Apr 2017	399	ebay.com
10.		Canon SX720	110 mm	64 mm	36 mm	270 g	250	n	Feb 2016	379	ebay.com
11.		Canon SX710	113 mm	66 mm	35 mm	269 g	230	n	Jan 2015	349	ebay.com
12.		Fujifilm X100VI	128 mm	75 mm	55 mm	521 g	450	Y	Feb 2024	1,599	amazon.com
13.		Fujifilm X100F	127 mm	75 mm	52 mm	469 g	390	n	Jan 2017	1,299	ebay.com
14.		Fujifilm X-Pro2	141 mm	83 mm	46 mm	495 g	350	Y	Jan 2016	1,699	ebay.com
15.		Fujifilm X-T2	133 mm	92 mm	49 mm	507 g	340	Y	Jul 2016	1,599	ebay.com
16.		Panasonic TZ95	112 mm	69 mm	42 mm	327 g	380	n	Feb 2019	449	ebay.com
17.		Panasonic TZ90	112 mm	67 mm	41 mm	322 g	380	n	Apr 2017	449	ebay.com
Note: Measurements and pricing do not include easily detachable parts, such as add-on or interchangeable lenses or optional viewfinders.
Convert to Imperial

The price is, of course, an important factor in any camera decision. The manufacturer’s suggested retail prices give an idea on the placement of the camera in the maker’s lineup and the broader market. The SX740 was launched at a markedly lower price (by 71 percent) than the X100V, which puts it into a different market segment. Usually, retail prices stay at first close to the launch price, but after several months, discounts become available. Later in the product cycle and, in particular, when the replacement model is about to appear, further discounting and stock clearance sales often push the camera price considerably down.

Sensor comparison

The size of the sensor inside a digital camera is one of the key determinants of image quality. A large sensor will tend to have larger individual pixels that provide better low-light sensitivity, wider dynamic range, and richer color-depth than smaller pixel-units in a sensor of the same technological generation. Furthermore, a large sensor camera will give the photographer more possibilities to use shallow depth-of-field in order to isolate a subject from the background. On the downside, larger sensors tend to be associated with larger, more expensive camera bodies and lenses.

Of the two cameras under consideration, the Canon SX740 features a 1/2.3-inch sensor and the Fujifilm X100V an APS-C sensor. The sensor area in the X100V is 1214 percent bigger. As a result of these sensor size differences, the cameras have a format factor of, respectively, 5.6 and 1.5. The sensor in the SX740 has a native 4:3 aspect ratio, while the one in the X100V offers a 3:2 aspect.

With 26MP, the X100V offers a higher resolution than the SX740 (20.2MP), but the X100V nevertheless has larger individual pixels (pixel pitch of 3.76μm versus 1.18μm for the SX740) due to its larger sensor. Moreover, the X100V is a somewhat more recent model (by 1 year and 6 months) than the SX740, and its sensor might have benefitted from technological advances during this time that further enhance the light gathering capacity of its pixel-units. Coming back to sensor resolution, it should be mentioned that neither of the two cameras has an anti-alias filter installed, so they are able to capture all the detail the sensor resolves.

The resolution advantage of the Fujifilm X100V implies greater flexibility for cropping images or the possibility to print larger pictures. The maximum print size of the X100V for good quality output (200 dots per inch) amounts to 31.2 x 20.8 inches or 79.2 x 52.8 cm, for very good quality (250 dpi) 25 x 16.6 inches or 63.4 x 42.3 cm, and for excellent quality (300 dpi) 20.8 x 13.9 inches or 52.8 x 35.2 cm. The corresponding values for the Canon SX740 are 25.9 x 19.4 inches or 65.8 x 49.4 cm for good quality, 20.7 x 15.6 inches or 52.7 x 39.5 cm for very good quality, and 17.3 x 13 inches or 43.9 x 32.9 cm for excellent quality prints.

The X100V has on-sensor phase detect pixels, which results in fast and reliable autofocus acquisition even during live view operation.

The Canon PowerShot SX740 HS has a native sensitivity range from ISO 100 to ISO 3200. The corresponding ISO settings for the Fujifilm X100V are ISO 160 to ISO 12800, with the possibility to increase the ISO range to 80-51200.

