Canon SX720 vs Fujifilm X30

The Canon PowerShot SX720 HS and the Fujifilm X30 are two digital cameras that were revealed to the public, respectively, in February 2016 and August 2014. Both the SX720 and the X30 are fixed lens compact cameras that are based on a 1/2.3-inch (SX720) and a 2/3 (X30) sensor. The Canon has a resolution of 20.2 megapixels, whereas the Fujifilm provides 12 MP.

Below is an overview of the main specs of the two cameras as a starting point for the comparison.

Headline Specifications

Canon SX720		Fujifilm X30
Fixed lens compact camera		Fixed lens compact camera
24-960mm f/3.3-6.9		28-112mm f/2.0-2.8
20.2 MP – 1/2.3" sensor		12 MP – Two Thirds sensor
1080/60p Video		1080/60p Video
ISO 80-3,200		ISO 100-12,800
No viewfinder, LCD framing		Electronic viewfinder (2360k dots)
3.0" LCD – 922k dots		3.0" LCD – 920k dots
Fixed screen (not touch-sensitive)		Tilting screen (no touchscreen)
5.9 shutter flaps per second		12 shutter flaps per second
250 shots per battery charge		470 shots per battery charge
110 x 64 x 36 mm, 270 g		119 x 72 x 60 mm, 423 g

Check SX720 offers at
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Check X30 offers at
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Going beyond this snapshot of core features and characteristics, what are the differences between the Canon PowerShot SX720 HS and the Fujifilm X30? Which one should you buy? Read on to find out how these two cameras compare with respect to their body size, their imaging sensors, their shooting features, their input-output connections, and their reception by expert reviewers.

Body comparison

The physical size and weight of the Canon SX720 and the Fujifilm X30 are illustrated in the side-by-side display below. The two cameras are presented according to their relative size. Three consecutive views from the front, the top, and the rear side are shown. All size dimensions are rounded to the nearest millimeter.

The SX720 can be obtained in two different colors (black, red), while the X30 is also available in two color-versions, but different ones (black, silver).

If the front view area (width x height) of the cameras is taken as an aggregate measure of their size, the Fujifilm X30 is notably larger (22 percent) than the Canon SX720. Moreover, the X30 is substantially heavier (57 percent) than the SX720. In this context, it is worth noting that neither the SX720 nor the X30 are weather-sealed.

Concerning battery life, the SX720 gets 250 shots out of its Canon NB-13L battery, while the X30 can take 470 images on a single charge of its Fujifilm NP-95 power pack. The power pack in the X30 can be charged via the USB port, which can be very convenient when travelling.

The following table provides a synthesis of the main physical specifications of the two cameras and other similar ones. In case you want to display and compare another camera duo, you can use the CAM-parator app to select your camera combination among a large number of options.

