Canon SX740 vs Fujifilm GFX 100S
The Canon PowerShot SX740 HS and the Fujifilm GFX 100S are two digital cameras that were announced, respectively, in July 2018 and January 2021. The SX740 is a fixed lens compact, while the GFX 100S is a mirrorless interchangeable lens camera. The cameras are based on a 1/2.3-inch (SX740) and a medium format (GFX 100S) sensor. The Canon has a resolution of 20.2 megapixels, whereas the Fujifilm provides 101.8 MP.
Below is an overview of the main specs of the two cameras as a starting point for the comparison.
Going beyond this snapshot of core features and characteristics, what are the differences between the Canon PowerShot SX740 HS and the Fujifilm GFX 100S? Which one should you buy? Read on to find out how these two cameras compare with respect to their body size, their imaging sensors, their shooting features, their input-output connections, and their reception by expert reviewers.
An illustration of the physical size and weight of the Canon SX740 and the Fujifilm GFX 100S is provided in the side-by-side display below. The two cameras are presented according to their relative size. Three successive views from the front, the top, and the rear are shown. All size dimensions are rounded to the nearest millimeter.
The SX740 can be obtained in two different colors (black, silver), while the GFX 100S is only available in black.
If the front view area (width x height) of the cameras is taken as an aggregate measure of their size, the Fujifilm GFX 100S is considerably larger (122 percent) than the Canon SX740. It is noteworthy in this context that the GFX 100S is splash and dust-proof, while the SX740 does not feature any corresponding weather-sealing.
The above size and weight comparisons are to some extent incomplete and possibly misleading, as the SX740 has a lens built in, whereas the GFX 100S is an interchangeable lens camera that requires a separate lens. Attaching the latter will add extra weight and bulk to the setup.
Concerning battery life, the SX740 gets 265 shots out of its NB-13L battery, while the GFX 100S can take 460 images on a single charge of its NP-W235 power pack. The battery packs of both cameras can be charged via USB, which can be very convenient when travelling.
The adjacent table lists the principal physical characteristics of the two cameras alongside a wider set of alternatives. If you want to switch the focus of the display and review another camera pair, you can move across to the CAM-parator tool and choose from the broad selection of possible camera comparisons there.
|1.||Canon SX740||110 mm||64 mm||40 mm||299 g||265||n||Jul 2018||399|
|2.||Fujifilm GFX 100S||150 mm||104 mm||87 mm||900 g||460||Y||Jan 2021||5,999|
|3.||Canon G5 X Mark II||111 mm||61 mm||46 mm||340 g||230||n||Jul 2019||899|
|4.||Canon G7 X Mark III||105 mm||61 mm||41 mm||304 g||235||n||Jul 2019||749|
|5.||Canon SX430||104 mm||69 mm||85 mm||323 g||195||n||Jan 2017||299|
|6.||Canon G9 X Mark II||98 mm||58 mm||31 mm||206 g||235||n||Jan 2017||529|
|7.||Canon M100||108 mm||67 mm||35 mm||302 g||295||n||Aug 2017||499|
|8.||Canon SX730||110 mm||64 mm||40 mm||300 g||250||n||Apr 2017||399|
|9.||Canon SX720||110 mm||64 mm||36 mm||270 g||250||n||Feb 2016||379|
|10.||Canon SX710||113 mm||66 mm||35 mm||269 g||230||n||Jan 2015||349|
|11.||Fujifilm GFX 100||156 mm||144 mm||75 mm||1320 g||800||Y||May 2019||9,999|
|12.||Fujifilm GFX 50R||161 mm||97 mm||66 mm||775 g||400||Y||Sep 2018||4,499|
|13.||Fujifilm XP130||110 mm||71 mm||28 mm||207 g||240||n||Jan 2018||229|
|14.||Fujifilm GFX 50S||148 mm||94 mm||91 mm||740 g||400||Y||Sep 2016||6,499|
|15.||Panasonic TZ95||112 mm||69 mm||42 mm||327 g||380||n||Feb 2019||449|
|16.||Panasonic TZ90||112 mm||67 mm||41 mm||322 g||380||n||Apr 2017||449|
|17.||Sony A1||129 mm||97 mm||81 mm||737 g||530||Y||Jan 2021||6,499|
|Notes: Measurements and pricing do not include easily detachable parts, such as add-on or interchangeable lenses or optional viewfinders.|
The price is, of course, an important factor in any camera decision. The listed launch prices provide an indication of the market segment that the manufacturer of the cameras have been targeting. The SX740 was launched at a lower price than the GFX 100S, despite having a lens built in. Normally, street prices remain initially close to the MSRP, but after a couple of months, the first discounts appear. Later in the product cycle and, in particular, when the replacement model is about to appear, further discounting and stock clearance sales often push the camera price considerably down.
