Canon SX730 vs Fujifilm X100F

The Canon PowerShot SX730 HS and the Fujifilm X100F are two digital cameras that were revealed to the public, respectively, in April 2017 and January 2017. Both the SX730 and the X100F are fixed lens compact cameras that are based on a 1/2.3-inch (SX730) and an APS-C (X100F) sensor. The Canon has a resolution of 20.2 megapixels, whereas the Fujifilm provides 24 MP.

Below is an overview of the main specs of the two cameras as a starting point for the comparison.

Headline Specifications

Canon SX730		Fujifilm X100F
Fixed lens compact camera		Fixed lens compact camera
24-960mm f/3.3-6.9		35mm f/2.0
20.2 MP – 1/2.3" sensor		24 MP – APS-C sensor
1080/60p Video		1080/60p Video
ISO 80-3,200		ISO 200-12,800 (100 - 51,200)
No viewfinder, LCD framing		Electronic viewfinder (2360k dots)
3.0" LCD – 922k dots		3.0" LCD – 1040k dots
Tilting screen (no touchscreen)		Fixed screen (not touch-sensitive)
5.9 shutter flaps per second		8 shutter flaps per second
250 shots per battery charge		390 shots per battery charge
110 x 64 x 40 mm, 300 g		127 x 75 x 52 mm, 469 g

Check SX730 offers at
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Check X100F offers at
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Going beyond this snapshot of core features and characteristics, what are the differences between the Canon PowerShot SX730 HS and the Fujifilm X100F? Which one should you buy? Read on to find out how these two cameras compare with respect to their body size, their imaging sensors, their shooting features, their input-output connections, and their reception by expert reviewers.

Body comparison

An illustration of the physical size and weight of the Canon SX730 and the Fujifilm X100F is provided in the side-by-side display below. The two cameras are presented according to their relative size. Three successive views from the front, the top, and the rear are shown. All width, height and depth measures are rounded to the nearest millimeter.

Both cameras are available in two different colors (black, silver).

If the front view area (width x height) of the cameras is taken as an aggregate measure of their size, the Fujifilm X100F is notably larger (35 percent) than the Canon SX730. Moreover, the X100F is substantially heavier (56 percent) than the SX730. In this context, it is worth noting that neither the SX730 nor the X100F are weather-sealed.

Concerning battery life, the SX730 gets 250 shots out of its Canon NB-13L battery, while the X100F can take 390 images on a single charge of its Fujifilm NP-W126S power pack. The battery packs of both cameras can be charged via USB, which can be very convenient when travelling.

The adjacent table lists the principal physical characteristics of the two cameras alongside a wider set of alternatives. In case you want to display and compare another camera duo, you can use the CAM-parator app to select your camera combination among a large number of options.

Body Specifications

		Camera Model	Camera Width	Camera Height	Camera Depth	Camera Weight	Battery Life	Weather Sealing	Camera Launch	Launch Price (USD)	Street Price
1.		Canon SX730	110 mm	64 mm	40 mm	300 g	250	n	Apr 2017	399	ebay.com
2.		Fujifilm X100F	127 mm	75 mm	52 mm	469 g	390	n	Jan 2017	1,299	ebay.com
3.		Canon G7 X Mark II	106 mm	61 mm	42 mm	319 g	265	n	Feb 2016	699	ebay.com
4.		Canon SX420	104 mm	69 mm	85 mm	325 g	195	n	Jan 2016	299	ebay.com
5.		Canon SX430	104 mm	69 mm	85 mm	323 g	195	n	Jan 2017	299	ebay.com
6.		Canon SX540	120 mm	82 mm	92 mm	442 g	205	n	Jan 2016	399	ebay.com
7.		Canon SX710	113 mm	66 mm	35 mm	269 g	230	n	Jan 2015	349	ebay.com
8.		Canon SX720	110 mm	64 mm	36 mm	270 g	250	n	Feb 2016	379	ebay.com
9.		Canon SX740	110 mm	64 mm	40 mm	299 g	265	n	Jul 2018	399	amazon.com
10.		Fujifilm X-T3	133 mm	93 mm	59 mm	539 g	390	Y	Sep 2018	1,499	ebay.com
11.		Fujifilm X100S	127 mm	74 mm	54 mm	445 g	330	n	Jan 2013	1,299	ebay.com
12.		Fujifilm X100T	127 mm	74 mm	52 mm	440 g	330	n	Sep 2014	1,299	ebay.com
13.		Fujifilm X100V	128 mm	75 mm	53 mm	478 g	420	Y	Feb 2020	1,399	ebay.com
14.		Fujifilm XF10	113 mm	64 mm	41 mm	279 g	330	n	Jul 2018	499	ebay.com
15.		Panasonic TS7	117 mm	76 mm	37 mm	319 g	300	Y	May 2018	449	ebay.com
16.		Panasonic ZS70	112 mm	67 mm	41 mm	322 g	380	n	Apr 2017	449	ebay.com
17.		Sony HX99	102 mm	58 mm	36 mm	242 g	370	n	Aug 2018	449	ebay.com
Note: Measurements and pricing do not include easily detachable parts, such as add-on or interchangeable lenses or optional viewfinders.
Convert to Imperial