Body Specifications

		Camera Model	Camera Width	Camera Height	Camera Depth	Camera Weight	Battery Life	Weather Sealing	Camera Launch	Launch Price (USD)	Street Price
1.		Canon SX720	110 mm	64 mm	36 mm	270 g	250	n	Feb 2016	379	ebay.com
2.		Fujifilm X30	119 mm	72 mm	60 mm	423 g	470	n	Aug 2014	599	ebay.com
3.		Canon G16	109 mm	76 mm	40 mm	356 g	360	n	Aug 2013	549	ebay.com
4.		Canon SX410	104 mm	69 mm	85 mm	325 g	185	n	Feb 2015	279	ebay.com
5.		Canon SX420	104 mm	69 mm	85 mm	325 g	195	n	Jan 2016	299	ebay.com
6.		Canon SX430	104 mm	69 mm	85 mm	323 g	195	n	Jan 2017	299	ebay.com
7.		Canon SX540	120 mm	82 mm	92 mm	442 g	205	n	Jan 2016	399	ebay.com
8.		Canon SX710	113 mm	66 mm	35 mm	269 g	230	n	Jan 2015	349	ebay.com
9.		Canon SX730	110 mm	64 mm	40 mm	300 g	250	n	Apr 2017	399	ebay.com
10.		Canon SX740	110 mm	64 mm	40 mm	299 g	265	n	Jul 2018	399	amazon.com
11.		Fujifilm X10	117 mm	70 mm	57 mm	350 g	270	n	Sep 2011	599	ebay.com
12.		Fujifilm X20	117 mm	70 mm	57 mm	353 g	270	n	Jan 2013	599	ebay.com
13.		Fujifilm XQ1	100 mm	59 mm	33 mm	206 g	240	n	Oct 2013	499	ebay.com
14.		Nikon P7800	119 mm	78 mm	50 mm	399 g	350	n	Sep 2013	549	ebay.com
15.		Panasonic ZS70	112 mm	67 mm	41 mm	322 g	380	n	Apr 2017	449	ebay.com
16.		Sony HX80	102 mm	58 mm	36 mm	245 g	390	n	Mar 2016	349	ebay.com
17.		Sony HX90V	102 mm	58 mm	36 mm	245 g	360	n	Apr 2015	429	ebay.com
Note: Measurements and pricing do not include easily detachable parts, such as add-on or interchangeable lenses or optional viewfinders.
Convert to Imperial

Any camera decision will naturally be influenced heavily by the price. The retail prices at the time of the camera’s release place the model in the market relative to other models in the producer’s line-up and the competition. The SX720 was launched at a markedly lower price (by 37 percent) than the X30, which puts it into a different market segment. Usually, retail prices stay at first close to the launch price, but after several months, discounts become available. Later in the product cycle and, in particular, when the replacement model is about to appear, further discounting and stock clearance sales often push the camera price considerably down. Then, after the new model is out, very good deals can frequently be found on the pre-owned market.

Sensor comparison

The size of the sensor inside a digital camera is one of the key determinants of image quality. A large sensor will tend to have larger individual pixels that provide better low-light sensitivity, wider dynamic range, and richer color-depth than smaller pixel-units in a sensor of the same technological generation. Further, a large sensor camera will give the photographer additional creative options when using shallow depth-of-field to isolate a subject from its background. On the downside, larger sensors tend to be associated with larger, more expensive camera bodies and lenses.

Of the two cameras under consideration, the Canon SX720 features a 1/2.3-inch sensor and the Fujifilm X30 a 2/3 sensor. The sensor area in the X30 is 107 percent bigger. As a result of these sensor size differences, the cameras have a format factor of, respectively, 5.6 and 3.9. Both cameras feature a native aspect ratio (sensor width to sensor height) of 4:3.

Despite having a smaller sensor, the Canon SX720 offers a higher resolution of 20.2 megapixels, compared with 12 MP of the Fujifilm X30. This megapixels advantage comes at the cost of a higher pixel density and a smaller size of the individual pixel (with a pixel pitch of 1.18μm versus 2.20μm for the X30). However, it should be noted that the SX720 is a somewhat more recent model (by 1 year and 5 months) than the X30, and its sensor might have benefitted from technological advances during this time that partly offset its pixel-size disadvantage. Coming back to sensor resolution, it should be mentioned that neither of the two cameras has an anti-alias filter installed, so they are able to capture all the detail the sensor resolves.

The resolution advantage of the Canon SX720 implies greater flexibility for cropping images or the possibility to print larger pictures. The maximum print size of the SX720 for good quality output (200 dots per inch) amounts to 25.9 x 19.4 inches or 65.8 x 49.4 cm, for very good quality (250 dpi) 20.7 x 15.6 inches or 52.7 x 39.5 cm, and for excellent quality (300 dpi) 17.3 x 13 inches or 43.9 x 32.9 cm. The corresponding values for the Fujifilm X30 are 20 x 15 inches or 50.8 x 38.1 cm for good quality, 16 x 12 inches or 40.6 x 30.5 cm for very good quality, and 13.3 x 10 inches or 33.9 x 25.4 cm for excellent quality prints.

