Canon SX740 vs Fujifilm X-T10

The Canon PowerShot SX740 HS and the Fujifilm X-T10 are two digital cameras that were announced, respectively, in July 2018 and May 2015. The SX740 is a fixed lens compact, while the X-T10 is a mirrorless interchangeable lens camera. The cameras are based on a 1/2.3-inch (SX740) and an APS-C (X-T10) sensor. The Canon has a resolution of 20.2 megapixels, whereas the Fujifilm provides 16 MP.

Below is an overview of the main specs of the two cameras as a starting point for the comparison.

Headline Specifications

Canon SX740		Fujifilm X-T10
Fixed lens compact camera		Mirrorless system camera
24-960mm f/3.3-6.9		Fujifilm X mount lenses
20.2 MP – 1/2.3" sensor		16 MP – APS-C sensor
4K/30p Video		1080/60p Video
ISO 100-3,200		ISO 200-6,400 (100 - 51,200)
No viewfinder, LCD framing		Electronic viewfinder (2360k dots)
3.0" LCD – 922k dots		3.0" LCD – 920k dots
Tilting screen (no touchscreen)		Tilting screen (no touchscreen)
10 shutter flaps per second		8 shutter flaps per second
265 shots per battery charge		350 shots per battery charge
110 x 64 x 40 mm, 299 g		118 x 83 x 41 mm, 381 g

Check SX740 price at
amazon.com
Check X-T10 offers at
ebay.com

Going beyond this snapshot of core features and characteristics, what are the differences between the Canon PowerShot SX740 HS and the Fujifilm X-T10? Which one should you buy? Read on to find out how these two cameras compare with respect to their body size, their imaging sensors, their shooting features, their input-output connections, and their reception by expert reviewers.

Body comparison

The physical size and weight of the Canon SX740 and the Fujifilm X-T10 are illustrated in the side-by-side display below. The two cameras are presented according to their relative size. Three consecutive views from the front, the top, and the rear side are shown. All size dimensions are rounded to the nearest millimeter.

Both cameras are available in two different colors (black, silver).

If the front view area (width x height) of the cameras is taken as an aggregate measure of their size, the Fujifilm X-T10 is notably larger (39 percent) than the Canon SX740. In this context, it is worth noting that neither the SX740 nor the X-T10 are weather-sealed.

The above size and weight comparisons are to some extent incomplete and possibly misleading, as the SX740 has a lens built in, whereas the X-T10 is an interchangeable lens camera that requires a separate lens. Attaching the latter will add extra weight and bulk to the setup. You can compare the optics available for the X-T10 and their specifications in the Fujinon X Lens Catalog.

Concerning battery life, the SX740 gets 265 shots out of its Canon NB-13L battery, while the X-T10 can take 350 images on a single charge of its Fujifilm NP-W126 power pack. The power pack in the SX740 can be charged via the USB port, so that it is not always necessary to take the battery charger along when travelling.

The adjacent table lists the principal physical characteristics of the two cameras alongside a wider set of alternatives. In case you want to display and compare another camera duo, you can use the CAM-parator app to select your camera combination among a large number of options.

