Canon SX730 vs Sony ZV-1
The Canon PowerShot SX730 HS and the Sony Cyber-shot ZV-1 are two digital cameras that were announced, respectively, in April 2017 and May 2020. Both the SX730 and the ZV-1 are fixed lens compact cameras that are based on a 1/2.3-inch (SX730) and an one-inch (ZV-1) sensor. The Canon has a resolution of 20.2 megapixels, whereas the Sony provides 20 MP.
Below is an overview of the main specs of the two cameras as a starting point for the comparison.
Going beyond this snapshot of core features and characteristics, what are the differences between the Canon PowerShot SX730 HS and the Sony Cyber-shot ZV-1? Which one should you buy? Read on to find out how these two cameras compare with respect to their body size, their imaging sensors, their shooting features, their input-output connections, and their reception by expert reviewers.
An illustration of the physical size and weight of the Canon SX730 and the Sony ZV-1 is provided in the side-by-side display below. The two cameras are presented according to their relative size. Three consecutive perspectives from the front, the top, and the back are available. All size dimensions are rounded to the nearest millimeter.
The SX730 can be obtained in two different colors (black, silver), while the ZV-1 is only available in black.
If the front view area (width x height) of the cameras is taken as an aggregate measure of their size, the Sony ZV-1 is notably smaller (11 percent) than the Canon SX730. Moreover, the ZV-1 is slightly lighter (2 percent) than the SX730. In this context, it is worth noting that neither the SX730 nor the ZV-1 are weather-sealed.
Concerning battery life, the SX730 gets 250 shots out of its NB-13L battery, while the ZV-1 can take 260 images on a single charge of its NP-BX1 power pack. The battery packs of both cameras can be charged via USB, which can be very convenient when travelling.
The adjacent table lists the principal physical characteristics of the two cameras alongside a wider set of alternatives. If you want to switch the focus of the display and review another camera pair, you can move across to the CAM-parator tool and choose from the broad selection of possible camera comparisons there.
|1.||Canon SX730||110 mm||64 mm||40 mm||300 g||250||n||Apr 2017||399|
|2.||Sony ZV-1||105 mm||60 mm||44 mm||294 g||260||n||May 2020||799|
|3.||Canon G5 X Mark II||111 mm||61 mm||46 mm||340 g||230||n||Jul 2019||899|
|4.||Canon G7 X Mark III||105 mm||61 mm||41 mm||304 g||235||n||Jul 2019||749|
|5.||Canon SX740||110 mm||64 mm||40 mm||299 g||265||n||Jul 2018||399|
|6.||Canon SX430||104 mm||69 mm||85 mm||323 g||195||n||Jan 2017||299|
|7.||Canon G7 X Mark II||106 mm||61 mm||42 mm||319 g||265||n||Feb 2016||699|
|8.||Canon SX420||104 mm||69 mm||85 mm||325 g||195||n||Jan 2016||299|
|9.||Canon SX540||120 mm||82 mm||92 mm||442 g||205||n||Jan 2016||399|
|10.||Canon SX720||110 mm||64 mm||36 mm||270 g||250||n||Feb 2016||379|
|11.||Canon SX710||113 mm||66 mm||35 mm||269 g||230||n||Jan 2015||349|
|12.||Panasonic TS7||117 mm||76 mm||37 mm||319 g||300||Y||May 2018||449|
|13.||Panasonic ZS70||112 mm||67 mm||41 mm||322 g||380||n||Apr 2017||449|
|14.||Sony RX100 VII||102 mm||58 mm||43 mm||302 g||260||n||Jul 2019||1,199|
|15.||Sony HX99||102 mm||58 mm||36 mm||242 g||370||n||Aug 2018||449|
|16.||Sony RX100 III||102 mm||58 mm||41 mm||290 g||320||n||May 2014||799|
|17.||Sony RX100 II||102 mm||58 mm||38 mm||281 g||350||n||Jun 2013||749|
|Notes: Measurements and pricing do not include easily detachable parts, such as add-on or interchangeable lenses or optional viewfinders.|
Any camera decision will naturally be influenced heavily by the price. The manufacturer’s suggested retail prices give an idea on the placement of the camera in the maker’s lineup and the broader market. The SX730 was launched at a markedly lower price (by 50 percent) than the ZV-1, which puts it into a different market segment. Usually, retail prices stay at first close to the launch price, but after several months, discounts become available. Later in the product cycle and, in particular, when the replacement model is about to appear, further discounting and stock clearance sales often push the camera price considerably down. Then, after the new model is out, very good deals can frequently be found on the pre-owned market.
