Canon M10 vs Sony HX90V

The Canon EOS M10 and the Sony Cyber-shot DSC-HX90V are two digital cameras that were announced, respectively, in October 2015 and April 2015. The M10 is a mirrorless interchangeable lens camera, while the HX90V is a fixed lens compact. The cameras are based on an APS-C (M10) and a 1/2.3-inch (HX90V) sensor. The Canon has a resolution of 17.9 megapixels, whereas the Sony provides 18 MP.

Below is an overview of the main specs of the two cameras as a starting point for the comparison.

Headline Specifications

Canon M10		Sony HX90V
Mirrorless system camera		Fixed lens compact camera
Canon EF-M mount lenses		24-720mm f/3.5-6.4
17.9 MP – APS-C sensor		18 MP – 1/2.3" sensor
1080/30p Video		1080/60p Video
ISO 100-12,800 (100 - 25,600)		ISO 80-3,200 (80 - 12,800)
No viewfinder, LCD framing		Electronic viewfinder (638k dots)
3.0" LCD – 1040k dots		3.0" LCD – 921k dots
Tilting touchscreen		Tilting screen (no touchscreen)
4.6 shutter flaps per second		10 shutter flaps per second
255 shots per battery charge		360 shots per battery charge
108 x 67 x 35 mm, 301 g		102 x 58 x 36 mm, 245 g

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Going beyond this snapshot of core features and characteristics, what are the differences between the Canon EOS M10 and the Sony Cyber-shot DSC-HX90V? Which one should you buy? Read on to find out how these two cameras compare with respect to their body size, their imaging sensors, their shooting features, their input-output connections, and their reception by expert reviewers.

Body comparison

The side-by-side display below illustrates the physical size and weight of the Canon M10 and the Sony HX90V. The two cameras are presented according to their relative size. Three consecutive perspectives from the front, the top, and the back are available. All size dimensions are rounded to the nearest millimeter.

The M10 can be obtained in two different colors (black, white), while the HX90V is only available in black.

If the front view area (width x height) of the cameras is taken as an aggregate measure of their size, the Sony HX90V is notably smaller (18 percent) than the Canon M10. In this context, it is worth noting that neither the M10 nor the HX90V are weather-sealed.

The above size and weight comparisons are to some extent incomplete and possibly misleading, as the HX90V has a lens built in, whereas the M10 is an interchangeable lens camera that requires a separate lens. Attaching the latter will add extra weight and bulk to the setup.

Concerning battery life, the M10 gets 255 shots out of its Canon LP-E12 battery, while the HX90V can take 360 images on a single charge of its Sony NP-BX1 power pack. The power pack in the HX90V can be charged via the USB port, which can be very convenient when travelling.

The table below summarizes the key physical specs of the two cameras alongside a broader set of comparators. If you want to switch the focus of the display and review another camera pair, you can move across to the CAM-parator tool and choose from the broad selection of possible camera comparisons there.

Body Specifications

		Camera Model	Camera Width	Camera Height	Camera Depth	Camera Weight	Battery Life	Weather Sealing	Camera Launch	Launch Price (USD)	Street Price
1.		Canon M10	108 mm	67 mm	35 mm	301 g	255	n	Oct 2015	499	ebay.com
2.		Sony HX90V	102 mm	58 mm	36 mm	245 g	360	n	Apr 2015	429	ebay.com
3.		Canon G7 X	103 mm	60 mm	40 mm	304 g	210	n	Sep 2014	699	ebay.com
4.		Canon G9 X	98 mm	58 mm	31 mm	209 g	220	n	Oct 2015	529	ebay.com
5.		Canon M	109 mm	66 mm	32 mm	298 g	230	n	Jul 2012	599	ebay.com
6.		Canon M3	111 mm	68 mm	44 mm	366 g	250	n	Feb 2015	679	ebay.com
7.		Canon M100	108 mm	67 mm	35 mm	302 g	295	n	Aug 2017	499	ebay.com
8.		Canon SL1	117 mm	91 mm	69 mm	407 g	380	n	Mar 2013	549	ebay.com
9.		Canon SX720	110 mm	64 mm	36 mm	270 g	250	n	Feb 2016	379	ebay.com
10.		Canon T3i	133 mm	100 mm	80 mm	570 g	440	n	Feb 2011	599	ebay.com
11.		Canon T5	130 mm	100 mm	78 mm	480 g	500	n	Feb 2014	449	ebay.com
12.		Canon T6	129 mm	101 mm	78 mm	485 g	500	n	Mar 2016	449	ebay.com
13.		Sony A5000	110 mm	63 mm	36 mm	269 g	420	n	Jan 2014	449	ebay.com
14.		Sony HX95	102 mm	58 mm	36 mm	242 g	370	n	Aug 2018	429	ebay.com
15.		Sony HX99	102 mm	58 mm	36 mm	242 g	370	n	Aug 2018	449	ebay.com
16.		Sony HX400V	130 mm	93 mm	103 mm	660 g	300	n	Feb 2014	499	ebay.com
17.		Sony WX800	102 mm	58 mm	36 mm	233 g	370	n	Oct 2018	399	ebay.com
Note: Measurements and pricing do not include easily detachable parts, such as add-on or interchangeable lenses or optional viewfinders.
Convert to Imperial