Any camera decision will obviously take relative prices into account. The listed launch prices provide an indication of the market segment that the manufacturer of the cameras have been targeting. The SX730 was launched at a markedly lower price (by 69 percent) than the X100F, which puts it into a different market segment. Usually, retail prices stay at first close to the launch price, but after several months, discounts become available. Later in the product cycle and, in particular, when the replacement model is about to appear, further discounting and stock clearance sales often push the camera price considerably down.

Sensor comparison

The imaging sensor is at the core of digital cameras and its size is one of the main determining factors of image quality. A large sensor will tend to have larger individual pixels that provide better low-light sensitivity, wider dynamic range, and richer color-depth than smaller pixel-units in a sensor of the same technological generation. Furthermore, a large sensor camera will give the photographer more possibilities to use shallow depth-of-field in order to isolate a subject from the background. On the downside, larger sensors tend to be more expensive and lead to bigger and heavier cameras and lenses.

Of the two cameras under consideration, the Canon SX730 features a 1/2.3-inch sensor and the Fujifilm X100F an APS-C sensor. The sensor area in the X100F is 1214 percent bigger. As a result of these sensor size differences, the cameras have a format factor of, respectively, 5.6 and 1.5. The sensor in the SX730 has a native 4:3 aspect ratio, while the one in the X100F offers a 3:2 aspect.

With 24MP, the X100F offers a higher resolution than the SX730 (20.2MP), but the X100F nevertheless has larger individual pixels (pixel pitch of 3.92μm versus 1.18μm for the SX730) due to its larger sensor. It is noteworthy in this context that the two cameras were released in close succession, so that their sensors are from the same technological generation. Coming back to sensor resolution, it should be mentioned that neither of the two cameras has an anti-alias filter installed, so they are able to capture all the detail the sensor resolves.

The resolution advantage of the Fujifilm X100F implies greater flexibility for cropping images or the possibility to print larger pictures. The maximum print size of the X100F for good quality output (200 dots per inch) amounts to 30 x 20 inches or 76.2 x 50.8 cm, for very good quality (250 dpi) 24 x 16 inches or 61 x 40.6 cm, and for excellent quality (300 dpi) 20 x 13.3 inches or 50.8 x 33.9 cm. The corresponding values for the Canon SX730 are 25.9 x 19.4 inches or 65.8 x 49.4 cm for good quality, 20.7 x 15.6 inches or 52.7 x 39.5 cm for very good quality, and 17.3 x 13 inches or 43.9 x 32.9 cm for excellent quality prints.

The X100F has on-sensor phase detect pixels, which results in fast and reliable autofocus acquisition even during live view operation.

The Canon PowerShot SX730 HS has a native sensitivity range from ISO 80 to ISO 3200. The corresponding ISO settings for the Fujifilm X100F are ISO 200 to ISO 12800, with the possibility to increase the ISO range to 100-51200.

In terms of underlying technology, the SX730 is build around a BSI-CMOS sensor, while the X100F uses a CMOS imager. Like most digital cameras, the SX730 uses a Bayer filter for capturing RGB colors on a square grid of photosensors. In contrast, the X100F employs a more randomized X-Trans layout of photosites, which according to Fujifilm helps to minimize moiré.