The size of the imaging sensor is a crucial determinant of image quality. All other things equal, a large sensor will have larger individual pixel-units that offer better low-light sensitivity, wider dynamic range, and richer color-depth than smaller pixels in a sensor of the same technological generation. Moreover, a large sensor camera will give the photographer more control over depth-of-field in the image and, thus, the ability to better isolate a subject from the background. On the downside, larger sensors tend to be associated with larger, more expensive camera bodies and lenses.
Of the two cameras under consideration, the Canon SX730 features a 1/2.3-inch sensor and the Sony ZV-1 an one-inch sensor. The sensor area in the ZV-1 is 314 percent bigger. As a result of these sensor size differences, the cameras have a format factor of, respectively, 5.6 and 2.7. The sensor in the SX730 has a native 4:3 aspect ratio, while the one in the ZV-1 offers a 3:2 aspect.
Despite having a smaller sensor, the Canon SX730 offers a higher resolution of 20.2 megapixels, compared with 20 MP of the Sony ZV-1. This megapixels advantage comes at the cost of a higher pixel density and a smaller size of the individual pixel (with a pixel pitch of 1.18μm versus 2.41μm for the ZV-1). Moreover, it should be noted that the ZV-1 is much more recent (by 3 years and 1 month) than the SX730, and its sensor will have benefitted from technological advances during this time that further enhance the light gathering capacity of its pixel-units. Coming back to sensor resolution, it should be mentioned that the SX730 has no anti-alias filter installed, so that it can capture all the detail its sensor resolves.
The Canon PowerShot SX730 HS has a native sensitivity range from ISO 80 to ISO 3200. The corresponding ISO settings for the Sony Cyber-shot ZV-1 are ISO 125 to ISO 12800, with the possibility to increase the ISO range to 80-25600.
Since 2007, DXO Mark has published sensor performance measurements that have been derived using a consistent methodology. This service is based on lab testing and assigns an overall score to each camera sensor, as well as ratings for dynamic range ("DXO Landscape"), color depth ("DXO Portrait"), and low-light sensitivity ("DXO Sports"). The following table provides an overview of the physical sensor characteristics, as well as the sensor quality measurements for a selection of comparators.
| DXO |
|3.||Canon G5 X Mark II||1-inch||20.0||5472||3648||4K/30p||..||..||..||..|
|4.||Canon G7 X Mark III||1-inch||20.0||5472||3648||4K/30p||..||..||..||..|
|7.||Canon G7 X Mark II||1-inch||20.0||5472||3648||1080/60p||..||..||..||..|
|14.||Sony RX100 VII||1-inch||20.0||5472||3648||4K/30p||21.8||12.4||418||63|
|16.||Sony RX100 III||1-inch||20.0||5472||3648||1080/60p||22.4||12.3||495||67|
|17.||Sony RX100 II||1-inch||20.0||5472||3648||1080/60p||22.5||12.4||483||67|
Many modern cameras are not only capable of taking still images, but also of capturing video footage. The two cameras under consideration both have sensors whose read-out speed is fast enough to capture moving pictures, but the ZV-1 provides a better video resolution than the SX730. It can shoot movie footage at 4K/30p, while the Canon is limited to 1080/60p.
Beyond body and sensor, cameras can and do differ across a range of features. The SX730 and the ZV-1 are similar in the sense that neither of the two has a viewfinder. The images are, thus, framed using live view on the rear LCD. The table below summarizes some of the other core capabilities of the Canon SX730 and Sony ZV-1 in connection with corresponding information for a sample of similar cameras.
|3.||Canon G5 X Mark II||2360||n||3.0||1040||tilting||Y||1/2000s||30||Y||Y|
|4.||Canon G7 X Mark III||none||n||3.0||1040||tilting||Y||1/2000s||30||Y||Y|
|7.||Canon G7 X Mark II||none||n||3.0||1040||tilting||Y||1/2000s||8.0||Y||Y|
|14.||Sony RX100 VII||2359||n||3.0||921||tilting||Y||1/2000s||90.0||Y||Y|
|16.||Sony RX100 III||1440||n||3.0||1229||tilting||n||1/2000s||10.0||Y||Y|
|17.||Sony RX100 II||optional||n||3.0||1229||tilting||n||1/2000s||10.0||Y||Y|
One difference between the cameras concerns the presence of an on-board flash. The SX730 has one, while the ZV-1 does not. While the built-in flash of the SX730 is not very powerful, it can at times be useful as a fill-in light.Both cameras have an articulated rear screen that can be turned to be front-facing. This feature will be particularly appreciated by vloggers and photographers who are interested in taking selfies.
