Canon SX430 vs SX740

The Canon PowerShot SX430 IS and the Canon PowerShot SX740 HS are two digital cameras that were announced, respectively, in January 2017 and July 2018. Both the SX430 and the SX740 are fixed lens compact cameras that are equipped with a 1/2.3-inch sensor. The SX430 has a resolution of 19.9 megapixels, whereas the SX740 provides 20.2 MP.

Below is an overview of the main specs of the two cameras as a starting point for the comparison.

Headline Specifications

Canon SX430		Canon SX740
Fixed lens compact camera		Fixed lens compact camera
24-1080mm f/3.5-6.6		24-960mm f/3.3-6.9
19.9 MP – 1/2.3" sensor		20.2 MP – 1/2.3" sensor
720/25p Video		4K/30p Video
ISO 100-1,600		ISO 100-3,200
No viewfinder, LCD framing		No viewfinder, LCD framing
3.0" LCD – 230k dots		3.0" LCD – 922k dots
Fixed screen (not touch-sensitive)		Tilting screen (no touchscreen)
0.5 shutter flaps per second		10 shutter flaps per second
195 shots per battery charge		265 shots per battery charge
104 x 69 x 85 mm, 323 g		110 x 64 x 40 mm, 299 g

Check SX430 offers at
ebay.com
Check SX740 price at
amazon.com

Going beyond this snapshot of core features and characteristics, what are the differences between the Canon PowerShot SX430 IS and the Canon PowerShot SX740 HS? Which one should you buy? Read on to find out how these two cameras compare with respect to their body size, their imaging sensors, their shooting features, their input-output connections, and their reception by expert reviewers.

Body comparison

An illustration of the physical size and weight of the Canon SX430 and the Canon SX740 is provided in the side-by-side display below. The two cameras are presented according to their relative size. Three consecutive perspectives from the front, the top, and the back are available. All width, height and depth dimensions are rounded to the nearest millimeter.

The SX740 can be obtained in two different colors (black, silver), while the SX430 is only available in black.

If the front view area (width x height) of the cameras is taken as an aggregate measure of their size, the Canon SX740 is somewhat smaller (2 percent) than the Canon SX430. Moreover, the SX740 is markedly lighter (7 percent) than the SX430. In this context, it is worth noting that neither the SX430 nor the SX740 are weather-sealed.

Concerning battery life, the SX430 gets 195 shots out of its Canon NB-11LH battery, while the SX740 can take 265 images on a single charge of its Canon NB-13L power pack. The power pack in the SX740 can be charged via the USB port, which can be very convenient when travelling.

The table below summarizes the key physical specs of the two cameras alongside a broader set of comparators. If you would like to visualize and compare a different camera combination, you can navigate to the CAM-parator app and make your selection from a broad list of cameras there.

Body Specifications

		Camera Model	Camera Width	Camera Height	Camera Depth	Camera Weight	Battery Life	Weather Sealing	Camera Launch	Launch Price (USD)	Street Price
1.		Canon SX430	104 mm	69 mm	85 mm	323 g	195	n	Jan 2017	299	ebay.com
2.		Canon SX740	110 mm	64 mm	40 mm	299 g	265	n	Jul 2018	399	amazon.com
3.		Canon G7 X Mark II	106 mm	61 mm	42 mm	319 g	265	n	Feb 2016	699	ebay.com
4.		Canon SX70	127 mm	91 mm	117 mm	608 g	325	n	Sep 2018	549	amazon.com
5.		Canon SX410	104 mm	69 mm	85 mm	325 g	185	n	Feb 2015	279	ebay.com
6.		Canon SX420	104 mm	69 mm	85 mm	325 g	195	n	Jan 2016	299	ebay.com
7.		Canon SX620	97 mm	57 mm	28 mm	182 g	295	n	May 2016	279	ebay.com
8.		Canon SX710	113 mm	66 mm	35 mm	269 g	230	n	Jan 2015	349	ebay.com
9.		Canon SX720	110 mm	64 mm	36 mm	270 g	250	n	Feb 2016	379	ebay.com
10.		Canon SX730	110 mm	64 mm	40 mm	300 g	250	n	Apr 2017	399	ebay.com
11.		Panasonic ZS70	112 mm	67 mm	41 mm	322 g	380	n	Apr 2017	449	ebay.com
12.		Panasonic ZS80	112 mm	69 mm	42 mm	327 g	380	n	Feb 2019	449	ebay.com
Note: Measurements and pricing do not include easily detachable parts, such as add-on or interchangeable lenses or optional viewfinders.
Convert to Imperial

