Canon SX730 vs Fujifilm X70

The Canon PowerShot SX730 HS and the Fujifilm X70 are two digital cameras that were announced, respectively, in April 2017 and January 2016. Both the SX730 and the X70 are fixed lens compact cameras that are based on a 1/2.3-inch (SX730) and an APS-C (X70) sensor. The Canon has a resolution of 20.2 megapixels, whereas the Fujifilm provides 16 MP.

Below is an overview of the main specs of the two cameras as a starting point for the comparison.

Headline Specifications

Canon SX730		Fujifilm X70
Fixed lens compact camera		Fixed lens compact camera
24-960mm f/3.3-6.9		28mm f/2.8-16
20.2 MP – 1/2.3" sensor		16 MP – APS-C sensor
1080/60p Video		1080/60p Video
ISO 80-3,200		ISO 100-6,400 (100 - 51,200)
No viewfinder, LCD framing		Viewfinder optional
3.0" LCD – 922k dots		3.0" LCD – 1040k dots
Tilting screen (no touchscreen)		Tilting touchscreen
5.9 shutter flaps per second		8 shutter flaps per second
250 shots per battery charge		330 shots per battery charge
110 x 64 x 40 mm, 300 g		113 x 64 x 44 mm, 340 g

Check SX730 offers at
ebay.com
Check X70 offers at
ebay.com

Going beyond this snapshot of core features and characteristics, what are the differences between the Canon PowerShot SX730 HS and the Fujifilm X70? Which one should you buy? Read on to find out how these two cameras compare with respect to their body size, their imaging sensors, their shooting features, their input-output connections, and their reception by expert reviewers.

Body comparison

The side-by-side display below illustrates the physical size and weight of the Canon SX730 and the Fujifilm X70. The two cameras are presented according to their relative size. Three consecutive perspectives from the front, the top, and the back are available. All size dimensions are rounded to the nearest millimeter.

Both cameras are available in two different colors (black, silver).

If the front view area (width x height) of the cameras is taken as an aggregate measure of their size, the Fujifilm X70 is somewhat larger (3 percent) than the Canon SX730. Moreover, the X70 is markedly heavier (13 percent) than the SX730. In this context, it is worth noting that neither the SX730 nor the X70 are weather-sealed.

Concerning battery life, the SX730 gets 250 shots out of its Canon NB-13L battery, while the X70 can take 330 images on a single charge of its Fujifilm NP-95 power pack. The battery packs of both cameras can be charged via USB, which can be very convenient when travelling.

The table below summarizes the key physical specs of the two cameras alongside a broader set of comparators. In case you want to display and compare another camera duo, you can use the CAM-parator app to select your camera combination among a large number of options.

Body Specifications

#		Camera Model	Camera Width	Camera Height	Camera Depth	Camera Weight	Battery Life	Weather Sealing	Camera Launch	Launch Price (USD)	Street Price
1.		Canon SX730	110 mm	64 mm	40 mm	300 g	250	n	Apr 2017	399	ebay.com
2.		Fujifilm X70	113 mm	64 mm	44 mm	340 g	330	n	Jan 2016	799	ebay.com
3.		Canon SX740	110 mm	64 mm	40 mm	299 g	265	n	Jul 2018	399	amazon.com
4.		Canon SX430	104 mm	69 mm	85 mm	323 g	195	n	Jan 2017	299	ebay.com
5.		Canon G9 X Mark II	98 mm	58 mm	31 mm	206 g	235	n	Jan 2017	529	ebay.com
6.		Canon G7 X Mark II	106 mm	61 mm	42 mm	319 g	265	n	Feb 2016	699	ebay.com
7.		Canon SX420	104 mm	69 mm	85 mm	325 g	195	n	Jan 2016	299	ebay.com
8.		Canon SX540	120 mm	82 mm	92 mm	442 g	205	n	Jan 2016	399	ebay.com
9.		Canon SX720	110 mm	64 mm	36 mm	270 g	250	n	Feb 2016	379	ebay.com
10.		Canon G5 X	112 mm	76 mm	44 mm	353 g	210	n	Oct 2015	799	ebay.com
11.		Canon SX710	113 mm	66 mm	35 mm	269 g	230	n	Jan 2015	349	ebay.com
12.		Fujifilm X-A5	117 mm	68 mm	40 mm	361 g	450	n	Jan 2018	399	ebay.com
13.		Fujifilm XF10	113 mm	64 mm	41 mm	279 g	330	n	Jul 2018	499	ebay.com
14.		Fujifilm X-E2S	129 mm	75 mm	37 mm	350 g	350	n	Jan 2016	699	ebay.com
15.		Fujifilm X-T10	118 mm	83 mm	41 mm	381 g	350	n	May 2015	799	ebay.com
16.		Panasonic TZ90	112 mm	67 mm	41 mm	322 g	380	n	Apr 2017	449	ebay.com
Note: Measurements and pricing do not include easily detachable parts, such as add-on or interchangeable lenses or optional viewfinders.
Convert to Imperial