The X30 has on-sensor phase detect pixels, which results in fast and reliable autofocus acquisition even during live view operation.

The Canon PowerShot SX720 HS has a native sensitivity range from ISO 80 to ISO 3200. The corresponding ISO settings for the Fujifilm X30 are ISO 100 to ISO 12800 (no boost).

In terms of underlying technology, the SX720 is build around a BSI-CMOS sensor, while the X30 uses a CMOS imager. Like most digital cameras, the SX720 uses a Bayer filter for capturing RGB colors on a square grid of photosensors. In contrast, the X30 employs a more randomized X-Trans layout of photosites, which according to Fujifilm helps to minimize moiré.

Consistent information on actual sensor performance is available from DXO Mark for many cameras. This service assesses and scores the color depth ("DXO Portrait"), dynamic range ("DXO Landscape"), and low-light sensitivity ("DXO Sports") of camera sensors, and also publishes an overall camera score. The following table provides an overview of the physical sensor characteristics, as well as the sensor quality measurements for a selection of comparators.

Sensor Characteristics

		Camera Model	Sensor Class	Resolution (MP)	Horiz. Pixels	Vert. Pixels	Video Format	DXO Portrait	DXO Landscape	DXO Sports	DXO Overall
1.		Canon SX720	1/2.3	20.2	5184	3888	1080/60p	20.3	11.8	817	48
2.		Fujifilm X30	2/3	12.0	4000	3000	1080/60p	20.4	11.2	-312	49
3.		Canon G16	1/1.7	12.0	4000	3000	1080/60p	21.0	11.7	230	54
4.		Canon SX410	1/2.3	19.9	5152	3864	720/30p	20.2	11.6	720	47
5.		Canon SX420	1/2.3	19.9	5152	3864	720/25p	20.3	11.7	806	48
6.		Canon SX430	1/2.3	19.9	5152	3864	720/25p	20.5	11.9	900	49
7.		Canon SX540	1/2.3	20.2	5184	3888	1080/60p	20.3	11.7	806	48
8.		Canon SX710	1/2.3	20.2	5184	3888	1080/60p	20.2	11.6	712	47
9.		Canon SX730	1/2.3	20.2	5184	3888	1080/60p	20.5	11.9	924	50
10.		Canon SX740	1/2.3	20.2	5184	3888	4K/30p	20.6	12.1	1050	51
11.		Fujifilm X10	2/3	12.0	4000	3000	1080/30p	20.5	11.3	245	50
12.		Fujifilm X20	2/3	12.0	4000	3000	1080/60p	20.1	10.9	-462	46
13.		Fujifilm XQ1	2/3	12.0	4000	3000	1080/60p	20.3	11.0	-390	47
14.		Nikon P7800	1/1.7	12.0	4000	3000	1080/30p	21.2	11.7	200	54
15.		Panasonic ZS70	1/2.3	20.2	5184	3888	4K/30p	19.1	10.6	106	36
16.		Sony HX80	1/2.3	18.0	4896	3672	1080/60p	20.4	11.8	822	48
17.		Sony HX90V	1/2.3	18.0	4896	3672	1080/60p	20.2	11.6	738	47
Note: DXO values in italics represent estimates based on sensor size and age.

Many modern cameras are not only capable of taking still images, but can also record movies. The two cameras under consideration both have sensors whose read-out speed is fast enough to capture moving pictures, and both provide the same movie specifications (1080/60p).

Feature comparison

Apart from body and sensor, cameras can and do differ across a variety of features. For example, the X30 has an electronic viewfinder (2360k dots), which can be very helpful when shooting in bright sunlight. In contrast, the SX720 relies on live view and the rear LCD for framing. The table below summarizes some of the other core capabilities of the Canon SX720 and Fujifilm X30 in connection with corresponding information for a sample of similar cameras.