Body Specifications

		Camera Model	Camera Width	Camera Height	Camera Depth	Camera Weight	Battery Life	Weather Sealing	Camera Launch	Launch Price (USD)	Street Price
1.		Canon SX740	110 mm	64 mm	40 mm	299 g	265	n	Jul 2018	399	amazon.com
2.		Fujifilm X-T10	118 mm	83 mm	41 mm	381 g	350	n	May 2015	799	ebay.com
3.		Canon SX70	127 mm	91 mm	117 mm	608 g	325	n	Sep 2018	549	amazon.com
4.		Canon SX430	104 mm	69 mm	85 mm	323 g	195	n	Jan 2017	299	ebay.com
5.		Canon SX710	113 mm	66 mm	35 mm	269 g	230	n	Jan 2015	349	ebay.com
6.		Canon SX720	110 mm	64 mm	36 mm	270 g	250	n	Feb 2016	379	ebay.com
7.		Canon SX730	110 mm	64 mm	40 mm	300 g	250	n	Apr 2017	399	ebay.com
8.		Fujifilm X-E2	129 mm	75 mm	37 mm	350 g	350	n	Oct 2013	999	ebay.com
9.		Fujifilm X-E2S	129 mm	75 mm	37 mm	350 g	350	n	Jan 2016	699	ebay.com
10.		Fujifilm X-M1	117 mm	67 mm	39 mm	330 g	350	n	Jun 2013	699	ebay.com
11.		Fujifilm X-T20	118 mm	83 mm	41 mm	383 g	350	n	Jan 2017	899	ebay.com
12.		Fujifilm X70	113 mm	64 mm	44 mm	340 g	330	n	Jan 2016	799	ebay.com
13.		Panasonic TS7	117 mm	76 mm	37 mm	319 g	300	Y	May 2018	449	ebay.com
14.		Panasonic ZS70	112 mm	67 mm	41 mm	322 g	380	n	Apr 2017	449	ebay.com
15.		Panasonic ZS80	112 mm	69 mm	42 mm	327 g	380	n	Feb 2019	449	ebay.com
16.		Sony HX95	102 mm	58 mm	36 mm	242 g	370	n	Aug 2018	429	ebay.com
17.		Sony HX99	102 mm	58 mm	36 mm	242 g	370	n	Aug 2018	449	ebay.com
Note: Measurements and pricing do not include easily detachable parts, such as add-on or interchangeable lenses or optional viewfinders.
Convert to Imperial

Any camera decision will naturally be influenced heavily by the price. The retail prices at the time of the camera’s release place the model in the market relative to other models in the producer’s line-up and the competition. The SX740 was launched at a lower price than the X-T10, despite having a lens built in. Usually, retail prices stay at first close to the launch price, but after several months, discounts become available. Later in the product cycle and, in particular, when the replacement model is about to appear, further discounting and stock clearance sales often push the camera price considerably down.

Sensor comparison

The imaging sensor is at the core of digital cameras and its size is one of the main determining factors of image quality. A large sensor will generally have larger individual pixels that offer better low-light sensitivity, provide wider dynamic range, and have richer color-depth than smaller pixels in a sensor of the same technological generation. Moreover, a large sensor camera will give the photographer more control over depth-of-field in the image and, thus, the ability to better isolate a subject from the background. On the downside, larger sensors tend to be more expensive and lead to bigger and heavier cameras and lenses.

Of the two cameras under consideration, the Canon SX740 features a 1/2.3-inch sensor and the Fujifilm X-T10 an APS-C sensor. The sensor area in the X-T10 is 1214 percent bigger. As a result of these sensor size differences, the cameras have a format factor of, respectively, 5.6 and 1.5. The sensor in the SX740 has a native 4:3 aspect ratio, while the one in the X-T10 offers a 3:2 aspect.

Despite having a smaller sensor, the Canon SX740 offers a higher resolution of 20.2 megapixels, compared with 16 MP of the Fujifilm X-T10. This megapixels advantage comes at the cost of a higher pixel density and a smaller size of the individual pixel (with a pixel pitch of 1.18μm versus 4.80μm for the X-T10). However, it should be noted that the SX740 is much more recent (by 3 years and 2 months) than the X-T10, and its sensor will have benefitted from technological advances during this time that make it possible to gather light more efficiently. Coming back to sensor resolution, it should be mentioned that neither of the two cameras has an anti-alias filter installed, so they are able to capture all the detail the sensor resolves.

The resolution advantage of the Canon SX740 implies greater flexibility for cropping images or the possibility to print larger pictures. The maximum print size of the SX740 for good quality output (200 dots per inch) amounts to 25.9 x 19.4 inches or 65.8 x 49.4 cm, for very good quality (250 dpi) 20.7 x 15.6 inches or 52.7 x 39.5 cm, and for excellent quality (300 dpi) 17.3 x 13 inches or 43.9 x 32.9 cm. The corresponding values for the Fujifilm X-T10 are 24.5 x 16.3 inches or 62.2 x 41.5 cm for good quality, 19.6 x 13.1 inches or 49.7 x 33.2 cm for very good quality, and 16.3 x 10.9 inches or 41.5 x 27.6 cm for excellent quality prints.

