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Canon SX40 vs Fujifilm X70

The Canon PowerShot SX40 HS and the Fujifilm X70 are two digital cameras that were officially introduced, respectively, in September 2011 and January 2016. Both the SX40 and the X70 are fixed lens compact cameras that are based on a 1/2.3-inch (SX40) and an APS-C (X70) sensor. The Canon has a resolution of 12 megapixels, whereas the Fujifilm provides 16 MP.

Below is an overview of the main specs of the two cameras as a starting point for the comparison.

Headline Specifications
Canon SX40
versus
Fujifilm X70
Canon SX40   Fujifilm X70
Fixed lens compact camera Fixed lens compact camera
24-840mm f/2.7-5.8 28mm f/2.8-16
12 MP – 1/2.3" sensor 16 MP – APS-C sensor
1080/24p Video 1080/60p Video
ISO 100-3,200 ISO 100-6,400 (100 - 51,200)
Electronic viewfinder (202k dots) Viewfinder optional
2.7" LCD – 230k dots 3.0" LCD – 1040k dots
Swivel screen (not touch-sensitive) Tilting touchscreen
10.3 shutter flaps per second 8 shutter flaps per second
380 shots per battery charge330 shots per battery charge
123 x 92 x 108 mm, 600 g 113 x 64 x 44 mm, 340 g
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Check SX40 offers at
ebay.com
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Check X70 offers at
ebay.com

Going beyond this snapshot of core features and characteristics, what are the differences between the Canon PowerShot SX40 HS and the Fujifilm X70? Which one should you buy? Read on to find out how these two cameras compare with respect to their body size, their imaging sensors, their shooting features, their input-output connections, and their reception by expert reviewers.

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Body comparison

An illustration of the physical size and weight of the Canon SX40 and the Fujifilm X70 is provided in the side-by-side display below. The two cameras are presented according to their relative size. Three successive views from the front, the top, and the rear are shown. All width, height and depth dimensions are rounded to the nearest millimeter.

The X70 can be obtained in two different colors (black, silver), while the SX40 is only available in black.

Size Canon SX40 vs Fujifilm X70
Compare SX40 versus X70 top
Comparison SX40 or X70 rear

If the front view area (width x height) of the cameras is taken as an aggregate measure of their size, the Fujifilm X70 is considerably smaller (36 percent) than the Canon SX40. Moreover, the X70 is substantially lighter (43 percent) than the SX40. In this context, it is worth noting that neither the SX40 nor the X70 are weather-sealed.

Concerning battery life, the SX40 gets 380 shots out of its Canon NB-10L battery, while the X70 can take 330 images on a single charge of its Fujifilm NP-95 power pack. The power pack in the X70 can be charged via the USB port, which can be very convenient when travelling.

The table below summarizes the key physical specs of the two cameras alongside a broader set of comparators. If you want to switch the focus of the display and review another camera pair, you can move across to the CAM-parator tool and choose from the broad selection of possible camera comparisons there.

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Body Specifications
# image Camera
Model
Camera
Width
Camera
Height
Camera
Depth
Camera
Weight
Battery
Life
Weather
Sealing
Camera
Launch
Launch
Price (USD)
Street
Price
1.
 
Canon SX40 123 mm 92 mm 108 mm 600 g 380 n Sep 2011 429ebay.com
2.
 
Fujifilm X70 113 mm 64 mm 44 mm 340 g 330 n Jan 2016 799ebay.com
3.
 
Canon SX60 128 mm 93 mm 114 mm 650 g 340 n Sep 2014 549ebay.com
4.
 
Canon G1 X 117 mm 81 mm 65 mm 534 g 250 n Jan 2012 799ebay.com
5.
 
Canon SX50 123 mm 87 mm 106 mm 595 g 315 n Sep 2012 429ebay.com
6.
 
Canon T3 130 mm 100 mm 78 mm 495 g 700 n Feb 2011 449ebay.com
7.
 
Canon SX30 123 mm 92 mm 108 mm 601 g 370 n Sep 2010 429ebay.com
8.
 
Canon SX20 123 mm 88 mm 87 mm 600 g .. n Aug 2009 399ebay.com
9.
 
