Canon SX10 vs Sony ZV-E10

The Canon PowerShot SX10 IS and the Sony ZV-E10 are two digital cameras that were officially introduced, respectively, in September 2008 and July 2021. The SX10 is a fixed lens compact, while the ZV-E10 is a mirrorless interchangeable lens camera. The cameras are based on a 1/2.3-inch (SX10) and an APS-C (ZV-E10) sensor. The Canon has a resolution of 10 megapixels, whereas the Sony provides 24 MP.

Below is an overview of the main specs of the two cameras as a starting point for the comparison.

Headline Specifications

Canon SX10		Sony ZV-E10
Fixed lens compact camera		Mirrorless system camera
28-560mm f/2.8-5.7		Sony E mount lenses
10 MP – 1/2.3" sensor		24 MP – APS-C sensor
480/30p Video		4K/30p Video
ISO 100-1,600 (100 - 3,200)		ISO 100-32,000 (100 - 51,200)
Electronic viewfinder (202k dots)		No viewfinder, LCD framing
2.5" LCD – 230k dots		3.0" LCD – 922k dots
Swivel screen (not touch-sensitive)		Swivel touchscreen
0.7 shutter flaps per second		11 shutter flaps per second
123 x 88 x 87 mm, 600 g		115 x 64 x 45 mm, 343 g

Check SX10 offers at
ebay.com
Check ZV-E10 price at
amazon.com

Going beyond this snapshot of core features and characteristics, what are the differences between the Canon PowerShot SX10 IS and the Sony ZV-E10? Which one should you buy? Read on to find out how these two cameras compare with respect to their body size, their imaging sensors, their shooting features, their input-output connections, and their reception by expert reviewers.

Body comparison

An illustration of the physical size and weight of the Canon SX10 and the Sony ZV-E10 is provided in the side-by-side display below. The two cameras are presented according to their relative size. Three successive views from the front, the top, and the rear are shown. All width, height and depth dimensions are rounded to the nearest millimeter.

The ZV-E10 can be obtained in two different colors (black, white), while the SX10 is only available in black.

If the front view area (width x height) of the cameras is taken as an aggregate measure of their size, the Sony ZV-E10 is considerably smaller (32 percent) than the Canon SX10. In this context, it is worth noting that neither the SX10 nor the ZV-E10 are weather-sealed.

The above size and weight comparisons are to some extent incomplete and possibly misleading, as the SX10 has a lens built in, whereas the ZV-E10 is an interchangeable lens camera that requires a separate lens. Attaching the latter will add extra weight and bulk to the setup. You can compare the optics available for the ZV-E10 and their specifications in the Sony E-Mount Lens Catalog.

The power pack in the ZV-E10 can be charged via the USB port, which can be very convenient when travelling.

The table below summarizes the key physical specs of the two cameras alongside a broader set of comparators. If you want to switch the focus of the display and review another camera pair, you can move across to the CAM-parator tool and choose from the broad selection of possible camera comparisons there.

Body Specifications

#		Camera Model	Camera Width	Camera Height	Camera Depth	Camera Weight	Battery Life	Weather Sealing	Camera Launch	Launch Price (USD)	Street Price
1.		Canon SX10	123 mm	88 mm	87 mm	600 g	..	n	Sep 2008	399	ebay.com
2.		Sony ZV-E10	115 mm	64 mm	45 mm	343 g	440	n	Jul 2021	699	amazon.com
3.		Canon SX740	110 mm	64 mm	40 mm	299 g	265	n	Jul 2018	399	amazon.com
4.		Canon SX70	127 mm	91 mm	117 mm	608 g	325	n	Sep 2018	549	amazon.com
5.		Canon SX730	110 mm	64 mm	40 mm	300 g	250	n	Apr 2017	399	ebay.com
6.		Canon SX50	123 mm	87 mm	106 mm	595 g	315	n	Sep 2012	429	ebay.com
7.		Canon SX40	123 mm	92 mm	108 mm	600 g	380	n	Sep 2011	429	ebay.com
8.		Canon SX30	123 mm	92 mm	108 mm	601 g	370	n	Sep 2010	429	ebay.com
9.		Canon SX20	123 mm	88 mm	87 mm	600 g	..	n	Aug 2009	399	ebay.com
10.		Canon SX1	128 mm	88 mm	88 mm	615 g	..	n	Sep 2008	599	ebay.com
11.		Canon XS	126 mm	98 mm	65 mm	502 g	500	n	Jun 2008	449	ebay.com
12.		Nikon B600	122 mm	82 mm	99 mm	500 g	280	n	Jan 2019	349	ebay.com
13.		Sony A6100	120 mm	67 mm	59 mm	396 g	420	n	Aug 2019	749	ebay.com
14.		Sony A5100	110 mm	63 mm	36 mm	283 g	400	n	Aug 2014	549	ebay.com
15.		Sony A6000	120 mm	67 mm	45 mm	344 g	360	n	Feb 2014	599	ebay.com
16.		Sony A3000	128 mm	91 mm	85 mm	411 g	470	n	Aug 2013	329	ebay.com
17.		Sony NEX-3	117 mm	62 mm	33 mm	297 g	330	n	May 2010	599	ebay.com
Note: Measurements and pricing do not include easily detachable parts, such as add-on or interchangeable lenses or optional viewfinders.
Convert to Imperial

