Canon SX730 vs Sony ZV-1

The Canon PowerShot SX730 HS and the Sony Cyber-shot ZV-1 are two digital cameras that were announced, respectively, in April 2017 and May 2020. Both the SX730 and the ZV-1 are fixed lens compact cameras that are based on a 1/2.3-inch (SX730) and an one-inch (ZV-1) sensor. The Canon has a resolution of 20.2 megapixels, whereas the Sony provides 20 MP.

Below is an overview of the main specs of the two cameras as a starting point for the comparison.

Headline Specifications

Canon SX730		Sony ZV-1
Fixed lens compact camera		Fixed lens compact camera
24-960mm f/3.3-6.9		24-70mm f/1.8-2.8
20.2 MP – 1/2.3" sensor		20 MP – 1" sensor
1080/60p Video		4K/30p Video
ISO 80-3,200		ISO 125-12,800 (80 - 25,600)
No viewfinder, LCD framing		No viewfinder, LCD framing
3.0" LCD – 922k dots		3.0" LCD – 922k dots
Tilting screen (no touchscreen)		Swivel touchscreen
5.9 shutter flaps per second		24 shutter flaps per second
250 shots per battery charge		260 shots per battery charge
110 x 64 x 40 mm, 300 g		105 x 60 x 44 mm, 294 g

Check SX730 offers at
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Check ZV-1 offers at
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Going beyond this snapshot of core features and characteristics, what are the differences between the Canon PowerShot SX730 HS and the Sony Cyber-shot ZV-1? Which one should you buy? Read on to find out how these two cameras compare with respect to their body size, their imaging sensors, their shooting features, their input-output connections, and their reception by expert reviewers.

Body comparison

An illustration of the physical size and weight of the Canon SX730 and the Sony ZV-1 is provided in the side-by-side display below. The two cameras are presented according to their relative size. Three consecutive perspectives from the front, the top, and the back are available. All size dimensions are rounded to the nearest millimeter.

The SX730 can be obtained in two different colors (black, silver), while the ZV-1 is only available in black.

If the front view area (width x height) of the cameras is taken as an aggregate measure of their size, the Sony ZV-1 is notably smaller (11 percent) than the Canon SX730. Moreover, the ZV-1 is slightly lighter (2 percent) than the SX730. In this context, it is worth noting that neither the SX730 nor the ZV-1 are weather-sealed.

Concerning battery life, the SX730 gets 250 shots out of its Canon NB-13L battery, while the ZV-1 can take 260 images on a single charge of its Sony NP-BX1 power pack. The battery packs of both cameras can be charged via USB, which can be very convenient when travelling.

The adjacent table lists the principal physical characteristics of the two cameras alongside a wider set of alternatives. If you want to switch the focus of the display and review another camera pair, you can move across to the CAM-parator tool and choose from the broad selection of possible camera comparisons there.

Body Specifications

#		Camera Model	Camera Width	Camera Height	Camera Depth	Camera Weight	Battery Life	Weather Sealing	Camera Launch	Launch Price (USD)	Street Price
1.		Canon SX730	110 mm	64 mm	40 mm	300 g	250	n	Apr 2017	399	ebay.com
2.		Sony ZV-1	105 mm	60 mm	44 mm	294 g	260	n	May 2020	799	ebay.com
3.		Canon G5 X Mark II	111 mm	61 mm	46 mm	340 g	230	n	Jul 2019	899	ebay.com
4.		Canon SX740	110 mm	64 mm	40 mm	299 g	265	n	Jul 2018	399	amazon.com
5.		Canon SX430	104 mm	69 mm	85 mm	323 g	195	n	Jan 2017	299	ebay.com
6.		Canon G9 X Mark II	98 mm	58 mm	31 mm	206 g	235	n	Jan 2017	529	ebay.com
7.		Canon G7 X Mark II	106 mm	61 mm	42 mm	319 g	265	n	Feb 2016	699	ebay.com
8.		Canon SX420	104 mm	69 mm	85 mm	325 g	195	n	Jan 2016	299	ebay.com
9.		Canon SX540	120 mm	82 mm	92 mm	442 g	205	n	Jan 2016	399	ebay.com
10.		Canon SX720	110 mm	64 mm	36 mm	270 g	250	n	Feb 2016	379	ebay.com
11.		Canon SX710	113 mm	66 mm	35 mm	269 g	230	n	Jan 2015	349	ebay.com
12.		Fujifilm X-A5	117 mm	68 mm	40 mm	361 g	450	n	Jan 2018	399	ebay.com
13.		Panasonic TZ90	112 mm	67 mm	41 mm	322 g	380	n	Apr 2017	449	ebay.com
14.		Sony ZV-1 II	106 mm	60 mm	47 mm	292 g	290	n	May 2023	899	amazon.com
15.		Sony RX100 VII	102 mm	58 mm	43 mm	302 g	260	n	Jul 2019	1,199	amazon.com
16.		Sony RX100 III	102 mm	58 mm	41 mm	290 g	320	n	May 2014	799	ebay.com
17.		Sony RX100 II	102 mm	58 mm	38 mm	281 g	350	n	Jun 2013	749	ebay.com
Note: Measurements and pricing do not include easily detachable parts, such as add-on or interchangeable lenses or optional viewfinders.
Convert to Imperial