Canon SX10 123 mm 88 mm 87 mm 600 g .. n Sep 2008 399ebay.com
10.
 
Fujifilm X-E3 121 mm 74 mm 43 mm 337 g 350 n Sep 2017 899ebay.com
11.
 
Fujifilm X-T20 118 mm 83 mm 41 mm 383 g 350 n Jan 2017 899ebay.com
12.
 
Fujifilm X-E2S 129 mm 75 mm 37 mm 350 g 350 n Jan 2016 699ebay.com
13.
 
Fujifilm X-T10 118 mm 83 mm 41 mm 381 g 350 n May 2015 799ebay.com
14.
 
Fujifilm X-M1 117 mm 67 mm 39 mm 330 g 350 n Jun 2013 699ebay.com
15.
 
Panasonic FZ200 125 mm 87 mm 110 mm 588 g 540 n Jul 2012 599ebay.com
16.
 
Panasonic FZ150 124 mm 82 mm 92 mm 528 g 410 n Aug 2011 499ebay.com
17.
 
Panasonic FZ100 124 mm 82 mm 92 mm 540 g 410 n Jul 2010 499ebay.com
Note: Measurements and pricing do not include easily detachable parts, such as add-on or interchangeable lenses or optional viewfinders.
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The price is, of course, an important factor in any camera decision. The retail prices at the time of the camera’s release place the model in the market relative to other models in the producer’s line-up and the competition. The SX40 was launched at a markedly lower price (by 46 percent) than the X70, which puts it into a different market segment. Usually, retail prices stay at first close to the launch price, but after several months, discounts become available. Later in the product cycle and, in particular, when the replacement model is about to appear, further discounting and stock clearance sales often push the camera price considerably down.

Sensor comparison

The imaging sensor is at the core of digital cameras and its size is one of the main determining factors of image quality. A large sensor will generally have larger individual pixels that offer better low-light sensitivity, provide wider dynamic range, and have richer color-depth than smaller pixels in a sensor of the same technological generation. Moreover, a large sensor camera will give the photographer more control over depth-of-field in the image and, thus, the ability to better isolate a subject from the background. On the downside, larger sensors tend to be more expensive and lead to bigger and heavier cameras and lenses.

Of the two cameras under consideration, the Canon SX40 features a 1/2.3-inch sensor and the Fujifilm X70 an APS-C sensor. The sensor area in the X70 is 1214 percent bigger. As a result of these sensor size differences, the cameras have a format factor of, respectively, 5.6 and 1.5. The sensor in the SX40 has a native 4:3 aspect ratio, while the one in the X70 offers a 3:2 aspect.

Canon SX40 and Fujifilm X70 sensor measures

With 16MP, the X70 offers a higher resolution than the SX40 (12MP), but the X70 nevertheless has larger individual pixels (pixel pitch of 4.80μm versus 1.53μm for the SX40) due to its larger sensor. Moreover, the X70 is a much more recent model (by 4 years and 4 months) than the SX40, and its sensor will have benefitted from technological advances during this time that further enhance the light gathering capacity of its pixel-units. Coming back to sensor resolution, it should be mentioned that neither of the two cameras has an anti-alias filter installed, so they are able to capture all the detail the sensor resolves.

The resolution advantage of the Fujifilm X70 implies greater flexibility for cropping images or the possibility to print larger pictures. The maximum print size of the X70 for good quality output (200 dots per inch) amounts to 24.5 x 16.3 inches or 62.2 x 41.5 cm, for very good quality (250 dpi) 19.6 x 13.1 inches or 49.7 x 33.2 cm, and for excellent quality (300 dpi) 16.3 x 10.9 inches or 41.5 x 27.6 cm. The corresponding values for the Canon SX40 are 20 x 15 inches or 50.8 x 38.1 cm for good quality, 16 x 12 inches or 40.6 x 30.5 cm for very good quality, and 13.3 x 10 inches or 33.9 x 25.4 cm for excellent quality prints.

The X70 has on-sensor phase detect pixels, which results in fast and reliable autofocus acquisition even during live view operation.