The price is, of course, an important factor in any camera decision. The retail prices at the time of the camera’s release place the model in the market relative to other models in the producer’s line-up and the competition. The SX10 was launched at a lower price than the ZV-E10, despite having a lens built in. Usually, retail prices stay at first close to the launch price, but after several months, discounts become available. Later in the product cycle and, in particular, when the replacement model is about to appear, further discounting and stock clearance sales often push the camera price considerably down.

Sensor comparison

The imaging sensor is at the core of digital cameras and its size is one of the main determining factors of image quality. A large sensor will generally have larger individual pixels that offer better low-light sensitivity, provide wider dynamic range, and have richer color-depth than smaller pixels in a sensor of the same technological generation. Further, a large sensor camera will give the photographer additional creative options when using shallow depth-of-field to isolate a subject from its background. On the downside, larger sensors tend to be associated with larger, more expensive camera bodies and lenses.

Of the two cameras under consideration, the Canon SX10 features a 1/2.3-inch sensor and the Sony ZV-E10 an APS-C sensor. The sensor area in the ZV-E10 is 1211 percent bigger. As a result of these sensor size differences, the cameras have a format factor of, respectively, 5.6 and 1.5. The sensor in the SX10 has a native 4:3 aspect ratio, while the one in the ZV-E10 offers a 3:2 aspect.

With 24MP, the ZV-E10 offers a higher resolution than the SX10 (10MP), but the ZV-E10 nevertheless has larger individual pixels (pixel pitch of 3.91μm versus 1.67μm for the SX10) due to its larger sensor. Moreover, the ZV-E10 is a much more recent model (by 12 years and 10 months) than the SX10, and its sensor will have benefitted from technological advances during this time that further enhance the light gathering capacity of its pixel-units. Coming back to sensor resolution, it should be mentioned that the SX10 has no anti-alias filter installed, so that it can capture all the detail its sensor resolves.

The resolution advantage of the Sony ZV-E10 implies greater flexibility for cropping images or the possibility to print larger pictures. The maximum print size of the ZV-E10 for good quality output (200 dots per inch) amounts to 30 x 20 inches or 76.2 x 50.8 cm, for very good quality (250 dpi) 24 x 16 inches or 61 x 40.6 cm, and for excellent quality (300 dpi) 20 x 13.3 inches or 50.8 x 33.9 cm. The corresponding values for the Canon SX10 are 18.2 x 13.7 inches or 46.3 x 34.7 cm for good quality, 14.6 x 10.9 inches or 37.1 x 27.8 cm for very good quality, and 12.2 x 9.1 inches or 30.9 x 23.2 cm for excellent quality prints.

The ZV-E10 has on-sensor phase detect pixels, which results in fast and reliable autofocus acquisition even during live view operation.

The Canon PowerShot SX10 IS has a native sensitivity range from ISO 100 to ISO 1600, which can be extended to ISO 100-3200. The corresponding ISO settings for the Sony ZV-E10 are ISO 100 to ISO 32000, with the possibility to increase the ISO range to 100-51200.