Any camera decision will naturally be influenced heavily by the price. The manufacturer’s suggested retail prices give an idea on the placement of the camera in the maker’s lineup and the broader market. The SX730 was launched at a markedly lower price (by 50 percent) than the X70, which puts it into a different market segment. Normally, street prices remain initially close to the MSRP, but after a couple of months, the first discounts appear. Later in the product cycle and, in particular, when the replacement model is about to appear, further discounting and stock clearance sales often push the camera price considerably down. Then, after the new model is out, very good deals can frequently be found on the pre-owned market.

Sensor comparison

The size of the sensor inside a digital camera is one of the key determinants of image quality. All other things equal, a large sensor will have larger individual pixel-units that offer better low-light sensitivity, wider dynamic range, and richer color-depth than smaller pixels in a sensor of the same technological generation. Moreover, a large sensor camera will give the photographer more control over depth-of-field in the image and, thus, the ability to better isolate a subject from the background. On the downside, larger sensors tend to be more expensive and lead to bigger and heavier cameras and lenses.

Of the two cameras under consideration, the Canon SX730 features a 1/2.3-inch sensor and the Fujifilm X70 an APS-C sensor. The sensor area in the X70 is 1214 percent bigger. As a result of these sensor size differences, the cameras have a format factor of, respectively, 5.6 and 1.5. The sensor in the SX730 has a native 4:3 aspect ratio, while the one in the X70 offers a 3:2 aspect.

Despite having a smaller sensor, the Canon SX730 offers a higher resolution of 20.2 megapixels, compared with 16 MP of the Fujifilm X70. This megapixels advantage comes at the cost of a higher pixel density and a smaller size of the individual pixel (with a pixel pitch of 1.18μm versus 4.80μm for the X70). However, it should be noted that the SX730 is a somewhat more recent model (by 1 year and 2 months) than the X70, and its sensor might have benefitted from technological advances during this time that partly offset its pixel-size disadvantage. Coming back to sensor resolution, it should be mentioned that neither of the two cameras has an anti-alias filter installed, so they are able to capture all the detail the sensor resolves.

The resolution advantage of the Canon SX730 implies greater flexibility for cropping images or the possibility to print larger pictures. The maximum print size of the SX730 for good quality output (200 dots per inch) amounts to 25.9 x 19.4 inches or 65.8 x 49.4 cm, for very good quality (250 dpi) 20.7 x 15.6 inches or 52.7 x 39.5 cm, and for excellent quality (300 dpi) 17.3 x 13 inches or 43.9 x 32.9 cm. The corresponding values for the Fujifilm X70 are 24.5 x 16.3 inches or 62.2 x 41.5 cm for good quality, 19.6 x 13.1 inches or 49.7 x 33.2 cm for very good quality, and 16.3 x 10.9 inches or 41.5 x 27.6 cm for excellent quality prints.

The X70 has on-sensor phase detect pixels, which results in fast and reliable autofocus acquisition even during live view operation.

The Canon PowerShot SX730 HS has a native sensitivity range from ISO 80 to ISO 3200. The corresponding ISO settings for the Fujifilm X70 are ISO 100 to ISO 6400, with the possibility to increase the ISO range to 100-51200.