The Canon PowerShot SX40 HS has a native sensitivity range from ISO 100 to ISO 3200. The corresponding ISO settings for the Fujifilm X70 are ISO 100 to ISO 6400, with the possibility to increase the ISO range to 100-51200.

In terms of underlying technology, the SX40 is build around a BSI-CMOS sensor, while the X70 uses a CMOS imager. Like most digital cameras, the SX40 uses a Bayer filter for capturing RGB colors on a square grid of photosensors. In contrast, the X70 employs a more randomized X-Trans layout of photosites, which according to Fujifilm helps to minimize moiré.

SX40 versus X70 MP

Consistent information on actual sensor performance is available from DXO Mark for many cameras. This service assesses and scores the color depth ("DXO Portrait"), dynamic range ("DXO Landscape"), and low-light sensitivity ("DXO Sports") of camera sensors, and also publishes an overall camera score. The table below summarizes the physical sensor characteristics and sensor quality findings and compares them across a set of similar cameras.

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Sensor Characteristics
# image Camera
Model
Sensor
Class
Resolution
(MP)
Horiz.
Pixels
Vert.
Pixels
Video
Format
DXO
Portrait
DXO
Landscape
DXO
Sports
DXO
Overall
1.
 
Canon SX40 1/2.3 12.0 4000 30001080/24p19.610.940941
2.
 
Fujifilm X70 APS-C 16.0 4896 32641080/60p23.713.0160880
3.
 
Canon SX60 1/2.3 14.2 4608 30721080/60p19.210.812739
4.
 
Canon G1 X 1.5-inch 14.2 4352 32641080/24p21.710.864460
5.
 
Canon SX50 1/2.3 12.0 4000 30001080/24p20.311.217947
6.
 
Canon T3 APS-C 12.2 4272 2848720/30p21.911.075562
7.
 
Canon SX30 1/2.3 14.0 4320 3240720/30p19.410.732039
8.
 
Canon SX20 1/2.3 12.0 4000 3000720/30p19.210.522537
9.
 
Canon SX10 1/2.3 10.0 3648 2736480/30p19.010.314435
10.
 
Fujifilm X-E3 APS-C 24.0 6000 40004K/30p23.913.3176482
11.
 
Fujifilm X-T20 APS-C 24.0 6000 40004K/30p23.913.2170481
12.
 
Fujifilm X-E2S APS-C 16.0 4896 32641080/60p23.713.0160880
13.
 
Fujifilm X-T10 APS-C 16.0 4896 32641080/60p23.712.9154679
14.
 
Fujifilm X-M1 APS-C 16.0 4896 32641080/30p23.412.6137176
15.
 
Panasonic FZ200 1/2.3 12.0 4000 30001080/60p19.110.811437
16.
 
Panasonic FZ150 1/2.3 12.0 4000 30001080/60p19.410.913240
17.
 
Panasonic FZ100 1/2.3 14.0 4320 32401080/60i19.410.730639
Note: DXO values in italics represent estimates based on sensor size and age.
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Many modern cameras are not only capable of taking still images, but also of capturing video footage. Both cameras under consideration have a sensor with sufficiently fast read-out times for moving pictures, but the X70 provides a faster frame rate than the SX40. It can shoot movie footage at 1080/60p, while the Canon is limited to 1080/24p.

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Feature comparison

Beyond body and sensor, cameras can and do differ across a range of features. For example, the SX40 has an electronic viewfinder (202k dots), which can be very helpful when shooting in bright sunlight. In contrast, the X70 relies on live view and the rear LCD for framing. That said, the X70 can be equipped with an optional viewfinder – the VF-X21. The adjacent table lists some of the other core features of the Canon SX40 and Fujifilm X70 along with similar information for a selection of comparators.

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Core Features
# image Camera
Model
Viewfinder
(Type or
000 dots)
Control
Panel
(yes/no)
LCD
Specifications
(inch/000 dots)
LCD
Attach-
ment
Touch
Screen
(yes/no)
Max
Shutter
Speed *
Max
Shutter
Flaps *
Built-in
Flash
(yes/no)
Built-in
Image
Stab
1.
 
Canon SX40202 n2.7 / 230 swivel n 1/3200s 10.3/s Y Y
2.
 
