Canon SX740 vs Fujifilm X-E3

The Canon PowerShot SX740 HS and the Fujifilm X-E3 are two digital cameras that were announced, respectively, in July 2018 and September 2017. The SX740 is a fixed lens compact, while the X-E3 is a mirrorless interchangeable lens camera. The cameras are based on a 1/2.3-inch (SX740) and an APS-C (X-E3) sensor. The Canon has a resolution of 20.2 megapixels, whereas the Fujifilm provides 24 MP.

Below is an overview of the main specs of the two cameras as a starting point for the comparison.

Headline Specifications

Canon SX740		Fujifilm X-E3
Fixed lens compact camera		Mirrorless system camera
24-960mm f/3.3-6.9		Fujifilm X mount lenses
20.2 MP – 1/2.3" sensor		24 MP – APS-C sensor
4K/30p Video		4K/30p Video
ISO 100-3,200		ISO 200-12,800 (100 - 51,200)
No viewfinder, LCD framing		Electronic viewfinder (2360k dots)
3.0" LCD – 922k dots		3.0" LCD – 1040k dots
Tilting screen (no touchscreen)		Fixed touchscreen
10 shutter flaps per second		8 shutter flaps per second
265 shots per battery charge		350 shots per battery charge
110 x 64 x 40 mm, 299 g		121 x 74 x 43 mm, 337 g

Check SX740 price at
amazon.com
Check X-E3 offers at
ebay.com

Going beyond this snapshot of core features and characteristics, what are the differences between the Canon PowerShot SX740 HS and the Fujifilm X-E3? Which one should you buy? Read on to find out how these two cameras compare with respect to their body size, their imaging sensors, their shooting features, their input-output connections, and their reception by expert reviewers.

Body comparison

An illustration of the physical size and weight of the Canon SX740 and the Fujifilm X-E3 is provided in the side-by-side display below. The two cameras are presented according to their relative size. Three successive views from the front, the top, and the rear are shown. All size dimensions are rounded to the nearest millimeter.

Both cameras are available in two different colors (black, silver).

If the front view area (width x height) of the cameras is taken as an aggregate measure of their size, the Fujifilm X-E3 is notably larger (27 percent) than the Canon SX740. In this context, it is worth noting that neither the SX740 nor the X-E3 are weather-sealed.

The above size and weight comparisons are to some extent incomplete and possibly misleading, as the SX740 has a lens built in, whereas the X-E3 is an interchangeable lens camera that requires a separate lens. Attaching the latter will add extra weight and bulk to the setup. You can compare the optics available for the X-E3 and their specifications in the Fujinon X Lens Catalog.

Concerning battery life, the SX740 gets 265 shots out of its Canon NB-13L battery, while the X-E3 can take 350 images on a single charge of its Fujifilm NP-W126S power pack. The battery packs of both cameras can be charged via USB, which can be very convenient when travelling.

The following table provides a synthesis of the main physical specifications of the two cameras and other similar ones. If you would like to visualize and compare a different camera combination, you can navigate to the CAM-parator app and make your selection from a broad list of cameras there.

