Canon 90D vs Sony ZV-E10

The Canon EOS 90D and the Sony ZV-E10 are two digital cameras that were announced, respectively, in August 2019 and July 2021. The 90D is a DSLR, while the ZV-E10 is a mirrorless interchangeable lens camera. Both cameras are equipped with an APS-C sensor. The Canon has a resolution of 32.3 megapixels, whereas the Sony provides 24 MP.

Below is an overview of the main specs of the two cameras as a starting point for the comparison.

Headline Specifications

Canon 90D		Sony ZV-E10
Digital single lens reflex		Mirrorless system camera
Canon EF mount lenses		Sony E mount lenses
32.3 MP – APS-C sensor		24 MP – APS-C sensor
4K/30p Video		4K/30p Video
ISO 100-25,600 (100 - 51,200)		ISO 100-32,000 (100 - 51,200)
Optical viewfinder		No viewfinder, LCD framing
3.0" LCD – 1040k dots		3.0" LCD – 922k dots
Swivel touchscreen		Swivel touchscreen
11 shutter flaps per second		11 shutter flaps per second
Weathersealed body		not weather sealed
1300 shots per battery charge		440 shots per battery charge
141 x 105 x 77 mm, 701 g		115 x 64 x 45 mm, 343 g

Check 90D price at
amazon.com
Check ZV-E10 price at
amazon.com

Going beyond this snapshot of core features and characteristics, what are the differences between the Canon EOS 90D and the Sony ZV-E10? Which one should you buy? Read on to find out how these two cameras compare with respect to their body size, their imaging sensors, their shooting features, their input-output connections, and their reception by expert reviewers.

Body comparison

An illustration of the physical size and weight of the Canon 90D and the Sony ZV-E10 is provided in the side-by-side display below. The two cameras are presented according to their relative size. Three successive views from the front, the top, and the rear are shown. All width, height and depth measures are rounded to the nearest millimeter.

The ZV-E10 can be obtained in two different colors (black, white), while the 90D is only available in black.

If the front view area (width x height) of the cameras is taken as an aggregate measure of their size, the Sony ZV-E10 is considerably smaller (50 percent) than the Canon 90D. Moreover, the ZV-E10 is substantially lighter (51 percent) than the 90D. It is worth mentioning in this context that the 90D is splash and dust resistant, while the ZV-E10 does not feature any corresponding weather-sealing.

The above size and weight comparisons are to some extent incomplete since they do not consider the interchangeable lenses that both of these cameras require. Both cameras have similarly sized sensors, but DSLRs have a larger flange-to-focal plane distance than mirrorless cameras, which imposes contraints on the optical engineering process and generally leads to bigger and heavier lenses. You can compare the optics available for the two cameras in the Canon EF Lens Catalog (90D) and the Sony E-Mount Lens Catalog (ZV-E10). Mirrorless cameras, such as the ZV-E10, have moreover the advantage that they can use many lenses from other systems via adapters, as they have a relatively short flange to focal plane distance.

Concerning battery life, the 90D gets 1300 shots out of its Canon LP-E6N battery, while the ZV-E10 can take 440 images on a single charge of its Sony NP-FW50 power pack. The power pack in the ZV-E10 can be charged via the USB port, which can be very convenient when travelling.

The table below summarizes the key physical specs of the two cameras alongside a broader set of comparators. If you want to switch the focus of the display and review another camera pair, you can move across to the CAM-parator tool and choose from the broad selection of possible camera comparisons there.

