Canon SX740 vs M10

The Canon PowerShot SX740 HS and the Canon EOS M10 are two digital cameras that were announced, respectively, in July 2018 and October 2015. The SX740 is a fixed lens compact, while the M10 is a mirrorless interchangeable lens camera. The cameras are based on a 1/2.3-inch (SX740) and an APS-C (M10) sensor. The SX740 has a resolution of 20.2 megapixels, whereas the M10 provides 17.9 MP.

Below is an overview of the main specs of the two cameras as a starting point for the comparison.

Headline Specifications

Canon SX740		Canon M10
Fixed lens compact camera		Mirrorless system camera
24-960mm f/3.3-6.9		Canon EF-M mount lenses
20.2 MP – 1/2.3" sensor		17.9 MP – APS-C sensor
4K/30p Video		1080/30p Video
ISO 100-3,200		ISO 100-12,800 (100 - 25,600)
No viewfinder, LCD framing		No viewfinder, LCD framing
3.0" LCD – 922k dots		3.0" LCD – 1040k dots
Tilting screen (no touchscreen)		Tilting touchscreen
10 shutter flaps per second		4.6 shutter flaps per second
265 shots per battery charge		255 shots per battery charge
110 x 64 x 40 mm, 299 g		108 x 67 x 35 mm, 301 g

Check SX740 price at
amazon.com
Check M10 offers at
ebay.com

Going beyond this snapshot of core features and characteristics, what are the differences between the Canon PowerShot SX740 HS and the Canon EOS M10? Which one should you buy? Read on to find out how these two cameras compare with respect to their body size, their imaging sensors, their shooting features, their input-output connections, and their reception by expert reviewers.

Body comparison

An illustration of the physical size and weight of the Canon SX740 and the Canon M10 is provided in the side-by-side display below. The two cameras are presented according to their relative size. Three successive views from the front, the top, and the rear are shown. All size dimensions are rounded to the nearest millimeter.

The SX740 can be obtained in two different colors (black, silver), while the M10 is also available in two color-versions, but different ones (black, white).

If the front view area (width x height) of the cameras is taken as an aggregate measure of their size, the Canon M10 is somewhat larger (3 percent) than the Canon SX740. In this context, it is worth noting that neither the SX740 nor the M10 are weather-sealed.

The above size and weight comparisons are to some extent incomplete and possibly misleading, as the SX740 has a lens built in, whereas the M10 is an interchangeable lens camera that requires a separate lens. Attaching the latter will add extra weight and bulk to the setup.

Concerning battery life, the SX740 gets 265 shots out of its Canon NB-13L battery, while the M10 can take 255 images on a single charge of its Canon LP-E12 power pack. The power pack in the SX740 can be charged via the USB port, so that it is not always necessary to take the battery charger along when travelling.

The following table provides a synthesis of the main physical specifications of the two cameras and other similar ones. If you would like to visualize and compare a different camera combination, you can navigate to the CAM-parator app and make your selection from a broad list of cameras there.

