Canon SX740 vs Fujifilm X-T10
The Canon PowerShot SX740 HS and the Fujifilm X-T10 are two digital cameras that were announced, respectively, in July 2018 and May 2015. The SX740 is a fixed lens compact, while the X-T10 is a mirrorless interchangeable lens camera. The cameras are based on a 1/2.3-inch (SX740) and an APS-C (X-T10) sensor. The Canon has a resolution of 20.2 megapixels, whereas the Fujifilm provides 16 MP.
Below is an overview of the main specs of the two cameras as a starting point for the comparison.
Going beyond this snapshot of core features and characteristics, what are the differences between the Canon PowerShot SX740 HS and the Fujifilm X-T10? Which one should you buy? Read on to find out how these two cameras compare with respect to their body size, their imaging sensors, their shooting features, their input-output connections, and their reception by expert reviewers.
The physical size and weight of the Canon SX740 and the Fujifilm X-T10 are illustrated in the side-by-side display below. The two cameras are presented according to their relative size. Three consecutive views from the front, the top, and the rear side are shown. All size dimensions are rounded to the nearest millimeter.
Both cameras are available in two different colors (black, silver).
If the front view area (width x height) of the cameras is taken as an aggregate measure of their size, the Fujifilm X-T10 is notably larger (39 percent) than the Canon SX740. In this context, it is worth noting that neither the SX740 nor the X-T10 are weather-sealed.
The above size and weight comparisons are to some extent incomplete and possibly misleading, as the SX740 has a lens built in, whereas the X-T10 is an interchangeable lens camera that requires a separate lens. Attaching the latter will add extra weight and bulk to the setup. You can compare the optics available for the X-T10 and their specifications in the Fujinon X Lens Catalog.
Concerning battery life, the SX740 gets 265 shots out of its NB-13L battery, while the X-T10 can take 350 images on a single charge of its NP-W126 power pack. The power pack in the SX740 can be charged via the USB port, so that it is not always necessary to take the battery charger along when travelling.
The adjacent table lists the principal physical characteristics of the two cameras alongside a wider set of alternatives. In case you want to display and compare another camera duo, you can use the CAM-parator app to select your camera combination among a large number of options.
|1.||Canon SX740||110 mm||64 mm||40 mm||299 g||265||n||Jul 2018||399|
|2.||Fujifilm X-T10||118 mm||83 mm||41 mm||381 g||350||n||May 2015||799|
|3.||Canon SX70||127 mm||91 mm||117 mm||608 g||325||n||Sep 2018||549|
|4.||Canon SX430||104 mm||69 mm||85 mm||323 g||195||n||Jan 2017||299|
|5.||Canon SX730||110 mm||64 mm||40 mm||300 g||250||n||Apr 2017||399|
|6.||Canon SX720||110 mm||64 mm||36 mm||270 g||250||n||Feb 2016||379|
|7.||Canon SX710||113 mm||66 mm||35 mm||269 g||230||n||Jan 2015||349|
|8.||Fujifilm X-T20||118 mm||83 mm||41 mm||383 g||350||n||Jan 2017||899|
|9.||Fujifilm X70||113 mm||64 mm||44 mm||340 g||330||n||Jan 2016||799|
|10.||Fujifilm X-E2S||129 mm||75 mm||37 mm||350 g||350||n||Jan 2016||699|
|11.||Fujifilm X-E2||129 mm||75 mm||37 mm||350 g||350||n||Oct 2013||999|
|12.||Fujifilm X-M1||117 mm||67 mm||39 mm||330 g||350||n||Jun 2013||699|
|13.||Panasonic ZS80||112 mm||69 mm||42 mm||327 g||380||n||Feb 2019||449|
|14.||Panasonic TS7||117 mm||76 mm||37 mm||319 g||300||Y||May 2018||449|
|15.||Panasonic ZS70||112 mm||67 mm||41 mm||322 g||380||n||Apr 2017||449|
|16.||Sony HX99||102 mm||58 mm||36 mm||242 g||370||n||Aug 2018||449|
|17.||Sony HX95||102 mm||58 mm||36 mm||242 g||370||n||Aug 2018||429|
|Notes: Measurements and pricing do not include easily detachable parts, such as add-on or interchangeable lenses or optional viewfinders.|
Any camera decision will naturally be influenced heavily by the price. The retail prices at the time of the camera’s release place the model in the market relative to other models in the producer’s line-up and the competition. The SX740 was launched at a lower price than the X-T10, despite having a lens built in. Usually, retail prices stay at first close to the launch price, but after several months, discounts become available. Later in the product cycle and, in particular, when the replacement model is about to appear, further discounting and stock clearance sales often push the camera price considerably down.