The reported shutter speed information refers to the use of the mechanical shutter. Yet, some cameras only have an electronic shutter, while others have an electronic shutter in addition to a mechanical one. In fact, the ZV-1 is one of those camera that have an additional electronic shutter, which makes completely silent shooting possible. However, this mode is less suitable for photographing moving objects (risk of rolling shutter) or shooting under artificial light sources (risk of flickering).
The Sony ZV-1 has an intervalometer built-in. This enables the photographer to capture time lapse sequences, such as flower blooming, a sunset or moon rise, without purchasing an external camera trigger and related software.
Both the SX730 and the ZV-1 have zoom lenses built in. The SX730 has a 24-960mm f/3.3-6.9 optic and the ZV-1 offers a 24-70mm f/1.8-2.8 (focal lengths in full frame equivalent terms). Hence, the Canon and Sony provide the same view at the wide-angle end, but the Sony has less tele-photo reach at the long end. The ZV-1 offers the faster maximum aperture.
The SX730 writes its imaging data to SDXC cards, while the ZV-1 uses SDXC or Memory Stick PRO Duo cards. The ZV-1 supports UHS-I cards (Ultra High Speed data transfer of up to 104 MB/s), while the SX730 cannot take advantage of Ultra High Speed SD cards.
For some imaging applications, the extent to which a camera can communicate with its environment can be an important aspect in the camera decision process. The table below provides an overview of the connectivity of the Canon PowerShot SX730 HS and Sony Cyber-shot ZV-1 and, in particular, the interfaces the cameras (and selected comparators) provide for accessory control and data transfer.
| WiFi |
| NFC |
|3.||Canon G5 X Mark II||-||stereo||mono||-||-||micro||3.1||Y||-||Y|
|4.||Canon G7 X Mark III||-||stereo||mono||Y||-||micro||3.1||Y||-||Y|
|7.||Canon G7 X Mark II||-||stereo||mono||-||-||micro||2.0||Y||Y||-|
|14.||Sony RX100 VII||-||stereo||mono||Y||-||micro||2.0||Y||Y||Y|
|16.||Sony RX100 III||-||stereo||mono||-||-||micro||2.0||Y||Y||-|
|17.||Sony RX100 II||Y||stereo||mono||-||-||micro||2.0||Y||Y||-|
It is notable that the ZV-1 has a microphone port, which can help to improve the quality of audio recordings by attaching an external microphone. The SX730 does not feature such a mic input.
The ZV-1 is a recent model that features in the current product line-up of Sony. In contrast, the SX730 has been discontinued (but can be found pre-owned on eBay). As a replacement in the same line of cameras, the SX730 was succeeded by the Canon SX730 HS. Further information on the two cameras (e.g. user guides, manuals), as well as related accessories, can be found on the official Canon and Sony websites.
So what conclusions can be drawn? Which of the two cameras – the Canon SX730 or the Sony ZV-1 – has the upper hand? Is one clearly better than the other? The listing below highlights the relative strengths of the two models.
Reasons to prefer the Canon PowerShot SX730 HS:
- Maximized detail: Lacks an anti-alias filter to exploit the sensor's full resolution potential.
- Faster shutter: Has higher mechanical shutter speed (1/3200s vs 1/2000s) to freeze action.
- More tele-reach: Has a longer tele-lens for perspective compression and subject magnification.
- Easier fill-in: Is equipped with a small onboard flash to brighten deep shadow areas.
- More affordable: Was introduced into a lower priced category (50 percent cheaper at launch).
- More heavily discounted: Has been available for much longer (launched in April 2017).
Advantages of the Sony Cyber-shot ZV-1:
- Better moiré control: Has an anti-alias filter to avoid artificial patterns to appear in images.
- Better image quality: Is equipped with a larger and more technologically advanced sensor.
