Canon SX40 vs Fujifilm X-S10
The Canon PowerShot SX40 HS and the Fujifilm X-S10 are two digital cameras that were announced, respectively, in September 2011 and October 2020. The SX40 is a fixed lens compact, while the X-S10 is a mirrorless interchangeable lens camera. The cameras are based on a 1/2.3-inch (SX40) and an APS-C (X-S10) sensor. The Canon has a resolution of 12 megapixels, whereas the Fujifilm provides 26 MP.
Below is an overview of the main specs of the two cameras as a starting point for the comparison.
Going beyond this snapshot of core features and characteristics, what are the differences between the Canon PowerShot SX40 HS and the Fujifilm X-S10? Which one should you buy? Read on to find out how these two cameras compare with respect to their body size, their imaging sensors, their shooting features, their input-output connections, and their reception by expert reviewers.
The physical size and weight of the Canon SX40 and the Fujifilm X-S10 are illustrated in the side-by-side display below. The two cameras are presented according to their relative size. Three successive views from the front, the top, and the rear are shown. All width, height and depth measures are rounded to the nearest millimeter.
If the front view area (width x height) of the cameras is taken as an aggregate measure of their size, the Fujifilm X-S10 is notably smaller (5 percent) than the Canon SX40. In this context, it is worth noting that neither the SX40 nor the X-S10 are weather-sealed.
The above size and weight comparisons are to some extent incomplete and possibly misleading, as the SX40 has a lens built in, whereas the X-S10 is an interchangeable lens camera that requires a separate lens. Attaching the latter will add extra weight and bulk to the setup. You can compare the optics available for the X-S10 and their specifications in the Fujinon X Lens Catalog.
Concerning battery life, the SX40 gets 380 shots out of its NB-10L battery, while the X-S10 can take 325 images on a single charge of its NP-W126S power pack. The power pack in the X-S10 can be charged via the USB port, which can be very convenient when travelling.
The adjacent table lists the principal physical characteristics of the two cameras alongside a wider set of alternatives. If you would like to visualize and compare a different camera combination, you can navigate to the CAM-parator app and make your selection from a broad list of cameras there.
|1.||Canon SX40||123 mm||92 mm||108 mm||600 g||380||n||Sep 2011||429|
|2.||Fujifilm X-S10||126 mm||85 mm||65 mm||465 g||325||n||Oct 2020||999|
|3.||Canon SX60||128 mm||93 mm||114 mm||650 g||340||n||Sep 2014||549|
|4.||Canon G1 X||117 mm||81 mm||65 mm||534 g||250||n||Jan 2012||799|
|5.||Canon SX50||123 mm||87 mm||106 mm||595 g||315||n||Sep 2012||429|
|6.||Canon T3||130 mm||100 mm||78 mm||495 g||700||n||Feb 2011||449|
|7.||Canon SX30||123 mm||92 mm||108 mm||601 g||370||n||Sep 2010||429|
|8.||Canon SX20||123 mm||88 mm||87 mm||600 g||..||n||Aug 2009||399|
|9.||Canon SX10||123 mm||88 mm||87 mm||600 g||..||n||Sep 2008||399|
|10.||Fujifilm X-E4||121 mm||73 mm||33 mm||364 g||380||n||Jan 2021||849|
|11.||Fujifilm X-T30||118 mm||83 mm||47 mm||383 g||380||n||Feb 2019||899|
|12.||Fujifilm X-T100||121 mm||83 mm||47 mm||448 g||430||n||May 2018||599|
|13.||Fujifilm X-E3||121 mm||74 mm||43 mm||337 g||350||n||Sep 2017||899|
|14.||Fujifilm X-T20||118 mm||83 mm||41 mm||383 g||350||n||Jan 2017||899|
|15.||Panasonic FZ200||125 mm||87 mm||110 mm||588 g||540||n||Jul 2012||599|
|16.||Panasonic FZ150||124 mm||82 mm||92 mm||528 g||410||n||Aug 2011||499|
|17.||Panasonic FZ100||124 mm||82 mm||92 mm||540 g||410||n||Jul 2010||499|
|Notes: Measurements and pricing do not include easily detachable parts, such as add-on or interchangeable lenses or optional viewfinders.|
The price is, of course, an important factor in any camera decision. The retail prices at the time of the camera’s release place the model in the market relative to other models in the producer’s line-up and the competition. The SX40 was launched at a lower price than the X-S10, despite having a lens built in. Normally, street prices remain initially close to the MSRP, but after a couple of months, the first discounts appear. Later in the product cycle and, in particular, when the replacement model is about to appear, further discounting and stock clearance sales often push the camera price considerably down.