The X-T10 has on-sensor phase detect pixels, which results in fast and reliable autofocus acquisition even during live view operation.

The Canon PowerShot SX740 HS has a native sensitivity range from ISO 100 to ISO 3200. The corresponding ISO settings for the Fujifilm X-T10 are ISO 200 to ISO 6400, with the possibility to increase the ISO range to 100-51200.

In terms of underlying technology, the SX740 is build around a BSI-CMOS sensor, while the X-T10 uses a CMOS imager. Like most digital cameras, the SX740 uses a Bayer filter for capturing RGB colors on a square grid of photosensors. In contrast, the X-T10 employs a more randomized X-Trans layout of photosites, which according to Fujifilm helps to minimize moiré.

Consistent information on actual sensor performance is available from DXO Mark for many cameras. This service assesses and scores the color depth ("DXO Portrait"), dynamic range ("DXO Landscape"), and low-light sensitivity ("DXO Sports") of camera sensors, and also publishes an overall camera score. The table below summarizes the physical sensor characteristics and sensor quality findings and compares them across a set of similar cameras.

Sensor Characteristics

		Camera Model	Sensor Class	Resolution (MP)	Horiz. Pixels	Vert. Pixels	Video Format	DXO Portrait	DXO Landscape	DXO Sports	DXO Overall
1.		Canon SX740	1/2.3	20.2	5184	3888	4K/30p	20.6	12.1	1050	51
2.		Fujifilm X-T10	APS-C	16.0	4896	3264	1080/60p	23.7	12.9	1546	79
3.		Canon SX70	1/2.3	20.2	5184	3888	4K/30p	20.6	12.1	1063	51
4.		Canon SX430	1/2.3	19.9	5152	3864	720/25p	20.5	11.9	900	49
5.		Canon SX710	1/2.3	20.2	5184	3888	1080/60p	20.2	11.6	712	47
6.		Canon SX720	1/2.3	20.2	5184	3888	1080/60p	20.3	11.8	817	48
7.		Canon SX730	1/2.3	20.2	5184	3888	1080/60p	20.5	11.9	924	50
8.		Fujifilm X-E2	APS-C	16.0	4896	3264	1080/60p	23.4	12.6	1400	77
9.		Fujifilm X-E2S	APS-C	16.0	4896	3264	1080/60p	23.7	13.0	1608	80
10.		Fujifilm X-M1	APS-C	16.0	4896	3264	1080/30p	23.4	12.6	1371	76
11.		Fujifilm X-T20	APS-C	24.0	6000	4000	4K/30p	23.9	13.2	1704	81
12.		Fujifilm X70	APS-C	16.0	4896	3264	1080/60p	23.7	13.0	1608	80
13.		Panasonic TS7	1/2.3	20.2	5184	3888	4K/30p	20.6	12.1	1028	51
14.		Panasonic ZS70	1/2.3	20.2	5184	3888	4K/30p	19.1	10.6	106	36
15.		Panasonic ZS80	1/2.3	20.2	5184	3888	4K/30p	20.7	12.2	1103	52
16.		Sony HX95	1/2.3	18.0	4896	3672	4K/30p	20.6	12.1	1057	51
17.		Sony HX99	1/2.3	18.0	4896	3672	4K/30p	20.6	12.1	1058	51
Note: DXO values in italics represent estimates based on sensor size and age.

Many modern cameras are not only capable of taking still images, but also of capturing video footage. Both cameras under consideration have a sensor with sufficiently fast read-out times for moving pictures, but the SX740 provides a higher video resolution than the X-T10. It can shoot video footage at 4K/30p, while the Fujifilm is limited to 1080/60p.

Feature comparison

Apart from body and sensor, cameras can and do differ across a variety of features. For example, the X-T10 has an electronic viewfinder (2360k dots), which can be very helpful when shooting in bright sunlight. In contrast, the SX740 relies on live view and the rear LCD for framing. The table below summarizes some of the other core capabilities of the Canon SX740 and Fujifilm X-T10 in connection with corresponding information for a sample of similar cameras.