Fujifilm X70optional n3.0 / 1040 tilting Y 1/4000s 8.0/s Y n
3.
 
Canon SX60922 n3.0 / 922 swivel n 1/2000s 6.4/s Y Y
4.
 
Canon G1 Xoptical n3.0 / 922 swivel n 1/4000s 1.9/s Y Y
5.
 
Canon SX50202 n3.0 / 461 swivel n 1/2000s 2.2/s Y Y
6.
 
Canon T3optical n2.7 / 230 fixed n 1/4000s 3.0/s Y n
7.
 
Canon SX30202 n2.7 / 230 swivel n 1/3200s 0.6/s Y Y
8.
 
Canon SX20202 n2.5 / 230 swivel n 1/3200s 0.7/s Y Y
9.
 
Canon SX10202 n2.5 / 230 swivel n 1/3200s 0.7/s Y Y
10.
 
Fujifilm X-E32360 n3.0 / 1040 fixed Y 1/4000s 8.0/s n n
11.
 
Fujifilm X-T202360 n3.0 / 1040 tilting Y 1/4000s 8.0/s Y n
12.
 
Fujifilm X-E2S2360 n3.0 / 1040 fixed n 1/4000s 7.0/s Y n
13.
 
Fujifilm X-T102360 n3.0 / 920 tilting n 1/4000s 8.0/s Y n
14.
 
Fujifilm X-M1none n3.0 / 920 tilting n 1/4000s 5.6/s Y n
15.
 
Panasonic FZ2001312 n3.0 / 460 swivel n 1/4000s 12.0/s Y Y
16.
 
Panasonic FZ150202 n3.0 / 460 swivel n 1/2000s 12.0/s Y Y
17.
 
Panasonic FZ100202 n3.0 / 460 swivel n 1/2000s 11.0/s Y Y
Note: *) Information refers to the mechanical shutter, unless the camera only has an electronic one.
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One differentiating feature between the two cameras concerns the touch sensitivity of the rear screen. The X70 has a touchscreen, while the SX40 has a conventional panel. Touch control can be particularly helpful, for example, for setting the focus point.

The X70 has an articulated screen that can be turned to be front-facing. This characteristic will be appreciated by vloggers and photographers who are interested in taking selfies. In contrast, the SX40 does not have a selfie-screen.

The reported shutter speed information refers to the use of the mechanical shutter. Yet, some cameras only have an electronic shutter, while others have an electronic shutter in addition to a mechanical one. In fact, the X70 is one of those camera that have an additional electronic shutter, which makes completely silent shooting possible. However, this mode is less suitable for photographing moving objects (risk of rolling shutter) or shooting under artificial light sources (risk of flickering).

The Fujifilm X70 has an intervalometer built-in. This enables the photographer to capture time lapse sequences, such as flower blooming, a sunset or moon rise, without purchasing an external camera trigger and related software.

The SX40 is equipped with a zoom lens, while the X70 comes with a built-in prime. The SX40 has a 24-840mm f/2.7-5.8 optic and the X70 offers a 28mm f/2.8 (focal lengths in full frame equivalent terms). Hence, the Canon provides a wider angle of view at the short end, as well as more tele-photo reach at the long end than the Fujifilm. The SX40 offers the faster maximum aperture.

Concerning the storage of imaging data, both the SX40 and the X70 write their files to SDXC cards. The X70 supports UHS-I cards (Ultra High Speed data transfer of up to 104 MB/s), while the SX40 cannot take advantage of Ultra High Speed SD cards.

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Connectivity comparison

For some imaging applications, the extent to which a camera can communicate with its environment can be an important aspect in the camera decision process. The table below provides an overview of the connectivity of the Canon PowerShot SX40 HS and Fujifilm X70 and, in particular, the interfaces the cameras (and selected comparators) provide for accessory control and data transfer.

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Input-Output Connections
# image Camera
Model
Hotshoe
Port
Internal
Mic / Speaker
Microphone
Port
Headphone
Port
HDMI
Port
USB
Port
WiFi
Support
NFC
Support
Bluetooth
Support
1.
 