The size of the imaging sensor is a crucial determinant of image quality. A large sensor will generally have larger individual pixels that offer better low-light sensitivity, provide wider dynamic range, and have richer color-depth than smaller pixels in a sensor of the same technological generation. Moreover, a large sensor camera will give the photographer more control over depth-of-field in the image and, thus, the ability to better isolate a subject from the background. On the downside, larger sensors tend to be more expensive and lead to bigger and heavier cameras and lenses.
Of the two cameras under consideration, the Canon SX740 features a 1/2.3-inch sensor and the Fujifilm GFX 100S a medium format sensor. The sensor area in the GFX 100S is 5046 percent bigger. As a result of these sensor size differences, the cameras have a format factor of, respectively, 5.6 and 0.79. Both cameras feature a native aspect ratio (sensor width to sensor height) of 4:3.
Technology-wise, both cameras are equipped with BSI-CMOS (Backside Illuminated Complementary Metal–Oxide–Semiconductor) sensors.
With 101.8MP, the GFX 100S offers a higher resolution than the SX740 (20.2MP), but the GFX 100S nevertheless has larger individual pixels (pixel pitch of 3.76μm versus 1.18μm for the SX740) due to its larger sensor. Moreover, the GFX 100S is a much more recent model (by 2 years and 5 months) than the SX740, and its sensor will have benefitted from technological advances during this time that further enhance the light gathering capacity of its pixel-units. Coming back to sensor resolution, it should be mentioned that neither of the two cameras has an anti-alias filter installed, so they are able to capture all the detail the sensor resolves.
The resolution advantage of the Fujifilm GFX 100S implies greater flexibility for cropping images or the possibility to print larger pictures. The maximum print size of the GFX 100S for good quality output (200 dots per inch) amounts to 58.2 x 43.7 inches or 147.9 x 110.9 cm, for very good quality (250 dpi) 46.6 x 34.9 inches or 118.3 x 88.8 cm, and for excellent quality (300 dpi) 38.8 x 29.1 inches or 98.6 x 74 cm. The corresponding values for the Canon SX740 are 25.9 x 19.4 inches or 65.8 x 49.4 cm for good quality, 20.7 x 15.6 inches or 52.7 x 39.5 cm for very good quality, and 17.3 x 13 inches or 43.9 x 32.9 cm for excellent quality prints.
The GFX 100S has on-sensor phase detect pixels, which results in fast and reliable autofocus acquisition even during live view operation.
The Canon PowerShot SX740 HS has a native sensitivity range from ISO 100 to ISO 3200. The corresponding ISO settings for the Fujifilm GFX 100S are ISO 100 to ISO 12800, with the possibility to increase the ISO range to 50-102400.
For many cameras, data on sensor performance has been reported by DXO Mark. This service is based on lab testing and assigns an overall score to each camera sensor, as well as ratings for dynamic range ("DXO Landscape"), color depth ("DXO Portrait"), and low-light sensitivity ("DXO Sports"). The table below summarizes the physical sensor characteristics and sensor quality findings and compares them across a set of similar cameras.