Any camera decision will naturally be influenced heavily by the price. The retail prices at the time of the camera’s release place the model in the market relative to other models in the producer’s line-up and the competition. The HX90V was launched at a lower price than the M10, despite having a lens built in. Normally, street prices remain initially close to the MSRP, but after a couple of months, the first discounts appear. Later in the product cycle and, in particular, when the replacement model is about to appear, further discounting and stock clearance sales often push the camera price considerably down. Then, after the new model is out, very good deals can frequently be found on the pre-owned market.

Sensor comparison

The imaging sensor is at the core of digital cameras and its size is one of the main determining factors of image quality. A large sensor will generally have larger individual pixels that offer better low-light sensitivity, provide wider dynamic range, and have richer color-depth than smaller pixels in a sensor of the same technological generation. Further, a large sensor camera will give the photographer additional creative options when using shallow depth-of-field to isolate a subject from its background. On the downside, larger sensors tend to be associated with larger, more expensive camera bodies and lenses.

Of the two cameras under consideration, the Canon M10 features an APS-C sensor and the Sony HX90V a 1/2.3-inch sensor. The sensor area in the HX90V is 92 percent smaller. As a result of these sensor size differences, the cameras have a format factor of, respectively, 1.6 and 5.6. The sensor in the M10 has a native 3:2 aspect ratio, while the one in the HX90V offers a 4:3 aspect.

Despite having a smaller sensor, the HX90V offers a slightly higher resolution of 18 megapixels, compared with 17.9 MP of the M10. This megapixels advantage comes at the cost of a higher pixel density and a smaller size of the individual pixel (with a pixel pitch of 1.25μm versus 4.31μm for the M10). Moreover, it should be noted that the M10 is a somewhat more recent model (by 5 months) than the HX90V, and its sensor might have benefitted from technological advances during this time that further enhance the light gathering capacity of its pixels. Coming back to sensor resolution, it should be mentioned that the HX90V has no anti-alias filter installed, so that it can capture all the detail its sensor resolves.

The M10 has on-sensor phase detect pixels, which results in fast and reliable autofocus acquisition even during live view operation.

The Canon EOS M10 has a native sensitivity range from ISO 100 to ISO 12800, which can be extended to ISO 100-25600. The corresponding ISO settings for the Sony Cyber-shot DSC-HX90V are ISO 80 to ISO 3200, with the possibility to increase the ISO range to 80-12800.

In terms of underlying technology, the M10 is build around a CMOS sensor, while the HX90V uses a BSI-CMOS imager. Both cameras use a Bayer filter for capturing RGB colors on a square grid of photosensors. This arrangement is found in most digital cameras.

For many cameras, data on sensor performance has been reported by DXO Mark. This service determines an overall sensor rating, as well as sub-scores for low-light sensitivity ("DXO Sports"), dynamic range ("DXO Landscape"), and color depth ("DXO Portrait"). The following table provides an overview of the physical sensor characteristics, as well as the sensor quality measurements for a selection of comparators.