Consistent information on actual sensor performance is available from DXO Mark for many cameras. This service assesses and scores the color depth ("DXO Portrait"), dynamic range ("DXO Landscape"), and low-light sensitivity ("DXO Sports") of camera sensors, and also publishes an overall camera score. The adjacent table reports on the physical sensor characteristics and the outcomes of the DXO sensor quality tests for a sample of comparator-cameras.

Sensor Characteristics

		Camera Model	Sensor Class	Resolution (MP)	Horiz. Pixels	Vert. Pixels	Video Format	DXO Portrait	DXO Landscape	DXO Sports	DXO Overall
1.		Canon SX730	1/2.3	20.2	5184	3888	1080/60p	20.5	11.9	924	50
2.		Fujifilm X100F	APS-C	24.0	6000	4000	1080/60p	23.9	13.2	1704	81
3.		Canon G7 X Mark II	1-inch	20.0	5472	3648	1080/60p	21.8	11.9	260	62
4.		Canon SX420	1/2.3	19.9	5152	3864	720/25p	20.3	11.7	806	48
5.		Canon SX430	1/2.3	19.9	5152	3864	720/25p	20.5	11.9	900	49
6.		Canon SX540	1/2.3	20.2	5184	3888	1080/60p	20.3	11.7	806	48
7.		Canon SX710	1/2.3	20.2	5184	3888	1080/60p	20.2	11.6	712	47
8.		Canon SX720	1/2.3	20.2	5184	3888	1080/60p	20.3	11.8	817	48
9.		Canon SX740	1/2.3	20.2	5184	3888	4K/30p	20.6	12.1	1050	51
10.		Fujifilm X-T3	APS-C	26.0	6240	4160	4K/60p	24.0	13.4	1853	83
11.		Fujifilm X100S	APS-C	16.0	4896	3264	1080/60p	23.3	12.5	1329	75
12.		Fujifilm X100T	APS-C	16.0	4896	3264	1080/60p	23.6	12.8	1483	78
13.		Fujifilm X100V	APS-C	26.0	6240	4160	4K/30p	24.2	13.6	1996	84
14.		Fujifilm XF10	APS-C	24.0	6000	4000	4K/15p	24.0	13.4	1844	83
15.		Panasonic TS7	1/2.3	20.2	5184	3888	4K/30p	20.6	12.1	1028	51
16.		Panasonic ZS70	1/2.3	20.2	5184	3888	4K/30p	19.1	10.6	106	36
17.		Sony HX99	1/2.3	18.0	4896	3672	4K/30p	20.6	12.1	1058	51
Note: DXO values in italics represent estimates based on sensor size and age.

Many modern cameras cannot only take still pictures, but also record videos. Both cameras under consideration are equipped with sensors that have a sufficiently high read-out speed for moving images, and both provide the same movie specifications (1080/60p).

Feature comparison

Apart from body and sensor, cameras can and do differ across a range of features. For example, the X100F has an electronic viewfinder (2360k dots), which can be very helpful when shooting in bright sunlight. In contrast, the SX730 relies on live view and the rear LCD for framing. The following table reports on some other key feature differences and similarities of the Canon SX730, the Fujifilm X100F, and comparable cameras.