| DXO |
|2.||Fujifilm GFX 100S||Medium Format||101.8||11648||8736||4K/30p||..||..||..||..|
|3.||Canon G5 X Mark II||1-inch||20.0||5472||3648||4K/30p||..||..||..||..|
|4.||Canon G7 X Mark III||1-inch||20.0||5472||3648||4K/30p||..||..||..||..|
|6.||Canon G9 X Mark II||1-inch||20.0||5472||3648||1080/60p||21.9||12.5||522||65|
|11.||Fujifilm GFX 100||Medium Format||101.8||11648||8736||4K/30p||..||..||..||..|
|12.||Fujifilm GFX 50R||Medium Format||51.1||8256||6192||1080/30p||..||..||..||..|
|14.||Fujifilm GFX 50S||Medium Format||51.1||8256||6192||1080/30p||..||..||..||..|
|17.||Sony A1||Full Frame||49.8||8640||5760||8k/30p||..||..||..||..|
Many modern cameras cannot only take still pictures, but also record videos. Both cameras under consideration are equipped with sensors that have a sufficiently high read-out speed for moving images, and both provide the same movie specifications (4K/30p).
Beyond body and sensor, cameras can and do differ across a range of features. For example, the GFX 100S has an electronic viewfinder (3690k dots), which can be very helpful when shooting in bright sunlight. In contrast, the SX740 relies on live view and the rear LCD for framing. The adjacent table lists some of the other core features of the Canon SX740 and Fujifilm GFX 100S along with similar information for a selection of comparators.
|2.||Fujifilm GFX 100S||3690||Y||3.2||2360||full-flex||Y||1/4000s||5.0||n||Y|
|3.||Canon G5 X Mark II||2360||n||3.0||1040||tilting||Y||1/2000s||30||Y||Y|
|4.||Canon G7 X Mark III||none||n||3.0||1040||tilting||Y||1/2000s||30||Y||Y|
|6.||Canon G9 X Mark II||none||n||3.0||1040||fixed||Y||1/2000s||8.2||Y||Y|
|11.||Fujifilm GFX 100||optional||Y||3.2||2360||tilting||Y||1/4000s||5.0||n||Y|
|12.||Fujifilm GFX 50R||3690||n||3.2||2360||tilting||Y||1/4000s||3.0||n||n|
|14.||Fujifilm GFX 50S||optional||Y||3.2||2360||full-flex||Y||1/4000s||3.0||n||n|
One difference between the cameras concerns the presence of an on-board flash. The SX740 has one, while the GFX 100S does not. While the built-in flash of the SX740 is not very powerful, it can at times be useful as a fill-in light.The SX740 has an articulated LCD that can be turned to be front-facing. This characteristic will be appreciated by vloggers and photographers who are interested in snapping selfies. In contrast, the GFX 100S does not have a selfie-screen.
The reported shutter speed information refers to the use of the mechanical shutter. Yet, some cameras only have an electronic shutter, while others have an electronic shutter in addition to a mechanical one. In fact, the GFX 100S is one of those camera that have an additional electronic shutter, which makes completely silent shooting possible. However, this mode is less suitable for photographing moving objects (risk of rolling shutter) or shooting under artificial light sources (risk of flickering).
The Canon SX740 and the Fujifilm GFX 100S both have an intervalometer built-in. This enables the photographer to capture time lapse sequences, such as flower blooming, a sunset or moon rise, without purchasing an external camera trigger and related software.
Concerning the storage of imaging data, both the SX740 and the GFX 100S write their files to SDXC cards. The GFX 100S features dual card slots, which can be very useful in case a memory card fails. In contrast, the SX740 only has one slot. The GFX 100S supports UHS-II cards (on both slots), while the SX740 can use UHS-I cards.