Core Features

		Camera Model	Viewfinder (Type or 000 dots)	Control Panel (yes/no)	LCD Specifications (inch/000 dots)	LCD Attach- ment	Touch Screen (yes/no)	Max Shutter Speed *	Max Shutter Flaps *	Built-in Flash (yes/no)	Built-in Image Stab
1.		Canon SX740	none	n	3.0 / 922	tilting	n	1/3200s	10.0/s	Y	Y
2.		Fujifilm X-T10	2360	n	3.0 / 920	tilting	n	1/4000s	8.0/s	Y	n
3.		Canon SX70	2360	n	3.0 / 922	swivel	n	1/2000s	10.0/s	Y	Y
4.		Canon SX430	none	n	3.0 / 230	fixed	n	1/4000s	0.5/s	Y	Y
5.		Canon SX710	none	n	3.0 / 922	fixed	n	1/3200s	6.0/s	Y	Y
6.		Canon SX720	none	n	3.0 / 922	fixed	n	1/3200s	5.9/s	Y	Y
7.		Canon SX730	none	n	3.0 / 922	tilting	n	1/3200s	5.9/s	Y	Y
8.		Fujifilm X-E2	2360	n	3.0 / 1040	fixed	n	1/4000s	7.0/s	Y	n
9.		Fujifilm X-E2S	2360	n	3.0 / 1040	fixed	n	1/4000s	7.0/s	Y	n
10.		Fujifilm X-M1	none	n	3.0 / 920	tilting	n	1/4000s	5.6/s	Y	n
11.		Fujifilm X-T20	2360	n	3.0 / 1040	tilting	Y	1/4000s	8.0/s	Y	n
12.		Fujifilm X70	optional	n	3.0 / 1040	tilting	Y	1/4000s	8.0/s	Y	n
13.		Panasonic TS7	1170	n	3.0 / 1040	fixed	n	1/1300s	10.0/s	Y	Y
14.		Panasonic ZS70	1166	n	3.0 / 1040	tilting	Y	1/2000s	10.0/s	Y	Y
15.		Panasonic ZS80	2330	n	3.0 / 1040	tilting	Y	1/2000s	10.0/s	Y	Y
16.		Sony HX95	638	n	3.0 / 922	tilting	n	1/2000s	10.0/s	Y	Y
17.		Sony HX99	638	n	3.0 / 922	tilting	Y	1/2000s	10.0/s	Y	Y
Note: *) Information refers to the mechanical shutter, unless the camera only has an electronic one.

The Canon SX740 and the Fujifilm X-T10 both have an intervalometer built-in. This enables the photographer to capture time lapse sequences, such as flower blooming, a sunset or moon rise, without purchasing an external camera trigger and related software.

Concerning the storage of imaging data, both the SX740 and the X-T10 write their files to SDXC cards. Both cameras can use UHS-I cards, which provide for Ultra High Speed data transfer of up to 104 MB/s.

Connectivity comparison

For some imaging applications, the extent to which a camera can communicate with its environment can be an important aspect in the camera decision process. The table below provides an overview of the connectivity of the Canon PowerShot SX740 HS and Fujifilm X-T10 and, in particular, the interfaces the cameras (and selected comparators) provide for accessory control and data transfer.