Body Specifications

#		Camera Model	Camera Width	Camera Height	Camera Depth	Camera Weight	Battery Life	Weather Sealing	Camera Launch	Launch Price (USD)	Street Price
1.		Canon SX740	110 mm	64 mm	40 mm	299 g	265	n	Jul 2018	399	amazon.com
2.		Canon M10	108 mm	67 mm	35 mm	301 g	255	n	Oct 2015	499	ebay.com
3.		Canon SX70	127 mm	91 mm	117 mm	608 g	325	n	Sep 2018	549	amazon.com
4.		Canon SX430	104 mm	69 mm	85 mm	323 g	195	n	Jan 2017	299	ebay.com
5.		Canon M100	108 mm	67 mm	35 mm	302 g	295	n	Aug 2017	499	ebay.com
6.		Canon SX730	110 mm	64 mm	40 mm	300 g	250	n	Apr 2017	399	ebay.com
7.		Canon T6	129 mm	101 mm	78 mm	485 g	500	n	Mar 2016	449	ebay.com
8.		Canon SX720	110 mm	64 mm	36 mm	270 g	250	n	Feb 2016	379	ebay.com
9.		Canon M3	111 mm	68 mm	44 mm	366 g	250	n	Feb 2015	679	ebay.com
10.		Canon SX710	113 mm	66 mm	35 mm	269 g	230	n	Jan 2015	349	ebay.com
11.		Canon SL1	117 mm	91 mm	69 mm	407 g	380	n	Mar 2013	549	ebay.com
12.		Canon M	109 mm	66 mm	32 mm	298 g	230	n	Jul 2012	599	ebay.com
13.		Panasonic ZS80	112 mm	69 mm	42 mm	327 g	380	n	Feb 2019	449	ebay.com
14.		Panasonic TS7	117 mm	76 mm	37 mm	319 g	300	Y	May 2018	449	ebay.com
15.		Panasonic ZS70	112 mm	67 mm	41 mm	322 g	380	n	Apr 2017	449	ebay.com
16.		Sony HX99	102 mm	58 mm	36 mm	242 g	370	n	Aug 2018	449	ebay.com
17.		Sony HX95	102 mm	58 mm	36 mm	242 g	370	n	Aug 2018	429	ebay.com
Note: Measurements and pricing do not include easily detachable parts, such as add-on or interchangeable lenses or optional viewfinders.
Convert to Imperial

Any camera decision will obviously take relative prices into account. The manufacturer’s suggested retail prices give an idea on the placement of the camera in the maker’s lineup and the broader market. The SX740 was launched at a lower price than the M10, despite having a lens built in. Usually, retail prices stay at first close to the launch price, but after several months, discounts become available. Later in the product cycle and, in particular, when the replacement model is about to appear, further discounting and stock clearance sales often push the camera price considerably down.

Sensor comparison

The size of the sensor inside a digital camera is one of the key determinants of image quality. All other things equal, a large sensor will have larger individual pixel-units that offer better low-light sensitivity, wider dynamic range, and richer color-depth than smaller pixels in a sensor of the same technological generation. Furthermore, a large sensor camera will give the photographer more possibilities to use shallow depth-of-field in order to isolate a subject from the background. On the downside, larger sensors are more costly to manufacture and tend to lead to bigger and heavier cameras and lenses.

Of the two cameras under consideration, the Canon SX740 features a 1/2.3-inch sensor and the Canon M10 an APS-C sensor. The sensor area in the M10 is 1086 percent bigger. As a result of these sensor size differences, the cameras have a format factor of, respectively, 5.6 and 1.6. The sensor in the SX740 has a native 4:3 aspect ratio, while the one in the M10 offers a 3:2 aspect.

In terms of chip-set technology, the SX740 uses a more advanced image processing engine (DIGIC 8) than the M10 (DIGIC 6), with benefits for noise reduction, color accuracy, and processing speed.

Despite having a smaller sensor, the Canon SX740 offers a higher resolution of 20.2 megapixels, compared with 17.9 MP of the Canon M10. This megapixels advantage comes at the cost of a higher pixel density and a smaller size of the individual pixel (with a pixel pitch of 1.18μm versus 4.31μm for the M10). However, it should be noted that the SX740 is much more recent (by 2 years and 9 months) than the M10, and its sensor will have benefitted from technological advances during this time that make it possible to gather light more efficiently. Coming back to sensor resolution, it should be mentioned that the SX740 has no anti-alias filter installed, so that it can capture all the detail its sensor resolves.

The M10 has on-sensor phase detect pixels, which results in fast and reliable autofocus acquisition even during live view operation.

The Canon PowerShot SX740 HS has a native sensitivity range from ISO 100 to ISO 3200. The corresponding ISO settings for the Canon EOS M10 are ISO 100 to ISO 12800, with the possibility to increase the ISO range to 100-25600.