For some imaging applications, the extent to which a camera can communicate with its environment can be an important aspect in the camera decision process. The table below provides an overview of the connectivity of the Canon PowerShot SX740 HS and Fujifilm GFX 100S and, in particular, the interfaces the cameras (and selected comparators) provide for accessory control and data transfer.
| WiFi |
| NFC |
|2.||Fujifilm GFX 100S||Y||stereo||mono||Y||Y||micro||3.2||Y||-||Y|
|3.||Canon G5 X Mark II||-||stereo||mono||-||-||micro||3.1||Y||-||Y|
|4.||Canon G7 X Mark III||-||stereo||mono||Y||-||micro||3.1||Y||-||Y|
|6.||Canon G9 X Mark II||-||stereo||mono||-||-||micro||2.0||Y||Y||Y|
|11.||Fujifilm GFX 100||Y||stereo||mono||Y||Y||micro||3.1||Y||-||Y|
|12.||Fujifilm GFX 50R||Y||stereo||mono||Y||Y||micro||3.0||Y||-||Y|
|14.||Fujifilm GFX 50S||Y||stereo||mono||Y||Y||micro||3.0||Y||-||-|
It is notable that the GFX 100S has a microphone port, which can help to improve the quality of audio recordings by attaching an external microphone. The SX740 does not feature such a mic input.
Studio photographers will appreciate that the Fujifilm GFX 100S (unlike the SX740) features a PC Sync socket, so that professional strobe lights can be controlled by the camera.
Both the SX740 and the GFX 100S are recent models that are part of the current product line-up. The SX740 replaced the earlier Canon SX730 HS, while the GFX 100S followed on from the Fujifilm GFX 100. Further information on the two cameras (e.g. user guides, manuals), as well as related accessories, can be found on the official Canon and Fujifilm websites.
So how do things add up? Is there a clear favorite between the Canon SX740 and the Fujifilm GFX 100S? Which camera is better? Below is a summary of the relative strengths of each of the two contestants.
Advantages of the Canon PowerShot SX740 HS:
- More selfie-friendly: Has an articulated screen that can be turned to be front-facing.
- Faster burst: Shoots at higher frequency (10 vs 5 flaps/sec) to capture the decisive moment.
- Ready to shoot: Has a lens built-in, whereas the GFX 100S requires a separate lens.
- More compact: Is smaller (110x64mm vs 150x104mm) and thus needs less room in the bag.
- Less heavy: Is lighter even though it comes with a built-in lens (unlike the GFX 100S).
- Easier fill-in: Is equipped with a small onboard flash to brighten deep shadow areas.
- More affordable: Was introduced at a lower price, despite coming with a built-in lens.
- More heavily discounted: Has been available for much longer (launched in July 2018).
Arguments in favor of the Fujifilm GFX 100S:
- More detail: Has more megapixels (101.8 vs 20.2MP), which boosts linear resolution by 125%.
- Better image quality: Is equipped with a larger and more technologically advanced sensor.
- Richer colors: The sensor size advantage translates into images with better, more accurate colors.
- More dynamic range: Larger sensor captures a wider spectrum of light and dark details.
- Better low-light sensitivity: Larger sensor produces good images even in poorly lit environments.
- Better live-view autofocus: Features on-sensor phase-detection for more confident autofocus.
- Better sound: Can connect to an external microphone for higher quality sound recording.
- Better sound control: Has a headphone port that enables audio monitoring while recording.
- Easier framing: Has an electronic viewfinder for image composition and settings control.
- Easier setting verification: Features a control panel on top to check shooting parameters.
- Larger screen: Has a bigger rear LCD (3.2" vs 3.0") for image review and settings control.
- More detailed LCD: Has a higher resolution rear screen (2360k vs 922k dots).
- More flexible LCD: Has a full-flex screen for odd-angle shots in portrait or landscape orientation.
- Fewer buttons to press: Has a touchscreen to facilitate handling and shooting adjustments.
- Faster shutter: Has higher mechanical shutter speed (1/4000s vs 1/3200s) to freeze action.
- Less disturbing: Has an electronic shutter option for completely silent shooting.
- More flexible: Takes interchangeable lenses and can thus be used with specialty optics.
- Longer lasting: Gets more shots (460 versus 265) out of a single battery charge.
- Better sealing: Is splash and dust sealed for shooting in inclement weather conditions.
- Better lighting: Features a hotshoe and can thus hold and trigger an external flash gun.
- Faster data transfer: Supports a more advanced USB protocol (3.2 vs 2.0).
- Better studio light control: Has a PC Sync socket to connect to professional strobe lights.
- Greater peace of mind: Features a second card slot as a backup in case of memory card failure.