Any camera decision will naturally be influenced heavily by the price. The manufacturer’s suggested retail prices give an idea on the placement of the camera in the maker’s lineup and the broader market. The SX730 was launched at a markedly lower price (by 50 percent) than the ZV-1, which puts it into a different market segment. Usually, retail prices stay at first close to the launch price, but after several months, discounts become available. Later in the product cycle and, in particular, when the replacement model is about to appear, further discounting and stock clearance sales often push the camera price considerably down. Then, after the new model is out, very good deals can frequently be found on the pre-owned market.

Sensor comparison

The size of the imaging sensor is a crucial determinant of image quality. All other things equal, a large sensor will have larger individual pixel-units that offer better low-light sensitivity, wider dynamic range, and richer color-depth than smaller pixels in a sensor of the same technological generation. Moreover, a large sensor camera will give the photographer more control over depth-of-field in the image and, thus, the ability to better isolate a subject from the background. On the downside, larger sensors tend to be associated with larger, more expensive camera bodies and lenses.

Of the two cameras under consideration, the Canon SX730 features a 1/2.3-inch sensor and the Sony ZV-1 an one-inch sensor. The sensor area in the ZV-1 is 314 percent bigger. As a result of these sensor size differences, the cameras have a format factor of, respectively, 5.6 and 2.7. The sensor in the SX730 has a native 4:3 aspect ratio, while the one in the ZV-1 offers a 3:2 aspect.

Despite having a smaller sensor, the Canon SX730 offers a higher resolution of 20.2 megapixels, compared with 20 MP of the Sony ZV-1. This megapixels advantage comes at the cost of a higher pixel density and a smaller size of the individual pixel (with a pixel pitch of 1.18μm versus 2.41μm for the ZV-1). Moreover, it should be noted that the ZV-1 is much more recent (by 3 years and 1 month) than the SX730, and its sensor will have benefitted from technological advances during this time that further enhance the light gathering capacity of its pixel-units. Coming back to sensor resolution, it should be mentioned that the SX730 has no anti-alias filter installed, so that it can capture all the detail its sensor resolves.

The Canon PowerShot SX730 HS has a native sensitivity range from ISO 80 to ISO 3200. The corresponding ISO settings for the Sony Cyber-shot ZV-1 are ISO 125 to ISO 12800, with the possibility to increase the ISO range to 80-25600.

Technology-wise, both cameras are equipped with BSI-CMOS (Backside Illuminated Complementary Metal–Oxide–Semiconductor) sensors. Both cameras use a Bayer filter for capturing RGB colors on a square grid of photosensors. This arrangement is found in most digital cameras.

Since 2007, DXO Mark has published sensor performance measurements that have been derived using a consistent methodology. This service is based on lab testing and assigns an overall score to each camera sensor, as well as ratings for dynamic range ("DXO Landscape"), color depth ("DXO Portrait"), and low-light sensitivity ("DXO Sports"). The following table provides an overview of the physical sensor characteristics, as well as the sensor quality measurements for a selection of comparators.

