Canon 400D vs SX740

The Canon EOS 400D (called Canon XTi in some regions) and the Canon PowerShot SX740 HS are two digital cameras that were officially introduced, respectively, in August 2006 and July 2018. The 400D is a DSLR, while the SX740 is a fixed lens compact. The cameras are based on an APS-C (400D) and a 1/2.3-inch (SX740) sensor. The 400D has a resolution of 10.1 megapixels, whereas the SX740 provides 20.2 MP.

Below is an overview of the main specs of the two cameras as a starting point for the comparison.

Headline Specifications

Canon 400D		Canon SX740
Digital single lens reflex		Fixed lens compact camera
Canon EF mount lenses		24-960mm f/3.3-6.9
10.1 MP – APS-C sensor		20.2 MP – 1/2.3" sensor
no Video		4K/30p Video
ISO 100-1,600		ISO 100-3,200
Optical viewfinder		No viewfinder, LCD framing
2.5" LCD – 230k dots		3.0" LCD – 922k dots
Fixed screen (not touch-sensitive)		Tilting screen (no touchscreen)
3 shutter flaps per second		10 shutter flaps per second
370 shots per battery charge		265 shots per battery charge
127 x 84 x 65 mm, 556 g		110 x 64 x 40 mm, 299 g

Check 400D offers at
ebay.com
Check SX740 price at
amazon.com

Going beyond this snapshot of core features and characteristics, what are the differences between the Canon EOS 400D and the Canon PowerShot SX740 HS? Which one should you buy? Read on to find out how these two cameras compare with respect to their body size, their imaging sensors, their shooting features, their input-output connections, and their reception by expert reviewers.

Body comparison

The side-by-side display below illustrates the physical size and weight of the Canon 400D and the Canon SX740. The two cameras are presented according to their relative size. Three successive views from the front, the top, and the rear are shown. All width, height and depth measures are rounded to the nearest millimeter.

The SX740 can be obtained in two different colors (black, silver), while the 400D is only available in black.

If the front view area (width x height) of the cameras is taken as an aggregate measure of their size, the Canon SX740 is considerably smaller (34 percent) than the Canon 400D. In this context, it is worth noting that neither the 400D nor the SX740 are weather-sealed.

The above size and weight comparisons are to some extent incomplete and possibly misleading, as the SX740 has a lens built in, whereas the 400D is an interchangeable lens camera that requires a separate lens. Attaching the latter will add extra weight and bulk to the setup. You can compare the optics available for the 400D and their specifications in the Canon EF Lens Catalog.

Concerning battery life, the 400D gets 370 shots out of its Canon NB-2LH battery, while the SX740 can take 265 images on a single charge of its Canon NB-13L power pack. The power pack in the SX740 can be charged via the USB port, which can be very convenient when travelling.

The table below summarizes the key physical specs of the two cameras alongside a broader set of comparators. If you would like to visualize and compare a different camera combination, you can navigate to the CAM-parator app and make your selection from a broad list of cameras there.

Body Specifications

#		Camera Model	Camera Width	Camera Height	Camera Depth	Camera Weight	Battery Life	Weather Sealing	Camera Launch	Launch Price (USD)	Street Price
1.		Canon 400D	127 mm	84 mm	65 mm	556 g	370	n	Aug 2006	799	ebay.com
2.		Canon SX740	110 mm	64 mm	40 mm	299 g	265	n	Jul 2018	399	amazon.com
3.		Canon G5 X Mark II	111 mm	61 mm	46 mm	340 g	230	n	Jul 2019	899	ebay.com
4.		Canon G7 X Mark III	105 mm	61 mm	41 mm	304 g	235	n	Jul 2019	749	amazon.com
5.		Canon SX730	110 mm	64 mm	40 mm	300 g	250	n	Apr 2017	399	ebay.com
6.		Canon 750D	132 mm	101 mm	78 mm	555 g	440	n	Feb 2015	749	ebay.com
7.		Canon 760D	132 mm	101 mm	78 mm	565 g	440	n	Feb 2015	649	ebay.com
8.		Canon 650D	133 mm	100 mm	79 mm	575 g	440	n	Jun 2012	849	ebay.com
9.		Canon 1100D	130 mm	100 mm	78 mm	495 g	700	n	Feb 2011	449	ebay.com
10.		Canon 550D	129 mm	98 mm	62 mm	530 g	440	n	Feb 2010	699	ebay.com
11.		Canon 500D	129 mm	98 mm	62 mm	520 g	400	n	Mar 2009	799	ebay.com
12.		Canon 450D	129 mm	98 mm	62 mm	524 g	500	n	Jan 2008	799	ebay.com
13.		Canon 40D	146 mm	108 mm	74 mm	822 g	750	n	Aug 2007	1,299	ebay.com
14.		Canon 350D	127 mm	94 mm	64 mm	540 g	400	n	Feb 2005	899	ebay.com
15.		Nikon D40X	124 mm	94 mm	64 mm	522 g	520	n	Mar 2007	729	ebay.com
16.		Panasonic TZ95	112 mm	69 mm	42 mm	327 g	380	n	Feb 2019	449	ebay.com
17.		Panasonic TZ90	112 mm	67 mm	41 mm	322 g	380	n	Apr 2017	449	ebay.com
Note: Measurements and pricing do not include easily detachable parts, such as add-on or interchangeable lenses or optional viewfinders.
Convert to Imperial

The price is, of course, an important factor in any camera decision. The manufacturer’s suggested retail prices give an idea on the placement of the camera in the maker’s lineup and the broader market. The SX740 was launched at a lower price than the 400D, despite having a lens built in. Usually, retail prices stay at first close to the launch price, but after several months, discounts become available. Later in the product cycle and, in particular, when the replacement model is about to appear, further discounting and stock clearance sales often push the camera price considerably down.