In terms of underlying technology, the SX10 is build around a CCD sensor, while the ZV-E10 uses a CMOS imager. Both cameras use a Bayer filter for capturing RGB colors on a square grid of photosensors. This arrangement is found in most digital cameras.

Consistent information on actual sensor performance is available from DXO Mark for many cameras. This service assesses and scores the color depth ("DXO Portrait"), dynamic range ("DXO Landscape"), and low-light sensitivity ("DXO Sports") of camera sensors, and also publishes an overall camera score. The adjacent table reports on the physical sensor characteristics and the outcomes of the DXO sensor quality tests for a sample of comparator-cameras.

Sensor Characteristics

#		Camera Model	Sensor Class	Resolution (MP)	Horiz. Pixels	Vert. Pixels	Video Format	DXO Portrait	DXO Landscape	DXO Sports	DXO Overall
1.		Canon SX10	1/2.3	10.0	3648	2736	480/30p	19.0	10.3	144	35
2.		Sony ZV-E10	APS-C	24.0	6000	4000	4K/30p	24.2	13.8	2134	85
3.		Canon SX740	1/2.3	20.2	5184	3888	4K/30p	20.6	12.1	1050	51
4.		Canon SX70	1/2.3	20.2	5184	3888	4K/30p	20.6	12.1	1063	51
5.		Canon SX730	1/2.3	20.2	5184	3888	1080/60p	20.5	11.9	924	50
6.		Canon SX50	1/2.3	12.0	4000	3000	1080/24p	20.3	11.2	179	47
7.		Canon SX40	1/2.3	12.0	4000	3000	1080/24p	19.6	10.9	409	41
8.		Canon SX30	1/2.3	14.0	4320	3240	720/30p	19.4	10.7	320	39
9.		Canon SX20	1/2.3	12.0	4000	3000	720/30p	19.2	10.5	225	37
10.		Canon SX1	1/2.3	10.0	3648	2736	1080/30p	19.0	10.3	144	35
11.		Canon XS	APS-C	10.1	3888	2592	none	22.0	10.9	719	62
12.		Nikon B600	1/2.3	15.9	4608	3456	1080/30p	20.7	12.2	1095	52
13.		Sony A6100	APS-C	24.0	6000	4000	4K/30p	24.1	13.6	1947	84
14.		Sony A5100	APS-C	24.0	6000	4000	1080/60p	23.8	12.7	1347	80
15.		Sony A6000	APS-C	24.0	6000	4000	1080/60p	24.1	13.1	1347	82
16.		Sony A3000	APS-C	19.8	5456	3632	1080/60i	23.7	12.8	1068	78
17.		Sony NEX-3	APS-C	14.0	4592	3056	720/30p	22.1	12.0	830	68
Note: DXO values in italics represent estimates based on sensor size and age.

Many modern cameras are not only capable of taking still images, but also of capturing video footage. Both cameras under consideration have a sensor with sufficiently fast read-out times for moving pictures, but the ZV-E10 provides a better video resolution than the SX10. It can shoot movie footage at 4K/30p, while the Canon is limited to 480/30p.

Feature comparison

Beyond body and sensor, cameras can and do differ across a range of features. For example, the SX10 has an electronic viewfinder (202k dots), which can be very helpful when shooting in bright sunlight. In contrast, the ZV-E10 relies on live view and the rear LCD for framing. The adjacent table lists some of the other core features of the Canon SX10 and Sony ZV-E10 along with similar information for a selection of comparators.