Body Specifications

#		Camera Model	Camera Width	Camera Height	Camera Depth	Camera Weight	Battery Life	Weather Sealing	Camera Launch	Launch Price (USD)	Street Price
1.		Canon 90D	141 mm	105 mm	77 mm	701 g	1300	Y	Aug 2019	1,199	amazon.com
2.		Sony ZV-E10	115 mm	64 mm	45 mm	343 g	440	n	Jul 2021	699	amazon.com
3.		Canon 2000D	129 mm	101 mm	78 mm	475 g	500	n	Feb 2018	449	amazon.com
4.		Canon R	139 mm	98 mm	84 mm	660 g	370	Y	Sep 2018	2,299	ebay.com
5.		Canon 80D	139 mm	105 mm	79 mm	730 g	960	Y	Feb 2016	1,199	ebay.com
6.		Canon G3 X	123 mm	77 mm	105 mm	733 g	300	Y	Jun 2015	999	ebay.com
7.		Canon 70D	139 mm	104 mm	79 mm	755 g	920	Y	Jul 2013	1,199	ebay.com
8.		Canon 60D	145 mm	106 mm	79 mm	755 g	1100	Y	Aug 2010	1,399	ebay.com
9.		Canon 50D	146 mm	108 mm	74 mm	822 g	800	Y	Aug 2008	1,299	ebay.com
10.		Canon 40D	146 mm	108 mm	74 mm	822 g	750	n	Aug 2007	1,299	ebay.com
11.		Canon 30D	144 mm	106 mm	74 mm	785 g	750	n	Feb 2006	1,399	ebay.com
12.		Panasonic GH5s	139 mm	98 mm	87 mm	660 g	440	Y	Jan 2018	2,499	amazon.com
13.		Sony ZV-1	105 mm	60 mm	44 mm	294 g	260	n	May 2020	799	ebay.com
14.		Sony A6100	120 mm	67 mm	59 mm	396 g	420	n	Aug 2019	749	ebay.com
15.		Sony A5100	110 mm	63 mm	36 mm	283 g	400	n	Aug 2014	549	ebay.com
16.		Sony A6000	120 mm	67 mm	45 mm	344 g	360	n	Feb 2014	599	ebay.com
17.		Sony RX100 III	102 mm	58 mm	41 mm	290 g	320	n	May 2014	799	ebay.com
Note: Measurements and pricing do not include easily detachable parts, such as add-on or interchangeable lenses or optional viewfinders.
Convert to Imperial

The price is, of course, an important factor in any camera decision. The retail prices at the time of the camera’s release place the model in the market relative to other models in the producer’s line-up and the competition. The ZV-E10 was launched at a markedly lower price (by 42 percent) than the 90D, which puts it into a different market segment. Usually, retail prices stay at first close to the launch price, but after several months, discounts become available. Later in the product cycle and, in particular, when the replacement model is about to appear, further discounting and stock clearance sales often push the camera price considerably down.

Sensor comparison

The size of the imaging sensor is a crucial determinant of image quality. A large sensor will tend to have larger individual pixels that provide better low-light sensitivity, wider dynamic range, and richer color-depth than smaller pixel-units in a sensor of the same technological generation. Furthermore, a large sensor camera will give the photographer more possibilities to use shallow depth-of-field in order to isolate a subject from the background. On the downside, larger sensors are more costly to manufacture and tend to lead to bigger and heavier cameras and lenses.

Both cameras under consideration feature an APS-C sensor, but their sensors differ slightly in size. The sensor area in the ZV-E10 is 9 percent bigger. As a result of these sensor size differences, the cameras have format factors, respectively, of 1.6 (90D) and 1.5. Both cameras have a native aspect ratio (sensor width to sensor height) of 3:2.

Despite having a smaller sensor, the Canon 90D offers a higher resolution of 32.3 megapixels, compared with 24 MP of the Sony ZV-E10. This megapixels advantage comes at the cost of a higher pixel density and a smaller size of the individual pixel (with a pixel pitch of 3.23μm versus 3.91μm for the ZV-E10). Moreover, it should be noted that the ZV-E10 is a somewhat more recent model (by 1 year and 10 months) than the 90D, and its sensor might have benefitted from technological advances during this time that further enhance the light gathering capacity of its pixel-units.

The resolution advantage of the Canon 90D implies greater flexibility for cropping images or the possibility to print larger pictures. The maximum print size of the 90D for good quality output (200 dots per inch) amounts to 34.8 x 23.2 inches or 88.4 x 58.9 cm, for very good quality (250 dpi) 27.8 x 18.6 inches or 70.7 x 47.1 cm, and for excellent quality (300 dpi) 23.2 x 15.5 inches or 58.9 x 39.3 cm. The corresponding values for the Sony ZV-E10 are 30 x 20 inches or 76.2 x 50.8 cm for good quality, 24 x 16 inches or 61 x 40.6 cm for very good quality, and 20 x 13.3 inches or 50.8 x 33.9 cm for excellent quality prints.