In terms of underlying technology, the SX740 is build around a BSI-CMOS sensor, while the M10 uses a CMOS imager. Both cameras use a Bayer filter for capturing RGB colors on a square grid of photosensors. This arrangement is found in most digital cameras.

Consistent information on actual sensor performance is available from DXO Mark for many cameras. This service assesses and scores the color depth ("DXO Portrait"), dynamic range ("DXO Landscape"), and low-light sensitivity ("DXO Sports") of camera sensors, and also publishes an overall camera score. The table below summarizes the physical sensor characteristics and sensor quality findings and compares them across a set of similar cameras.

Sensor Characteristics

#		Camera Model	Sensor Class	Resolution (MP)	Horiz. Pixels	Vert. Pixels	Video Format	DXO Portrait	DXO Landscape	DXO Sports	DXO Overall
1.		Canon SX740	1/2.3	20.2	5184	3888	4K/30p	20.6	12.1	1050	51
2.		Canon M10	APS-C	17.9	5184	3456	1080/30p	22.2	11.4	753	65
3.		Canon SX70	1/2.3	20.2	5184	3888	4K/30p	20.6	12.1	1063	51
4.		Canon SX430	1/2.3	19.9	5152	3864	720/25p	20.5	11.9	900	49
5.		Canon M100	APS-C	24.0	6000	4000	1080/60p	23.5	12.9	1272	78
6.		Canon SX730	1/2.3	20.2	5184	3888	1080/60p	20.5	11.9	924	50
7.		Canon T6	APS-C	17.9	5184	3456	1080/30p	22.0	11.7	781	66
8.		Canon SX720	1/2.3	20.2	5184	3888	1080/60p	20.3	11.8	817	48
9.		Canon M3	APS-C	24.0	6000	4000	1080/30p	22.8	11.8	1169	72
10.		Canon SX710	1/2.3	20.2	5184	3888	1080/60p	20.2	11.6	712	47
11.		Canon SL1	APS-C	17.9	5184	3456	1080/30p	21.8	11.3	843	63
12.		Canon M	APS-C	17.9	5184	3456	1080/30p	22.1	11.2	827	65
13.		Panasonic ZS80	1/2.3	20.2	5184	3888	4K/30p	20.7	12.2	1103	52
14.		Panasonic TS7	1/2.3	20.2	5184	3888	4K/30p	20.6	12.1	1028	51
15.		Panasonic ZS70	1/2.3	20.2	5184	3888	4K/30p	19.1	10.6	106	36
16.		Sony HX99	1/2.3	18.0	4896	3672	4K/30p	20.6	12.1	1058	51
17.		Sony HX95	1/2.3	18.0	4896	3672	4K/30p	20.6	12.1	1057	51
Note: DXO values in italics represent estimates based on sensor size and age.

Many modern cameras are not only capable of taking still images, but can also record movies. The two cameras under consideration both have sensors whose read-out speed is fast enough to capture moving pictures, but the SX740 provides a higher video resolution than the M10. It can shoot video footage at 4K/30p, while the M10 is limited to 1080/30p.

Feature comparison

Apart from body and sensor, cameras can and do differ across a range of features. The SX740 and the M10 are similar in the sense that neither of the two has a viewfinder. The images are, thus, framed using live view on the rear LCD. The table below summarizes some of the other core capabilities of the Canon SX740 and Canon M10 in connection with corresponding information for a sample of similar cameras.