- Faster buffer clearing: Supports a more advanced SD data transfer standard (UHS-II vs UHS-I).
- More modern: Reflects 2 years and 5 months of technical progress since the SX740 launch.
If the number of relative strengths (bullet points above) is taken as a guide, the GFX 100S is the clear winner of the contest (25 : 8 points). However, the relevance of individual strengths will vary across photographers, so that you might want to apply your own weighing scheme to the summary points when reflecting and deciding on a new camera. A professional wildlife photographer will view the differences between cameras in a way that diverges from the perspective of a family photog, and a person interested in architecture has distinct needs from a sports shooter. Hence, the decision which camera is best and worth buying is often a very personal one.
How about other alternatives? Do the specifications of the Canon SX740 and the Fujifilm GFX 100S place the cameras among the top in their class? Find out in the latest Best Superzoom Camera and Best Mirrorless Interchangeable Lens Camera listings whether the two cameras rank among the cream of the crop.
In any case, while the specs-based evaluation of cameras can be instructive in revealing their potential as photographic tools, it says little about, for example, the shooting experience and imaging performance of the SX740 and the GFX 100S in practical situations. User reviews, such as those found at amazon, can sometimes inform about these issues, but such feedback is often incomplete, inconsistent, and biased.
This is why hands-on reviews by experts are important. The following table reports the overall ratings of the cameras as published by some of the major camera review sites (amateurphotographer [AP], cameralabs [CL], dpreview [DPR], ephotozine [EPZ], photographyblog [PB]). As can be seen, the professional reviewers agree in many cases on the quality of different cameras, but sometimes their assessments diverge, reinforcing the earlier point that a camera decision is often a very personal choice.
|1.||Canon SX740||..||+||..||4/5||4/5||Jul 2018||399|
|2.||Fujifilm GFX 100S||..||..||..||..||..||Jan 2021||5,999|
|3.||Canon G5 X Mark II||4/5||+||82/100||..||4/5||Jul 2019||899|
|4.||Canon G7 X Mark III||..||+ +||81/100||4/5||..||Jul 2019||749|
|5.||Canon SX430||..||..||..||3.5/5||3.5/5||Jan 2017||299|
|6.||Canon G9 X Mark II||4/5||..||75/100||4.5/5||4.5/5||Jan 2017||529|
|7.||Canon M100||3/5||+||..||4/5||3.5/5||Aug 2017||499|
|8.||Canon SX730||..||+||..||4/5||4/5||Apr 2017||399|
|9.||Canon SX720||..||+||..||4/5||4.5/5||Feb 2016||379|
|10.||Canon SX710||..||+||..||4/5||3.5/5||Jan 2015||349|
|11.||Fujifilm GFX 100||4.5/5||+ +||90/100||5/5||4.5/5||May 2019||9,999|
|12.||Fujifilm GFX 50R||5/5||..||84/100||4.5/5||4.5/5||Sep 2018||4,499|
|13.||Fujifilm XP130||..||o||..||3.5/5||4/5||Jan 2018||229|
|14.||Fujifilm GFX 50S||..||..||85/100||5/5||4.5/5||Sep 2016||6,499|
|15.||Panasonic TZ95||..||+ +||..||4.5/5||..||Feb 2019||449|
|16.||Panasonic TZ90||..||+ +||..||4/5||4/5||Apr 2017||449|
|17.||Sony A1||..||..||..||..||..||Jan 2021||6,499|
|Notes: (+ +) highly recommended; (+) recommended; (o) reviewed; (..) not available.|
The review scores listed above should be treated with care, though. The ratings are only valid when referring to cameras in the same category and of the same age. Thus, a score needs to be put into the context of the launch date and the launch price of the camera, and rating-comparisons among cameras that span long time periods or concern very differently equipped models make little sense. Also, kindly note that some of the listed sites have over time developped their review approaches and their reporting style.
Other camera comparisons
Did this review help to inform your camera decision process? In case you are interested in seeing how other cameras pair up, just make a corresponding selection in the search boxes below. Alternatively, you can follow any of the listed hyperlinks for comparisons that others found interesting.