Core Features

#		Camera Model	Viewfinder (Type or 000 dots)	Control Panel (yes/no)	LCD Specifications (inch/000 dots)	LCD Attach- ment	Touch Screen (yes/no)	Max Shutter Speed *	Max Shutter Flaps *	Built-in Flash (yes/no)	Built-in Image Stab
1.		Canon SX10	202	n	2.5 / 230	swivel	n	1/3200s	0.7/s	Y	Y
2.		Sony ZV-E10	none	n	3.0 / 922	swivel	Y	1/4000s	11.0/s	n	n
3.		Canon SX740	none	n	3.0 / 922	tilting	n	1/3200s	10.0/s	Y	Y
4.		Canon SX70	2360	n	3.0 / 922	swivel	n	1/2000s	10.0/s	Y	Y
5.		Canon SX730	none	n	3.0 / 922	tilting	n	1/3200s	5.9/s	Y	Y
6.		Canon SX50	202	n	3.0 / 461	swivel	n	1/2000s	2.2/s	Y	Y
7.		Canon SX40	202	n	2.7 / 230	swivel	n	1/3200s	10.3/s	Y	Y
8.		Canon SX30	202	n	2.7 / 230	swivel	n	1/3200s	0.6/s	Y	Y
9.		Canon SX20	202	n	2.5 / 230	swivel	n	1/3200s	0.7/s	Y	Y
10.		Canon SX1	202	n	2.8 / 230	swivel	n	1/3200s	4.0/s	Y	Y
11.		Canon XS	optical	n	2.5 / 230	fixed	n	1/4000s	3.0/s	Y	n
12.		Nikon B600	none	n	3.0 / 921	fixed	n	1/4000s	7.4/s	Y	Y
13.		Sony A6100	1440	n	3.0 / 922	tilting	Y	1/4000s	11.0/s	Y	n
14.		Sony A5100	none	n	3.0 / 922	tilting	Y	1/4000s	6.0/s	Y	n
15.		Sony A6000	1440	n	3.0 / 922	tilting	n	1/4000s	11.0/s	Y	n
16.		Sony A3000	202	n	3.0 / 230	fixed	n	1/4000s	2.5/s	Y	n
17.		Sony NEX-3	optional	n	3.0 / 920	tilting	n	1/4000s	7.0/s	n	n
Note: *) Information refers to the mechanical shutter, unless the camera only has an electronic one.

One difference between the cameras concerns the presence of an on-board flash. The SX10 has one, while the ZV-E10 does not. While the built-in flash of the SX10 is not very powerful, it can at times be useful as a fill-in light.

The reported shutter speed information refers to the use of the mechanical shutter. Yet, some cameras only have an electronic shutter, while others have an electronic shutter in addition to a mechanical one. In fact, the ZV-E10 is one of those camera that have an additional electronic shutter, which makes completely silent shooting possible. However, this mode is less suitable for photographing moving objects (risk of rolling shutter) or shooting under artificial light sources (risk of flickering).

The SX10 writes its imaging data to SDHC cards, while the ZV-E10 uses SDXC or Memory Stick PRO Duo cards. The ZV-E10 supports UHS-I cards (Ultra High Speed data transfer of up to 104 MB/s), while the SX10 cannot take advantage of Ultra High Speed SD cards.

Connectivity comparison

For some imaging applications, the extent to which a camera can communicate with its environment can be an important aspect in the camera decision process. The table below provides an overview of the connectivity of the Canon PowerShot SX10 IS and Sony ZV-E10 and, in particular, the interfaces the cameras (and selected comparators) provide for accessory control and data transfer.

Input-Output Connections

#		Camera Model	Hotshoe Port	Internal Mic / Speaker	Microphone Port	Headphone Port	HDMI Port	USB Port	WiFi Support	NFC Support	Bluetooth Support
1.		Canon SX10	Y	stereo / mono	-	-	-	2.0	-	-	-
2.		Sony ZV-E10	Y	stereo / mono	Y	Y	micro	3.2	Y	Y	Y
3.		Canon SX740	-	stereo / mono	-	-	micro	2.0	Y	-	Y
4.		Canon SX70	-	stereo / mono	Y	-	micro	2.0	Y	-	Y
5.		Canon SX730	-	stereo / mono	-	-	micro	2.0	Y	Y	Y
6.		Canon SX50	Y	stereo / mono	-	-	mini	2.0	-	-	-
7.		Canon SX40	Y	stereo / mono	-	-	YES	2.0	-	-	-
8.		Canon SX30	Y	stereo / mono	-	-	YES	2.0	-	-	-
9.		Canon SX20	Y	stereo / mono	-	-	YES	2.0	-	-	-
10.		Canon SX1	Y	stereo / mono	-	-	YES	2.0	-	-	-
11.		Canon XS	Y	- / -	-	-	-	2.0	-	-	-
12.		Nikon B600	-	stereo / mono	-	-	micro	2.0	Y	-	Y
13.		Sony A6100	Y	stereo / mono	Y	-	micro	2.0	Y	Y	Y
14.		Sony A5100	-	stereo / mono	-	-	micro	2.0	Y	Y	-
15.		Sony A6000	Y	stereo / mono	-	-	micro	2.0	Y	Y	-
16.		Sony A3000	Y	stereo / mono	-	-	mini	2.0	-	-	-
17.		Sony NEX-3	Y	stereo / mono	-	-	mini	2.0	-	-	-

It is notable that the ZV-E10 offers wifi support, which can be a very convenient means to transfer image data to an off-camera location. In contrast, the SX10 does not provide wifi capability.