Core Features

#		Camera Model	Viewfinder (Type or 000 dots)	Control Panel (yes/no)	LCD Specifications (inch/000 dots)	LCD Attach- ment	Touch Screen (yes/no)	Max Shutter Speed *	Max Shutter Flaps *	Built-in Flash (yes/no)	Built-in Image Stab
1.		Canon SX740	none	n	3.0 / 922	tilting	n	1/3200s	10.0/s	Y	Y
2.		Canon M10	none	n	3.0 / 1040	tilting	Y	1/4000s	4.6/s	Y	n
3.		Canon SX70	2360	n	3.0 / 922	swivel	n	1/2000s	10.0/s	Y	Y
4.		Canon SX430	none	n	3.0 / 230	fixed	n	1/4000s	0.5/s	Y	Y
5.		Canon M100	none	n	3.0 / 1040	tilting	Y	1/4000s	6.1/s	Y	n
6.		Canon SX730	none	n	3.0 / 922	tilting	n	1/3200s	5.9/s	Y	Y
7.		Canon T6	optical	n	3.0 / 920	fixed	n	1/4000s	3.0/s	Y	n
8.		Canon SX720	none	n	3.0 / 922	fixed	n	1/3200s	5.9/s	Y	Y
9.		Canon M3	optional	n	3.0 / 1040	tilting	Y	1/4000s	4.2/s	Y	n
10.		Canon SX710	none	n	3.0 / 922	fixed	n	1/3200s	6.0/s	Y	Y
11.		Canon SL1	optical	n	3.0 / 1040	fixed	Y	1/4000s	4.9/s	Y	n
12.		Canon M	none	n	3.0 / 1040	fixed	Y	1/4000s	4.3/s	n	n
13.		Panasonic ZS80	2330	n	3.0 / 1040	tilting	Y	1/2000s	10.0/s	Y	Y
14.		Panasonic TS7	1170	n	3.0 / 1040	fixed	n	1/1300s	10.0/s	Y	Y
15.		Panasonic ZS70	1166	n	3.0 / 1040	tilting	Y	1/2000s	10.0/s	Y	Y
16.		Sony HX99	638	n	3.0 / 922	tilting	Y	1/2000s	10.0/s	Y	Y
17.		Sony HX95	638	n	3.0 / 922	tilting	n	1/2000s	10.0/s	Y	Y
Note: *) Information refers to the mechanical shutter, unless the camera only has an electronic one.

One differentiating feature between the two cameras concerns the touch sensitivity of the rear screen. The M10 has a touchscreen, while the SX740 has a conventional panel. Touch control can be particularly helpful, for example, for setting the focus point.

The Canon SX740 has an intervalometer built-in. This enables the photographer to capture time lapse sequences, such as flower blooming, a sunset or moon rise, without purchasing an external camera trigger and related software.

Concerning the storage of imaging data, both the SX740 and the M10 write their files to SDXC cards. Both cameras can use UHS-I cards, which provide for Ultra High Speed data transfer of up to 104 MB/s.

Connectivity comparison

For some imaging applications, the extent to which a camera can communicate with its environment can be an important aspect in the camera decision process. The table below provides an overview of the connectivity of the Canon PowerShot SX740 HS and Canon EOS M10 and, in particular, the interfaces the cameras (and selected comparators) provide for accessory control and data transfer.

Input-Output Connections

#		Camera Model	Hotshoe Port	Internal Mic / Speaker	Microphone Port	Headphone Port	HDMI Port	USB Port	WiFi Support	NFC Support	Bluetooth Support
1.		Canon SX740	-	stereo / mono	-	-	micro	2.0	Y	-	Y
2.		Canon M10	-	stereo / mono	-	-	mini	2.0	Y	Y	-
3.		Canon SX70	-	stereo / mono	Y	-	micro	2.0	Y	-	Y
4.		Canon SX430	-	mono / mono	-	-	-	2.0	Y	Y	-
5.		Canon M100	-	stereo / mono	-	-	micro	2.0	Y	Y	Y
6.		Canon SX730	-	stereo / mono	-	-	micro	2.0	Y	Y	Y
7.		Canon T6	Y	mono / mono	-	-	mini	2.0	Y	Y	-
8.		Canon SX720	-	stereo / mono	-	-	micro	2.0	Y	Y	-
9.		Canon M3	Y	stereo / mono	Y	-	mini	2.0	Y	Y	-
10.		Canon SX710	-	stereo / mono	-	-	micro	2.0	Y	Y	-
11.		Canon SL1	Y	mono / mono	Y	-	mini	2.0	-	-	-
12.		Canon M	Y	stereo / mono	Y	-	mini	2.0	-	-	-
13.		Panasonic ZS80	-	stereo / mono	-	-	micro	2.0	Y	-	Y
14.		Panasonic TS7	-	stereo / mono	-	-	micro	2.0	Y	-	-
15.		Panasonic ZS70	-	stereo / mono	-	-	micro	2.0	Y	-	-
16.		Sony HX99	-	stereo / mono	-	-	micro	2.0	Y	Y	Y
17.		Sony HX95	-	stereo / mono	-	-	micro	2.0	Y	Y	Y