In terms of underlying technology, the SX730 is build around a BSI-CMOS sensor, while the X70 uses a CMOS imager. Like most digital cameras, the SX730 uses a Bayer filter for capturing RGB colors on a square grid of photosensors. In contrast, the X70 employs a more randomized X-Trans layout of photosites, which according to Fujifilm helps to minimize moiré.

Since 2007, DXO Mark has published sensor performance measurements that have been derived using a consistent methodology. This service assesses and scores the color depth ("DXO Portrait"), dynamic range ("DXO Landscape"), and low-light sensitivity ("DXO Sports") of camera sensors, and also publishes an overall camera score. The table below summarizes the physical sensor characteristics and sensor quality findings and compares them across a set of similar cameras.

Sensor Characteristics

#		Camera Model	Sensor Class	Resolution (MP)	Horiz. Pixels	Vert. Pixels	Video Format	DXO Portrait	DXO Landscape	DXO Sports	DXO Overall
1.		Canon SX730	1/2.3	20.2	5184	3888	1080/60p	20.5	11.9	924	50
2.		Fujifilm X70	APS-C	16.0	4896	3264	1080/60p	23.7	13.0	1608	80
3.		Canon SX740	1/2.3	20.2	5184	3888	4K/30p	20.6	12.1	1050	51
4.		Canon SX430	1/2.3	19.9	5152	3864	720/25p	20.5	11.9	900	49
5.		Canon G9 X Mark II	1-inch	20.0	5472	3648	1080/60p	21.9	12.5	522	65
6.		Canon G7 X Mark II	1-inch	20.0	5472	3648	1080/60p	21.8	11.9	260	62
7.		Canon SX420	1/2.3	19.9	5152	3864	720/25p	20.3	11.7	806	48
8.		Canon SX540	1/2.3	20.2	5184	3888	1080/60p	20.3	11.7	806	48
9.		Canon SX720	1/2.3	20.2	5184	3888	1080/60p	20.3	11.8	817	48
10.		Canon G5 X	1-inch	20.0	5472	3648	1080/60p	21.4	12.3	471	62
11.		Canon SX710	1/2.3	20.2	5184	3888	1080/60p	20.2	11.6	712	47
12.		Fujifilm X-A5	APS-C	24.0	6000	4000	4K/15p	24.0	13.3	1800	82
13.		Fujifilm XF10	APS-C	24.0	6000	4000	4K/15p	24.0	13.4	1844	83
14.		Fujifilm X-E2S	APS-C	16.0	4896	3264	1080/60p	23.7	13.0	1608	80
15.		Fujifilm X-T10	APS-C	16.0	4896	3264	1080/60p	23.7	12.9	1546	79
16.		Panasonic TZ90	1/2.3	20.2	5184	3888	4K/30p	19.1	10.6	106	36
Note: DXO values in italics represent estimates based on sensor size and age.

Many modern cameras are not only capable of taking still images, but can also record movies. The two cameras under consideration both have sensors whose read-out speed is fast enough to capture moving pictures, and both provide the same movie specifications (1080/60p).

Feature comparison

Apart from body and sensor, cameras can and do differ across a range of features. The SX730 and the X70 are similar in the sense that neither of the two has a viewfinder. The images are, thus, framed using live view on the rear LCD. That said, the X70 can be equipped with an optional viewfinder – the VF-X21. The adjacent table lists some of the other core features of the Canon SX730 and Fujifilm X70 along with similar information for a selection of comparators.