The price is, of course, an important factor in any camera decision. The retail prices at the time of the camera’s release place the model in the market relative to other models in the producer’s line-up and the competition. The SX430 was launched at a somewhat lower price (by 25 percent) than the SX740, which makes it more attractive for photographers on a tight budget. Usually, retail prices stay at first close to the launch price, but after several months, discounts become available. Later in the product cycle and, in particular, when the replacement model is about to appear, further discounting and stock clearance sales often push the camera price considerably down. Then, after the new model is out, very good deals can frequently be found on the pre-owned market.

Sensor comparison

The imaging sensor is at the core of digital cameras and its size is one of the main determining factors of image quality. All other things equal, a large sensor will have larger individual pixel-units that offer better low-light sensitivity, wider dynamic range, and richer color-depth than smaller pixels in a sensor of the same technological generation. Moreover, a large sensor camera will give the photographer more control over depth-of-field in the image and, thus, the ability to better isolate a subject from the background. On the downside, larger sensors tend to be associated with larger, more expensive camera bodies and lenses.

Both cameras under consideration feature a 1/2.3-inch sensor and have a format factor (sometimes also referred to as "crop factor") of 5.6. Within the spectrum of camera sensors, this places the review cameras among the smaller-sensor digicams that favor affordability and compact design. Both cameras feature a native aspect ratio (sensor width to sensor height) of 4:3.

Technology-wise, the SX740 uses a more advanced image processing engine (DIGIC 8) than the SX430 (DIGIC 4+), with benefits for noise reduction, color accuracy, and processing speed.

While the two cameras under review share the same sensor size, the SX740 offers a slightly higher resolution of 20.2 megapixels, compared with 19.9 MP of the SX430. This megapixels advantage translates into a 0.59999999999999 percent gain in linear resolution. On the other hand, these sensor specs imply that the SX740 has a higher pixel density and a smaller size of the individual pixel (with a pixel pitch of 1.18μm versus 1.19μm for the SX430). However, it should be noted that the SX740 is a somewhat more recent model (by 1 year and 6 months) than the SX430, and its sensor might have benefitted from technological advances during this time that at least partly compensate for the smaller pixel size. Coming back to sensor resolution, it should be mentioned that neither of the two cameras has an anti-alias filter installed, so they are able to capture all the detail the sensor resolves.

The Canon PowerShot SX430 IS has a native sensitivity range from ISO 100 to ISO 1600. The corresponding ISO settings for the Canon PowerShot SX740 HS are ISO 100 to ISO 3200 (no boost).

In terms of underlying technology, the SX430 is build around a CCD sensor, while the SX740 uses a BSI-CMOS imager. Both cameras use a Bayer filter for capturing RGB colors on a square grid of photosensors. This arrangement is found in most digital cameras.

Since 2007, DXO Mark has published sensor performance measurements that have been derived using a consistent methodology. This service assesses and scores the color depth ("DXO Portrait"), dynamic range ("DXO Landscape"), and low-light sensitivity ("DXO Sports") of camera sensors, and also publishes an overall camera score. The following table provides an overview of the physical sensor characteristics, as well as the sensor quality measurements for a selection of comparators.