The Canon EOS 90D has a native sensitivity range from ISO 100 to ISO 25600, which can be extended to ISO 100-51200. The corresponding ISO settings for the Sony ZV-E10 are ISO 100 to ISO 32000, with the possibility to increase the ISO range to 100-51200.

Technology-wise, both cameras are equipped with CMOS (Complementary Metal–Oxide–Semiconductor) sensors. Both cameras use a Bayer filter for capturing RGB colors on a square grid of photosensors. This arrangement is found in most digital cameras.

Since 2007, DXO Mark has published sensor performance measurements that have been derived using a consistent methodology. This service determines an overall sensor rating, as well as sub-scores for low-light sensitivity ("DXO Sports"), dynamic range ("DXO Landscape"), and color depth ("DXO Portrait"). The table below summarizes the physical sensor characteristics and sensor quality findings and compares them across a set of similar cameras.

Sensor Characteristics

#		Camera Model	Sensor Class	Resolution (MP)	Horiz. Pixels	Vert. Pixels	Video Format	DXO Portrait	DXO Landscape	DXO Sports	DXO Overall
1.		Canon 90D	APS-C	32.3	6960	4640	4K/30p	24.0	13.5	1848	83
2.		Sony ZV-E10	APS-C	24.0	6000	4000	4K/30p	24.2	13.8	2134	85
3.		Canon 2000D	APS-C	24.0	6000	4000	1080/30p	22.6	11.9	1009	71
4.		Canon R	Full Frame	30.1	6720	4480	4K/30p	24.5	13.5	2742	89
5.		Canon 80D	APS-C	24.0	6000	4000	1080/60p	23.6	13.2	1135	79
6.		Canon G3 X	1-inch	20.0	5472	3648	1080/60p	21.4	12.3	521	63
7.		Canon 70D	APS-C	20.0	5472	3648	1080/30p	22.5	11.6	926	68
8.		Canon 60D	APS-C	17.9	5184	3456	1080/30p	22.2	11.5	813	66
9.		Canon 50D	APS-C	15.1	4752	3168	none	21.8	11.4	696	63
10.		Canon 40D	APS-C	10.1	3888	2592	none	22.1	11.3	703	64
11.		Canon 30D	APS-C	8.2	3504	2336	none	21.5	10.8	736	59
12.		Panasonic GH5s	Four Thirds	9.9	3680	2700	4K/60p	23.1	12.8	1154	74
13.		Sony ZV-1	1-inch	20.0	5472	3648	4K/30p	22.2	12.6	669	66
14.		Sony A6100	APS-C	24.0	6000	4000	4K/30p	24.1	13.6	1947	84
15.		Sony A5100	APS-C	24.0	6000	4000	1080/60p	23.8	12.7	1347	80
16.		Sony A6000	APS-C	24.0	6000	4000	1080/60p	24.1	13.1	1347	82
17.		Sony RX100 III	1-inch	20.0	5472	3648	1080/60p	22.4	12.3	495	67
Note: DXO values in italics represent estimates based on sensor size and age.

Many modern cameras are not only capable of taking still images, but also of capturing video footage. Both cameras under consideration have a sensor with sufficiently fast read-out times for moving pictures, and both provide the same movie specifications (4K/30p).

Feature comparison

Apart from body and sensor, cameras can and do differ across a range of features. For example, the 90D has an optical viewfinder, which can be very useful when shooting in bright sunlight. In contrast, the ZV-E10 relies on live view and the rear LCD for framing. The following table reports on some other key feature differences and similarities of the Canon 90D, the Sony ZV-E10, and comparable cameras.