Input-Output Connections

		Camera Model	Hotshoe Port	Internal Mic / Speaker	Microphone Port	Headphone Port	HDMI Port	USB Port	WiFi Support	NFC Support	Bluetooth Support
1.		Canon SX740	-	stereo / mono	-	-	micro	2.0	Y	-	Y
2.		Fujifilm X-T10	Y	stereo / mono	Y	-	micro	2.0	Y	-	-
3.		Canon SX70	-	stereo / mono	Y	-	micro	2.0	Y	-	Y
4.		Canon SX430	-	mono / mono	-	-	-	2.0	Y	Y	-
5.		Canon SX710	-	stereo / mono	-	-	micro	2.0	Y	Y	-
6.		Canon SX720	-	stereo / mono	-	-	micro	2.0	Y	Y	-
7.		Canon SX730	-	stereo / mono	-	-	micro	2.0	Y	Y	Y
8.		Fujifilm X-E2	Y	stereo / mono	Y	-	micro	2.0	Y	-	-
9.		Fujifilm X-E2S	Y	stereo / mono	Y	-	micro	2.0	Y	-	-
10.		Fujifilm X-M1	Y	stereo / mono	-	-	mini	2.0	Y	-	-
11.		Fujifilm X-T20	Y	stereo / mono	Y	-	micro	2.0	Y	-	-
12.		Fujifilm X70	Y	stereo / mono	Y	-	micro	2.0	Y	-	-
13.		Panasonic TS7	-	stereo / mono	-	-	micro	2.0	Y	-	-
14.		Panasonic ZS70	-	stereo / mono	-	-	micro	2.0	Y	-	-
15.		Panasonic ZS80	-	stereo / mono	-	-	micro	2.0	Y	-	Y
16.		Sony HX95	-	stereo / mono	-	-	micro	2.0	Y	Y	Y
17.		Sony HX99	-	stereo / mono	-	-	micro	2.0	Y	Y	Y

It is notable that the X-T10 has a microphone port, which can help to improve the quality of audio recordings by attaching an external microphone. The SX740 does not feature such a mic input.

The SX740 is a recent model that features in the current product line-up of Canon. In contrast, the X-T10 has been discontinued (but can be found pre-owned on ebay). As a replacement in the same line of cameras, the X-T10 was succeeded by the Fujifilm X-T20. Further information on the features and operation of the SX740 and X-T10 can be found, respectively, in the Canon SX740 Manual (free pdf) or the online Fujifilm X-T10 Manual.

Review summary

So what is the bottom line? Which of the two cameras – the Canon SX740 or the Fujifilm X-T10 – has the upper hand? Is one clearly better than the other? Below is a summary of the relative strengths of each of the two contestants.

Advantages of the Canon PowerShot SX740 HS:

• More detail: Offers more megapixels (20.2 vs 16MP) with a 10% higher linear resolution.
• Better video: Provides higher definition movie capture (4K/30p vs 1080/60p).
• More selfie-friendly: Has an articulated screen that can be turned to be front-facing.
• Faster burst: Shoots at higher frequency (10 vs 8 flaps/sec) to capture the decisive moment.
• Ready to shoot: Has a lens built-in, whereas the X-T10 requires a separate lens.
• More compact: Is smaller (110x64mm vs 118x83mm) and thus needs less room in the bag.
• Less heavy: Is lighter even though it comes with a built-in lens (unlike the X-T10).
• Easier travel charging: Can be conveniently charged via its USB port.
• Sharper images: Has hand-shake reducing image stabilization built-in.
• Easier wireless transfer: Supports Bluetooth for image sharing without cables.
• More affordable: Was introduced at a lower price, despite coming with a built-in lens.
• More modern: Reflects 3 years and 2 months of technical progress since the X-T10 launch.

Reasons to prefer the Fujifilm X-T10:

• Better image quality: Features bigger pixels on a larger sensor for higher quality imaging.
• Richer colors: The pixel size advantage translates into images with better, more accurate colors.
• More dynamic range: Larger pixels capture a wider spectrum of light and dark details.
• Better low-light sensitivity: Larger pixels means good image quality even under poor lighting.
• Better live-view autofocus: Features on-sensor phase-detection for more confident autofocus.
• Better sound: Can connect to an external microphone for higher quality sound recording.
• Easier framing: Has an electronic viewfinder for image composition and settings control.
• Faster shutter: Has higher mechanical shutter speed (1/4000s vs 1/3200s) to freeze action.
• More flexible: Takes interchangeable lenses and can thus be used with specialty optics.
• Longer lasting: Gets more shots (350 versus 265) out of a single battery charge.
• Better lighting: Features a hotshoe and can thus hold and trigger an external flash gun.
• More heavily discounted: Has been around for much longer (launched in May 2015).

If the count of individual advantages (bullet points above) is taken as a guide, the match-up finishes in a tie (12 points each). However, the relative importance of the various individual camera aspects will vary according to personal preferences and needs, so that you might like to apply corresponding weights to the particular features before making a decision on a new camera. A professional sports photographer will view the differences between cameras in a way that diverges from the perspective of a street photog, and a person interested in family portraits has distinct needs from a landscape shooter. Hence, the decision which camera is best and worth buying is often a very personal one.