Technology-wise, both cameras are equipped with BSI-CMOS (Backside Illuminated Complementary Metal–Oxide–Semiconductor) sensors. Like most digital cameras, the SX740 uses a Bayer filter for capturing RGB colors on a square grid of photosensors. In contrast, the X100V employs a more randomized X-Trans layout of photosites, which according to Fujifilm helps to minimize moiré.

For many cameras, data on sensor performance has been reported by DXO Mark. This service assesses and scores the color depth ("DXO Portrait"), dynamic range ("DXO Landscape"), and low-light sensitivity ("DXO Sports") of camera sensors, and also publishes an overall camera score. The adjacent table reports on the physical sensor characteristics and the outcomes of the DXO sensor quality tests for a sample of comparator-cameras.

Sensor Characteristics

#		Camera Model	Sensor Class	Resolution (MP)	Horiz. Pixels	Vert. Pixels	Video Format	DXO Portrait	DXO Landscape	DXO Sports	DXO Overall
1.		Canon SX740	1/2.3	20.2	5184	3888	4K/30p	20.6	12.1	1050	51
2.		Fujifilm X100V	APS-C	26.0	6240	4160	4K/30p	24.2	13.6	1996	84
3.		Canon G5 X Mark II	1-inch	20.0	5472	3648	4K/30p	22.2	12.4	583	65
4.		Canon G7 X Mark III	1-inch	20.0	5472	3648	4K/30p	22.2	12.4	583	65
5.		Canon SX430	1/2.3	19.9	5152	3864	720/25p	20.5	11.9	900	49
6.		Canon G1 X Mark III	APS-C	24.0	6000	4000	1080/60p	23.8	13.2	1649	81
7.		Canon G9 X Mark II	1-inch	20.0	5472	3648	1080/60p	21.9	12.5	522	65
8.		Canon M100	APS-C	24.0	6000	4000	1080/60p	23.5	12.9	1272	78
9.		Canon SX730	1/2.3	20.2	5184	3888	1080/60p	20.5	11.9	924	50
10.		Canon SX720	1/2.3	20.2	5184	3888	1080/60p	20.3	11.8	817	48
11.		Canon SX710	1/2.3	20.2	5184	3888	1080/60p	20.2	11.6	712	47
12.		Fujifilm X100VI	APS-C	39.8	7728	5152	6.2K/30p	24.3	14.1	2397	86
13.		Fujifilm X100F	APS-C	24.0	6000	4000	1080/60p	23.9	13.2	1704	81
14.		Fujifilm X-Pro2	APS-C	24.0	6000	4000	1080/60p	23.7	13.0	1608	80
15.		Fujifilm X-T2	APS-C	24.0	6000	4000	4K/30p	23.8	13.1	1653	81
16.		Panasonic TZ95	1/2.3	20.2	5184	3888	4K/30p	20.7	12.2	1103	52
17.		Panasonic TZ90	1/2.3	20.2	5184	3888	4K/30p	19.1	10.6	106	36
Note: DXO values in italics represent estimates based on sensor size and age.

Many modern cameras are not only capable of taking still images, but also of capturing video footage. Both cameras under consideration are equipped with sensors that have a sufficiently high read-out speed for moving images, and both provide the same movie specifications (4K/30p).

Feature comparison

Apart from body and sensor, cameras can and do differ across a range of features. For example, the X100V has an electronic viewfinder (3690k dots), which can be very helpful when shooting in bright sunlight. In contrast, the SX740 relies on live view and the rear LCD for framing. The table below summarizes some of the other core capabilities of the Canon SX740 and Fujifilm X100V in connection with corresponding information for a sample of similar cameras.