The size of the sensor inside a digital camera is one of the key determinants of image quality. A large sensor will generally have larger individual pixels that offer better low-light sensitivity, provide wider dynamic range, and have richer color-depth than smaller pixels in a sensor of the same technological generation. Further, a large sensor camera will give the photographer additional creative options when using shallow depth-of-field to isolate a subject from its background. On the downside, larger sensors are more costly to manufacture and tend to lead to bigger and heavier cameras and lenses.
Of the two cameras under consideration, the Canon SX40 features a 1/2.3-inch sensor and the Fujifilm X-S10 an APS-C sensor. The sensor area in the X-S10 is 1211 percent bigger. As a result of these sensor size differences, the cameras have a format factor of, respectively, 5.6 and 1.5. The sensor in the SX40 has a native 4:3 aspect ratio, while the one in the X-S10 offers a 3:2 aspect.
With 26MP, the X-S10 offers a higher resolution than the SX40 (12MP), but the X-S10 nevertheless has larger individual pixels (pixel pitch of 3.76μm versus 1.53μm for the SX40) due to its larger sensor. Moreover, the X-S10 is a much more recent model (by 9 years and 1 month) than the SX40, and its sensor will have benefitted from technological advances during this time that further enhance the light gathering capacity of its pixel-units. Coming back to sensor resolution, it should be mentioned that neither of the two cameras has an anti-alias filter installed, so they are able to capture all the detail the sensor resolves.
The resolution advantage of the Fujifilm X-S10 implies greater flexibility for cropping images or the possibility to print larger pictures. The maximum print size of the X-S10 for good quality output (200 dots per inch) amounts to 31.2 x 20.8 inches or 79.2 x 52.8 cm, for very good quality (250 dpi) 25 x 16.6 inches or 63.4 x 42.3 cm, and for excellent quality (300 dpi) 20.8 x 13.9 inches or 52.8 x 35.2 cm. The corresponding values for the Canon SX40 are 20 x 15 inches or 50.8 x 38.1 cm for good quality, 16 x 12 inches or 40.6 x 30.5 cm for very good quality, and 13.3 x 10 inches or 33.9 x 25.4 cm for excellent quality prints.
The X-S10 has on-sensor phase detect pixels, which results in fast and reliable autofocus acquisition even during live view operation.
The Canon PowerShot SX40 HS has a native sensitivity range from ISO 100 to ISO 3200. The corresponding ISO settings for the Fujifilm X-S10 are ISO 160 to ISO 12800, with the possibility to increase the ISO range to 80-51200.
Consistent information on actual sensor performance is available from DXO Mark for many cameras. This service is based on lab testing and assigns an overall score to each camera sensor, as well as ratings for dynamic range ("DXO Landscape"), color depth ("DXO Portrait"), and low-light sensitivity ("DXO Sports"). The following table provides an overview of the physical sensor characteristics, as well as the sensor quality measurements for a selection of comparators.
| DXO |
|4.||Canon G1 X||1.5-inch||14.2||4352||3264||1080/24p||21.7||10.8||644||60|
Many modern cameras cannot only take still pictures, but also record videos. The two cameras under consideration both have sensors whose read-out speed is fast enough to capture moving pictures, but the X-S10 provides a better video resolution than the SX40. It can shoot movie footage at 4K/30p, while the Canon is limited to 1080/24p.