Core Features

#		Camera Model	Viewfinder (Type or 000 dots)	Control Panel (yes/no)	LCD Specifications (inch/000 dots)	LCD Attach- ment	Touch Screen (yes/no)	Max Shutter Speed *	Max Shutter Flaps *	Built-in Flash (yes/no)	Built-in Image Stab
1.		Canon SX730	none	n	3.0 / 922	tilting	n	1/3200s	5.9/s	Y	Y
2.		Fujifilm X70	optional	n	3.0 / 1040	tilting	Y	1/4000s	8.0/s	Y	n
3.		Canon SX740	none	n	3.0 / 922	tilting	n	1/3200s	10.0/s	Y	Y
4.		Canon SX430	none	n	3.0 / 230	fixed	n	1/4000s	0.5/s	Y	Y
5.		Canon G9 X Mark II	none	n	3.0 / 1040	fixed	Y	1/2000s	8.2/s	Y	Y
6.		Canon G7 X Mark II	none	n	3.0 / 1040	tilting	Y	1/2000s	8.0/s	Y	Y
7.		Canon SX420	none	n	3.0 / 230	fixed	n	1/4000s	0.5/s	Y	Y
8.		Canon SX540	none	n	3.0 / 461	fixed	n	1/2000s	5.9/s	Y	Y
9.		Canon SX720	none	n	3.0 / 922	fixed	n	1/3200s	5.9/s	Y	Y
10.		Canon G5 X	2360	n	3.0 / 1040	swivel	Y	1/2000s	5.9/s	Y	Y
11.		Canon SX710	none	n	3.0 / 922	fixed	n	1/3200s	6.0/s	Y	Y
12.		Fujifilm X-A5	none	n	3.0 / 1040	tilting	Y	1/4000s	6.0/s	Y	n
13.		Fujifilm XF10	none	n	3.0 / 1040	fixed	Y	1/4000s	6.0/s	Y	n
14.		Fujifilm X-E2S	2360	n	3.0 / 1040	fixed	n	1/4000s	7.0/s	Y	n
15.		Fujifilm X-T10	2360	n	3.0 / 920	tilting	n	1/4000s	8.0/s	Y	n
16.		Panasonic TZ90	1166	n	3.0 / 1040	tilting	Y	1/2000s	10.0/s	Y	Y
Note: *) Information refers to the mechanical shutter, unless the camera only has an electronic one.

One differentiating feature between the two cameras concerns the touch sensitivity of the rear screen. The X70 has a touchscreen, while the SX730 has a conventional panel. Touch control can be particularly helpful, for example, for setting the focus point.

The reported shutter speed information refers to the use of the mechanical shutter. Yet, some cameras only have an electronic shutter, while others have an electronic shutter in addition to a mechanical one. In fact, the X70 is one of those camera that have an additional electronic shutter, which makes completely silent shooting possible. However, this mode is less suitable for photographing moving objects (risk of rolling shutter) or shooting under artificial light sources (risk of flickering).

The Fujifilm X70 has an intervalometer built-in. This enables the photographer to capture time lapse sequences, such as flower blooming, a sunset or moon rise, without purchasing an external camera trigger and related software.

The SX730 is equipped with a zoom lens, while the X70 comes with a built-in prime. The SX730 has a 24-960mm f/3.3-6.9 optic and the X70 offers a 28mm f/2.8 (focal lengths in full frame equivalent terms). Hence, the Canon provides a wider angle of view at the short end, as well as more tele-photo reach at the long end than the Fujifilm. The X70 offers the faster maximum aperture.

Concerning the storage of imaging data, both the SX730 and the X70 write their files to SDXC cards. The X70 supports UHS-I cards (Ultra High Speed data transfer of up to 104 MB/s), while the SX730 cannot take advantage of Ultra High Speed SD cards.

Connectivity comparison

For some imaging applications, the extent to which a camera can communicate with its environment can be an important aspect in the camera decision process. The table below provides an overview of the connectivity of the Canon PowerShot SX730 HS and Fujifilm X70 and, in particular, the interfaces the cameras (and selected comparators) provide for accessory control and data transfer.

Input-Output Connections

#		Camera Model	Hotshoe Port	Internal Mic / Speaker	Microphone Port	Headphone Port	HDMI Port	USB Port	WiFi Support	NFC Support	Bluetooth Support
1.		Canon SX730	-	stereo / mono	-	-	micro	2.0	Y	Y	Y
2.		Fujifilm X70	Y	stereo / mono	Y	-	micro	2.0	Y	-	-
3.		Canon SX740	-	stereo / mono	-	-	micro	2.0	Y	-	Y
4.		Canon SX430	-	mono / mono	-	-	-	2.0	Y	Y	-
5.		Canon G9 X Mark II	-	stereo / mono	-	-	micro	2.0	Y	Y	Y
6.		Canon G7 X Mark II	-	stereo / mono	-	-	micro	2.0	Y	Y	-
7.		Canon SX420	-	mono / mono	-	-	-	2.0	Y	Y	-
8.		Canon SX540	-	stereo / mono	-	-	mini	2.0	Y	Y	-
9.		Canon SX720	-	stereo / mono	-	-	micro	2.0	Y	Y	-
10.		Canon G5 X	Y	stereo / mono	-	-	mini	2.0	Y	Y	-
11.		Canon SX710	-	stereo / mono	-	-	micro	2.0	Y	Y	-
12.		Fujifilm X-A5	Y	stereo / mono	Y	-	micro	2.0	Y	-	Y
13.		Fujifilm XF10	-	stereo / mono	Y	-	micro	2.0	Y	-	Y
14.		Fujifilm X-E2S	Y	stereo / mono	Y	-	micro	2.0	Y	-	-
15.		Fujifilm X-T10	Y	stereo / mono	Y	-	micro	2.0	Y	-	-
16.		Panasonic TZ90	-	stereo / mono	-	-	micro	2.0	Y	-	-