The ZV-E10 is a recent model that features in the current product line-up of Sony. In contrast, the SX10 has been discontinued (but can be found pre-owned on ebay). As a replacement in the same line of cameras, the SX10 was succeeded by the Canon SX20. Further information on the features and operation of the SX10 and ZV-E10 can be found, respectively, in the Canon SX10 Manual (free pdf) or the online Sony ZV-E10 Manual.

Review summary

So what conclusions can be drawn? Is the Canon SX10 better than the Sony ZV-E10 or vice versa? Below is a summary of the relative strengths of each of the two contestants.

Advantages of the Canon PowerShot SX10 IS:

• Maximized detail: Lacks an anti-alias filter to exploit the sensor's full resolution potential.
• Easier framing: Has an electronic viewfinder for image composition and settings control.
• Ready to shoot: Has a lens built-in, whereas the ZV-E10 requires a separate lens.
• Sharper images: Has hand-shake reducing image stabilization built-in.
• Easier fill-in: Is equipped with a small onboard flash to brighten deep shadow areas.
• More affordable: Was introduced at a lower price, despite coming with a built-in lens.
• More heavily discounted: Has been available for much longer (launched in September 2008).

Arguments in favor of the Sony ZV-E10:

• More detail: Has more megapixels (24 vs 10MP), which boosts linear resolution by 58%.
• Better moiré control: Has an anti-alias filter to avoid artificial patterns to appear in images.
• Better image quality: Is equipped with a larger and more technologically advanced sensor.
• Richer colors: The sensor size advantage translates into images with better, more accurate colors.
• More dynamic range: Larger sensor captures a wider spectrum of light and dark details.
• Better low-light sensitivity: Larger sensor produces good images even in poorly lit environments.
• Better video: Provides higher definition movie capture (4K/30p vs 480/30p).
• Better live-view autofocus: Features on-sensor phase-detection for more confident autofocus.
• Better sound: Can connect to an external microphone for higher quality sound recording.
• Better sound control: Has a headphone port that enables audio monitoring while recording.
• Larger screen: Has a bigger rear LCD (3.0" vs 2.5") for image review and settings control.
• More detailed LCD: Has a higher resolution rear screen (922k vs 230k dots).
• Fewer buttons to press: Has a touchscreen to facilitate handling and shooting adjustments.
• More selfie-friendly: Has an articulated screen that can be turned to be front-facing.
• Faster shutter: Has higher mechanical shutter speed (1/4000s vs 1/3200s) to freeze action.
• Faster burst: Shoots at higher frequency (11 vs 0.7 flaps/sec) to capture the decisive moment.
• Less disturbing: Has an electronic shutter option for completely silent shooting.
• More flexible: Takes interchangeable lenses and can thus be used with specialty optics.
• More compact: Is smaller (115x64mm vs 123x88mm) and will fit more readily into a bag.
• Easier travel charging: Can be conveniently charged via its USB port.
• Faster data transfer: Supports a more advanced USB protocol (3.2 vs 2.0).
• Easier file upload: Has wifi built in for automatic backup or image transfer to the web.
• Easier device pairing: Supports NFC for fast wireless image transfer over short distances.
• Easier wireless transfer: Supports Bluetooth for image sharing without cables.
• Faster buffer clearing: Has an SD card interface that supports the UHS-I standard.
• More modern: Reflects 12 years and 10 months of technical progress since the SX10 launch.