How about other alternatives? Do the specifications of the Canon SX740 and the Fujifilm X-T10 place the cameras among the top in their class? Find out in the latest Best Superzoom Camera and Best Mirrorless Interchangeable Lens Camera listings whether the two cameras rank among the cream of the crop.

In any case, while the comparison of technical specifications can provide a useful overview of the capabilities of different cameras, it remains partial and cannot reveal, for example, the shooting experience and imaging performance when actually working with the SX740 or the X-T10. User reviews, such as those found at amazon, can sometimes inform about these issues, but such feedback is often incomplete, inconsistent, and biased.

Expert reviews

This is why expert reviews are important. The following table reports the overall ratings of the cameras as published by some of the major camera review sites (amateurphotographer [AP], cameralabs [CL], digitalcameraworld [DCW], dpreview [DPR], ephotozine [EPZ], photographyblog [PB]). As can be seen, the professional reviewers agree in many cases on the quality of different cameras, but sometimes their assessments diverge, reinforcing the earlier point that a camera decision is often a very personal choice.

Expert Camera Reviews

		Camera   Model	AP   score	CL   score	DCW   score	DPR   score	EPZ   score	PB   score	Camera Launch	Launch Price (USD)	Street Price
1.		Canon SX740	..	+	3.5/5	..	4/5	4/5	Jul 2018	399	amazon.com
2.		Fujifilm X-T10	4.5/5	+ +	..	80/100	5/5	5/5	May 2015	799	ebay.com
3.		Canon SX70	..	+ +	3.5/5	..	3.5/5	3.5/5	Sep 2018	549	amazon.com
4.		Canon SX430	..	..	..	..	3.5/5	3.5/5	Jan 2017	299	ebay.com
5.		Canon SX710	..	+	..	..	4/5	3.5/5	Jan 2015	349	ebay.com
6.		Canon SX720	..	+	..	..	4/5	4.5/5	Feb 2016	379	ebay.com
7.		Canon SX730	..	+	..	..	4/5	4/5	Apr 2017	399	ebay.com
8.		Fujifilm X-E2	4/5	..	..	80/100	4.5/5	5/5	Oct 2013	999	ebay.com
9.		Fujifilm X-E2S	4.5/5	..	..	77/100	4.5/5	4.5/5	Jan 2016	699	ebay.com
10.		Fujifilm X-M1	3/5	+	..	77/100	4.5/5	4.5/5	Jun 2013	699	ebay.com
11.		Fujifilm X-T20	5/5	+ +	5/5	82/100	5/5	4.5/5	Jan 2017	899	ebay.com
12.		Fujifilm X70	4.5/5	..	..	76/100	4.5/5	4.5/5	Jan 2016	799	ebay.com
13.		Panasonic TS7	..	+	..	..	..	3.5/5	May 2018	449	ebay.com
14.		Panasonic ZS70	..	+ +	..	..	4/5	4/5	Apr 2017	449	ebay.com
15.		Panasonic ZS80	..	+ +	..	..	4.5/5	..	Feb 2019	449	ebay.com
16.		Sony HX95	..	..	..	..	..	..	Aug 2018	429	ebay.com
17.		Sony HX99	..	..	..	..	4/5	4.5/5	Aug 2018	449	ebay.com
Note: (+ +) highly recommended; (+) recommended; (o) reviewed; (..) not available.

The above review scores should be interpreted with care, though. The ratings were established in reference to similarly priced cameras that were available in the market at the time of the review. Hence, a score should always be seen in the context of the camera's market launch date and its price, and comparisons of ratings among very different cameras or across long time periods have little meaning. Also, please note that some of the review sites have changed their methodology and reporting over time.

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Other camera comparisons

Did this review help to inform your camera decision process? In case you are interested in seeing how other cameras pair up, just make a corresponding selection in the search boxes below. There is also a set of direct links to comparison reviews that other users of the CAM-parator app explored.

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