Canon SX40Ystereo / mono--YES2.0---
2.
 
Fujifilm X70Ystereo / monoY-micro2.0Y--
3.
 
Canon SX60Ystereo / monoY-mini2.0YY-
4.
 
Canon G1 XYstereo / mono--mini2.0---
5.
 
Canon SX50Ystereo / mono--mini2.0---
6.
 
Canon T3Ystereo / mono--mini2.0---
7.
 
Canon SX30Ystereo / mono--YES2.0---
8.
 
Canon SX20Ystereo / mono--YES2.0---
9.
 
Canon SX10Ystereo / mono---2.0---
10.
 
Fujifilm X-E3Ystereo / monoY-micro2.0Y-Y
11.
 
Fujifilm X-T20Ystereo / monoY-micro2.0Y--
12.
 
Fujifilm X-E2SYstereo / monoY-micro2.0Y--
13.
 
Fujifilm X-T10Ystereo / monoY-micro2.0Y--
14.
 
Fujifilm X-M1Ystereo / mono--mini2.0Y--
15.
 
Panasonic FZ200Ystereo / monoY-mini2.0---
16.
 
Panasonic FZ150Ystereo / ---mini2.0---
17.
 
Panasonic FZ100Ystereo / mono--mini2.0---
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It is notable that the X70 offers wifi support, which can be a very convenient means to transfer image data to an off-camera location. In contrast, the SX40 does not provide wifi capability.

Both the SX40 and the X70 have been discontinued, but can regularly be found used on ebay. The SX40 was replaced by the Canon SX50, while the X70 was followed by the Fujifilm XF10. Further information on the features and operation of the SX40 and X70 can be found, respectively, in the Canon SX40 Manual (free pdf) or the online Fujifilm X70 Manual.

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Review summary

So what is the bottom line? Is the Canon SX40 better than the Fujifilm X70 or vice versa? Below is a summary of the relative strengths of each of the two contestants.

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Advantages of the Canon PowerShot SX40 HS:

  • Easier framing: Has an electronic viewfinder for image composition and settings control.
  • More flexible LCD: Has a swivel screen for odd-angle shots in portrait or landscape orientation.
  • Faster burst: Shoots at higher frequency (10.3 vs 8 flaps/sec) to capture the decisive moment.
  • Better light gathering: Has a lens with a wider maximum aperture (f/2.7 vs f/2.8).
  • Wider view: Has a wider-angle lens that facilitates landscape or interior shots.
  • Longer lasting: Can take more shots (380 versus 330) on a single battery charge.
  • Sharper images: Has hand-shake reducing image stabilization built-in.
  • More affordable: Was introduced into a lower priced category (46 percent cheaper at launch).
  • More heavily discounted: Has been available for much longer (launched in September 2011).

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Arguments in favor of the Fujifilm X70:

  • More detail: Has more megapixels (16 vs 12MP), which boosts linear resolution by 18%.
  • Better image quality: Is equipped with a larger and more technologically advanced sensor.
  • Richer colors: The sensor size advantage translates into images with better, more accurate colors.
  • More dynamic range: Larger sensor captures a wider spectrum of light and dark details.
  • Better low-light sensitivity: Larger sensor produces good images even in poorly lit environments.
  • Better video: Provides higher movie framerates (1080/60p versus 1080/24p).
  • Better live-view autofocus: Features on-sensor phase-detection for more confident autofocus.
  • Better sound: Can connect to an external microphone for higher quality sound recording.
  • Larger screen: Has a bigger rear LCD (3.0" vs 2.7") for image review and settings control.
  • More detailed LCD: Has a higher resolution rear screen (1040k vs 230k dots).
  • Fewer buttons to press: Has a touchscreen to facilitate handling and shooting adjustments.
  • More selfie-friendly: Has an articulated screen that can be turned to be front-facing.
  • Faster shutter: Has higher mechanical shutter speed (1/4000s vs 1/3200s) to freeze action.
  • Less disturbing: Has an electronic shutter option for completely silent shooting.
  • Easier time-lapse photography: Has an intervalometer built-in for low frequency shooting.
  • More compact: Is smaller (113x64mm vs 123x92mm) and will fit more readily into a bag.
  • Less heavy: Has a lower weight (by 260g or 43 percent) and is thus easier to take along.
  • Easier travel charging: Can be conveniently charged via its USB port.
  • Easier file upload: Has wifi built in for automatic backup or image transfer to the web.
  • Faster buffer clearing: Has an SD card interface that supports the UHS-I standard.
  • More modern: Reflects 4 years and 4 months of technical progress since the SX40 launch.