The imaging sensor is at the core of digital cameras and its size is one of the main determining factors of image quality. A large sensor will generally have larger individual pixels that offer better low-light sensitivity, provide wider dynamic range, and have richer color-depth than smaller pixels in a sensor of the same technological generation. Moreover, a large sensor camera will give the photographer more control over depth-of-field in the image and, thus, the ability to better isolate a subject from the background. On the downside, larger sensors tend to be more expensive and lead to bigger and heavier cameras and lenses.
Of the two cameras under consideration, the Canon SX740 features a 1/2.3-inch sensor and the Fujifilm X-T10 an APS-C sensor. The sensor area in the X-T10 is 1214 percent bigger. As a result of these sensor size differences, the cameras have a format factor of, respectively, 5.6 and 1.5. The sensor in the SX740 has a native 4:3 aspect ratio, while the one in the X-T10 offers a 3:2 aspect.
Despite having a smaller sensor, the Canon SX740 offers a higher resolution of 20.2 megapixels, compared with 16 MP of the Fujifilm X-T10. This megapixels advantage comes at the cost of a higher pixel density and a smaller size of the individual pixel (with a pixel pitch of 1.18μm versus 4.80μm for the X-T10). However, it should be noted that the SX740 is much more recent (by 3 years and 2 months) than the X-T10, and its sensor will have benefitted from technological advances during this time that make it possible to gather light more efficiently. Coming back to sensor resolution, it should be mentioned that neither of the two cameras has an anti-alias filter installed, so they are able to capture all the detail the sensor resolves.
The resolution advantage of the Canon SX740 implies greater flexibility for cropping images or the possibility to print larger pictures. The maximum print size of the SX740 for good quality output (200 dots per inch) amounts to 25.9 x 19.4 inches or 65.8 x 49.4 cm, for very good quality (250 dpi) 20.7 x 15.6 inches or 52.7 x 39.5 cm, and for excellent quality (300 dpi) 17.3 x 13 inches or 43.9 x 32.9 cm. The corresponding values for the Fujifilm X-T10 are 24.5 x 16.3 inches or 62.2 x 41.5 cm for good quality, 19.6 x 13.1 inches or 49.7 x 33.2 cm for very good quality, and 16.3 x 10.9 inches or 41.5 x 27.6 cm for excellent quality prints.
The X-T10 has on-sensor phase detect pixels, which results in fast and reliable autofocus acquisition even during live view operation.
The Canon PowerShot SX740 HS has a native sensitivity range from ISO 100 to ISO 3200. The corresponding ISO settings for the Fujifilm X-T10 are ISO 200 to ISO 6400, with the possibility to increase the ISO range to 100-51200.
Consistent information on actual sensor performance is available from DXO Mark for many cameras. This service assesses and scores the color depth ("DXO Portrait"), dynamic range ("DXO Landscape"), and low-light sensitivity ("DXO Sports") of camera sensors, and also publishes an overall camera score. The table below summarizes the physical sensor characteristics and sensor quality findings and compares them across a set of similar cameras.
| DXO |
Many modern cameras are not only capable of taking still images, but also of capturing video footage. Both cameras under consideration have a sensor with sufficiently fast read-out times for moving pictures, but the SX740 provides a higher video resolution than the X-T10. It can shoot video footage at 4K/30p, while the Fujifilm is limited to 1080/60p.
Apart from body and sensor, cameras can and do differ across a variety of features. For example, the X-T10 has an electronic viewfinder (2360k dots), which can be very helpful when shooting in bright sunlight. In contrast, the SX740 relies on live view and the rear LCD for framing. The table below summarizes some of the other core capabilities of the Canon SX740 and Fujifilm X-T10 in connection with corresponding information for a sample of similar cameras.
The Canon SX740 and the Fujifilm X-T10 both have an intervalometer built-in. This enables the photographer to capture time lapse sequences, such as flower blooming, a sunset or moon rise, without purchasing an external camera trigger and related software.
Concerning the storage of imaging data, both the SX740 and the X-T10 write their files to SDXC cards. Both cameras can use UHS-I cards, which provide for Ultra High Speed data transfer of up to 104 MB/s.
For some imaging applications, the extent to which a camera can communicate with its environment can be an important aspect in the camera decision process. The table below provides an overview of the connectivity of the Canon PowerShot SX740 HS and Fujifilm X-T10 and, in particular, the interfaces the cameras (and selected comparators) provide for accessory control and data transfer.
| WiFi |
| NFC |
It is notable that the X-T10 has a microphone port, which can help to improve the quality of audio recordings by attaching an external microphone. The SX740 does not feature such a mic input.
The SX740 is a recent model that features in the current product line-up of Canon. In contrast, the X-T10 has been discontinued (but can be found pre-owned on eBay). As a replacement in the same line of cameras, the X-T10 was succeeded by the Fujifilm X-T20. Further information on the two cameras (e.g. user guides, manuals), as well as related accessories, can be found on the official Canon and Fujifilm websites.