- Richer colors: The sensor size advantage translates into images with better, more accurate colors.
- More dynamic range: Larger sensor captures a wider spectrum of light and dark details.
- Better low-light sensitivity: Larger sensor produces good images even in poorly lit environments.
- Better video: Provides higher definition movie capture (4K/30p vs 1080/60p).
- Better sound: Can connect to an external microphone for higher quality sound recording.
- More flexible LCD: Has a swivel screen for odd-angle shots in portrait or landscape orientation.
- Fewer buttons to press: Has a touchscreen to facilitate handling and shooting adjustments.
- Faster burst: Shoots at higher frequency (24 vs 5.9 flaps/sec) to capture the decisive moment.
- Less disturbing: Has an electronic shutter option for completely silent shooting.
- Easier time-lapse photography: Has an intervalometer built-in for low frequency shooting.
- Better light gathering: Has a lens with a wider maximum aperture (f/1.8 vs f/3.3).
- More compact: Is smaller (105x60mm vs 110x64mm) and will fit more readily into a bag.
- Better lighting: Features a hotshoe and can thus hold and trigger an external flash gun.
- Faster buffer clearing: Has an SD card interface that supports the UHS-I standard.
- More modern: Reflects 3 years and 1 month of technical progress since the SX730 launch.
If the count of individual advantages (bullet points above) is taken as a guide, the ZV-1 is the clear winner of the contest (17 : 6 points). However, the relevance of individual strengths will vary across photographers, so that you might want to apply your own weighing scheme to the summary points when reflecting and deciding on a new camera. A professional wildlife photographer will view the differences between cameras in a way that diverges from the perspective of a family photog, and a person interested in architecture has distinct needs from a sports shooter. Hence, the decision which camera is best and worth buying is often a very personal one.
How about other alternatives? Do the specifications of the Canon SX730 and the Sony ZV-1 place the cameras among the top in their class? Find out in the latest Best Superzoom Camera and Best Travel-Zoom Camera listings whether the two cameras rank among the cream of the crop.
In any case, while the comparison of the spec-sheets of cameras can offer a general idea of their imaging potential, it remains partial and cannot reveal, for example, the shooting experience and imaging performance when actually working with the SX730 or the ZV-1. User reviews that are available, for instance, at amazon can sometimes shed light on these issues, but such feedback is all too often partial, inconsistent, and inaccurate.
This is where reviews by experts come in. The following table reports the overall ratings of the cameras as published by some of the major camera review sites (amateurphotographer [AP], cameralabs [CL], dpreview [DPR], ephotozine [EPZ], photographyblog [PB]). As can be seen, the professional reviewers agree in many cases on the quality of different cameras, but sometimes their assessments diverge, reinforcing the earlier point that a camera decision is often a very personal choice.
|1.||Canon SX730||..||+||..||4/5||4/5||Apr 2017||399|
|2.||Sony ZV-1||4/5||..||85/100||4/5||4.5/5||May 2020||799|
|3.||Canon G5 X Mark II||4/5||+||82/100||..||4/5||Jul 2019||899|
|4.||Canon G7 X Mark III||..||+ +||81/100||4/5||..||Jul 2019||749|
|5.||Canon SX740||..||+||..||4/5||4/5||Jul 2018||399|
|6.||Canon SX430||..||..||..||3.5/5||3.5/5||Jan 2017||299|
|7.||Canon G7 X Mark II||4.5/5||+ +||81/100||4.5/5||4.5/5||Feb 2016||699|
|8.||Canon SX420||..||..||..||..||3/5||Jan 2016||299|
|9.||Canon SX540||..||..||..||..||..||Jan 2016||399|
|10.||Canon SX720||..||+||..||4/5||4.5/5||Feb 2016||379|
|11.||Canon SX710||..||+||..||4/5||3.5/5||Jan 2015||349|
|12.||Panasonic TS7||..||+||..||..||3.5/5||May 2018||449|
|13.||Panasonic ZS70||..||+ +||..||4/5||4/5||Apr 2017||449|
|14.||Sony RX100 VII||4.5/5||..||..||4/5||5/5||Jul 2019||1,199|
|15.||Sony HX99||..||..||..||4/5||4.5/5||Aug 2018||449|
|16.||Sony RX100 III||5/5||+ +||82/100||4.5/5||5/5||May 2014||799|
|17.||Sony RX100 II||5/5||+ +||79/100||4.5/5||4.5/5||Jun 2013||749|
|Notes: (+ +) highly recommended; (+) recommended; (o) reviewed; (..) not available.|
Care should be taken when interpreting the review scores above, though. The ratings are only valid when referring to cameras in the same category and of the same age. Hence, a score should always be seen in the context of the camera's market launch date and its price, and comparing ratings of very distinct cameras or ones that are far apart in terms of their release date have little meaning. Also, please note that some of the review sites have changed their methodology and reporting over time.