Sensor Characteristics

#		Camera Model	Sensor Class	Resolution (MP)	Horiz. Pixels	Vert. Pixels	Video Format	DXO Portrait	DXO Landscape	DXO Sports	DXO Overall
1.		Canon SX730	1/2.3	20.2	5184	3888	1080/60p	20.5	11.9	924	50
2.		Sony ZV-1	1-inch	20.0	5472	3648	4K/30p	22.2	12.6	669	66
3.		Canon G5 X Mark II	1-inch	20.0	5472	3648	4K/30p	22.2	12.4	583	65
4.		Canon SX740	1/2.3	20.2	5184	3888	4K/30p	20.6	12.1	1050	51
5.		Canon SX430	1/2.3	19.9	5152	3864	720/25p	20.5	11.9	900	49
6.		Canon G9 X Mark II	1-inch	20.0	5472	3648	1080/60p	21.9	12.5	522	65
7.		Canon G7 X Mark II	1-inch	20.0	5472	3648	1080/60p	21.8	11.9	260	62
8.		Canon SX420	1/2.3	19.9	5152	3864	720/25p	20.3	11.7	806	48
9.		Canon SX540	1/2.3	20.2	5184	3888	1080/60p	20.3	11.7	806	48
10.		Canon SX720	1/2.3	20.2	5184	3888	1080/60p	20.3	11.8	817	48
11.		Canon SX710	1/2.3	20.2	5184	3888	1080/60p	20.2	11.6	712	47
12.		Fujifilm X-A5	APS-C	24.0	6000	4000	4K/15p	24.0	13.3	1800	82
13.		Panasonic TZ90	1/2.3	20.2	5184	3888	4K/30p	19.1	10.6	106	36
14.		Sony ZV-1 II	1-inch	20.0	5472	3648	4K/30p	22.3	12.9	965	67
15.		Sony RX100 VII	1-inch	20.0	5472	3648	4K/30p	21.8	12.4	418	63
16.		Sony RX100 III	1-inch	20.0	5472	3648	1080/60p	22.4	12.3	495	67
17.		Sony RX100 II	1-inch	20.0	5472	3648	1080/60p	22.5	12.4	483	67
Note: DXO values in italics represent estimates based on sensor size and age.

Many modern cameras are not only capable of taking still images, but also of capturing video footage. The two cameras under consideration both have sensors whose read-out speed is fast enough to capture moving pictures, but the ZV-1 provides a better video resolution than the SX730. It can shoot movie footage at 4K/30p, while the Canon is limited to 1080/60p.

Feature comparison

Beyond body and sensor, cameras can and do differ across a range of features. The SX730 and the ZV-1 are similar in the sense that neither of the two has a viewfinder. The images are, thus, framed using live view on the rear LCD. The table below summarizes some of the other core capabilities of the Canon SX730 and Sony ZV-1 in connection with corresponding information for a sample of similar cameras.