So what is the bottom line? Which of the two cameras – the Canon SX740 or the Fujifilm X-T10 – has the upper hand? Is one clearly better than the other? Below is a summary of the relative strengths of each of the two contestants.
Advantages of the Canon PowerShot SX740 HS:
- More detail: Offers more megapixels (20.2 vs 16MP) with a 10% higher linear resolution.
- Better video: Provides higher definition movie capture (4K/30p vs 1080/60p).
- More selfie-friendly: Has an articulated screen that can be turned to be front-facing.
- Faster burst: Shoots at higher frequency (10 vs 8 flaps/sec) to capture the decisive moment.
- Ready to shoot: Has a lens built-in, whereas the X-T10 requires a separate lens.
- More compact: Is smaller (110x64mm vs 118x83mm) and thus needs less room in the bag.
- Less heavy: Is lighter even though it comes with a built-in lens (unlike the X-T10).
- Easier travel charging: Can be conveniently charged via its USB port.
- Sharper images: Has hand-shake reducing image stabilization built-in.
- Easier wireless transfer: Supports Bluetooth for image sharing without cables.
- More affordable: Was introduced at a lower price, despite coming with a built-in lens.
- More modern: Reflects 3 years and 2 months of technical progress since the X-T10 launch.
Reasons to prefer the Fujifilm X-T10:
- Better image quality: Features bigger pixels on a larger sensor for higher quality imaging.
- Richer colors: The pixel size advantage translates into images with better, more accurate colors.
- More dynamic range: Larger pixels capture a wider spectrum of light and dark details.
- Better low-light sensitivity: Larger pixels means good image quality even under poor lighting.
- Better live-view autofocus: Features on-sensor phase-detection for more confident autofocus.
- Better sound: Can connect to an external microphone for higher quality sound recording.
- Easier framing: Has an electronic viewfinder for image composition and settings control.
- Faster shutter: Has higher mechanical shutter speed (1/4000s vs 1/3200s) to freeze action.
- More flexible: Takes interchangeable lenses and can thus be used with specialty optics.
- Longer lasting: Gets more shots (350 versus 265) out of a single battery charge.
- Better lighting: Features a hotshoe and can thus hold and trigger an external flash gun.
- More heavily discounted: Has been around for much longer (launched in May 2015).
If the count of individual advantages (bullet points above) is taken as a guide, the match-up finishes in a tie (12 points each). However, the relative importance of the various individual camera aspects will vary according to personal preferences and needs, so that you might like to apply corresponding weights to the particular features before making a decision on a new camera. A professional sports photographer will view the differences between cameras in a way that diverges from the perspective of a street photog, and a person interested in family portraits has distinct needs from a landscape shooter. Hence, the decision which camera is best and worth buying is often a very personal one.
How about other alternatives? Do the specifications of the Canon SX740 and the Fujifilm X-T10 place the cameras among the top in their class? Find out in the latest Best Superzoom Camera and Best Mirrorless Interchangeable Lens Camera listings whether the two cameras rank among the cream of the crop.
In any case, while the comparison of technical specifications can provide a useful overview of the capabilities of different cameras, it remains partial and cannot reveal, for example, the shooting experience and imaging performance when actually working with the SX740 or the X-T10. User reviews, such as those found at amazon, can sometimes inform about these issues, but such feedback is often incomplete, inconsistent, and biased.
This is why expert reviews are important. The following table reports the overall ratings of the cameras as published by some of the major camera review sites (amateurphotographer [AP], cameralabs [CL], dpreview [DPR], ephotozine [EPZ], photographyblog [PB]). As can be seen, the professional reviewers agree in many cases on the quality of different cameras, but sometimes their assessments diverge, reinforcing the earlier point that a camera decision is often a very personal choice.