If the count of individual advantages (bullet points above) is taken as a guide, the X70 is the clear winner of the contest (21 : 9 points). However, the relative importance of the various individual camera aspects will vary according to personal preferences and needs, so that you might like to apply corresponding weights to the particular features before making a decision on a new camera. A professional wedding photographer will view the differences between cameras in a way that diverges from the perspective of a travel photog, and a person interested in cityscapes has distinct needs from a macro shooter. Hence, the decision which camera is best and worth buying is often a very personal one.

SX40 09:21 X70

How about other alternatives? Do the specifications of the Canon SX40 and the Fujifilm X70 place the cameras among the top in their class? Find out in the latest Best Superzoom Camera and Best Prime Lens Compact Camera listings whether the two cameras rank among the cream of the crop.

In any case, while the specs-based evaluation of cameras can be instructive in revealing their potential as photographic tools, it says little about, for example, the shooting experience and imaging performance of the SX40 and the X70 in practical situations. User reviews that are available, for instance, at amazon can sometimes shed light on these issues, but such feedback is all too often partial, inconsistent, and inaccurate.

Expert reviews

This is why hands-on reviews by experts are important. The adjacent summary-table relays the overall verdicts of several of the most popular camera review sites (amateurphotographer [AP], cameralabs [CL], digitalcameraworld [DCW], dpreview [DPR], ephotozine [EPZ], photographyblog [PB]). As can be seen, the professional reviewers agree in many cases on the quality of different cameras, but sometimes their assessments diverge, reinforcing the earlier point that a camera decision is often a very personal choice.

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Expert Camera Reviews
# image  Camera 
 Model 
 AP 
 score 
 CL 
 score 
 DCW 
 score 
 DPR 
 score 
 EPZ 
 score 
 PB 
 score 
Camera
Launch
Launch
Price (USD)
Street
Price
1.
 
Canon SX40..+....4.5/54/5 Sep 2011 429ebay.com
2.
 
Fujifilm X704.5/5....76/1004.5/54.5/5 Jan 2016 799ebay.com
3.
 
Canon SX603/5+ +..75/1004/54.5/5 Sep 2014 549ebay.com
4.
 
Canon G1 X5/5+..76/1004/54.5/5 Jan 2012 799ebay.com
5.
 
Canon SX503/5+ +..72/1004.5/54.5/5 Sep 2012 429ebay.com
6.
 
Canon T3..80/100..69/1004/54.5/5 Feb 2011 449ebay.com
7.
 
Canon SX303/5+ +....3.5/54/5 Sep 2010 429ebay.com
8.
 
Canon SX20..+ +..73/100..4/5 Aug 2009 399ebay.com
9.
 
Canon SX10..+ +......4/5 Sep 2008 399ebay.com
10.
 
Fujifilm X-E34.5/5+4.5/584/1004.5/54.5/5 Sep 2017 899ebay.com
11.
 
Fujifilm X-T205/5+ +5/582/1005/54.5/5 Jan 2017 899ebay.com
12.
 
Fujifilm X-E2S4.5/5....77/1004.5/54.5/5 Jan 2016 699ebay.com
13.
 
Fujifilm X-T104.5/5+ +..80/1005/55/5 May 2015 799ebay.com
14.
 
Fujifilm X-M13/5+..77/1004.5/54.5/5 Jun 2013 699ebay.com
15.
 
Panasonic FZ2003/5+ +..80/1004.5/54.5/5 Jul 2012 599ebay.com
16.
 
Panasonic FZ1503/5+ +..76/1004/54.5/5 Aug 2011 499ebay.com
17.
 