Sensor Characteristics

		Camera Model	Sensor Class	Resolution (MP)	Horiz. Pixels	Vert. Pixels	Video Format	DXO Portrait	DXO Landscape	DXO Sports	DXO Overall
1.		Canon SX430	1/2.3	19.9	5152	3864	720/25p	20.5	11.9	900	49
2.		Canon SX740	1/2.3	20.2	5184	3888	4K/30p	20.6	12.1	1050	51
3.		Canon G7 X Mark II	1-inch	20.0	5472	3648	1080/60p	21.8	11.9	260	62
4.		Canon SX70	1/2.3	20.2	5184	3888	4K/30p	20.6	12.1	1063	51
5.		Canon SX410	1/2.3	19.9	5152	3864	720/30p	20.2	11.6	720	47
6.		Canon SX420	1/2.3	19.9	5152	3864	720/25p	20.3	11.7	806	48
7.		Canon SX620	1/2.3	20.2	5184	3888	1080/30p	20.4	11.8	838	49
8.		Canon SX710	1/2.3	20.2	5184	3888	1080/60p	20.2	11.6	712	47
9.		Canon SX720	1/2.3	20.2	5184	3888	1080/60p	20.3	11.8	817	48
10.		Canon SX730	1/2.3	20.2	5184	3888	1080/60p	20.5	11.9	924	50
11.		Panasonic ZS70	1/2.3	20.2	5184	3888	4K/30p	19.1	10.6	106	36
12.		Panasonic ZS80	1/2.3	20.2	5184	3888	4K/30p	20.7	12.2	1103	52
Note: DXO values in italics represent estimates based on sensor size and age.

Many modern cameras cannot only take still pictures, but also record videos. The two cameras under consideration both have sensors whose read-out speed is fast enough to capture moving pictures, but the SX740 provides a better video resolution than the SX430. It can shoot movie footage at 4K/30p, while the SX430 is limited to 720/25p.

Feature comparison

Apart from body and sensor, cameras can and do differ across a range of features. The SX430 and the SX740 are similar in the sense that neither of the two has a viewfinder. The images are, thus, framed using live view on the rear LCD. The adjacent table lists some of the other core features of the Canon SX430 and Canon SX740 along with similar information for a selection of comparators.

Core Features

		Camera Model	Viewfinder (Type or 000 dots)	Control Panel (yes/no)	LCD Specifications (inch/000 dots)	LCD Attach- ment	Touch Screen (yes/no)	Max Shutter Speed *	Max Shutter Flaps *	Built-in Flash (yes/no)	Built-in Image Stab
1.		Canon SX430	none	n	3.0 / 230	fixed	n	1/4000s	0.5/s	Y	Y
2.		Canon SX740	none	n	3.0 / 922	tilting	n	1/3200s	10.0/s	Y	Y
3.		Canon G7 X Mark II	none	n	3.0 / 1040	tilting	Y	1/2000s	8.0/s	Y	Y
4.		Canon SX70	2360	n	3.0 / 922	swivel	n	1/2000s	10.0/s	Y	Y
5.		Canon SX410	none	n	3.0 / 230	fixed	n	1/4000s	0.5/s	Y	Y
6.		Canon SX420	none	n	3.0 / 230	fixed	n	1/4000s	0.5/s	Y	Y
7.		Canon SX620	none	n	3.0 / 922	fixed	n	1/2000s	2.5/s	Y	Y
8.		Canon SX710	none	n	3.0 / 922	fixed	n	1/3200s	6.0/s	Y	Y
9.		Canon SX720	none	n	3.0 / 922	fixed	n	1/3200s	5.9/s	Y	Y
10.		Canon SX730	none	n	3.0 / 922	tilting	n	1/3200s	5.9/s	Y	Y
11.		Panasonic ZS70	1166	n	3.0 / 1040	tilting	Y	1/2000s	10.0/s	Y	Y
12.		Panasonic ZS80	2330	n	3.0 / 1040	tilting	Y	1/2000s	10.0/s	Y	Y
Note: *) Information refers to the mechanical shutter, unless the camera only has an electronic one.

The Canon SX740 has an intervalometer built-in. This enables the photographer to capture time lapse sequences, such as flower blooming, a sunset or moon rise, without purchasing an external camera trigger and related software.