Apart from body and sensor, cameras can and do differ across a variety of features. The two cameras under review are similar with respect to both having an electronic viewfinder. However, the one in the X-S10 offers a substantially higher resolution than the one in the SX40 (2360k vs 202k dots). The following table reports on some other key feature differences and similarities of the Canon SX40, the Fujifilm X-S10, and comparable cameras.
|4.||Canon G1 X||optical||n||3.0||922||Swivel||n||1/4000s||1.9||Y||Y|
One differentiating feature between the two cameras concerns the touch sensitivity of the rear screen. The X-S10 has a touchscreen, while the SX40 has a conventional panel. Touch control can be particularly helpful, for example, for setting the focus point.The X-S10 has an articulated screen that can be turned to be front-facing. This characteristic will be appreciated by vloggers and photographers who are interested in taking selfies. In contrast, the SX40 does not have a selfie-screen.
The reported shutter speed information refers to the use of the mechanical shutter. Yet, some cameras only have an electronic shutter, while others have an electronic shutter in addition to a mechanical one. In fact, the X-S10 is one of those camera that have an additional electronic shutter, which makes completely silent shooting possible. However, this mode is less suitable for photographing moving objects (risk of rolling shutter) or shooting under artificial light sources (risk of flickering).
The Fujifilm X-S10 has an intervalometer built-in. This enables the photographer to capture time lapse sequences, such as flower blooming, a sunset or moon rise, without purchasing an external camera trigger and related software.
Concerning the storage of imaging data, both the SX40 and the X-S10 write their files to SDXC cards. The X-S10 supports UHS-I cards (Ultra High Speed data transfer of up to 104 MB/s), while the SX40 cannot take advantage of Ultra High Speed SD cards.
For some imaging applications, the extent to which a camera can communicate with its environment can be an important aspect in the camera decision process. The table below provides an overview of the connectivity of the Canon PowerShot SX40 HS and Fujifilm X-S10 and, in particular, the interfaces the cameras (and selected comparators) provide for accessory control and data transfer.
| WiFi |
| NFC |
|4.||Canon G1 X||Y||stereo||mono||-||-||mini||2.0||-||-||-|
It is notable that the X-S10 offers wifi support, which can be a very convenient means to transfer image data to an off-camera location. In contrast, the SX40 does not provide wifi capability.
The X-S10 is a recent model that features in the current product line-up of Fujifilm. In contrast, the SX40 has been discontinued (but can be found pre-owned on eBay). As a replacement in the same line of cameras, the SX40 was succeeded by the Canon SX50. Further information on the two cameras (e.g. user guides, manuals), as well as related accessories, can be found on the official Canon and Fujifilm websites.
So what is the bottom line? Is the Canon SX40 better than the Fujifilm X-S10 or vice versa? Below is a summary of the relative strengths of each of the two contestants.
Arguments in favor of the Canon PowerShot SX40 HS:
- Faster burst: Shoots at higher frequency (10.3 vs 8 flaps/sec) to capture the decisive moment.
- Ready to shoot: Has a lens built-in, whereas the X-S10 requires a separate lens.
- Longer lasting: Can take more shots (380 versus 325) on a single battery charge.
- More affordable: Was introduced at a lower price, despite coming with a built-in lens.
- More heavily discounted: Has been available for much longer (launched in September 2011).
Reasons to prefer the Fujifilm X-S10:
- More detail: Has more megapixels (26 vs 12MP), which boosts linear resolution by 50%.
- Better image quality: Is equipped with a larger and more technologically advanced sensor.
- Richer colors: The sensor size advantage translates into images with better, more accurate colors.
- More dynamic range: Larger sensor captures a wider spectrum of light and dark details.
- Better low-light sensitivity: Larger sensor produces good images even in poorly lit environments.
- Better video: Provides higher definition movie capture (4K/30p vs 1080/24p).
- Better live-view autofocus: Features on-sensor phase-detection for more confident autofocus.
- Better sound: Can connect to an external microphone for higher quality sound recording.
- More detailed viewfinder: Has higher resolution electronic viewfinder (2360k vs 202k dots).
- Larger screen: Has a bigger rear LCD (3.0" vs 2.7") for image review and settings control.
- More detailed LCD: Has a higher resolution rear screen (1040k vs 230k dots).
- Fewer buttons to press: Has a touchscreen to facilitate handling and shooting adjustments.
- More selfie-friendly: Has an articulated screen that can be turned to be front-facing.
- Faster shutter: Has higher mechanical shutter speed (1/4000s vs 1/3200s) to freeze action.