Sensor Characteristics

		Camera Model	Sensor Class	Resolution (MP)	Horiz. Pixels	Vert. Pixels	Video Format	DXO Portrait	DXO Landscape	DXO Sports	DXO Overall
1.		Canon M10	APS-C	17.9	5184	3456	1080/30p	22.2	11.4	753	65
2.		Sony HX90V	1/2.3	18.0	4896	3672	1080/60p	20.2	11.6	738	47
3.		Canon G7 X	1-inch	20.0	5472	3648	1080/60p	23.0	12.7	556	71
4.		Canon G9 X	1-inch	20.0	5472	3648	1080/60p	21.5	12.3	495	63
5.		Canon M	APS-C	17.9	5184	3456	1080/30p	22.1	11.2	827	65
6.		Canon M3	APS-C	24.0	6000	4000	1080/30p	22.8	11.8	1169	72
7.		Canon M100	APS-C	24.0	6000	4000	1080/60p	23.5	12.9	1272	78
8.		Canon SL1	APS-C	17.9	5184	3456	1080/30p	21.8	11.3	843	63
9.		Canon SX720	1/2.3	20.2	5184	3888	1080/60p	20.3	11.8	817	48
10.		Canon T3i	APS-C	17.9	5184	3456	1080/30p	22.1	11.5	793	65
11.		Canon T5	APS-C	17.9	5184	3456	1080/30p	21.9	11.3	724	63
12.		Canon T6	APS-C	17.9	5184	3456	1080/30p	22.0	11.7	781	66
13.		Sony A5000	APS-C	19.8	5456	3632	1080/60i	23.8	13.0	1089	79
14.		Sony HX95	1/2.3	18.0	4896	3672	4K/30p	20.6	12.1	1057	51
15.		Sony HX99	1/2.3	18.0	4896	3672	4K/30p	20.6	12.1	1058	51
16.		Sony HX400V	1/2.3	20.2	5184	3888	1080/60p	20.1	11.4	629	45
17.		Sony WX800	1/2.3	18.0	4896	3672	4K/30p	20.6	12.2	1070	51
Note: DXO values in italics represent estimates based on sensor size and age.

Many modern cameras are not only capable of taking still images, but also of capturing video footage. The two cameras under consideration both have sensors whose read-out speed is fast enough to capture moving pictures, but the HX90V provides a faster frame rate than the M10. It can shoot movie footage at 1080/60p, while the Canon is limited to 1080/30p.

Feature comparison

Apart from body and sensor, cameras can and do differ across a variety of features. For example, the HX90V has an electronic viewfinder (638k dots), which can be very helpful when shooting in bright sunlight. In contrast, the M10 relies on live view and the rear LCD for framing. The table below summarizes some of the other core capabilities of the Canon M10 and Sony HX90V in connection with corresponding information for a sample of similar cameras.

Core Features

		Camera Model	Viewfinder (Type or 000 dots)	Control Panel (yes/no)	LCD Specifications (inch/000 dots)	LCD Attach- ment	Touch Screen (yes/no)	Max Shutter Speed *	Max Shutter Flaps *	Built-in Flash (yes/no)	Built-in Image Stab
1.		Canon M10	none	n	3.0 / 1040	tilting	Y	1/4000s	4.6/s	Y	n
2.		Sony HX90V	638	n	3.0 / 921	tilting	n	1/2000s	10.0/s	Y	Y
3.		Canon G7 X	none	n	3.0 / 1040	tilting	Y	1/2000s	6.5/s	Y	Y
4.		Canon G9 X	none	n	3.0 / 1040	fixed	Y	1/2000s	6.0/s	Y	Y
5.		Canon M	none	n	3.0 / 1040	fixed	Y	1/4000s	4.3/s	n	n
6.		Canon M3	optional	n	3.0 / 1040	tilting	Y	1/4000s	4.2/s	Y	n
7.		Canon M100	none	n	3.0 / 1040	tilting	Y	1/4000s	6.1/s	Y	n
8.		Canon SL1	optical	n	3.0 / 1040	fixed	Y	1/4000s	4.9/s	Y	n
9.		Canon SX720	none	n	3.0 / 922	fixed	n	1/3200s	5.9/s	Y	Y
10.		Canon T3i	optical	n	3.0 / 1040	swivel	n	1/4000s	3.7/s	Y	n
11.		Canon T5	optical	n	3.0 / 460	fixed	n	1/4000s	3.0/s	Y	n
12.		Canon T6	optical	n	3.0 / 920	fixed	n	1/4000s	3.0/s	Y	n
13.		Sony A5000	none	n	3.0 / 461	tilting	n	1/4000s	3.5/s	Y	n
14.		Sony HX95	638	n	3.0 / 922	tilting	n	1/2000s	10.0/s	Y	Y
15.		Sony HX99	638	n	3.0 / 922	tilting	Y	1/2000s	10.0/s	Y	Y
16.		Sony HX400V	210	n	3.0 / 921	tilting	n	1/4000s	10.0/s	Y	Y
17.		Sony WX800	none	n	3.0 / 922	tilting	Y	1/2000s	10.0/s	Y	Y
Note: *) Information refers to the mechanical shutter, unless the camera only has an electronic one.

One differentiating feature between the two cameras concerns the touch sensitivity of the rear screen. The M10 has a touchscreen, while the HX90V has a conventional panel. Touch control can be particularly helpful, for example, for setting the focus point.