Core Features

#		Camera Model	Viewfinder (Type or 000 dots)	Control Panel (yes/no)	LCD Specifications (inch/000 dots)	LCD Attach- ment	Touch Screen (yes/no)	Max Shutter Speed *	Max Shutter Flaps *	Built-in Flash (yes/no)	Built-in Image Stab
1.		Canon 90D	optical	Y	3.0 / 1040	swivel	Y	1/8000s	11.0/s	Y	n
2.		Sony ZV-E10	none	n	3.0 / 922	swivel	Y	1/4000s	11.0/s	n	n
3.		Canon 2000D	optical	n	3.0 / 920	fixed	n	1/4000s	3.0/s	Y	n
4.		Canon R	3690	Y	3.2 / 2100	swivel	Y	1/8000s	8.0/s	n	n
5.		Canon 80D	optical	Y	3.0 / 1040	swivel	Y	1/8000s	7.0/s	Y	n
6.		Canon G3 X	optional	n	3.2 / 1620	tilting	Y	1/2000s	5.9/s	Y	Y
7.		Canon 70D	optical	Y	3.0 / 1040	swivel	Y	1/8000s	7.0/s	Y	n
8.		Canon 60D	optical	Y	3.0 / 1040	swivel	n	1/8000s	5.3/s	Y	n
9.		Canon 50D	optical	Y	3.0 / 920	fixed	n	1/8000s	6.3/s	Y	n
10.		Canon 40D	optical	Y	3.0 / 230	fixed	n	1/8000s	6.5/s	Y	n
11.		Canon 30D	optical	Y	2.5 / 230	fixed	n	1/8000s	5.0/s	Y	n
12.		Panasonic GH5s	3680	n	3.2 / 1620	swivel	Y	1/8000s	12.0/s	n	n
13.		Sony ZV-1	none	n	3.0 / 922	swivel	Y	1/2000s	24.0/s	n	n
14.		Sony A6100	1440	n	3.0 / 922	tilting	Y	1/4000s	11.0/s	Y	n
15.		Sony A5100	none	n	3.0 / 922	tilting	Y	1/4000s	6.0/s	Y	n
16.		Sony A6000	1440	n	3.0 / 922	tilting	n	1/4000s	11.0/s	Y	n
17.		Sony RX100 III	1440	n	3.0 / 1229	tilting	n	1/2000s	10.0/s	Y	Y
Note: *) Information refers to the mechanical shutter, unless the camera only has an electronic one.

One difference between the cameras concerns the presence of an on-board flash. The 90D has one, while the ZV-E10 does not. While the built-in flash of the 90D is not very powerful, it can at times be useful as a fill-in light.

The reported shutter speed information refers to the use of the mechanical shutter. Yet, some cameras only have an electronic shutter, while others have an electronic shutter in addition to a mechanical one. In fact, both cameras under consideration feature an electronic shutter, which makes completely silent shooting possible. However, this mode is less suitable for photographing moving objects (risk of rolling shutter) or shooting under artificial light sources (risk of flickering).

The Canon 90D has an intervalometer built-in. This enables the photographer to capture time lapse sequences, such as flower blooming, a sunset or moon rise, without purchasing an external camera trigger and related software.

The 90D writes its imaging data to SDXC cards, while the ZV-E10 uses SDXC or Memory Stick PRO Duo cards. The 90D supports UHS-II cards (Ultra High Speed data transfer of up to 312 MB/s), while the ZV-E10 can use UHS-I cards (up to 104 MB/s).

Connectivity comparison

For some imaging applications, the extent to which a camera can communicate with its environment can be an important aspect in the camera decision process. The table below provides an overview of the connectivity of the Canon EOS 90D and Sony ZV-E10 and, in particular, the interfaces the cameras (and selected comparators) provide for accessory control and data transfer.