Core Features

		Camera Model	Viewfinder (Type or 000 dots)	Control Panel (yes/no)	LCD Specifications (inch/000 dots)	LCD Attach- ment	Touch Screen (yes/no)	Max Shutter Speed *	Max Shutter Flaps *	Built-in Flash (yes/no)	Built-in Image Stab
1.		Canon SX730	none	n	3.0 / 922	tilting	n	1/3200s	5.9/s	Y	Y
2.		Fujifilm X100F	2360	n	3.0 / 1040	fixed	n	1/4000s	8.0/s	Y	n
3.		Canon G7 X Mark II	none	n	3.0 / 1040	tilting	Y	1/2000s	8.0/s	Y	Y
4.		Canon SX420	none	n	3.0 / 230	fixed	n	1/4000s	0.5/s	Y	Y
5.		Canon SX430	none	n	3.0 / 230	fixed	n	1/4000s	0.5/s	Y	Y
6.		Canon SX540	none	n	3.0 / 461	fixed	n	1/2000s	5.9/s	Y	Y
7.		Canon SX710	none	n	3.0 / 922	fixed	n	1/3200s	6.0/s	Y	Y
8.		Canon SX720	none	n	3.0 / 922	fixed	n	1/3200s	5.9/s	Y	Y
9.		Canon SX740	none	n	3.0 / 922	tilting	n	1/3200s	10.0/s	Y	Y
10.		Fujifilm X-T3	3690	n	3.0 / 1040	full-flex	Y	1/8000s	11.0/s	n	n
11.		Fujifilm X100S	2360	n	2.8 / 460	fixed	n	1/4000s	6.0/s	Y	n
12.		Fujifilm X100T	2360	n	3.0 / 1040	fixed	n	1/4000s	6.0/s	Y	n
13.		Fujifilm X100V	3690	n	3.0 / 1620	tilting	Y	1/4000s	11.0/s	n	n
14.		Fujifilm XF10	none	n	3.0 / 1040	fixed	Y	1/4000s	6.0/s	Y	n
15.		Panasonic TS7	1170	n	3.0 / 1040	fixed	n	1/1300s	10.0/s	Y	Y
16.		Panasonic ZS70	1166	n	3.0 / 1040	tilting	Y	1/2000s	10.0/s	Y	Y
17.		Sony HX99	638	n	3.0 / 922	tilting	Y	1/2000s	10.0/s	Y	Y
Note: *) Information refers to the mechanical shutter, unless the camera only has an electronic one.

The reported shutter speed information refers to the use of the mechanical shutter. Yet, some cameras only have an electronic shutter, while others have an electronic shutter in addition to a mechanical one. In fact, the X100F is one of those camera that have an additional electronic shutter, which makes completely silent shooting possible. However, this mode is less suitable for photographing moving objects (risk of rolling shutter) or shooting under artificial light sources (risk of flickering).

The Fujifilm X100F has an intervalometer built-in. This enables the photographer to capture time lapse sequences, such as flower blooming, a sunset or moon rise, without purchasing an external camera trigger and related software.

The SX730 is equipped with a zoom lens, while the X100F comes with a built-in prime. The SX730 has a 24-960mm f/3.3-6.9 optic and the X100F offers a 35mm f/2.0 (focal lengths in full frame equivalent terms). Hence, the Canon provides a wider angle of view at the short end, as well as more tele-photo reach at the long end than the Fujifilm. The X100F offers the faster maximum aperture.

Concerning the storage of imaging data, both the SX730 and the X100F write their files to SDXC cards. The X100F supports UHS-I cards (Ultra High Speed data transfer of up to 104 MB/s), while the SX730 cannot take advantage of Ultra High Speed SD cards.

Connectivity comparison

For some imaging applications, the extent to which a camera can communicate with its environment can be an important aspect in the camera decision process. The table below provides an overview of the connectivity of the Canon PowerShot SX730 HS and Fujifilm X100F and, in particular, the interfaces the cameras (and selected comparators) provide for accessory control and data transfer.

Input-Output Connections

		Camera Model	Hotshoe Port	Internal Mic / Speaker	Microphone Port	Headphone Port	HDMI Port	USB Port	WiFi Support	NFC Support	Bluetooth Support
1.		Canon SX730	-	stereo / mono	-	-	micro	2.0	Y	Y	Y
2.		Fujifilm X100F	Y	stereo / mono	Y	-	micro	2.0	Y	-	-
3.		Canon G7 X Mark II	-	stereo / mono	-	-	micro	2.0	Y	Y	-
4.		Canon SX420	-	mono / mono	-	-	-	2.0	Y	Y	-
5.		Canon SX430	-	mono / mono	-	-	-	2.0	Y	Y	-
6.		Canon SX540	-	stereo / mono	-	-	mini	2.0	Y	Y	-
7.		Canon SX710	-	stereo / mono	-	-	micro	2.0	Y	Y	-
8.		Canon SX720	-	stereo / mono	-	-	micro	2.0	Y	Y	-
9.		Canon SX740	-	stereo / mono	-	-	micro	2.0	Y	-	Y
10.		Fujifilm X-T3	Y	stereo / mono	Y	Y	micro	3.1	Y	-	Y
11.		Fujifilm X100S	Y	stereo / mono	-	-	micro	2.0	-	-	-
12.		Fujifilm X100T	Y	stereo / mono	Y	-	micro	2.0	Y	-	-
13.		Fujifilm X100V	Y	stereo / mono	Y	-	micro	3.1	Y	-	Y
14.		Fujifilm XF10	-	stereo / mono	Y	-	micro	2.0	Y	-	Y
15.		Panasonic TS7	-	stereo / mono	-	-	micro	2.0	Y	-	-
16.		Panasonic ZS70	-	stereo / mono	-	-	micro	2.0	Y	-	-
17.		Sony HX99	-	stereo / mono	-	-	micro	2.0	Y	Y	Y