The M10 writes its imaging data to SDXC cards, while the HX90V uses SDXC or Memory Stick PRO Duo cards. Both cameras can use UHS-I cards, which provide for Ultra High Speed data transfer of up to 104 MB/s.

Connectivity comparison

For some imaging applications, the extent to which a camera can communicate with its environment can be an important aspect in the camera decision process. The table below provides an overview of the connectivity of the Canon EOS M10 and Sony Cyber-shot DSC-HX90V and, in particular, the interfaces the cameras (and selected comparators) provide for accessory control and data transfer.

Input-Output Connections

		Camera Model	Hotshoe Port	Internal Mic / Speaker	Microphone Port	Headphone Port	HDMI Port	USB Port	WiFi Support	NFC Support	Bluetooth Support
1.		Canon M10	-	stereo / mono	-	-	mini	2.0	Y	Y	-
2.		Sony HX90V	-	stereo / mono	-	-	micro	2.0	Y	Y	-
3.		Canon G7 X	-	stereo / mono	-	-	micro	2.0	Y	Y	-
4.		Canon G9 X	-	stereo / mono	-	-	micro	2.0	Y	Y	-
5.		Canon M	Y	stereo / mono	Y	-	mini	2.0	-	-	-
6.		Canon M3	Y	stereo / mono	Y	-	mini	2.0	Y	Y	-
7.		Canon M100	-	stereo / mono	-	-	micro	2.0	Y	Y	Y
8.		Canon SL1	Y	mono / mono	Y	-	mini	2.0	-	-	-
9.		Canon SX720	-	stereo / mono	-	-	micro	2.0	Y	Y	-
10.		Canon T3i	Y	mono / mono	Y	-	mini	2.0	-	-	-
11.		Canon T5	Y	mono / mono	-	-	mini	2.0	-	-	-
12.		Canon T6	Y	mono / mono	-	-	mini	2.0	Y	Y	-
13.		Sony A5000	-	stereo / mono	-	-	micro	2.0	Y	Y	-
14.		Sony HX95	-	stereo / mono	-	-	micro	2.0	Y	Y	Y
15.		Sony HX99	-	stereo / mono	-	-	micro	2.0	Y	Y	Y
16.		Sony HX400V	Y	stereo / mono	-	-	micro	2.0	Y	Y	-
17.		Sony WX800	-	stereo / mono	-	-	micro	2.0	Y	Y	-

Travel and landscape photographers will find it useful that the HX90V has an internal geolocalization sensor and can record GPS coordinates in its EXIF data.

Both the M10 and the HX90V have been discontinued, but can regularly be found used on ebay. The HX90V was replaced by the Sony HX99, while the M10 was followed by the Canon M100. Further information on the features and operation of the M10 and HX90V can be found, respectively, in the Canon M10 Manual (free pdf) or the online Sony HX90V Manual.

Review summary

So what is the bottom line? Is there a clear favorite between the Canon M10 and the Sony HX90V? Which camera is better? The listing below highlights the relative strengths of the two models.

Reasons to prefer the Canon EOS M10:

• Better moiré control: Has an anti-alias filter to avoid artificial patterns to appear in images.
• Better image quality: Features a larger and more technologically advanced imaging sensor.
• Richer colors: The sensor size advantage translates into images with better, more accurate colors.
• More dynamic range: Larger sensor captures a wider spectrum of light and dark details.
• Better low-light sensitivity: Larger sensor produces good images even in poorly lit environments.
• Better live-view autofocus: Features on-sensor phase-detection for more confident autofocus.
• More detailed LCD: Has a higher resolution rear screen (1040k vs 921k dots).
• Fewer buttons to press: Is equipped with a touch-sensitive rear screen to facilitate handling.
• Faster shutter: Has higher mechanical shutter speed (1/4000s vs 1/2000s) to freeze action.
• More flexible: Accepts interchangeable lenses, so that lens characteristics can be altered.
• More modern: Is somewhat more recent (announced 5 months after the HX90V).

Advantages of the Sony Cyber-shot DSC-HX90V:

• Maximized detail: Lacks an anti-alias filter to exploit the sensor's full resolution potential.
• Better video: Provides higher movie framerates (1080/60p versus 1080/30p).
• Easier framing: Has an electronic viewfinder for image composition and settings control.
• Faster burst: Shoots at higher frequency (10 vs 4.6 flaps/sec) to capture the decisive moment.
• Ready to shoot: Has an integrated lens, whereas the M10 necessitates an extra lens.
• More compact: Is smaller (102x58mm vs 108x67mm) and will fit more readily into a bag.
• Less heavy: Has a lower weight even though it has a lens built in (unlike the M10).
• Longer lasting: Gets more shots (360 versus 255) out of a single battery charge.
• Easier travel charging: Can be conveniently charged via its USB port.
• Sharper images: Has stabilization technology built-in to reduce the impact of hand-shake.
• Easier geotagging: Features an internal GPS sensor to log localization data.
• More affordable: Was introduced at a lower price, despite coming with a built-in lens.
• More heavily discounted: Has been on the market for longer (launched in April 2015).