- Less disturbing: Has an electronic shutter option for completely silent shooting.
- Easier time-lapse photography: Has an intervalometer built-in for low frequency shooting.
- More flexible: Takes interchangeable lenses and can thus be used with specialty optics.
- Easier travel charging: Can be conveniently charged via its USB port.
- Faster data transfer: Supports a more advanced USB protocol (3.2 vs 2.0).
- Easier file upload: Has wifi built in for automatic backup or image transfer to the web.
- Easier wireless transfer: Supports Bluetooth for image sharing without cables.
- Faster buffer clearing: Has an SD card interface that supports the UHS-I standard.
- More modern: Reflects 9 years and 1 month of technical progress since the SX40 launch.
If the number of relative strengths (bullet points above) is taken as a guide, the X-S10 is the clear winner of the contest (23 : 5 points). However, the relevance of individual strengths will vary across photographers, so that you might want to apply your own weighing scheme to the summary points when reflecting and deciding on a new camera. A professional wildlife photographer will view the differences between cameras in a way that diverges from the perspective of a family photog, and a person interested in architecture has distinct needs from a sports shooter. Hence, the decision which camera is best and worth buying is often a very personal one.
How about other alternatives? Do the specifications of the Canon SX40 and the Fujifilm X-S10 place the cameras among the top in their class? Find out in the latest Best Superzoom Camera and Best Mirrorless Interchangeable Lens Camera listings whether the two cameras rank among the cream of the crop.
In any case, while the specs-based evaluation of cameras can be instructive in revealing their potential as photographic tools, it remains incomplete and does no justice, for example, to the way the SX40 or the X-S10 perform in practice. At times, user reviews, such as those published at amazon, address these issues in a useful manner, but such feedback is on many occasions incomplete, inconsistent, and unreliable.
This is why expert reviews are important. The adjacent summary-table relays the overall verdicts of several of the most popular camera review sites (amateurphotographer [AP], cameralabs [CL], dpreview [DPR], ephotozine [EPZ], photographyblog [PB]). As can be seen, the professional reviewers agree in many cases on the quality of different cameras, but sometimes their assessments diverge, reinforcing the earlier point that a camera decision is often a very personal choice.
|1.||Canon SX40||..||+||..||4.5/5||4/5||Sep 2011||429|
|2.||Fujifilm X-S10||5/5||..||86/100||4.5/5||4.5/5||Oct 2020||999|
|3.||Canon SX60||3/5||+ +||75/100||4/5||4.5/5||Sep 2014||549|
|4.||Canon G1 X||5/5||+||76/100||4/5||4.5/5||Jan 2012||799|
|5.||Canon SX50||3/5||+ +||72/100||4.5/5||4.5/5||Sep 2012||429|
|6.||Canon T3||..||80/100||69/100||4/5||4.5/5||Feb 2011||449|
|7.||Canon SX30||3/5||+ +||..||3.5/5||4/5||Sep 2010||429|
|8.||Canon SX20||..||+ +||73/100||..||4/5||Aug 2009||399|
|9.||Canon SX10||..||+ +||..||..||4/5||Sep 2008||399|
|10.||Fujifilm X-E4||4/5||..||..||..||..||Jan 2021||849|
|11.||Fujifilm X-T30||5/5||+ +||84/100||4.5/5||4.5/5||Feb 2019||899|
|12.||Fujifilm X-T100||4/5||+||79/100||4/5||4.5/5||May 2018||599|
|13.||Fujifilm X-E3||4.5/5||+||84/100||4.5/5||4.5/5||Sep 2017||899|
|14.||Fujifilm X-T20||5/5||+ +||82/100||5/5||4.5/5||Jan 2017||899|
|15.||Panasonic FZ200||3/5||+ +||80/100||4.5/5||4.5/5||Jul 2012||599|
|16.||Panasonic FZ150||3/5||+ +||76/100||4/5||4.5/5||Aug 2011||499|
|17.||Panasonic FZ100||..||+||..||4.5/5||4.5/5||Jul 2010||499|
|Notes: (+ +) highly recommended; (+) recommended; (o) reviewed; (..) not available.|
Care should be taken when interpreting the review scores above, though. The ratings are only valid when referring to cameras in the same category and of the same age. Hence, a score should always be seen in the context of the camera's market launch date and its price, and rating-comparisons among cameras that span long time periods or concern very differently equipped models make little sense. It should also be noted that some of the review sites have over time altered the way they render their verdicts.