Input-Output Connections

#		Camera Model	Hotshoe Port	Internal Mic / Speaker	Microphone Port	Headphone Port	HDMI Port	USB Port	WiFi Support	NFC Support	Bluetooth Support
1.		Canon 90D	Y	stereo / mono	Y	Y	mini	2.0	Y	-	Y
2.		Sony ZV-E10	Y	stereo / mono	Y	Y	micro	3.2	Y	Y	Y
3.		Canon 2000D	Y	mono / mono	-	-	mini	2.0	Y	Y	-
4.		Canon R	Y	stereo / mono	Y	Y	mini	3.1	Y	-	Y
5.		Canon 80D	Y	stereo / mono	Y	Y	mini	2.0	Y	Y	-
6.		Canon G3 X	Y	stereo / mono	Y	Y	mini	2.0	Y	Y	-
7.		Canon 70D	Y	stereo / mono	Y	-	mini	2.0	Y	-	-
8.		Canon 60D	Y	mono / mono	Y	-	mini	2.0	-	-	-
9.		Canon 50D	Y	- / -	-	-	mini	2.0	-	-	-
10.		Canon 40D	Y	- / -	-	-	-	2.0	-	-	-
11.		Canon 30D	Y	- / -	-	-	-	2.0	-	-	-
12.		Panasonic GH5s	Y	stereo / mono	Y	Y	full	3.1	Y	-	Y
13.		Sony ZV-1	Y	stereo / mono	Y	-	micro	2.0	Y	-	Y
14.		Sony A6100	Y	stereo / mono	Y	-	micro	2.0	Y	Y	Y
15.		Sony A5100	-	stereo / mono	-	-	micro	2.0	Y	Y	-
16.		Sony A6000	Y	stereo / mono	-	-	micro	2.0	Y	Y	-
17.		Sony RX100 III	-	stereo / mono	-	-	micro	2.0	Y	Y	-

Both the 90D and the ZV-E10 are recent models that are part of the current product line-up. The 90D replaced the earlier Canon 80D, while the ZV-E10 does not have a direct predecessor. Further information on the features and operation of the 90D and ZV-E10 can be found, respectively, in the Canon 90D Manual (free pdf) or the online Sony ZV-E10 Manual.

Review summary

So how do things add up? Which of the two cameras – the Canon 90D or the Sony ZV-E10 – has the upper hand? Is one clearly better than the other? Below is a summary of the relative strengths of each of the two contestants.

Arguments in favor of the Canon EOS 90D:

• More detail: Offers more megapixels (32.3 vs 24MP) with a 16% higher linear resolution.
• Easier framing: Has an optical viewfinder for image composition and settings control.
• Easier setting verification: Features an LCD display on top to control shooting parameters.
• More detailed LCD: Has a higher resolution rear screen (1040k vs 922k dots).
• Faster shutter: Has higher mechanical shutter speed (1/8000s vs 1/4000s) to freeze action.
• Easier time-lapse photography: Has an intervalometer built-in for low frequency shooting.
• Longer lasting: Can take more shots (1300 versus 440) on a single battery charge.
• Better sealing: Is weather sealed to enable shooting in dusty or wet environments.
• Easier fill-in: Is equipped with a small onboard flash to brighten deep shadow areas.
• Faster buffer clearing: Supports a more advanced SD data transfer standard (UHS-II vs UHS-I).
• More heavily discounted: Has been on the market for longer (launched in August 2019).

Reasons to prefer the Sony ZV-E10:

• More compact: Is smaller (115x64mm vs 141x105mm) and will fit more readily into a bag.
• Less heavy: Has a lower weight (by 358g or 51 percent) and is thus easier to take along.
• Easier travel charging: Can be conveniently charged via its USB port.
• More legacy lens friendly: Can use many non-native lenses via adapters.
• Faster data transfer: Supports a more advanced USB protocol (3.2 vs 2.0).
• Easier device pairing: Supports NFC for fast wireless image transfer over short distances.
• More affordable: Was introduced into a lower priced category (42 percent cheaper at launch).
• More modern: Was introduced somewhat (1 year and 10 months) more recently.

If the count of relative strengths (bullet points above) is taken as a measure, the 90D emerges as the winner of the contest (11 : 8 points). However, the pertinence of the various camera strengths will differ across photographers, so that you might want to weigh individual camera traits according to their importance for your own imaging needs before making a camera decision. A professional wedding photographer will view the differences between cameras in a way that diverges from the perspective of a travel photog, and a person interested in cityscapes has distinct needs from a macro shooter. Hence, the decision which camera is best and worth buying is often a very personal one.