The SX740 is a recent model that features in the current product line-up of Canon. In contrast, the M10 has been discontinued (but can be found pre-owned on ebay). As a replacement in the same line of cameras, the M10 was succeeded by the Canon M100. Further information on the features and operation of the SX740 and M10 can be found, respectively, in the Canon SX740 Manual (free pdf) or the online Canon M10 Manual.

Review summary

So how do things add up? Is the Canon SX740 better than the Canon M10 or vice versa? A synthesis of the relative strong points of each of the models is listed below.

Reasons to prefer the Canon PowerShot SX740 HS:

• Maximized detail: Lacks an anti-alias filter to exploit the sensor's full resolution potential.
• Better jpgs: Has a more modern image processing engine (DIGIC 8 vs DIGIC 6).
• Better video: Provides higher definition movie capture (4K/30p vs 1080/30p).
• Faster burst: Shoots at higher frequency (10 vs 4.6 flaps/sec) to capture the decisive moment.
• Easier time-lapse photography: Has an intervalometer built-in for low frequency shooting.
• Ready to shoot: Has a lens built-in, whereas the M10 requires a separate lens.
• Less heavy: Is lighter even though it comes with a built-in lens (unlike the M10).
• Easier travel charging: Can be conveniently charged via its USB port.
• Sharper images: Has hand-shake reducing image stabilization built-in.
• Easier wireless transfer: Supports Bluetooth for image sharing without cables.
• More affordable: Was introduced at a lower price, despite coming with a built-in lens.
• More modern: Reflects 2 years and 9 months of technical progress since the M10 launch.

Advantages of the Canon EOS M10:

• Better moiré control: Has an anti-alias filter to avoid artificial patterns to appear in images.
• Better image quality: Features bigger pixels on a larger sensor for higher quality imaging.
• Richer colors: The pixel size advantage translates into images with better, more accurate colors.
• More dynamic range: Larger pixels capture a wider spectrum of light and dark details.
• Better low-light sensitivity: Larger pixels means good image quality even under poor lighting.
• Better live-view autofocus: Features on-sensor phase-detection for more confident autofocus.
• More detailed LCD: Has a higher resolution rear screen (1040k vs 922k dots).
• Fewer buttons to press: Has a touchscreen to facilitate handling and shooting adjustments.
• Faster shutter: Has higher mechanical shutter speed (1/4000s vs 1/3200s) to freeze action.
• More flexible: Takes interchangeable lenses and can thus be used with specialty optics.
• Easier device pairing: Supports NFC for fast wireless image transfer over short distances.
• More heavily discounted: Has been around for much longer (launched in October 2015).

If the number of relative strengths (bullet points above) is taken as a guide, the match-up finishes in a tie (12 points each). However, the pertinence of the various camera strengths will differ across photographers, so that you might want to weigh individual camera traits according to their importance for your own imaging needs before making a camera decision. A professional sports photographer will view the differences between cameras in a way that diverges from the perspective of a street photog, and a person interested in family portraits has distinct needs from a landscape shooter. Hence, the decision which camera is best and worth buying is often a very personal one.