Body Specifications

		Camera Model	Camera Width	Camera Height	Camera Depth	Camera Weight	Battery Life	Weather Sealing	Camera Launch	Launch Price (USD)	Street Price
1.		Canon SX740	110 mm	64 mm	40 mm	299 g	265	n	Jul 2018	399	amazon.com
2.		Fujifilm X-E3	121 mm	74 mm	43 mm	337 g	350	n	Sep 2017	899	ebay.com
3.		Canon SX70	127 mm	91 mm	117 mm	608 g	325	n	Sep 2018	549	amazon.com
4.		Canon SX430	104 mm	69 mm	85 mm	323 g	195	n	Jan 2017	299	ebay.com
5.		Canon SX710	113 mm	66 mm	35 mm	269 g	230	n	Jan 2015	349	ebay.com
6.		Canon SX720	110 mm	64 mm	36 mm	270 g	250	n	Feb 2016	379	ebay.com
7.		Canon SX730	110 mm	64 mm	40 mm	300 g	250	n	Apr 2017	399	ebay.com
8.		Fujifilm X-A5	117 mm	68 mm	40 mm	361 g	450	n	Jan 2018	399	ebay.com
9.		Fujifilm X-E2S	129 mm	75 mm	37 mm	350 g	350	n	Jan 2016	699	ebay.com
10.		Fujifilm X-E4	121 mm	73 mm	33 mm	364 g	380	n	Jan 2021	849	amazon.com
11.		Fujifilm X-T20	118 mm	83 mm	41 mm	383 g	350	n	Jan 2017	899	ebay.com
12.		Fujifilm X-T30	118 mm	83 mm	47 mm	383 g	380	n	Feb 2019	899	ebay.com
13.		Panasonic TS7	117 mm	76 mm	37 mm	319 g	300	Y	May 2018	449	ebay.com
14.		Panasonic ZS70	112 mm	67 mm	41 mm	322 g	380	n	Apr 2017	449	ebay.com
15.		Panasonic ZS80	112 mm	69 mm	42 mm	327 g	380	n	Feb 2019	449	ebay.com
16.		Sony HX95	102 mm	58 mm	36 mm	242 g	370	n	Aug 2018	429	ebay.com
17.		Sony HX99	102 mm	58 mm	36 mm	242 g	370	n	Aug 2018	449	ebay.com
Note: Measurements and pricing do not include easily detachable parts, such as add-on or interchangeable lenses or optional viewfinders.
Convert to Imperial

Any camera decision will obviously take relative prices into account. The manufacturer’s suggested retail prices give an idea on the placement of the camera in the maker’s lineup and the broader market. The SX740 was launched at a lower price than the X-E3, despite having a lens built in. Usually, retail prices stay at first close to the launch price, but after several months, discounts become available. Later in the product cycle and, in particular, when the replacement model is about to appear, further discounting and stock clearance sales often push the camera price considerably down.

Sensor comparison

The size of the sensor inside a digital camera is one of the key determinants of image quality. All other things equal, a large sensor will have larger individual pixel-units that offer better low-light sensitivity, wider dynamic range, and richer color-depth than smaller pixels in a sensor of the same technological generation. Furthermore, a large sensor camera will give the photographer more possibilities to use shallow depth-of-field in order to isolate a subject from the background. On the downside, larger sensors are more costly to manufacture and tend to lead to bigger and heavier cameras and lenses.

Of the two cameras under consideration, the Canon SX740 features a 1/2.3-inch sensor and the Fujifilm X-E3 an APS-C sensor. The sensor area in the X-E3 is 1214 percent bigger. As a result of these sensor size differences, the cameras have a format factor of, respectively, 5.6 and 1.5. The sensor in the SX740 has a native 4:3 aspect ratio, while the one in the X-E3 offers a 3:2 aspect.

With 24MP, the X-E3 offers a higher resolution than the SX740 (20.2MP), but the X-E3 nevertheless has larger individual pixels (pixel pitch of 3.92μm versus 1.18μm for the SX740) due to its larger sensor. However, the SX740 is a somewhat more recent model (by 10 months) than the X-E3, and its sensor might have benefitted from technological advances during this time that enhance the light gathering capacity of its pixel-units. Coming back to sensor resolution, it should be mentioned that neither of the two cameras has an anti-alias filter installed, so they are able to capture all the detail the sensor resolves.

The resolution advantage of the Fujifilm X-E3 implies greater flexibility for cropping images or the possibility to print larger pictures. The maximum print size of the X-E3 for good quality output (200 dots per inch) amounts to 30 x 20 inches or 76.2 x 50.8 cm, for very good quality (250 dpi) 24 x 16 inches or 61 x 40.6 cm, and for excellent quality (300 dpi) 20 x 13.3 inches or 50.8 x 33.9 cm. The corresponding values for the Canon SX740 are 25.9 x 19.4 inches or 65.8 x 49.4 cm for good quality, 20.7 x 15.6 inches or 52.7 x 39.5 cm for very good quality, and 17.3 x 13 inches or 43.9 x 32.9 cm for excellent quality prints.

The X-E3 has on-sensor phase detect pixels, which results in fast and reliable autofocus acquisition even during live view operation.

The Canon PowerShot SX740 HS has a native sensitivity range from ISO 100 to ISO 3200. The corresponding ISO settings for the Fujifilm X-E3 are ISO 200 to ISO 12800, with the possibility to increase the ISO range to 100-51200.