Both the SX430 and the SX740 have zoom lenses built in. The SX430 has a 24-1080mm f/3.5-6.6 optic and the SX740 offers a 24-960mm f/3.3-6.9 (focal lengths in full frame equivalent terms). Hence, the SX430 and SX740 provide the same view at the wide-angle end, but the SX740 has less tele-photo reach at the long end. The SX740 offers the faster maximum aperture.

Concerning the storage of imaging data, both the SX430 and the SX740 write their files to SDXC cards. The SX740 supports UHS-I cards (Ultra High Speed data transfer of up to 104 MB/s), while the SX430 cannot take advantage of Ultra High Speed SD cards.

Connectivity comparison

For some imaging applications, the extent to which a camera can communicate with its environment can be an important aspect in the camera decision process. The table below provides an overview of the connectivity of the Canon PowerShot SX430 IS and Canon PowerShot SX740 HS and, in particular, the interfaces the cameras (and selected comparators) provide for accessory control and data transfer.

Input-Output Connections

		Camera Model	Hotshoe Port	Internal Mic / Speaker	Microphone Port	Headphone Port	HDMI Port	USB Port	WiFi Support	NFC Support	Bluetooth Support
1.		Canon SX430	-	mono / mono	-	-	-	2.0	Y	Y	-
2.		Canon SX740	-	stereo / mono	-	-	micro	2.0	Y	-	Y
3.		Canon G7 X Mark II	-	stereo / mono	-	-	micro	2.0	Y	Y	-
4.		Canon SX70	-	stereo / mono	Y	-	micro	2.0	Y	-	Y
5.		Canon SX410	-	stereo / mono	-	-	-	2.0	-	-	-
6.		Canon SX420	-	mono / mono	-	-	-	2.0	Y	Y	-
7.		Canon SX620	-	mono / mono	-	-	micro	2.0	Y	Y	-
8.		Canon SX710	-	stereo / mono	-	-	micro	2.0	Y	Y	-
9.		Canon SX720	-	stereo / mono	-	-	micro	2.0	Y	Y	-
10.		Canon SX730	-	stereo / mono	-	-	micro	2.0	Y	Y	Y
11.		Panasonic ZS70	-	stereo / mono	-	-	micro	2.0	Y	-	-
12.		Panasonic ZS80	-	stereo / mono	-	-	micro	2.0	Y	-	Y

The SX740 is a recent model that features in the current product line-up of Canon. In contrast, the SX430 has been discontinued (but can be found pre-owned on ebay). There has not been a direct replacement model for the SX430 from Canon. Further information on the features and operation of the SX430 and SX740 can be found, respectively, in the Canon SX430 Manual (free pdf) or the online Canon SX740 Manual.

Review summary

So what conclusions can be drawn? Is there a clear favorite between the Canon SX430 and the Canon SX740? Which camera is better? Below is a summary of the relative strengths of each of the two contestants.

Arguments in favor of the Canon PowerShot SX430 IS:

• Faster shutter: Has higher mechanical shutter speed (1/4000s vs 1/3200s) to freeze action.
• More tele-reach: Has a longer tele-lens for perspective compression and subject magnification.
• Easier device pairing: Supports NFC for fast wireless image transfer over short distances.
• More affordable: Was introduced into a lower priced segment (25 percent cheaper at launch).
• More heavily discounted: Has been on the market for longer (launched in January 2017).

Advantages of the Canon PowerShot SX740 HS:

• Better jpgs: Has a more modern image processing engine (DIGIC 8 vs DIGIC 4+).
• Better video: Provides higher definition movie capture (4K/30p vs 720/25p).
• More detailed LCD: Has a higher resolution rear screen (922k vs 230k dots).
• More flexible LCD: Has a tilting screen for odd-angle shots in landscape orientation.
• More selfie-friendly: Has an articulated screen that can be turned to be front-facing.
• Faster burst: Shoots at higher frequency (10 vs 0.5 flaps/sec) to capture the decisive moment.
• Easier time-lapse photography: Has an intervalometer built-in for low frequency shooting.
• Better light gathering: Has a lens with a wider maximum aperture (f/3.3 vs f/3.5).
• Longer lasting: Gets more shots (265 versus 195) out of a single battery charge.
• Easier travel charging: Can be conveniently charged via its USB port.
• Easier wireless transfer: Supports Bluetooth for image sharing without cables.
• Faster buffer clearing: Has an SD card interface that supports the UHS-I standard.
• More modern: Was introduced somewhat (1 year and 6 months) more recently.