Other camera comparisons
Did this review help to inform your camera decision process? If you would like to see a different side-by-side camera review, just make a corresponding selection in the search boxes below. As an alternative, you can also directly jump to any one of the listed comparisons that were previously generated by the CAM-parator tool.
Specifications: Canon SX730 vs Sony ZV-1
Below is a side-by-side comparison of the specs of the two cameras to facilitate a quick review of their differences and common features.
|Camera Model||Canon SX730||Sony ZV-1|
|Camera Type||Fixed lens compact camera||Fixed lens compact camera|
|Camera Lens||24-960mm f/3.3-6.9||24-70mm f/1.8-2.8|
|Launch Date||April 2017||May 2020|
|Launch Price||USD 399||USD 799|
|Sensor Specs||Canon SX730||Sony ZV-1|
|Sensor Format||1/2.3" Sensor||1" Sensor|
|Sensor Size||6.17 x 4.55 mm||13.2 x 8.8 mm|
|Sensor Area||28.0735 mm2||116.16 mm2|
|Sensor Diagonal||7.7 mm||15.9 mm|
|Sensor Resolution||20.2 Megapixels||20 Megapixels|
|Image Resolution||5184 x 3888 pixels||5472 x 3648 pixels|
|Pixel Pitch||1.18 μm||2.41 μm|
|Pixel Density||71.80 MP/cm2||17.18 MP/cm2|
|Moiré control||no AA filter||Anti-Alias filter|
|Movie Capability||1080/60p Video||4K/30p Video|
|ISO Setting||80 - 3,200 ISO||125 - 12,800 ISO|
|ISO Boost||no Enhancement||80 - 25,600 ISO|
|Image Processor||DIGIC 6||BIONZ X|
|Screen Specs||Canon SX730||Sony ZV-1|
|Viewfinder Type||no viewfinder||no viewfinder|
|LCD Framing||Live View||Live View|
|Rear LCD Size||3.0inch||3.0inch|
|LCD Resolution||922k dots||922k dots|
|LCD Attachment||Tilting screen||Swivel screen|
|Touch Input||no Touchscreen||Touchscreen|
|Shooting Specs||Canon SX730||Sony ZV-1|
|Focus System||Contrast-detect AF||Contrast-detect AF|
|Manual Focusing Aid||no Peaking Feature||Focus Peaking|
|Max Shutter Speed (mechanical)||1/3200s||1/2000s|
|Continuous Shooting||5.9 shutter flaps/s||24 shutter flaps/s|
|Electronic Shutter||no E-Shutter||up to 1/32000s|
|Time-Lapse Photography||no Intervalometer||Intervalometer built-in|
|Fill Flash||Build-in Flash||no On-Board Flash|
|Storage Medium||SDXC cards||MS or SDXC cards|
|Second Storage Option||Single card slot||Single card slot|
|UHS card support||no||UHS-I|
|Connectivity Specs||Canon SX730||Sony ZV-1|
|External Flash||no Hotshoe||Hotshoe|
|USB Connector||USB 2.0||USB 2.0|
|HDMI Port||micro HDMI||micro HDMI|
|Microphone Port||no MIC socket||External MIC port|
|Wifi Support||Wifi built-in||Wifi built-in|
|Near-Field Communication||NFC built-in||NFC built-in|
|Bluetooth Support||Bluetooth built-in||Bluetooth built-in|
|Body Specs||Canon SX730||Sony ZV-1|
|Battery Life (CIPA)||250 shots per charge||260 shots per charge|
|In-Camera Charging||USB charging||USB charging|
110 x 64 x 40 mm
(4.3 x 2.5 x 1.6 in)
105 x 60 x 44 mm
(4.1 x 2.4 x 1.7 in)
|Camera Weight||300 g (10.6 oz)||294 g (10.4 oz)|
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