In terms of underlying technology, the SX740 is build around a BSI-CMOS sensor, while the X-E3 uses a CMOS imager. Like most digital cameras, the SX740 uses a Bayer filter for capturing RGB colors on a square grid of photosensors. In contrast, the X-E3 employs a more randomized X-Trans layout of photosites, which according to Fujifilm helps to minimize moiré.

Consistent information on actual sensor performance is available from DXO Mark for many cameras. This service assesses and scores the color depth ("DXO Portrait"), dynamic range ("DXO Landscape"), and low-light sensitivity ("DXO Sports") of camera sensors, and also publishes an overall camera score. The table below summarizes the physical sensor characteristics and sensor quality findings and compares them across a set of similar cameras.

Sensor Characteristics

		Camera Model	Sensor Class	Resolution (MP)	Horiz. Pixels	Vert. Pixels	Video Format	DXO Portrait	DXO Landscape	DXO Sports	DXO Overall
1.		Canon SX740	1/2.3	20.2	5184	3888	4K/30p	20.6	12.1	1050	51
2.		Fujifilm X-E3	APS-C	24.0	6000	4000	4K/30p	23.9	13.3	1764	82
3.		Canon SX70	1/2.3	20.2	5184	3888	4K/30p	20.6	12.1	1063	51
4.		Canon SX430	1/2.3	19.9	5152	3864	720/25p	20.5	11.9	900	49
5.		Canon SX710	1/2.3	20.2	5184	3888	1080/60p	20.2	11.6	712	47
6.		Canon SX720	1/2.3	20.2	5184	3888	1080/60p	20.3	11.8	817	48
7.		Canon SX730	1/2.3	20.2	5184	3888	1080/60p	20.5	11.9	924	50
8.		Fujifilm X-A5	APS-C	24.0	6000	4000	4K/15p	24.0	13.3	1800	82
9.		Fujifilm X-E2S	APS-C	16.0	4896	3264	1080/60p	23.7	13.0	1608	80
10.		Fujifilm X-E4	APS-C	26.0	6240	4160	4K/30p	24.2	13.7	2085	85
11.		Fujifilm X-T20	APS-C	24.0	6000	4000	4K/30p	23.9	13.2	1704	81
12.		Fujifilm X-T30	APS-C	26.0	6240	4160	4K/30p	24.1	13.5	1895	83
13.		Panasonic TS7	1/2.3	20.2	5184	3888	4K/30p	20.6	12.1	1028	51
14.		Panasonic ZS70	1/2.3	20.2	5184	3888	4K/30p	19.1	10.6	106	36
15.		Panasonic ZS80	1/2.3	20.2	5184	3888	4K/30p	20.7	12.2	1103	52
16.		Sony HX95	1/2.3	18.0	4896	3672	4K/30p	20.6	12.1	1057	51
17.		Sony HX99	1/2.3	18.0	4896	3672	4K/30p	20.6	12.1	1058	51
Note: DXO values in italics represent estimates based on sensor size and age.

Many modern cameras are not only capable of taking still images, but can also record movies. The two cameras under consideration both have sensors whose read-out speed is fast enough to capture moving pictures, and both provide the same movie specifications (4K/30p).

Feature comparison

Apart from body and sensor, cameras can and do differ across a range of features. For example, the X-E3 has an electronic viewfinder (2360k dots), which can be very helpful when shooting in bright sunlight. In contrast, the SX740 relies on live view and the rear LCD for framing. The table below summarizes some of the other core capabilities of the Canon SX740 and Fujifilm X-E3 in connection with corresponding information for a sample of similar cameras.