If the count of individual advantages (bullet points above) is taken as a guide, the SX740 is the clear winner of the contest (13 : 5 points). However, the relevance of individual strengths will vary across photographers, so that you might want to apply your own weighing scheme to the summary points when reflecting and deciding on a new camera. A professional sports photographer will view the differences between cameras in a way that diverges from the perspective of a street photog, and a person interested in family portraits has distinct needs from a landscape shooter. Hence, the decision which camera is best and worth buying is often a very personal one.

How about other alternatives? Do the specifications of the Canon SX430 and the Canon SX740 place the cameras among the top in their class? Find out in the latest Best Superzoom Camera listing whether the two cameras rank among the cream of the crop.

In any case, while the comparison of technical specifications can provide a useful overview of the capabilities of different cameras, it says little about, for example, the shooting experience and imaging performance of the SX430 and the SX740 in practical situations. At times, user reviews, such as those published at amazon, address these issues in a useful manner, but such feedback is on many occasions incomplete, inconsistent, and unreliable.

Expert reviews

This is where reviews by experts come in. The adjacent summary-table relays the overall verdicts of several of the most popular camera review sites (amateurphotographer [AP], cameralabs [CL], digitalcameraworld [DCW], dpreview [DPR], ephotozine [EPZ], photographyblog [PB]). As can be seen, the professional reviewers agree in many cases on the quality of different cameras, but sometimes their assessments diverge, reinforcing the earlier point that a camera decision is often a very personal choice.

Expert Camera Reviews

		Camera   Model	AP   score	CL   score	DCW   score	DPR   score	EPZ   score	PB   score	Camera Launch	Launch Price (USD)	Street Price
1.		Canon SX430	..	..	..	..	3.5/5	3.5/5	Jan 2017	299	ebay.com
2.		Canon SX740	..	+	3.5/5	..	4/5	4/5	Jul 2018	399	amazon.com
3.		Canon G7 X Mark II	4.5/5	+ +	..	81/100	4.5/5	4.5/5	Feb 2016	699	ebay.com
4.		Canon SX70	..	+ +	3.5/5	..	3.5/5	3.5/5	Sep 2018	549	amazon.com
5.		Canon SX410	..	o	..	..	..	..	Feb 2015	279	ebay.com
6.		Canon SX420	..	..	..	..	..	3/5	Jan 2016	299	ebay.com
7.		Canon SX620	..	..	..	..	..	4/5	May 2016	279	ebay.com
8.		Canon SX710	..	+	..	..	4/5	3.5/5	Jan 2015	349	ebay.com
9.		Canon SX720	..	+	..	..	4/5	4.5/5	Feb 2016	379	ebay.com
10.		Canon SX730	..	+	..	..	4/5	4/5	Apr 2017	399	ebay.com
11.		Panasonic ZS70	..	+ +	..	..	4/5	4/5	Apr 2017	449	ebay.com
12.		Panasonic ZS80	..	+ +	..	..	4.5/5	..	Feb 2019	449	ebay.com
Note: (+ +) highly recommended; (+) recommended; (o) reviewed; (..) not available.

The review scores listed above should be treated with care, though. The ratings were established in reference to similarly priced cameras that were available in the market at the time of the review. A score, therefore, has to be seen in close connection to the price and market introduction time of the camera, and comparisons of ratings among very different cameras or across long time periods have little meaning. Also, kindly note that some of the listed sites have over time developped their review approaches and their reporting style.

Check SX430 offers at
ebay.com
Check SX740 price at
amazon.com

Other camera comparisons

Did this review help to inform your camera decision process? If you would like to see a different side-by-side camera review, just make a corresponding selection in the search boxes below. Alternatively, you can follow any of the listed hyperlinks for comparisons that others found interesting.

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