It is notable that the X70 has a microphone port, which can help to improve the quality of audio recordings by attaching an external microphone. The SX730 does not feature such a mic input.

Both the SX730 and the X70 have been discontinued, but can regularly be found used on ebay. The X70 was replaced by the Fujifilm XF10, while the SX730 was followed by the Canon SX730 HS. Further information on the features and operation of the SX730 and X70 can be found, respectively, in the Canon SX730 Manual (free pdf) or the online Fujifilm X70 Manual.

Review summary

So how do things add up? Which of the two cameras – the Canon SX730 or the Fujifilm X70 – has the upper hand? Is one clearly better than the other? The listing below highlights the relative strengths of the two models.

Arguments in favor of the Canon PowerShot SX730 HS:

• More detail: Offers more megapixels (20.2 vs 16MP) with a 10% higher linear resolution.
• Wider view: Has a wider-angle lens that facilitates landscape or interior shots.
• Less heavy: Is lighter (by 40g or 12 percent) and hence easier to carry around.
• Sharper images: Has hand-shake reducing image stabilization built-in.
• Easier device pairing: Supports NFC for fast wireless image transfer over short distances.
• Easier wireless transfer: Supports Bluetooth for image sharing without cables.
• More affordable: Was introduced into a lower priced category (50 percent cheaper at launch).
• More modern: Is somewhat more recent (announced 1 year and 2 months after the X70).

Advantages of the Fujifilm X70:

• Better image quality: Features bigger pixels on a larger sensor for higher quality imaging.
• Richer colors: The pixel size advantage translates into images with better, more accurate colors.
• More dynamic range: Larger pixels capture a wider spectrum of light and dark details.
• Better low-light sensitivity: Larger pixels means good image quality even under poor lighting.
• Better live-view autofocus: Features on-sensor phase-detection for more confident autofocus.
• Better sound: Can connect to an external microphone for higher quality sound recording.
• More framing options: Can be equipped with a hotshoe-mounted accessory-viewfinder.
• More detailed LCD: Has a higher resolution rear screen (1040k vs 922k dots).
• Fewer buttons to press: Has a touchscreen to facilitate handling and shooting adjustments.
• Faster shutter: Has higher mechanical shutter speed (1/4000s vs 1/3200s) to freeze action.
• Faster burst: Shoots at higher frequency (8 vs 5.9 flaps/sec) to capture the decisive moment.
• Less disturbing: Has an electronic shutter option for completely silent shooting.
• Easier time-lapse photography: Has an intervalometer built-in for low frequency shooting.
• Better light gathering: Has a lens with a wider maximum aperture (f/2.8 vs f/3.3).
• Longer lasting: Gets more shots (330 versus 250) out of a single battery charge.
• Better lighting: Features a hotshoe and can thus hold and trigger an external flash gun.
• Faster buffer clearing: Has an SD card interface that supports the UHS-I standard.
• More heavily discounted: Has been on the market for longer (launched in January 2016).

If the count of relative strengths (bullet points above) is taken as a measure, the X70 is the clear winner of the contest (18 : 8 points). However, the pertinence of the various camera strengths will differ across photographers, so that you might want to weigh individual camera traits according to their importance for your own imaging needs before making a camera decision. A professional wedding photographer will view the differences between cameras in a way that diverges from the perspective of a travel photog, and a person interested in cityscapes has distinct needs from a macro shooter. Hence, the decision which camera is best and worth buying is often a very personal one.