Core Features

		Camera Model	Viewfinder (Type or 000 dots)	Control Panel (yes/no)	LCD Specifications (inch/000 dots)	LCD Attach- ment	Touch Screen (yes/no)	Max Shutter Speed *	Max Shutter Flaps *	Built-in Flash (yes/no)	Built-in Image Stab
1.		Canon SX720	none	n	3.0 / 922	fixed	n	1/3200s	5.9/s	Y	Y
2.		Fujifilm X30	2360	n	3.0 / 920	tilting	n	1/4000s	12.0/s	Y	Y
3.		Canon G16	optical	n	3.0 / 922	fixed	n	1/4000s	2.2/s	Y	Y
4.		Canon SX410	none	n	3.0 / 230	fixed	n	1/4000s	0.5/s	Y	Y
5.		Canon SX420	none	n	3.0 / 230	fixed	n	1/4000s	0.5/s	Y	Y
6.		Canon SX430	none	n	3.0 / 230	fixed	n	1/4000s	0.5/s	Y	Y
7.		Canon SX540	none	n	3.0 / 461	fixed	n	1/2000s	5.9/s	Y	Y
8.		Canon SX710	none	n	3.0 / 922	fixed	n	1/3200s	6.0/s	Y	Y
9.		Canon SX730	none	n	3.0 / 922	tilting	n	1/3200s	5.9/s	Y	Y
10.		Canon SX740	none	n	3.0 / 922	tilting	n	1/3200s	10.0/s	Y	Y
11.		Fujifilm X10	optical	n	2.8 / 460	fixed	n	1/4000s	10.0/s	Y	Y
12.		Fujifilm X20	optical	n	2.8 / 460	fixed	n	1/4000s	12.0/s	Y	Y
13.		Fujifilm XQ1	none	n	3.0 / 920	fixed	n	1/4000s	12.0/s	Y	Y
14.		Nikon P7800	921	n	3.0 / 921	swivel	n	1/4000s	8.0/s	Y	Y
15.		Panasonic ZS70	1166	n	3.0 / 1040	tilting	Y	1/2000s	10.0/s	Y	Y
16.		Sony HX80	638	n	3.0 / 922	tilting	n	1/2000s	10.0/s	Y	Y
17.		Sony HX90V	638	n	3.0 / 921	tilting	n	1/2000s	10.0/s	Y	Y
Note: *) Information refers to the mechanical shutter, unless the camera only has an electronic one.

Both the SX720 and the X30 have zoom lenses built in. The SX720 has a 24-960mm f/3.3-6.9 optic and the X30 offers a 28-112mm f/2.0-2.8 (focal lengths in full frame equivalent terms). Hence, the Canon provides a wider angle of view at the short end, as well as more tele-photo reach at the long end than the Fujifilm. The X30 offers the faster maximum aperture.

Concerning the storage of imaging data, both the SX720 and the X30 write their files to SDXC cards. Both cameras can use UHS-I cards, which provide for Ultra High Speed data transfer of up to 104 MB/s.

Connectivity comparison

For some imaging applications, the extent to which a camera can communicate with its environment can be an important aspect in the camera decision process. The table below provides an overview of the connectivity of the Canon PowerShot SX720 HS and Fujifilm X30 and, in particular, the interfaces the cameras (and selected comparators) provide for accessory control and data transfer.