Specifications: Canon SX740 vs Fujifilm GFX 100S
Below is a side-by-side comparison of the specs of the two cameras to facilitate a quick review of their differences and common features.
|Camera Model||Canon SX740||Fujifilm GFX 100S|
|Camera Type||Fixed lens compact camera||Mirrorless system camera|
|Camera Lens||24-960mm f/3.3-6.9||Fujifilm G mount lenses|
|Launch Date||July 2018||January 2021|
|Launch Price||USD 399||USD 5,999|
|Sensor Specs||Canon SX740||Fujifilm GFX 100S|
|Sensor Format||1/2.3" Sensor||Medium Format Sensor|
|Sensor Size||6.17 x 4.55 mm||43.8 x 32.9 mm|
|Sensor Area||28.0735 mm2||1441.02 mm2|
|Sensor Diagonal||7.7 mm||54.8 mm|
|Sensor Resolution||20.2 Megapixels||101.8 Megapixels|
|Image Resolution||5184 x 3888 pixels||11648 x 8736 pixels|
|Pixel Pitch||1.18 μm||3.76 μm|
|Pixel Density||71.80 MP/cm2||7.06 MP/cm2|
|Moiré control||no AA filter||no AA filter|
|Movie Capability||4K/30p Video||4K/30p Video|
|ISO Setting||100 - 3,200 ISO||100 - 12,800 ISO|
|ISO Boost||no Enhancement||50 - 102,400 ISO|
|Image Processor||DIGIC 8||X-Processor 4|
|Screen Specs||Canon SX740||Fujifilm GFX 100S|
|Viewfinder Type||no viewfinder||Electronic viewfinder|
|Viewfinder Field of View||100%|
|Viewfinder Resolution||3690k dots|
|Top-Level Screen||no Top Display||Control Panel|
|LCD Framing||Live View||Live View|
|Rear LCD Size||3.0inch||3.2inch|
|LCD Resolution||922k dots||2360k dots|
|LCD Attachment||Tilting screen||Fully flexible screen|
|Touch Input||no Touchscreen||Touchscreen|
|Shooting Specs||Canon SX740||Fujifilm GFX 100S|
|Focus System||Contrast-detect AF||On-Sensor Phase-detect|
|Manual Focusing Aid||no Peaking Feature||Focus Peaking|
|Max Shutter Speed (mechanical)||1/3200s||1/4000s|
|Continuous Shooting||10 shutter flaps/s||5 shutter flaps/s|
|Electronic Shutter||no E-Shutter||up to 1/16000s|
|Time-Lapse Photography||Intervalometer built-in||Intervalometer built-in|
|Image Stabilization||Lens-based stabilization||In-body stabilization|
|Fill Flash||Build-in Flash||no On-Board Flash|
|Storage Medium||SDXC cards||SDXC cards|
|Second Storage Option||Single card slot||Dual card slots|
|UHS card support||UHS-I||Dual UHS-II|
|Connectivity Specs||Canon SX740||Fujifilm GFX 100S|
|External Flash||no Hotshoe||Hotshoe|
|Studio Flash||no PC Sync||PC Sync socket|
|USB Connector||USB 2.0||USB 3.2|
|HDMI Port||micro HDMI||micro HDMI|
|Microphone Port||no MIC socket||External MIC port|
|Headphone Socket||no Headphone port||Headphone port|
|Wifi Support||Wifi built-in||Wifi built-in|
|Bluetooth Support||Bluetooth built-in||Bluetooth built-in|
|Body Specs||Canon SX740||Fujifilm GFX 100S|
|Environmental Sealing||not weather sealed||Weathersealed body|
|Battery Life (CIPA)||265 shots per charge||460 shots per charge|
|In-Camera Charging||USB charging||USB charging|
110 x 64 x 40 mm
(4.3 x 2.5 x 1.6 in)
150 x 104 x 87 mm
(5.9 x 4.1 x 3.4 in)
|Camera Weight||299 g (10.5 oz)||900 g (31.7 oz)|
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