Other camera comparisons
Did this review help to inform your camera decision process? If you would like to see a different side-by-side camera review, just make a corresponding selection in the search boxes below. As an alternative, you can also directly jump to any one of the listed comparisons that were previously generated by the CAM-parator tool.
Specifications: Canon SX40 vs Fujifilm X-S10
Below is a side-by-side comparison of the specs of the two cameras to facilitate a quick review of their differences and common features.
|Camera Model||Canon SX40||Fujifilm X-S10|
|Camera Type||Fixed lens compact camera||Mirrorless system camera|
|Camera Lens||24-840mm f/2.7-5.8||Fujifilm X mount lenses|
|Launch Date||September 2011||October 2020|
|Launch Price||USD 429||USD 999|
|Sensor Specs||Canon SX40||Fujifilm X-S10|
|Sensor Format||1/2.3" Sensor||APS-C Sensor|
|Sensor Size||6.17 x 4.55 mm||23.5 x 15.6 mm|
|Sensor Area||28.0735 mm2||366.6 mm2|
|Sensor Diagonal||7.7 mm||28.2 mm|
|Sensor Resolution||12 Megapixels||26 Megapixels|
|Image Resolution||4000 x 3000 pixels||6240 x 4160 pixels|
|Pixel Pitch||1.53 μm||3.76 μm|
|Pixel Density||42.74 MP/cm2||7.08 MP/cm2|
|Moiré control||no AA filter||no AA filter|
|Movie Capability||1080/24p Video||4K/30p Video|
|ISO Setting||100 - 3,200 ISO||160 - 12,800 ISO|
|ISO Boost||no Enhancement||80 - 51,200 ISO|
|Screen Specs||Canon SX40||Fujifilm X-S10|
|Viewfinder Type||Electronic viewfinder||Electronic viewfinder|
|Viewfinder Field of View||100%||100%|
|Viewfinder Resolution||202k dots||2360k dots|
|LCD Framing||Live View||Live View|
|Rear LCD Size||2.7inch||3.0inch|
|LCD Resolution||230k dots||1040k dots|
|LCD Attachment||Swivel screen||Swivel screen|
|Touch Input||no Touchscreen||Touchscreen|
|Shooting Specs||Canon SX40||Fujifilm X-S10|
|Focus System||Contrast-detect AF||On-Sensor Phase-detect|
|Manual Focusing Aid||no Peaking Feature||Focus Peaking|
|Max Shutter Speed (mechanical)||1/3200s||1/4000s|
|Continuous Shooting||10.3 shutter flaps/s||8 shutter flaps/s|
|Electronic Shutter||no E-Shutter||up to 1/32000s|
|Time-Lapse Photography||no Intervalometer||Intervalometer built-in|
|Image Stabilization||Lens-based stabilization||In-body stabilization|
|Fill Flash||Build-in Flash||Build-in Flash|
|Storage Medium||SDXC cards||SDXC cards|
|Second Storage Option||Single card slot||Single card slot|
|UHS card support||no||UHS-I|
|Connectivity Specs||Canon SX40||Fujifilm X-S10|
|USB Connector||USB 2.0||USB 3.2|
|HDMI Port||YES HDMI||micro HDMI|
|Microphone Port||no MIC socket||External MIC port|
|Wifi Support||no Wifi||Wifi built-in|
|Bluetooth Support||no Bluetooth||Bluetooth built-in|
|Body Specs||Canon SX40||Fujifilm X-S10|
|Battery Life (CIPA)||380 shots per charge||325 shots per charge|
|In-Camera Charging||no USB charging||USB charging|
123 x 92 x 108 mm
(4.8 x 3.6 x 4.3 in)
126 x 85 x 65 mm
(5.0 x 3.3 x 2.6 in)
|Camera Weight||600 g (21.2 oz)||465 g (16.4 oz)|
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