Input-Output Connections

		Camera Model	Hotshoe Port	Internal Mic / Speaker	Microphone Port	Headphone Port	HDMI Port	USB Port	WiFi Support	NFC Support	Bluetooth Support
1.		Canon SX720	-	stereo / mono	-	-	micro	2.0	Y	Y	-
2.		Fujifilm X30	Y	stereo / mono	-	-	micro	2.0	Y	-	-
3.		Canon G16	Y	stereo / mono	-	-	mini	2.0	Y	-	-
4.		Canon SX410	-	stereo / mono	-	-	-	2.0	-	-	-
5.		Canon SX420	-	mono / mono	-	-	-	2.0	Y	Y	-
6.		Canon SX430	-	mono / mono	-	-	-	2.0	Y	Y	-
7.		Canon SX540	-	stereo / mono	-	-	mini	2.0	Y	Y	-
8.		Canon SX710	-	stereo / mono	-	-	micro	2.0	Y	Y	-
9.		Canon SX730	-	stereo / mono	-	-	micro	2.0	Y	Y	Y
10.		Canon SX740	-	stereo / mono	-	-	micro	2.0	Y	-	Y
11.		Fujifilm X10	Y	stereo / mono	-	-	mini	2.0	-	-	-
12.		Fujifilm X20	Y	stereo / mono	-	-	micro	2.0	-	-	-
13.		Fujifilm XQ1	-	stereo / mono	-	-	micro	2.0	Y	-	-
14.		Nikon P7800	Y	stereo / mono	Y	-	mini	2.0	-	-	-
15.		Panasonic ZS70	-	stereo / mono	-	-	micro	2.0	Y	-	-
16.		Sony HX80	-	stereo / mono	-	-	micro	2.0	Y	Y	-
17.		Sony HX90V	-	stereo / mono	-	-	micro	2.0	Y	Y	-

It is notable that the X30 has a hotshoe, which makes it possible to easily attach optional accessories, such as an external flash gun. The SX720 does not feature such an accessory-socket.

Both the SX720 and the X30 have been discontinued, but can regularly be found used on ebay. The SX720 was replaced by the Canon SX730, while the X30 does not have a direct successor. Further information on the features and operation of the SX720 and X30 can be found, respectively, in the Canon SX720 Manual (free pdf) or the online Fujifilm X30 Manual.

Review summary

So what conclusions can be drawn? Is the Canon SX720 better than the Fujifilm X30 or vice versa? A synthesis of the relative strong points of each of the models is listed below.

Reasons to prefer the Canon PowerShot SX720 HS:

• More detail: Offers more megapixels (20.2 vs 12MP) with a 30% higher linear resolution.
• Wider view: Has a wider-angle lens that facilitates landscape or interior shots.
• More tele-reach: Has a longer tele-lens for perspective compression and subject magnification.
• More compact: Is smaller (110x64mm vs 119x72mm) and thus needs less room in the bag.
• Less heavy: Is lighter (by 153g or 36 percent) and hence easier to carry around.
• Easier device pairing: Supports NFC for fast wireless image transfer over short distances.
• More affordable: Was introduced into a lower priced category (37 percent cheaper at launch).
• More modern: Is somewhat more recent (announced 1 year and 5 months after the X30).

Advantages of the Fujifilm X30:

• Better image quality: Features bigger pixels on a larger sensor for higher quality imaging.
• Richer colors: The pixel size advantage translates into images with better, more accurate colors.
• More dynamic range: Larger pixels capture a wider spectrum of light and dark details.
• Better low-light sensitivity: Larger pixels means good image quality even under poor lighting.
• Better live-view autofocus: Features on-sensor phase-detection for more confident autofocus.
• Easier framing: Has an electronic viewfinder for image composition and settings control.
• More flexible LCD: Has a tilting screen for odd-angle shots in landscape orientation.
• Faster shutter: Has higher mechanical shutter speed (1/4000s vs 1/3200s) to freeze action.
• Faster burst: Shoots at higher frequency (12 vs 5.9 flaps/sec) to capture the decisive moment.
• Better light gathering: Has a lens with a wider maximum aperture (f/2.0 vs f/3.3).
• Longer lasting: Gets more shots (470 versus 250) out of a single battery charge.
• Easier travel charging: Can be conveniently charged via its USB port.
• Better lighting: Features a hotshoe and can thus hold and trigger an external flash gun.
• More heavily discounted: Has been on the market for longer (launched in August 2014).

If the number of relative strengths (bullet points above) is taken as a guide, the X30 is the clear winner of the contest (14 : 8 points). However, the relative importance of the various individual camera aspects will vary according to personal preferences and needs, so that you might like to apply corresponding weights to the particular features before making a decision on a new camera. A professional sports photographer will view the differences between cameras in a way that diverges from the perspective of a street photog, and a person interested in family portraits has distinct needs from a landscape shooter. Hence, the decision which camera is best and worth buying is often a very personal one.