Core Features

		Camera Model	Viewfinder (Type or 000 dots)	Control Panel (yes/no)	LCD Specifications (inch/000 dots)	LCD Attach- ment	Touch Screen (yes/no)	Max Shutter Speed *	Max Shutter Flaps *	Built-in Flash (yes/no)	Built-in Image Stab
1.		Canon SX740	none	n	3.0 / 922	tilting	n	1/3200s	10.0/s	Y	Y
2.		Fujifilm X-E3	2360	n	3.0 / 1040	fixed	Y	1/4000s	8.0/s	n	n
3.		Canon SX70	2360	n	3.0 / 922	swivel	n	1/2000s	10.0/s	Y	Y
4.		Canon SX430	none	n	3.0 / 230	fixed	n	1/4000s	0.5/s	Y	Y
5.		Canon SX710	none	n	3.0 / 922	fixed	n	1/3200s	6.0/s	Y	Y
6.		Canon SX720	none	n	3.0 / 922	fixed	n	1/3200s	5.9/s	Y	Y
7.		Canon SX730	none	n	3.0 / 922	tilting	n	1/3200s	5.9/s	Y	Y
8.		Fujifilm X-A5	none	n	3.0 / 1040	tilting	Y	1/4000s	6.0/s	Y	n
9.		Fujifilm X-E2S	2360	n	3.0 / 1040	fixed	n	1/4000s	7.0/s	Y	n
10.		Fujifilm X-E4	2360	n	3.0 / 1620	tilting	Y	1/4000s	8.0/s	n	n
11.		Fujifilm X-T20	2360	n	3.0 / 1040	tilting	Y	1/4000s	8.0/s	Y	n
12.		Fujifilm X-T30	2360	n	3.0 / 1040	tilting	Y	1/4000s	8.0/s	Y	n
13.		Panasonic TS7	1170	n	3.0 / 1040	fixed	n	1/1300s	10.0/s	Y	Y
14.		Panasonic ZS70	1166	n	3.0 / 1040	tilting	Y	1/2000s	10.0/s	Y	Y
15.		Panasonic ZS80	2330	n	3.0 / 1040	tilting	Y	1/2000s	10.0/s	Y	Y
16.		Sony HX95	638	n	3.0 / 922	tilting	n	1/2000s	10.0/s	Y	Y
17.		Sony HX99	638	n	3.0 / 922	tilting	Y	1/2000s	10.0/s	Y	Y
Note: *) Information refers to the mechanical shutter, unless the camera only has an electronic one.

One difference between the cameras concerns the presence of an on-board flash. The SX740 has one, while the X-E3 does not. While the built-in flash of the SX740 is not very powerful, it can at times be useful as a fill-in light.

The reported shutter speed information refers to the use of the mechanical shutter. Yet, some cameras only have an electronic shutter, while others have an electronic shutter in addition to a mechanical one. In fact, the X-E3 is one of those camera that have an additional electronic shutter, which makes completely silent shooting possible. However, this mode is less suitable for photographing moving objects (risk of rolling shutter) or shooting under artificial light sources (risk of flickering).

The Canon SX740 and the Fujifilm X-E3 both have an intervalometer built-in. This enables the photographer to capture time lapse sequences, such as flower blooming, a sunset or moon rise, without purchasing an external camera trigger and related software.

Concerning the storage of imaging data, both the SX740 and the X-E3 write their files to SDXC cards. Both cameras can use UHS-I cards, which provide for Ultra High Speed data transfer of up to 104 MB/s.

Connectivity comparison

For some imaging applications, the extent to which a camera can communicate with its environment can be an important aspect in the camera decision process. The table below provides an overview of the connectivity of the Canon PowerShot SX740 HS and Fujifilm X-E3 and, in particular, the interfaces the cameras (and selected comparators) provide for accessory control and data transfer.