Core Features

#		Camera Model	Viewfinder (Type or 000 dots)	Control Panel (yes/no)	LCD Specifications (inch/000 dots)	LCD Attach- ment	Touch Screen (yes/no)	Max Shutter Speed *	Max Shutter Flaps *	Built-in Flash (yes/no)	Built-in Image Stab
1.		Canon SX740	none	n	3.0 / 922	tilting	n	1/3200s	10.0/s	Y	Y
2.		Fujifilm X100V	3690	n	3.0 / 1620	tilting	Y	1/4000s	11.0/s	n	n
3.		Canon G5 X Mark II	2360	n	3.0 / 1040	tilting	Y	1/2000s	30/s	Y	Y
4.		Canon G7 X Mark III	none	n	3.0 / 1040	tilting	Y	1/2000s	30/s	Y	Y
5.		Canon SX430	none	n	3.0 / 230	fixed	n	1/4000s	0.5/s	Y	Y
6.		Canon G1 X Mark III	2360	n	3.0 / 1040	swivel	Y	1/2000s	9.0/s	Y	Y
7.		Canon G9 X Mark II	none	n	3.0 / 1040	fixed	Y	1/2000s	8.2/s	Y	Y
8.		Canon M100	none	n	3.0 / 1040	tilting	Y	1/4000s	6.1/s	Y	n
9.		Canon SX730	none	n	3.0 / 922	tilting	n	1/3200s	5.9/s	Y	Y
10.		Canon SX720	none	n	3.0 / 922	fixed	n	1/3200s	5.9/s	Y	Y
11.		Canon SX710	none	n	3.0 / 922	fixed	n	1/3200s	6.0/s	Y	Y
12.		Fujifilm X100VI	3690	n	3.0 / 1620	tilting	Y	1/4000s	11.0/s	n	Y
13.		Fujifilm X100F	2360	n	3.0 / 1040	fixed	n	1/4000s	8.0/s	Y	n
14.		Fujifilm X-Pro2	2360	n	3.0 / 1620	fixed	n	1/8000s	8.0/s	n	n
15.		Fujifilm X-T2	2360	n	3.0 / 1040	full-flex	n	1/8000s	8.0/s	n	n
16.		Panasonic TZ95	2330	n	3.0 / 1040	tilting	Y	1/2000s	10.0/s	Y	Y
17.		Panasonic TZ90	1166	n	3.0 / 1040	tilting	Y	1/2000s	10.0/s	Y	Y
Note: *) Information refers to the mechanical shutter, unless the camera only has an electronic one.

One difference between the cameras concerns the presence of an on-board flash. The SX740 has one, while the X100V does not. While the built-in flash of the SX740 is not very powerful, it can at times be useful as a fill-in light.

The reported shutter speed information refers to the use of the mechanical shutter. Yet, some cameras only have an electronic shutter, while others have an electronic shutter in addition to a mechanical one. In fact, the X100V is one of those camera that have an additional electronic shutter, which makes completely silent shooting possible. However, this mode is less suitable for photographing moving objects (risk of rolling shutter) or shooting under artificial light sources (risk of flickering).

The Canon SX740 and the Fujifilm X100V both have an intervalometer built-in. This enables the photographer to capture time lapse sequences, such as flower blooming, a sunset or moon rise, without purchasing an external camera trigger and related software.

The SX740 is equipped with a zoom lens, while the X100V comes with a built-in prime. The SX740 has a 24-960mm f/3.3-6.9 optic and the X100V offers a 35mm f/2.0 (focal lengths in full frame equivalent terms). Hence, the Canon provides a wider angle of view at the short end, as well as more tele-photo reach at the long end than the Fujifilm. The X100V offers the faster maximum aperture.

Concerning the storage of imaging data, both the SX740 and the X100V write their files to SDXC cards. Both cameras can use UHS-I cards, which provide for Ultra High Speed data transfer of up to 104 MB/s.

Connectivity comparison

For some imaging applications, the extent to which a camera can communicate with its environment can be an important aspect in the camera decision process. The table below provides an overview of the connectivity of the Canon PowerShot SX740 HS and Fujifilm X100V and, in particular, the interfaces the cameras (and selected comparators) provide for accessory control and data transfer.