How about other alternatives? Do the specifications of the Canon SX720 and the Fujifilm X30 place the cameras among the top in their class? Find out in the latest Best Superzoom Camera and Best Travel-Zoom Camera listings whether the two cameras rank among the cream of the crop.

In any case, while the specs-based evaluation of cameras can be instructive in revealing their potential as photographic tools, it says little about, for example, the shooting experience and imaging performance of the SX720 and the X30 in practical situations. At times, user reviews, such as those published at amazon, address these issues in a useful manner, but such feedback is on many occasions incomplete, inconsistent, and unreliable.

Expert reviews

This is why hands-on reviews by experts are important. The adjacent summary-table relays the overall verdicts of several of the most popular camera review sites (amateurphotographer [AP], cameralabs [CL], digitalcameraworld [DCW], dpreview [DPR], ephotozine [EPZ], photographyblog [PB]). As can be seen, the professional reviewers agree in many cases on the quality of different cameras, but sometimes their assessments diverge, reinforcing the earlier point that a camera decision is often a very personal choice.

Expert Camera Reviews

		Camera   Model	AP   score	CL   score	DCW   score	DPR   score	EPZ   score	PB   score	Camera Launch	Launch Price (USD)	Street Price
1.		Canon SX720	..	+	..	..	4/5	4.5/5	Feb 2016	379	ebay.com
2.		Fujifilm X30	4/5	..	..	76/100	4.5/5	4.5/5	Aug 2014	599	ebay.com
3.		Canon G16	4/5	+	..	..	4.5/5	4.5/5	Aug 2013	549	ebay.com
4.		Canon SX410	..	o	..	..	..	..	Feb 2015	279	ebay.com
5.		Canon SX420	..	..	..	..	..	3/5	Jan 2016	299	ebay.com
6.		Canon SX430	..	..	..	..	3.5/5	3.5/5	Jan 2017	299	ebay.com
7.		Canon SX540	..	..	..	..	..	..	Jan 2016	399	ebay.com
8.		Canon SX710	..	+	..	..	4/5	3.5/5	Jan 2015	349	ebay.com
9.		Canon SX730	..	+	..	..	4/5	4/5	Apr 2017	399	ebay.com
10.		Canon SX740	..	+	3.5/5	..	4/5	4/5	Jul 2018	399	amazon.com
11.		Fujifilm X10	..	..	..	76/100	4/5	4.5/5	Sep 2011	599	ebay.com
12.		Fujifilm X20	4/5	+ +	..	77/100	4.5/5	5/5	Jan 2013	599	ebay.com
13.		Fujifilm XQ1	..	..	..	..	4.5/5	4.5/5	Oct 2013	499	ebay.com
14.		Nikon P7800	3/5	..	..	..	4/5	4.5/5	Sep 2013	549	ebay.com
15.		Panasonic ZS70	..	+ +	..	..	4/5	4/5	Apr 2017	449	ebay.com
16.		Sony HX80	..	..	..	..	..	..	Mar 2016	349	ebay.com
17.		Sony HX90V	4/5	+ +	..	..	4/5	4.5/5	Apr 2015	429	ebay.com
Note: (+ +) highly recommended; (+) recommended; (o) reviewed; (..) not available.

The review scores listed above should be treated with care, though. The ratings are only valid when referring to cameras in the same category and of the same age. Thus, a score needs to be put into the context of the launch date and the launch price of the camera, and rating-comparisons among cameras that span long time periods or concern very differently equipped models make little sense. Also, kindly note that some of the listed sites have over time developped their review approaches and their reporting style.

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Check X30 offers at
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Other camera comparisons

Did this review help to inform your camera decision process? In case you are interested in seeing how other cameras pair up, just make a corresponding selection in the search boxes below. There is also a set of direct links to comparison reviews that other users of the CAM-parator app explored.

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