If the count of individual advantages (bullet points above) is taken as a guide, the ZV-E10 is the clear winner of the contest (26 : 7 points). However, the pertinence of the various camera strengths will differ across photographers, so that you might want to weigh individual camera traits according to their importance for your own imaging needs before making a camera decision. A professional wedding photographer will view the differences between cameras in a way that diverges from the perspective of a travel photog, and a person interested in cityscapes has distinct needs from a macro shooter. Hence, the decision which camera is best and worth buying is often a very personal one.

How about other alternatives? Do the specifications of the Canon SX10 and the Sony ZV-E10 place the cameras among the top in their class? Find out in the latest Best Superzoom Camera and Best Mirrorless Interchangeable Lens Camera listings whether the two cameras rank among the cream of the crop.

In any case, while the specs-based evaluation of cameras can be instructive in revealing their potential as photographic tools, it says little about, for example, the shooting experience and imaging performance of the SX10 and the ZV-E10 in practical situations. User reviews, such as those found at amazon, can sometimes inform about these issues, but such feedback is often incomplete, inconsistent, and biased.

Expert reviews

This is why hands-on reviews by experts are important. The table below provides a synthesis of the camera assessments of some of the best known photo-gear review sites (amateurphotographer [AP], cameralabs [CL], digitalcameraworld [DCW], dpreview [DPR], ephotozine [EPZ], photographyblog [PB]). As can be seen, the professional reviewers agree in many cases on the quality of different cameras, but sometimes their assessments diverge, reinforcing the earlier point that a camera decision is often a very personal choice.

Expert Camera Reviews

#		Camera   Model	AP   score	CL   score	DCW   score	DPR   score	EPZ   score	PB   score	Camera Launch	Launch Price (USD)	Street Price
1.		Canon SX10	..	+ +	..	..	..	4/5	Sep 2008	399	ebay.com
2.		Sony ZV-E10	4/5	..	4/5	82/100	4.5/5	4.5/5	Jul 2021	699	amazon.com
3.		Canon SX740	..	+	3.5/5	..	4/5	4/5	Jul 2018	399	amazon.com
4.		Canon SX70	..	+ +	3.5/5	..	3.5/5	3.5/5	Sep 2018	549	amazon.com
5.		Canon SX730	..	+	..	..	4/5	4/5	Apr 2017	399	ebay.com
6.		Canon SX50	3/5	+ +	..	72/100	4.5/5	4.5/5	Sep 2012	429	ebay.com
7.		Canon SX40	..	+	..	..	4.5/5	4/5	Sep 2011	429	ebay.com
8.		Canon SX30	3/5	+ +	..	..	3.5/5	4/5	Sep 2010	429	ebay.com
9.		Canon SX20	..	+ +	..	73/100	..	4/5	Aug 2009	399	ebay.com
10.		Canon SX1	..	+ +	..	+	..	3.5/5	Sep 2008	599	ebay.com
11.		Canon XS	..	82/100	..	+ +	3.5/5	4.5/5	Jun 2008	449	ebay.com
12.		Nikon B600	..	+	..	..	3.5/5	3/5	Jan 2019	349	ebay.com
13.		Sony A6100	..	..	4/5	82/100	4/5	5/5	Aug 2019	749	ebay.com
14.		Sony A5100	4.5/5	+	..	..	4.5/5	5/5	Aug 2014	549	ebay.com
15.		Sony A6000	5/5	+	4.5/5	80/100	4.5/5	5/5	Feb 2014	599	ebay.com
16.		Sony A3000	3/5	+	..	..	4/5	4/5	Aug 2013	329	ebay.com
17.		Sony NEX-3	..	..	..	70/100	4.5/5	4/5	May 2010	599	ebay.com
Note: (+ +) highly recommended; (+) recommended; (o) reviewed; (..) not available.

Care should be taken when interpreting the review scores above, though. The assessments were made in relation to similar cameras of the same technological generation. Thus, a score needs to be put into the context of the launch date and the launch price of the camera, and comparing ratings of very distinct cameras or ones that are far apart in terms of their release date have little meaning. It should also be noted that some of the review sites have over time altered the way they render their verdicts.

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Other camera comparisons

Did this review help to inform your camera decision process? In case you would like to check on the differences and similarities of other camera models, just use the search menu below. As an alternative, you can also directly jump to any one of the listed comparisons that were previously generated by the CAM-parator tool.

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