How about other alternatives? Do the specifications of the Canon SX740 and the Canon M10 place the cameras among the top in their class? Find out in the latest Best Superzoom Camera and Best Mirrorless Interchangeable Lens Camera listings whether the two cameras rank among the cream of the crop.

In any case, while the specs-based evaluation of cameras can be instructive in revealing their potential as photographic tools, it says little about, for example, the shooting experience and imaging performance of the SX740 and the M10 in practical situations. At times, user reviews, such as those published at amazon, address these issues in a useful manner, but such feedback is on many occasions incomplete, inconsistent, and unreliable.

Expert reviews

This is why hands-on reviews by experts are important. The adjacent summary-table relays the overall verdicts of several of the most popular camera review sites (amateurphotographer [AP], cameralabs [CL], digitalcameraworld [DCW], dpreview [DPR], ephotozine [EPZ], photographyblog [PB]). As can be seen, the professional reviewers agree in many cases on the quality of different cameras, but sometimes their assessments diverge, reinforcing the earlier point that a camera decision is often a very personal choice.

Expert Camera Reviews

#		Camera   Model	AP   score	CL   score	DCW   score	DPR   score	EPZ   score	PB   score	Camera Launch	Launch Price (USD)	Street Price
1.		Canon SX740	..	+	3.5/5	..	4/5	4/5	Jul 2018	399	amazon.com
2.		Canon M10	..	..	..	..	..	4/5	Oct 2015	499	ebay.com
3.		Canon SX70	..	+ +	3.5/5	..	3.5/5	3.5/5	Sep 2018	549	amazon.com
4.		Canon SX430	..	..	..	..	3.5/5	3.5/5	Jan 2017	299	ebay.com
5.		Canon M100	3/5	+	..	..	4/5	3.5/5	Aug 2017	499	ebay.com
6.		Canon SX730	..	+	..	..	4/5	4/5	Apr 2017	399	ebay.com
7.		Canon T6	4/5	o	4/5	73/100	4/5	4/5	Mar 2016	449	ebay.com
8.		Canon SX720	..	+	..	..	4/5	4.5/5	Feb 2016	379	ebay.com
9.		Canon M3	4/5	o	..	75/100	4.5/5	4/5	Feb 2015	679	ebay.com
10.		Canon SX710	..	+	..	..	4/5	3.5/5	Jan 2015	349	ebay.com
11.		Canon SL1	4/5	+	..	78/100	4/5	4/5	Mar 2013	549	ebay.com
12.		Canon M	3/5	+	..	..	4/5	4/5	Jul 2012	599	ebay.com
13.		Panasonic ZS80	..	+ +	..	..	4.5/5	..	Feb 2019	449	ebay.com
14.		Panasonic TS7	..	+	..	..	..	3.5/5	May 2018	449	ebay.com
15.		Panasonic ZS70	..	+ +	..	..	4/5	4/5	Apr 2017	449	ebay.com
16.		Sony HX99	..	..	..	..	4/5	4.5/5	Aug 2018	449	ebay.com
17.		Sony HX95	..	..	..	..	..	..	Aug 2018	429	ebay.com
Note: (+ +) highly recommended; (+) recommended; (o) reviewed; (..) not available.

The review scores listed above should be treated with care, though. The ratings are only valid when referring to cameras in the same category and of the same age. Thus, a score needs to be put into the context of the launch date and the launch price of the camera, and comparing ratings of very distinct cameras or ones that are far apart in terms of their release date have little meaning. It should also be noted that some of the review sites have over time altered the way they render their verdicts.

Check SX740 price at
amazon.com
Check M10 offers at
ebay.com

Other camera comparisons

Did this review help to inform your camera decision process? In case you are interested in seeing how other cameras pair up, just make a corresponding selection in the search boxes below. There is also a set of direct links to comparison reviews that other users of the CAM-parator app explored.

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