How about other alternatives? Do the specifications of the Canon 90D and the Sony ZV-E10 place the cameras among the top in their class? Find out in the latest Best DSLR Camera and Best Mirrorless Interchangeable Lens Camera listings whether the two cameras rank among the cream of the crop.

In any case, while the comparison of the spec-sheets of cameras can offer a general idea of their imaging potential, it remains incomplete and does no justice, for example, to the way the 90D or the ZV-E10 perform in practice. User reviews, such as those found at amazon, can sometimes inform about these issues, but such feedback is often incomplete, inconsistent, and biased.

Expert reviews

This is why expert reviews are important. The following table reports the overall ratings of the cameras as published by some of the major camera review sites (amateurphotographer [AP], cameralabs [CL], digitalcameraworld [DCW], dpreview [DPR], ephotozine [EPZ], photographyblog [PB]). As can be seen, the professional reviewers agree in many cases on the quality of different cameras, but sometimes their assessments diverge, reinforcing the earlier point that a camera decision is often a very personal choice.

Expert Camera Reviews

#		Camera   Model	AP   score	CL   score	DCW   score	DPR   score	EPZ   score	PB   score	Camera Launch	Launch Price (USD)	Street Price
1.		Canon 90D	4/5	+	4.5/5	85/100	4.5/5	4.5/5	Aug 2019	1,199	amazon.com
2.		Sony ZV-E10	4/5	..	4/5	82/100	4.5/5	4.5/5	Jul 2021	699	amazon.com
3.		Canon 2000D	3/5	o	3.5/5	..	3.5/5	3.5/5	Feb 2018	449	amazon.com
4.		Canon R	4/5	o	4/5	79/100	4.5/5	4/5	Sep 2018	2,299	ebay.com
5.		Canon 80D	4/5	+ +	4.5/5	84/100	4.5/5	4.5/5	Feb 2016	1,199	ebay.com
6.		Canon G3 X	3.5/5	+	..	..	4.5/5	4/5	Jun 2015	999	ebay.com
7.		Canon 70D	5/5	+ +	..	83/100	4.5/5	5/5	Jul 2013	1,199	ebay.com
8.		Canon 60D	5/5	+	..	79/100	4/5	4.5/5	Aug 2010	1,399	ebay.com
9.		Canon 50D	..	+ +	..	+ +	4.5/5	4.5/5	Aug 2008	1,299	ebay.com
10.		Canon 40D	..	+ +	..	+ +	4.5/5	4.5/5	Aug 2007	1,299	ebay.com
11.		Canon 30D	..	+ +	..	+ +	o	..	Feb 2006	1,399	ebay.com
12.		Panasonic GH5s	..	..	4.5/5	84/100	4.5/5	4.5/5	Jan 2018	2,499	amazon.com
13.		Sony ZV-1	4/5	+	4/5	85/100	4/5	4.5/5	May 2020	799	ebay.com
14.		Sony A6100	..	..	4/5	82/100	4/5	5/5	Aug 2019	749	ebay.com
15.		Sony A5100	4.5/5	+	..	..	4.5/5	5/5	Aug 2014	549	ebay.com
16.		Sony A6000	5/5	+	4.5/5	80/100	4.5/5	5/5	Feb 2014	599	ebay.com
17.		Sony RX100 III	5/5	+ +	..	82/100	4.5/5	5/5	May 2014	799	ebay.com
Note: (+ +) highly recommended; (+) recommended; (o) reviewed; (..) not available.

The above review scores should be interpreted with care, though. The assessments were made in relation to similar cameras of the same technological generation. A score, therefore, has to be seen in close connection to the price and market introduction time of the camera, and rating-comparisons among cameras that span long time periods or concern very differently equipped models make little sense. It should also be noted that some of the review sites have over time altered the way they render their verdicts.

Check 90D price at
amazon.com
Check ZV-E10 price at
amazon.com

Other camera comparisons

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