Input-Output Connections

		Camera Model	Hotshoe Port	Internal Mic / Speaker	Microphone Port	Headphone Port	HDMI Port	USB Port	WiFi Support	NFC Support	Bluetooth Support
1.		Canon SX740	-	stereo / mono	-	-	micro	2.0	Y	-	Y
2.		Fujifilm X-E3	Y	stereo / mono	Y	-	micro	2.0	Y	-	Y
3.		Canon SX70	-	stereo / mono	Y	-	micro	2.0	Y	-	Y
4.		Canon SX430	-	mono / mono	-	-	-	2.0	Y	Y	-
5.		Canon SX710	-	stereo / mono	-	-	micro	2.0	Y	Y	-
6.		Canon SX720	-	stereo / mono	-	-	micro	2.0	Y	Y	-
7.		Canon SX730	-	stereo / mono	-	-	micro	2.0	Y	Y	Y
8.		Fujifilm X-A5	Y	stereo / mono	Y	-	micro	2.0	Y	-	Y
9.		Fujifilm X-E2S	Y	stereo / mono	Y	-	micro	2.0	Y	-	-
10.		Fujifilm X-E4	Y	stereo / mono	Y	-	micro	3.2	Y	-	Y
11.		Fujifilm X-T20	Y	stereo / mono	Y	-	micro	2.0	Y	-	-
12.		Fujifilm X-T30	Y	stereo / mono	Y	-	micro	3.1	Y	-	Y
13.		Panasonic TS7	-	stereo / mono	-	-	micro	2.0	Y	-	-
14.		Panasonic ZS70	-	stereo / mono	-	-	micro	2.0	Y	-	-
15.		Panasonic ZS80	-	stereo / mono	-	-	micro	2.0	Y	-	Y
16.		Sony HX95	-	stereo / mono	-	-	micro	2.0	Y	Y	Y
17.		Sony HX99	-	stereo / mono	-	-	micro	2.0	Y	Y	Y

It is notable that the X-E3 has a microphone port, which can help to improve the quality of audio recordings by attaching an external microphone. The SX740 does not feature such a mic input.

The SX740 is a recent model that features in the current product line-up of Canon. In contrast, the X-E3 has been discontinued (but can be found pre-owned on ebay). As a replacement in the same line of cameras, the X-E3 was succeeded by the Fujifilm X-E4. Further information on the features and operation of the SX740 and X-E3 can be found, respectively, in the Canon SX740 Manual (free pdf) or the online Fujifilm X-E3 Manual.

Review summary

So how do things add up? Is the Canon SX740 better than the Fujifilm X-E3 or vice versa? A synthesis of the relative strong points of each of the models is listed below.

Reasons to prefer the Canon PowerShot SX740 HS:

• More flexible LCD: Has a tilting screen for odd-angle shots in landscape orientation.
• More selfie-friendly: Has an articulated screen that can be turned to be front-facing.
• Faster burst: Shoots at higher frequency (10 vs 8 flaps/sec) to capture the decisive moment.
• Ready to shoot: Has a lens built-in, whereas the X-E3 requires a separate lens.
• More compact: Is smaller (110x64mm vs 121x74mm) and thus needs less room in the bag.
• Less heavy: Is lighter even though it comes with a built-in lens (unlike the X-E3).
• Sharper images: Has hand-shake reducing image stabilization built-in.
• Easier fill-in: Is equipped with a small onboard flash to brighten deep shadow areas.
• More affordable: Was introduced at a lower price, despite coming with a built-in lens.
• More modern: Is somewhat more recent (announced 10 months after the X-E3).

Advantages of the Fujifilm X-E3:

• More detail: Has more megapixels (24 vs 20.2MP), which boosts linear resolution by 11%.
• Better image quality: Features bigger pixels on a larger sensor for higher quality imaging.
• Richer colors: The pixel size advantage translates into images with better, more accurate colors.
• More dynamic range: Larger pixels capture a wider spectrum of light and dark details.
• Better low-light sensitivity: Larger pixels means good image quality even under poor lighting.
• Better live-view autofocus: Features on-sensor phase-detection for more confident autofocus.
• Better sound: Can connect to an external microphone for higher quality sound recording.
• Easier framing: Has an electronic viewfinder for image composition and settings control.
• More detailed LCD: Has a higher resolution rear screen (1040k vs 922k dots).
• Fewer buttons to press: Has a touchscreen to facilitate handling and shooting adjustments.
• Faster shutter: Has higher mechanical shutter speed (1/4000s vs 1/3200s) to freeze action.
• Less disturbing: Has an electronic shutter option for completely silent shooting.
• More flexible: Takes interchangeable lenses and can thus be used with specialty optics.
• Longer lasting: Gets more shots (350 versus 265) out of a single battery charge.
• Better lighting: Features a hotshoe and can thus hold and trigger an external flash gun.
• More heavily discounted: Has been on the market for longer (launched in September 2017).