|1.||Canon SX740||..||+||..||4/5||4/5||Jul 2018||399|
|2.||Fujifilm X-T10||4.5/5||+ +||80/100||5/5||5/5||May 2015||799|
|3.||Canon SX70||..||+ +||..||3.5/5||3.5/5||Sep 2018||549|
|4.||Canon SX430||..||..||..||3.5/5||3.5/5||Jan 2017||299|
|5.||Canon SX730||..||+||..||4/5||4/5||Apr 2017||399|
|6.||Canon SX720||..||+||..||4/5||4.5/5||Feb 2016||379|
|7.||Canon SX710||..||+||..||4/5||3.5/5||Jan 2015||349|
|8.||Fujifilm X-T20||5/5||+ +||82/100||5/5||4.5/5||Jan 2017||899|
|9.||Fujifilm X70||4.5/5||..||76/100||4.5/5||4.5/5||Jan 2016||799|
|10.||Fujifilm X-E2S||4.5/5||..||77/100||4.5/5||4.5/5||Jan 2016||699|
|11.||Fujifilm X-E2||4/5||..||80/100||4.5/5||5/5||Oct 2013||999|
|12.||Fujifilm X-M1||3/5||+||77/100||4.5/5||4.5/5||Jun 2013||699|
|13.||Panasonic ZS80||..||+ +||..||4.5/5||..||Feb 2019||449|
|14.||Panasonic TS7||..||+||..||..||3.5/5||May 2018||449|
|15.||Panasonic ZS70||..||+ +||..||4/5||4/5||Apr 2017||449|
|16.||Sony HX99||..||..||..||4/5||4.5/5||Aug 2018||449|
|17.||Sony HX95||..||..||..||..||..||Aug 2018||429|
|Notes: (+ +) highly recommended; (+) recommended; (o) reviewed; (..) not available.|
The above review scores should be interpreted with care, though. The ratings were established in reference to similarly priced cameras that were available in the market at the time of the review. Hence, a score should always be seen in the context of the camera's market launch date and its price, and comparisons of ratings among very different cameras or across long time periods have little meaning. Also, please note that some of the review sites have changed their methodology and reporting over time.
Other camera comparisons
Did this review help to inform your camera decision process? In case you are interested in seeing how other cameras pair up, just make a corresponding selection in the search boxes below. There is also a set of direct links to comparison reviews that other users of the CAM-parator app explored.
Specifications: Canon SX740 vs Fujifilm X-T10
Below is a side-by-side comparison of the specs of the two cameras to facilitate a quick review of their differences and common features.
|Camera Model||Canon SX740||Fujifilm X-T10|
|Camera Type||Fixed lens compact camera||Mirrorless system camera|
|Camera Lens||24-960mm f/3.3-6.9||Fujifilm X mount lenses|
|Launch Date||July 2018||May 2015|
|Launch Price||USD 399||USD 799|
|Sensor Specs||Canon SX740||Fujifilm X-T10|
|Sensor Format||1/2.3" Sensor||APS-C Sensor|
|Sensor Size||6.17 x 4.55 mm||23.6 x 15.6 mm|
|Sensor Area||28.0735 mm2||368.16 mm2|
|Sensor Diagonal||7.7 mm||28.3 mm|
|Sensor Resolution||20.2 Megapixels||16 Megapixels|
|Image Resolution||5184 x 3888 pixels||4896 x 3264 pixels|
|Pixel Pitch||1.18 μm||4.80 μm|
|Pixel Density||71.80 MP/cm2||4.34 MP/cm2|
|Moiré control||no AA filter||no AA filter|
|Movie Capability||4K/30p Video||1080/60p Video|
|ISO Setting||100 - 3,200 ISO||200 - 6,400 ISO|
|ISO Boost||no Enhancement||100 - 51,200 ISO|
|Image Processor||DIGIC 8||EXR Processor II|
|Screen Specs||Canon SX740||Fujifilm X-T10|
|Viewfinder Type||no viewfinder||Electronic viewfinder|
|Viewfinder Field of View||100%|
|Viewfinder Resolution||2360k dots|
|LCD Framing||Live View||Live View|
|Rear LCD Size||3.0inch||3.0inch|
|LCD Resolution||922k dots||920k dots|
|LCD Attachment||Tilting screen||Tilting screen|
|Shooting Specs||Canon SX740||Fujifilm X-T10|
|Focus System||Contrast-detect AF||On-Sensor Phase-detect|
|Manual Focusing Aid||no Peaking Feature||Focus Peaking|
|Max Shutter Speed (mechanical)||1/3200s||1/4000s|
|Continuous Shooting||10 shutter flaps/s||8 shutter flaps/s|
|Time-Lapse Photography||Intervalometer built-in||Intervalometer built-in|
|Fill Flash||Build-in Flash||Build-in Flash|
|Storage Medium||SDXC cards||SDXC cards|
|Second Storage Option||Single card slot||Single card slot|
|UHS card support||UHS-I||UHS-I|
|Connectivity Specs||Canon SX740||Fujifilm X-T10|
|External Flash||no Hotshoe||Hotshoe|
|USB Connector||USB 2.0||USB 2.0|
|HDMI Port||micro HDMI||micro HDMI|
|Microphone Port||no MIC socket||External MIC port|
|Wifi Support||Wifi built-in||Wifi built-in|
|Bluetooth Support||Bluetooth built-in||no Bluetooth|
|Body Specs||Canon SX740||Fujifilm X-T10|
|Battery Life (CIPA)||265 shots per charge||350 shots per charge|
|In-Camera Charging||USB charging||no USB charging|
110 x 64 x 40 mm
(4.3 x 2.5 x 1.6 in)
118 x 83 x 41 mm
(4.6 x 3.3 x 1.6 in)
|Camera Weight||299 g (10.5 oz)||381 g (13.4 oz)|
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