How about other alternatives? Do the specifications of the Canon SX730 and the Fujifilm X70 place the cameras among the top in their class? Find out in the latest Best Superzoom Camera and Best Prime Lens Compact Camera listings whether the two cameras rank among the cream of the crop.

In any case, while the comparison of the spec-sheets of cameras can offer a general idea of their imaging potential, it remains partial and cannot reveal, for example, the shooting experience and imaging performance when actually working with the SX730 or the X70. User reviews, such as those found at amazon, can sometimes inform about these issues, but such feedback is often incomplete, inconsistent, and biased.

Expert reviews

This is why expert reviews are important. The following table reports the overall ratings of the cameras as published by some of the major camera review sites (amateurphotographer [AP], cameralabs [CL], digitalcameraworld [DCW], dpreview [DPR], ephotozine [EPZ], photographyblog [PB]). As can be seen, the professional reviewers agree in many cases on the quality of different cameras, but sometimes their assessments diverge, reinforcing the earlier point that a camera decision is often a very personal choice.

Expert Camera Reviews

#		Camera   Model	AP   score	CL   score	DCW   score	DPR   score	EPZ   score	PB   score	Camera Launch	Launch Price (USD)	Street Price
1.		Canon SX730	..	+	..	..	4/5	4/5	Apr 2017	399	ebay.com
2.		Fujifilm X70	4.5/5	..	..	76/100	4.5/5	4.5/5	Jan 2016	799	ebay.com
3.		Canon SX740	..	+	3.5/5	..	4/5	4/5	Jul 2018	399	amazon.com
4.		Canon SX430	..	..	..	..	3.5/5	3.5/5	Jan 2017	299	ebay.com
5.		Canon G9 X Mark II	4/5	..	4/5	75/100	4.5/5	4.5/5	Jan 2017	529	ebay.com
6.		Canon G7 X Mark II	4.5/5	+ +	..	81/100	4.5/5	4.5/5	Feb 2016	699	ebay.com
7.		Canon SX420	..	..	..	..	..	3/5	Jan 2016	299	ebay.com
8.		Canon SX540	..	..	..	..	..	..	Jan 2016	399	ebay.com
9.		Canon SX720	..	+	..	..	4/5	4.5/5	Feb 2016	379	ebay.com
10.		Canon G5 X	5/5	+ +	..	78/100	4.5/5	4.5/5	Oct 2015	799	ebay.com
11.		Canon SX710	..	+	..	..	4/5	3.5/5	Jan 2015	349	ebay.com
12.		Fujifilm X-A5	..	+	4.1/5	..	4/5	3.5/5	Jan 2018	399	ebay.com
13.		Fujifilm XF10	..	..	4/5	75/100	4/5	4.5/5	Jul 2018	499	ebay.com
14.		Fujifilm X-E2S	4.5/5	..	..	77/100	4.5/5	4.5/5	Jan 2016	699	ebay.com
15.		Fujifilm X-T10	4.5/5	+ +	..	80/100	5/5	5/5	May 2015	799	ebay.com
16.		Panasonic TZ90	..	+ +	4/5	..	4/5	4/5	Apr 2017	449	ebay.com
Note: (+ +) highly recommended; (+) recommended; (o) reviewed; (..) not available.

Care should be taken when interpreting the review scores above, though. The assessments were made in relation to similar cameras of the same technological generation. Thus, a score needs to be put into the context of the launch date and the launch price of the camera, and comparing ratings of very distinct cameras or ones that are far apart in terms of their release date have little meaning. It should also be noted that some of the review sites have over time altered the way they render their verdicts.

Check SX730 offers at
ebay.com
Check X70 offers at
ebay.com

Other camera comparisons

Did this review help to inform your camera decision process? In case you would like to check on the differences and similarities of other camera models, just use the search menu below. Alternatively, you can follow any of the listed hyperlinks for comparisons that others found interesting.

~

Check SX730 offers at
ebay.com
Check X70 offers at
ebay.com

Did you notice an error on this page? If so, please get in touch, so that we can correct the information.