Input-Output Connections

#		Camera Model	Hotshoe Port	Internal Mic / Speaker	Microphone Port	Headphone Port	HDMI Port	USB Port	WiFi Support	NFC Support	Bluetooth Support
1.		Canon SX740	-	stereo / mono	-	-	micro	2.0	Y	-	Y
2.		Fujifilm X100V	Y	stereo / mono	Y	-	micro	3.1	Y	-	Y
3.		Canon G5 X Mark II	-	stereo / mono	-	-	micro	3.1	Y	-	Y
4.		Canon G7 X Mark III	-	stereo / mono	Y	-	micro	3.1	Y	-	Y
5.		Canon SX430	-	mono / mono	-	-	-	2.0	Y	Y	-
6.		Canon G1 X Mark III	Y	stereo / mono	-	-	micro	2.0	Y	Y	Y
7.		Canon G9 X Mark II	-	stereo / mono	-	-	micro	2.0	Y	Y	Y
8.		Canon M100	-	stereo / mono	-	-	micro	2.0	Y	Y	Y
9.		Canon SX730	-	stereo / mono	-	-	micro	2.0	Y	Y	Y
10.		Canon SX720	-	stereo / mono	-	-	micro	2.0	Y	Y	-
11.		Canon SX710	-	stereo / mono	-	-	micro	2.0	Y	Y	-
12.		Fujifilm X100VI	Y	stereo / mono	Y	-	micro	3.2	Y	-	Y
13.		Fujifilm X100F	Y	stereo / mono	Y	-	micro	2.0	Y	-	-
14.		Fujifilm X-Pro2	Y	stereo / mono	Y	-	micro	2.0	Y	-	-
15.		Fujifilm X-T2	Y	stereo / mono	Y	-	micro	3.0	Y	-	-
16.		Panasonic TZ95	-	stereo / mono	-	-	micro	2.0	Y	-	Y
17.		Panasonic TZ90	-	stereo / mono	-	-	micro	2.0	Y	-	-

It is notable that the X100V has a microphone port, which can help to improve the quality of audio recordings by attaching an external microphone. The SX740 does not feature such a mic input.

The SX740 is a recent model that features in the current product line-up of Canon. In contrast, the X100V has been discontinued (but can be found pre-owned on ebay). As a replacement in the same line of cameras, the X100V was succeeded by the Fujifilm X100VI. Further information on the features and operation of the SX740 and X100V can be found, respectively, in the Canon SX740 Manual (free pdf) or the online Fujifilm X100V Manual.

Review summary

So how do things add up? Is there a clear favorite between the Canon SX740 and the Fujifilm X100V? Which camera is better? Below is a summary of the relative strengths of each of the two contestants.

Reasons to prefer the Canon PowerShot SX740 HS:

• More selfie-friendly: Has an articulated screen that can be turned to be front-facing.
• Wider view: Has a wider-angle lens that facilitates landscape or interior shots.
• More compact: Is smaller (110x64mm vs 128x75mm) and thus needs less room in the bag.
• Less heavy: Is lighter (by 179g or 37 percent) and hence easier to carry around.
• Sharper images: Has hand-shake reducing image stabilization built-in.
• Easier fill-in: Is equipped with a small onboard flash to brighten deep shadow areas.
• More affordable: Was introduced into a lower priced category (71 percent cheaper at launch).
• More heavily discounted: Has been on the market for longer (launched in July 2018).

Advantages of the Fujifilm X100V:

• More detail: Has more megapixels (26 vs 20.2MP), which boosts linear resolution by 16%.
• Better image quality: Is equipped with a larger and more technologically advanced sensor.
• Richer colors: The sensor size advantage translates into images with better, more accurate colors.
• More dynamic range: Larger sensor captures a wider spectrum of light and dark details.
• Better low-light sensitivity: Larger sensor produces good images even in poorly lit environments.
• Better live-view autofocus: Features on-sensor phase-detection for more confident autofocus.
• Better sound: Can connect to an external microphone for higher quality sound recording.
• Easier framing: Has an electronic viewfinder for image composition and settings control.
• More detailed LCD: Has a higher resolution rear screen (1620k vs 922k dots).
• Fewer buttons to press: Has a touchscreen to facilitate handling and shooting adjustments.
• Faster shutter: Has higher mechanical shutter speed (1/4000s vs 1/3200s) to freeze action.
• Less disturbing: Has an electronic shutter option for completely silent shooting.
• Better light gathering: Has a lens with a wider maximum aperture (f/2.0 vs f/3.3).
• Longer lasting: Gets more shots (420 versus 265) out of a single battery charge.
• Better sealing: Is splash and dust sealed for shooting in inclement weather conditions.
• Better lighting: Features a hotshoe and can thus hold and trigger an external flash gun.
• Faster data transfer: Supports a more advanced USB protocol (3.1 vs 2.0).
• More modern: Was introduced somewhat (1 year and 6 months) more recently.