Core Features

#		Camera Model	Viewfinder (Type or 000 dots)	Control Panel (yes/no)	LCD Specifications (inch/000 dots)	LCD Attach- ment	Touch Screen (yes/no)	Max Shutter Speed *	Max Shutter Flaps *	Built-in Flash (yes/no)	Built-in Image Stab
1.		Canon SX730	none	n	3.0 / 922	tilting	n	1/3200s	5.9/s	Y	Y
2.		Sony ZV-1	none	n	3.0 / 922	swivel	Y	1/2000s	24.0/s	n	n
3.		Canon G5 X Mark II	2360	n	3.0 / 1040	tilting	Y	1/2000s	30/s	Y	Y
4.		Canon SX740	none	n	3.0 / 922	tilting	n	1/3200s	10.0/s	Y	Y
5.		Canon SX430	none	n	3.0 / 230	fixed	n	1/4000s	0.5/s	Y	Y
6.		Canon G9 X Mark II	none	n	3.0 / 1040	fixed	Y	1/2000s	8.2/s	Y	Y
7.		Canon G7 X Mark II	none	n	3.0 / 1040	tilting	Y	1/2000s	8.0/s	Y	Y
8.		Canon SX420	none	n	3.0 / 230	fixed	n	1/4000s	0.5/s	Y	Y
9.		Canon SX540	none	n	3.0 / 461	fixed	n	1/2000s	5.9/s	Y	Y
10.		Canon SX720	none	n	3.0 / 922	fixed	n	1/3200s	5.9/s	Y	Y
11.		Canon SX710	none	n	3.0 / 922	fixed	n	1/3200s	6.0/s	Y	Y
12.		Fujifilm X-A5	none	n	3.0 / 1040	tilting	Y	1/4000s	6.0/s	Y	n
13.		Panasonic TZ90	1166	n	3.0 / 1040	tilting	Y	1/2000s	10.0/s	Y	Y
14.		Sony ZV-1 II	none	n	3.0 / 922	swivel	Y	1/2000s	24.0/s	n	n
15.		Sony RX100 VII	2359	n	3.0 / 921	tilting	Y	1/2000s	90.0/s	Y	Y
16.		Sony RX100 III	1440	n	3.0 / 1229	tilting	n	1/2000s	10.0/s	Y	Y
17.		Sony RX100 II	optional	n	3.0 / 1229	tilting	n	1/2000s	10.0/s	Y	Y
Note: *) Information refers to the mechanical shutter, unless the camera only has an electronic one.

One difference between the cameras concerns the presence of an on-board flash. The SX730 has one, while the ZV-1 does not. While the built-in flash of the SX730 is not very powerful, it can at times be useful as a fill-in light.

The reported shutter speed information refers to the use of the mechanical shutter. Yet, some cameras only have an electronic shutter, while others have an electronic shutter in addition to a mechanical one. In fact, the ZV-1 is one of those camera that have an additional electronic shutter, which makes completely silent shooting possible. However, this mode is less suitable for photographing moving objects (risk of rolling shutter) or shooting under artificial light sources (risk of flickering).

The Sony ZV-1 has an intervalometer built-in. This enables the photographer to capture time lapse sequences, such as flower blooming, a sunset or moon rise, without purchasing an external camera trigger and related software.

Both the SX730 and the ZV-1 have zoom lenses built in. The SX730 has a 24-960mm f/3.3-6.9 optic and the ZV-1 offers a 24-70mm f/1.8-2.8 (focal lengths in full frame equivalent terms). Hence, the Canon and Sony provide the same view at the wide-angle end, but the Sony has less tele-photo reach at the long end. The ZV-1 offers the faster maximum aperture.

The SX730 writes its imaging data to SDXC cards, while the ZV-1 uses SDXC or Memory Stick PRO Duo cards. The ZV-1 supports UHS-I cards (Ultra High Speed data transfer of up to 104 MB/s), while the SX730 cannot take advantage of Ultra High Speed SD cards.

Connectivity comparison

For some imaging applications, the extent to which a camera can communicate with its environment can be an important aspect in the camera decision process. The table below provides an overview of the connectivity of the Canon PowerShot SX730 HS and Sony Cyber-shot ZV-1 and, in particular, the interfaces the cameras (and selected comparators) provide for accessory control and data transfer.

Input-Output Connections

#		Camera Model	Hotshoe Port	Internal Mic / Speaker	Microphone Port	Headphone Port	HDMI Port	USB Port	WiFi Support	NFC Support	Bluetooth Support
1.		Canon SX730	-	stereo / mono	-	-	micro	2.0	Y	Y	Y
2.		Sony ZV-1	Y	stereo / mono	Y	-	micro	2.0	Y	-	Y
3.		Canon G5 X Mark II	-	stereo / mono	-	-	micro	3.1	Y	-	Y
4.		Canon SX740	-	stereo / mono	-	-	micro	2.0	Y	-	Y
5.		Canon SX430	-	mono / mono	-	-	-	2.0	Y	Y	-
6.		Canon G9 X Mark II	-	stereo / mono	-	-	micro	2.0	Y	Y	Y
7.		Canon G7 X Mark II	-	stereo / mono	-	-	micro	2.0	Y	Y	-
8.		Canon SX420	-	mono / mono	-	-	-	2.0	Y	Y	-
9.		Canon SX540	-	stereo / mono	-	-	mini	2.0	Y	Y	-
10.		Canon SX720	-	stereo / mono	-	-	micro	2.0	Y	Y	-
11.		Canon SX710	-	stereo / mono	-	-	micro	2.0	Y	Y	-
12.		Fujifilm X-A5	Y	stereo / mono	Y	-	micro	2.0	Y	-	Y
13.		Panasonic TZ90	-	stereo / mono	-	-	micro	2.0	Y	-	-
14.		Sony ZV-1 II	Y	stereo / mono	Y	-	micro	2.0	Y	-	Y
15.		Sony RX100 VII	-	stereo / mono	Y	-	micro	2.0	Y	Y	Y
16.		Sony RX100 III	-	stereo / mono	-	-	micro	2.0	Y	Y	-
17.		Sony RX100 II	Y	stereo / mono	-	-	micro	2.0	Y	Y	-