Panasonic FZ100..+....4.5/54.5/5 Jul 2010 499ebay.com
Note: (+ +) highly recommended; (+) recommended; (o) reviewed; (..) not available.
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Care should be taken when interpreting the review scores above, though. The assessments were made in relation to similar cameras of the same technological generation. A score, therefore, has to be seen in close connection to the price and market introduction time of the camera, and comparing ratings of very distinct cameras or ones that are far apart in terms of their release date have little meaning. It should also be noted that some of the review sites have over time altered the way they render their verdicts.

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Check SX40 offers at
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Check X70 offers at
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Other camera comparisons

Did this review help to inform your camera decision process? In case you would like to check on the differences and similarities of other camera models, just use the search menu below. As an alternative, you can also directly jump to any one of the listed comparisons that were previously generated by the CAM-parator tool.

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    Specifications: Canon SX40 vs Fujifilm X70

    Below is a side-by-side comparison of the specs of the two cameras to facilitate a quick review of their differences and common features.

    Camera Specifications
    Camera Model Canon SX40 Fujifilm X70
    Camera Type Fixed lens compact camera Fixed lens compact camera
    Camera Lens 24-840mm f/2.7-5.8 28mm f/2.8-16
    Launch Date September 2011 January 2016
    Launch Price USD 429 USD 799
    Sensor Specs Canon SX40 Fujifilm X70
    Sensor Technology BSI-CMOS CMOS
    Sensor Format 1/2.3" Sensor APS-C Sensor
    Sensor Size 6.17 x 4.55 mm 23.6 x 15.6 mm
    Sensor Area 28.0735 mm2 368.16 mm2
    Sensor Diagonal 7.7 mm 28.3 mm
    Crop Factor 5.6x 1.5x
    Sensor Resolution 12 Megapixels 16 Megapixels
    Image Resolution 4000 x 3000 pixels 4896 x 3264 pixels
    Pixel Pitch 1.53 μm 4.80 μm
    Pixel Density 42.74 MP/cm2 4.34 MP/cm2
    Moiré control no AA filter no AA filter
    Movie Capability 1080/24p Video 1080/60p Video
    ISO Setting 100 - 3,200 ISO 100 - 6,400 ISO
    ISO Boost no Enhancement 100 - 51,200 ISO
    Screen Specs Canon SX40 Fujifilm X70
    Viewfinder Type Electronic viewfinder Viewfinder optional
    Viewfinder Field of View 100%
    Viewfinder Resolution 202k dots
    LCD Framing Live View Live View
    Rear LCD Size 2.7inch 3.0inch
    LCD Resolution 230k dots 1040k dots
    LCD Attachment Swivel screen Tilting screen
    Touch Input no Touchscreen Touchscreen
    Shooting Specs Canon SX40 Fujifilm X70
    Focus System Contrast-detect AF On-Sensor Phase-detect
    Manual Focusing Aidno Peaking FeatureFocus Peaking
    Max Shutter Speed (mechanical) 1/3200s 1/4000s
    Continuous Shooting 10.3 shutter flaps/s 8 shutter flaps/s
    Electronic Shutterno E-Shutterup to 1/32000s
    Time-Lapse Photographyno IntervalometerIntervalometer built-in
    Fill Flash Built-in Flash Built-in Flash
    Storage Medium SDXC cards SDXC cards
    Single or Dual Card Slots Single card slot Single card slot
    UHS card support no UHS-I
    Connectivity Specs Canon SX40 Fujifilm X70
    External Flash Hotshoe Hotshoe
    USB Connector USB 2.0 USB 2.0
    HDMI Port YES HDMI micro HDMI
    Microphone Port no MIC socket External MIC port
    Wifi Support no Wifi Wifi built-in
    Body Specs Canon SX40 Fujifilm X70
    Battery Type Canon NB-10L Fujifilm NP-95
    Battery Life (CIPA)380 shots per charge330 shots per charge
    In-Camera Charging no USB charging USB charging
    Body Dimensions 123 x 92 x 108 mm
    (4.8 x 3.6 x 4.3 in)
    113 x 64 x 44 mm
    (4.4 x 2.5 x 1.7 in)
    Camera Weight 600 g (21.2 oz) 340 g (12.0 oz)
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    Check X70 offers at
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