If the number of relative strengths (bullet points above) is taken as a guide, the X-E3 is the clear winner of the contest (16 : 10 points). However, the pertinence of the various camera strengths will differ across photographers, so that you might want to weigh individual camera traits according to their importance for your own imaging needs before making a camera decision. A professional sports photographer will view the differences between cameras in a way that diverges from the perspective of a street photog, and a person interested in family portraits has distinct needs from a landscape shooter. Hence, the decision which camera is best and worth buying is often a very personal one.

How about other alternatives? Do the specifications of the Canon SX740 and the Fujifilm X-E3 place the cameras among the top in their class? Find out in the latest Best Superzoom Camera and Best Mirrorless Interchangeable Lens Camera listings whether the two cameras rank among the cream of the crop.

In any case, while the specs-based evaluation of cameras can be instructive in revealing their potential as photographic tools, it says little about, for example, the shooting experience and imaging performance of the SX740 and the X-E3 in practical situations. At times, user reviews, such as those published at amazon, address these issues in a useful manner, but such feedback is on many occasions incomplete, inconsistent, and unreliable.

Expert reviews

This is why hands-on reviews by experts are important. The adjacent summary-table relays the overall verdicts of several of the most popular camera review sites (amateurphotographer [AP], cameralabs [CL], digitalcameraworld [DCW], dpreview [DPR], ephotozine [EPZ], photographyblog [PB]). As can be seen, the professional reviewers agree in many cases on the quality of different cameras, but sometimes their assessments diverge, reinforcing the earlier point that a camera decision is often a very personal choice.

Expert Camera Reviews

		Camera   Model	AP   score	CL   score	DCW   score	DPR   score	EPZ   score	PB   score	Camera Launch	Launch Price (USD)	Street Price
1.		Canon SX740	..	+	3.5/5	..	4/5	4/5	Jul 2018	399	amazon.com
2.		Fujifilm X-E3	4.5/5	+	4.5/5	84/100	4.5/5	4.5/5	Sep 2017	899	ebay.com
3.		Canon SX70	..	+ +	3.5/5	..	3.5/5	3.5/5	Sep 2018	549	amazon.com
4.		Canon SX430	..	..	..	..	3.5/5	3.5/5	Jan 2017	299	ebay.com
5.		Canon SX710	..	+	..	..	4/5	3.5/5	Jan 2015	349	ebay.com
6.		Canon SX720	..	+	..	..	4/5	4.5/5	Feb 2016	379	ebay.com
7.		Canon SX730	..	+	..	..	4/5	4/5	Apr 2017	399	ebay.com
8.		Fujifilm X-A5	..	+	4.1/5	..	4/5	3.5/5	Jan 2018	399	ebay.com
9.		Fujifilm X-E2S	4.5/5	..	..	77/100	4.5/5	4.5/5	Jan 2016	699	ebay.com
10.		Fujifilm X-E4	4/5	..	4/5	..	4.5/5	4/5	Jan 2021	849	amazon.com
11.		Fujifilm X-T20	5/5	+ +	5/5	82/100	5/5	4.5/5	Jan 2017	899	ebay.com
12.		Fujifilm X-T30	5/5	+ +	5/5	84/100	4.5/5	4.5/5	Feb 2019	899	ebay.com
13.		Panasonic TS7	..	+	..	..	..	3.5/5	May 2018	449	ebay.com
14.		Panasonic ZS70	..	+ +	..	..	4/5	4/5	Apr 2017	449	ebay.com
15.		Panasonic ZS80	..	+ +	..	..	4.5/5	..	Feb 2019	449	ebay.com
16.		Sony HX95	..	..	..	..	..	..	Aug 2018	429	ebay.com
17.		Sony HX99	..	..	..	..	4/5	4.5/5	Aug 2018	449	ebay.com
Note: (+ +) highly recommended; (+) recommended; (o) reviewed; (..) not available.

The review scores listed above should be treated with care, though. The ratings are only valid when referring to cameras in the same category and of the same age. Thus, a score needs to be put into the context of the launch date and the launch price of the camera, and comparing ratings of very distinct cameras or ones that are far apart in terms of their release date have little meaning. It should also be noted that some of the review sites have over time altered the way they render their verdicts.

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Other camera comparisons

Did this review help to inform your camera decision process? In case you are interested in seeing how other cameras pair up, just make a corresponding selection in the search boxes below. There is also a set of direct links to comparison reviews that other users of the CAM-parator app explored.

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