It is notable that the X100F has a microphone port, which can help to improve the quality of audio recordings by attaching an external microphone. The SX730 does not feature such a mic input.

Both the SX730 and the X100F have been discontinued, but can regularly be found used on ebay. The X100F was replaced by the Fujifilm X100V, while the SX730 was followed by the Canon SX730 HS. Further information on the features and operation of the SX730 and X100F can be found, respectively, in the Canon SX730 Manual (free pdf) or the online Fujifilm X100F Manual.

Review summary

So how do things add up? Is the Canon SX730 better than the Fujifilm X100F or vice versa? Below is a summary of the relative strengths of each of the two contestants.

Arguments in favor of the Canon PowerShot SX730 HS:

• More flexible LCD: Has a tilting screen for odd-angle shots in landscape orientation.
• More selfie-friendly: Has an articulated screen that can be turned to be front-facing.
• Wider view: Has a wider-angle lens that facilitates landscape or interior shots.
• More compact: Is smaller (110x64mm vs 127x75mm) and thus needs less room in the bag.
• Less heavy: Is lighter (by 169g or 36 percent) and hence easier to carry around.
• Sharper images: Has hand-shake reducing image stabilization built-in.
• Easier device pairing: Supports NFC for fast wireless image transfer over short distances.
• Easier wireless transfer: Supports Bluetooth for image sharing without cables.
• More affordable: Was introduced into a lower priced category (69 percent cheaper at launch).

Reasons to prefer the Fujifilm X100F:

• More detail: Has more megapixels (24 vs 20.2MP), which boosts linear resolution by 11%.
• Better image quality: Features bigger pixels on a larger sensor for higher quality imaging.
• Richer colors: The pixel size advantage translates into images with better, more accurate colors.
• More dynamic range: Larger pixels capture a wider spectrum of light and dark details.
• Better low-light sensitivity: Larger pixels means good image quality even under poor lighting.
• Better live-view autofocus: Features on-sensor phase-detection for more confident autofocus.
• Better sound: Can connect to an external microphone for higher quality sound recording.
• Easier framing: Has an electronic viewfinder for image composition and settings control.
• More detailed LCD: Has a higher resolution rear screen (1040k vs 922k dots).
• Faster shutter: Has higher mechanical shutter speed (1/4000s vs 1/3200s) to freeze action.
• Faster burst: Shoots at higher frequency (8 vs 5.9 flaps/sec) to capture the decisive moment.
• Less disturbing: Has an electronic shutter option for completely silent shooting.
• Easier time-lapse photography: Has an intervalometer built-in for low frequency shooting.
• Better light gathering: Has a lens with a wider maximum aperture (f/2.0 vs f/3.3).
• Longer lasting: Gets more shots (390 versus 250) out of a single battery charge.
• Better lighting: Features a hotshoe and can thus hold and trigger an external flash gun.
• Faster buffer clearing: Has an SD card interface that supports the UHS-I standard.

If the number of relative strengths (bullet points above) is taken as a guide, the X100F is the clear winner of the contest (17 : 9 points). However, the relative importance of the various individual camera aspects will vary according to personal preferences and needs, so that you might like to apply corresponding weights to the particular features before making a decision on a new camera. A professional wildlife photographer will view the differences between cameras in a way that diverges from the perspective of a family photog, and a person interested in architecture has distinct needs from a sports shooter. Hence, the decision which camera is best and worth buying is often a very personal one.