If the count of relative strengths (bullet points above) is taken as a measure, the X100V is the clear winner of the contest (18 : 8 points). However, the pertinence of the various camera strengths will differ across photographers, so that you might want to weigh individual camera traits according to their importance for your own imaging needs before making a camera decision. A professional wedding photographer will view the differences between cameras in a way that diverges from the perspective of a travel photog, and a person interested in cityscapes has distinct needs from a macro shooter. Hence, the decision which camera is best and worth buying is often a very personal one.

How about other alternatives? Do the specifications of the Canon SX740 and the Fujifilm X100V place the cameras among the top in their class? Find out in the latest Best Superzoom Camera and Best Prime Lens Compact Camera listings whether the two cameras rank among the cream of the crop.

In any case, while the specs-based evaluation of cameras can be instructive in revealing their potential as photographic tools, it remains partial and cannot reveal, for example, the shooting experience and imaging performance when actually working with the SX740 or the X100V. At times, user reviews, such as those published at amazon, address these issues in a useful manner, but such feedback is on many occasions incomplete, inconsistent, and unreliable.

Expert reviews

This is where reviews by experts come in. The adjacent summary-table relays the overall verdicts of several of the most popular camera review sites (amateurphotographer [AP], cameralabs [CL], digitalcameraworld [DCW], dpreview [DPR], ephotozine [EPZ], photographyblog [PB]). As can be seen, the professional reviewers agree in many cases on the quality of different cameras, but sometimes their assessments diverge, reinforcing the earlier point that a camera decision is often a very personal choice.

Expert Camera Reviews

#		Camera   Model	AP   score	CL   score	DCW   score	DPR   score	EPZ   score	PB   score	Camera Launch	Launch Price (USD)	Street Price
1.		Canon SX740	..	+	3.5/5	..	4/5	4/5	Jul 2018	399	amazon.com
2.		Fujifilm X100V	5/5	+ +	4.5/5	86/100	5/5	4.5/5	Feb 2020	1,399	ebay.com
3.		Canon G5 X Mark II	4/5	+	4/5	82/100	..	4/5	Jul 2019	899	ebay.com
4.		Canon G7 X Mark III	..	+ +	4/5	81/100	4/5	..	Jul 2019	749	amazon.com
5.		Canon SX430	..	..	..	..	3.5/5	3.5/5	Jan 2017	299	ebay.com
6.		Canon G1 X Mark III	5/5	+	4/5	79/100	4.5/5	4.5/5	Oct 2017	1,299	ebay.com
7.		Canon G9 X Mark II	4/5	..	4/5	75/100	4.5/5	4.5/5	Jan 2017	529	ebay.com
8.		Canon M100	3/5	+	..	..	4/5	3.5/5	Aug 2017	499	ebay.com
9.		Canon SX730	..	+	..	..	4/5	4/5	Apr 2017	399	ebay.com
10.		Canon SX720	..	+	..	..	4/5	4.5/5	Feb 2016	379	ebay.com
11.		Canon SX710	..	+	..	..	4/5	3.5/5	Jan 2015	349	ebay.com
12.		Fujifilm X100VI	5/5	+ +	4.5/5	..	..	4.5/5	Feb 2024	1,599	amazon.com
13.		Fujifilm X100F	5/5	+	3.9/5	83/100	4.5/5	4.5/5	Jan 2017	1,299	ebay.com
14.		Fujifilm X-Pro2	..	+	..	83/100	4.5/5	4.5/5	Jan 2016	1,699	ebay.com
15.		Fujifilm X-T2	5/5	+ +	..	86/100	4.5/5	5/5	Jul 2016	1,599	ebay.com
16.		Panasonic TZ95	..	+ +	..	..	4.5/5	..	Feb 2019	449	ebay.com
17.		Panasonic TZ90	..	+ +	4/5	..	4/5	4/5	Apr 2017	449	ebay.com
Note: (+ +) highly recommended; (+) recommended; (o) reviewed; (..) not available.

The review scores listed above should be treated with care, though. The assessments were made in relation to similar cameras of the same technological generation. Hence, a score should always be seen in the context of the camera's market launch date and its price, and comparing ratings of very distinct cameras or ones that are far apart in terms of their release date have little meaning. Also, please note that some of the review sites have changed their methodology and reporting over time.

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Other camera comparisons

Did this review help to inform your camera decision process? If you would like to see a different side-by-side camera review, just use the search menu below. There is also a set of direct links to comparison reviews that other users of the CAM-parator app explored.

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