If the number of relative strengths (bullet points above) is taken as a guide, the HX90V emerges as the winner of the match-up (13 : 11 points). However, the pertinence of the various camera strengths will differ across photographers, so that you might want to weigh individual camera traits according to their importance for your own imaging needs before making a camera decision. A professional wedding photographer will view the differences between cameras in a way that diverges from the perspective of a travel photog, and a person interested in cityscapes has distinct needs from a macro shooter. Hence, the decision which camera is best and worth buying is often a very personal one.

How about other alternatives? Do the specifications of the Canon M10 and the Sony HX90V place the cameras among the top in their class? Find out in the latest Best Mirrorless Interchangeable Lens Camera and Best Superzoom Camera listings whether the two cameras rank among the cream of the crop.

In any case, while the comparison of technical specifications can provide a useful overview of the capabilities of different cameras, it says little about, for example, the shooting experience and imaging performance of the M10 and the HX90V in practical situations. User reviews, such as those found at amazon, can sometimes inform about these issues, but such feedback is often incomplete, inconsistent, and biased.

Expert reviews

This is why hands-on reviews by experts are important. The table below provides a synthesis of the camera assessments of some of the best known photo-gear review sites (amateurphotographer [AP], cameralabs [CL], digitalcameraworld [DCW], dpreview [DPR], ephotozine [EPZ], photographyblog [PB]). As can be seen, the professional reviewers agree in many cases on the quality of different cameras, but sometimes their assessments diverge, reinforcing the earlier point that a camera decision is often a very personal choice.

Expert Camera Reviews

		Camera   Model	AP   score	CL   score	DCW   score	DPR   score	EPZ   score	PB   score	Camera Launch	Launch Price (USD)	Street Price
1.		Canon M10	..	..	..	..	..	4/5	Oct 2015	499	ebay.com
2.		Sony HX90V	4/5	+ +	..	..	4/5	4.5/5	Apr 2015	429	ebay.com
3.		Canon G7 X	4/5	+ +	..	77/100	4.5/5	4.5/5	Sep 2014	699	ebay.com
4.		Canon G9 X	3.5/5	+ +	..	..	4.5/5	4.5/5	Oct 2015	529	ebay.com
5.		Canon M	3/5	+	..	..	4/5	4/5	Jul 2012	599	ebay.com
6.		Canon M3	4/5	o	..	75/100	4.5/5	4/5	Feb 2015	679	ebay.com
7.		Canon M100	3/5	+	..	..	4/5	3.5/5	Aug 2017	499	ebay.com
8.		Canon SL1	4/5	+	..	78/100	4/5	4/5	Mar 2013	549	ebay.com
9.		Canon SX720	..	+	..	..	4/5	4.5/5	Feb 2016	379	ebay.com
10.		Canon T3i	3/5	o	..	77/100	4.5/5	4.5/5	Feb 2011	599	ebay.com
11.		Canon T5	3/5	+	..	..	4/5	4.5/5	Feb 2014	449	ebay.com
12.		Canon T6	4/5	o	4/5	73/100	4/5	4/5	Mar 2016	449	ebay.com
13.		Sony A5000	3/5	+	..	..	4.5/5	4.5/5	Jan 2014	449	ebay.com
14.		Sony HX95	..	..	..	..	..	..	Aug 2018	429	ebay.com
15.		Sony HX99	..	..	..	..	4/5	4.5/5	Aug 2018	449	ebay.com
16.		Sony HX400V	4/5	+ +	..	..	4/5	4/5	Feb 2014	499	ebay.com
17.		Sony WX800	..	..	..	..	..	..	Oct 2018	399	ebay.com
Note: (+ +) highly recommended; (+) recommended; (o) reviewed; (..) not available.

The above review scores should be interpreted with care, though. The assessments were made in relation to similar cameras of the same technological generation. A score, therefore, has to be seen in close connection to the price and market introduction time of the camera, and rating-comparisons among cameras that span long time periods or concern very differently equipped models make little sense. It should also be noted that some of the review sites have over time altered the way they render their verdicts.

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Other camera comparisons

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