How about other alternatives? Do the specifications of the Canon SX730 and the Fujifilm X100F place the cameras among the top in their class? Find out in the latest Best Superzoom Camera and Best Prime Lens Compact Camera listings whether the two cameras rank among the cream of the crop.

In any case, while the comparison of technical specifications can provide a useful overview of the capabilities of different cameras, it says little about, for example, the shooting experience and imaging performance of the SX730 and the X100F in practical situations. At times, user reviews, such as those published at amazon, address these issues in a useful manner, but such feedback is on many occasions incomplete, inconsistent, and unreliable.

Expert reviews

This is why hands-on reviews by experts are important. The table below provides a synthesis of the camera assessments of some of the best known photo-gear review sites (amateurphotographer [AP], cameralabs [CL], digitalcameraworld [DCW], dpreview [DPR], ephotozine [EPZ], photographyblog [PB]). As can be seen, the professional reviewers agree in many cases on the quality of different cameras, but sometimes their assessments diverge, reinforcing the earlier point that a camera decision is often a very personal choice.

Expert Camera Reviews

		Camera   Model	AP   score	CL   score	DCW   score	DPR   score	EPZ   score	PB   score	Camera Launch	Launch Price (USD)	Street Price
1.		Canon SX730	..	+	..	..	4/5	4/5	Apr 2017	399	ebay.com
2.		Fujifilm X100F	5/5	+	3.9/5	83/100	4.5/5	4.5/5	Jan 2017	1,299	ebay.com
3.		Canon G7 X Mark II	4.5/5	+ +	..	81/100	4.5/5	4.5/5	Feb 2016	699	ebay.com
4.		Canon SX420	..	..	..	..	..	3/5	Jan 2016	299	ebay.com
5.		Canon SX430	..	..	..	..	3.5/5	3.5/5	Jan 2017	299	ebay.com
6.		Canon SX540	..	..	..	..	..	..	Jan 2016	399	ebay.com
7.		Canon SX710	..	+	..	..	4/5	3.5/5	Jan 2015	349	ebay.com
8.		Canon SX720	..	+	..	..	4/5	4.5/5	Feb 2016	379	ebay.com
9.		Canon SX740	..	+	3.5/5	..	4/5	4/5	Jul 2018	399	amazon.com
10.		Fujifilm X-T3	5/5	+ +	4.5/5	88/100	5/5	5/5	Sep 2018	1,499	ebay.com
11.		Fujifilm X100S	5/5	+ +	..	81/100	4.5/5	5/5	Jan 2013	1,299	ebay.com
12.		Fujifilm X100T	5/5	+	..	81/100	4.5/5	5/5	Sep 2014	1,299	ebay.com
13.		Fujifilm X100V	5/5	+ +	4.5/5	86/100	5/5	4.5/5	Feb 2020	1,399	ebay.com
14.		Fujifilm XF10	..	..	4/5	75/100	4/5	4.5/5	Jul 2018	499	ebay.com
15.		Panasonic TS7	..	+	..	..	..	3.5/5	May 2018	449	ebay.com
16.		Panasonic ZS70	..	+ +	..	..	4/5	4/5	Apr 2017	449	ebay.com
17.		Sony HX99	..	..	..	..	4/5	4.5/5	Aug 2018	449	ebay.com
Note: (+ +) highly recommended; (+) recommended; (o) reviewed; (..) not available.

The above review scores should be interpreted with care, though. The ratings were established in reference to similarly priced cameras that were available in the market at the time of the review. A score, therefore, has to be seen in close connection to the price and market introduction time of the camera, and comparing ratings of very distinct cameras or ones that are far apart in terms of their release date have little meaning. It should also be noted that some of the review sites have over time altered the way they render their verdicts.

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Other camera comparisons

Did this review help to inform your camera decision process? In case you would like to check on the differences and similarities of other camera models, just make your choice using the following search menu. There is also a set of direct links to comparison reviews that other users of the CAM-parator app explored.

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