It is notable that the ZV-1 has a microphone port, which can help to improve the quality of audio recordings by attaching an external microphone. The SX730 does not feature such a mic input.

Both the SX730 and the ZV-1 have been discontinued, but can regularly be found used on ebay. The SX730 was replaced by the Canon SX730 HS, while the ZV-1 was followed by the Sony ZV-1 II. Further information on the features and operation of the SX730 and ZV-1 can be found, respectively, in the Canon SX730 Manual (free pdf) or the online Sony ZV-1 Manual.

Review summary

So what conclusions can be drawn? Which of the two cameras – the Canon SX730 or the Sony ZV-1 – has the upper hand? Is one clearly better than the other? The listing below highlights the relative strengths of the two models.

Reasons to prefer the Canon PowerShot SX730 HS:

• Maximized detail: Lacks an anti-alias filter to exploit the sensor's full resolution potential.
• Faster shutter: Has higher mechanical shutter speed (1/3200s vs 1/2000s) to freeze action.
• More tele-reach: Has a longer tele-lens for perspective compression and subject magnification.
• Sharper images: Has hand-shake reducing image stabilization built-in.
• Easier fill-in: Is equipped with a small onboard flash to brighten deep shadow areas.
• Easier device pairing: Supports NFC for fast wireless image transfer over short distances.
• More affordable: Was introduced into a lower priced category (50 percent cheaper at launch).
• More heavily discounted: Has been available for much longer (launched in April 2017).

Advantages of the Sony Cyber-shot ZV-1:

• Better moiré control: Has an anti-alias filter to avoid artificial patterns to appear in images.
• Better image quality: Is equipped with a larger and more technologically advanced sensor.
• Richer colors: The sensor size advantage translates into images with better, more accurate colors.
• More dynamic range: Larger sensor captures a wider spectrum of light and dark details.
• Better low-light sensitivity: Larger sensor produces good images even in poorly lit environments.
• Better video: Provides higher definition movie capture (4K/30p vs 1080/60p).
• Better sound: Can connect to an external microphone for higher quality sound recording.
• More flexible LCD: Has a swivel screen for odd-angle shots in portrait or landscape orientation.
• Fewer buttons to press: Has a touchscreen to facilitate handling and shooting adjustments.
• Faster burst: Shoots at higher frequency (24 vs 5.9 flaps/sec) to capture the decisive moment.
• Less disturbing: Has an electronic shutter option for completely silent shooting.
• Easier time-lapse photography: Has an intervalometer built-in for low frequency shooting.
• Better light gathering: Has a lens with a wider maximum aperture (f/1.8 vs f/3.3).
• More compact: Is smaller (105x60mm vs 110x64mm) and will fit more readily into a bag.
• Better lighting: Features a hotshoe and can thus hold and trigger an external flash gun.
• Faster buffer clearing: Has an SD card interface that supports the UHS-I standard.
• More modern: Reflects 3 years and 1 month of technical progress since the SX730 launch.

If the count of individual advantages (bullet points above) is taken as a guide, the ZV-1 is the clear winner of the contest (17 : 8 points). However, the relevance of individual strengths will vary across photographers, so that you might want to apply your own weighing scheme to the summary points when reflecting and deciding on a new camera. A professional wildlife photographer will view the differences between cameras in a way that diverges from the perspective of a family photog, and a person interested in architecture has distinct needs from a sports shooter. Hence, the decision which camera is best and worth buying is often a very personal one.

How about other alternatives? Do the specifications of the Canon SX730 and the Sony ZV-1 place the cameras among the top in their class? Find out in the latest Best Superzoom Camera and Best Travel-Zoom Camera listings whether the two cameras rank among the cream of the crop.

In any case, while the comparison of the spec-sheets of cameras can offer a general idea of their imaging potential, it remains partial and cannot reveal, for example, the shooting experience and imaging performance when actually working with the SX730 or the ZV-1. User reviews that are available, for instance, at amazon can sometimes shed light on these issues, but such feedback is all too often partial, inconsistent, and inaccurate.

Expert reviews

This is where reviews by experts come in. The following table reports the overall ratings of the cameras as published by some of the major camera review sites (amateurphotographer [AP], cameralabs [CL], digitalcameraworld [DCW], dpreview [DPR], ephotozine [EPZ], photographyblog [PB]). As can be seen, the professional reviewers agree in many cases on the quality of different cameras, but sometimes their assessments diverge, reinforcing the earlier point that a camera decision is often a very personal choice.

Expert Camera Reviews

#		Camera   Model	AP   score	CL   score	DCW   score	DPR   score	EPZ   score	PB   score	Camera Launch	Launch Price (USD)	Street Price
1.		Canon SX730	..	+	..	..	4/5	4/5	Apr 2017	399	ebay.com
2.		Sony ZV-1	4/5	+	4/5	85/100	4/5	4.5/5	May 2020	799	ebay.com
3.		Canon G5 X Mark II	4/5	+	4/5	82/100	..	4/5	Jul 2019	899	ebay.com
4.		Canon SX740	..	+	3.5/5	..	4/5	4/5	Jul 2018	399	amazon.com
5.		Canon SX430	..	..	..	..	3.5/5	3.5/5	Jan 2017	299	ebay.com
6.		Canon G9 X Mark II	4/5	..	4/5	75/100	4.5/5	4.5/5	Jan 2017	529	ebay.com
7.		Canon G7 X Mark II	4.5/5	+ +	..	81/100	4.5/5	4.5/5	Feb 2016	699	ebay.com
8.		Canon SX420	..	..	..	..	..	3/5	Jan 2016	299	ebay.com
9.		Canon SX540	..	..	..	..	..	..	Jan 2016	399	ebay.com
10.		Canon SX720	..	+	..	..	4/5	4.5/5	Feb 2016	379	ebay.com
11.		Canon SX710	..	+	..	..	4/5	3.5/5	Jan 2015	349	ebay.com
12.		Fujifilm X-A5	..	+	4.1/5	..	4/5	3.5/5	Jan 2018	399	ebay.com
13.		Panasonic TZ90	..	+ +	4/5	..	4/5	4/5	Apr 2017	449	ebay.com
14.		Sony ZV-1 II	4.5/5	..	3.5/5	83/100	3.5/5	4.5/5	May 2023	899	amazon.com
15.		Sony RX100 VII	4.5/5	..	4/5	..	4/5	5/5	Jul 2019	1,199	amazon.com
16.		Sony RX100 III	5/5	+ +	..	82/100	4.5/5	5/5	May 2014	799	ebay.com
17.		Sony RX100 II	5/5	+ +	..	79/100	4.5/5	4.5/5	Jun 2013	749	ebay.com
Note: (+ +) highly recommended; (+) recommended; (o) reviewed; (..) not available.

Care should be taken when interpreting the review scores above, though. The ratings are only valid when referring to cameras in the same category and of the same age. Hence, a score should always be seen in the context of the camera's market launch date and its price, and comparing ratings of very distinct cameras or ones that are far apart in terms of their release date have little meaning. Also, please note that some of the review sites have changed their methodology and reporting over time.

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Other camera comparisons

Did this review help to inform your camera decision process? If you would like to see a different side-by-side camera review, just make a corresponding selection in the search boxes below. As an alternative, you can also directly jump to any one of the listed comparisons that were previously generated by the CAM-parator tool.

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