Sensor comparison

The size of the imaging sensor is a crucial determinant of image quality. All other things equal, a large sensor will have larger individual pixel-units that offer better low-light sensitivity, wider dynamic range, and richer color-depth than smaller pixels in a sensor of the same technological generation. Further, a large sensor camera will give the photographer additional creative options when using shallow depth-of-field to isolate a subject from its background. On the downside, larger sensors tend to be more expensive and lead to bigger and heavier cameras and lenses.

Of the two cameras under consideration, the Canon 400D features an APS-C sensor and the Canon SX740 a 1/2.3-inch sensor. The sensor area in the SX740 is 91 percent smaller. As a result of these sensor size differences, the cameras have a format factor of, respectively, 1.6 and 5.6. The sensor in the 400D has a native 3:2 aspect ratio, while the one in the SX740 offers a 4:3 aspect.

Technology-wise, the SX740 uses a more advanced image processing engine (DIGIC 8) than the 400D (DIGIC II), with benefits for noise reduction, color accuracy, and processing speed.

Despite having a smaller sensor, the SX740 offers a higher resolution of 20.2 megapixels, compared with 10.1 MP of the 400D. This megapixels advantage comes at the cost of a higher pixel density and a smaller size of the individual pixel (with a pixel pitch of 1.18μm versus 5.71μm for the 400D). However, it should be noted that the SX740 is much more recent (by 11 years and 11 months) than the 400D, and its sensor will have benefitted from technological advances during this time that make it possible to gather light more efficiently. Coming back to sensor resolution, it should be mentioned that the SX740 has no anti-alias filter installed, so that it can capture all the detail its sensor resolves.

The resolution advantage of the Canon SX740 implies greater flexibility for cropping images or the possibility to print larger pictures. The maximum print size of the SX740 for good quality output (200 dots per inch) amounts to 25.9 x 19.4 inches or 65.8 x 49.4 cm, for very good quality (250 dpi) 20.7 x 15.6 inches or 52.7 x 39.5 cm, and for excellent quality (300 dpi) 17.3 x 13 inches or 43.9 x 32.9 cm. The corresponding values for the Canon 400D are 19.4 x 13 inches or 49.4 x 32.9 cm for good quality, 15.6 x 10.4 inches or 39.5 x 26.3 cm for very good quality, and 13 x 8.6 inches or 32.9 x 21.9 cm for excellent quality prints.

The Canon EOS 400D has a native sensitivity range from ISO 100 to ISO 1600. The corresponding ISO settings for the Canon PowerShot SX740 HS are ISO 100 to ISO 3200 (no boost).

In terms of underlying technology, the 400D is build around a CMOS sensor, while the SX740 uses a BSI-CMOS imager. Both cameras use a Bayer filter for capturing RGB colors on a square grid of photosensors. This arrangement is found in most digital cameras.

Since 2007, DXO Mark has published sensor performance measurements that have been derived using a consistent methodology. This service is based on lab testing and assigns an overall score to each camera sensor, as well as ratings for dynamic range ("DXO Landscape"), color depth ("DXO Portrait"), and low-light sensitivity ("DXO Sports"). The following table provides an overview of the physical sensor characteristics, as well as the sensor quality measurements for a selection of comparators.

Sensor Characteristics

#		Camera Model	Sensor Class	Resolution (MP)	Horiz. Pixels	Vert. Pixels	Video Format	DXO Portrait	DXO Landscape	DXO Sports	DXO Overall
1.		Canon 400D	APS-C	10.1	3888	2592	none	22.1	11.0	664	62
2.		Canon SX740	1/2.3	20.2	5184	3888	4K/30p	20.6	12.1	1050	51
3.		Canon G5 X Mark II	1-inch	20.0	5472	3648	4K/30p	22.2	12.4	583	65
4.		Canon G7 X Mark III	1-inch	20.0	5472	3648	4K/30p	22.2	12.4	583	65
5.		Canon SX730	1/2.3	20.2	5184	3888	1080/60p	20.5	11.9	924	50
6.		Canon 750D	APS-C	24.0	6000	4000	1080/30p	22.7	12.0	919	71
7.		Canon 760D	APS-C	24.0	6000	4000	1080/30p	22.6	12.0	915	70
8.		Canon 650D	APS-C	17.9	5184	3456	1080/30p	21.7	11.2	722	62
9.		Canon 1100D	APS-C	12.2	4272	2848	720/30p	21.9	11.0	755	62
10.		Canon 550D	APS-C	17.9	5184	3456	1080/30p	22.1	11.5	784	66
11.		Canon 500D	APS-C	15.1	4752	3168	1080/20p	21.7	11.5	663	63
12.		Canon 450D	APS-C	12.2	4272	2848	none	21.9	10.8	692	61
13.		Canon 40D	APS-C	10.1	3888	2592	none	22.1	11.3	703	64
14.		Canon 350D	APS-C	8.0	3456	2304	none	21.8	10.8	637	60
15.		Nikon D40X	APS-C	10.0	3872	2592	none	22.4	11.4	516	63
16.		Panasonic TZ95	1/2.3	20.2	5184	3888	4K/30p	20.7	12.2	1103	52
17.		Panasonic TZ90	1/2.3	20.2	5184	3888	4K/30p	19.1	10.6	106	36
Note: DXO values in italics represent estimates based on sensor size and age.

Many modern cameras are not only capable of taking still images, but also of capturing video footage. The SX740 indeed provides for movie recording, while the 400D does not. The highest resolution format that the SX740 can use is 4K/30p.

Feature comparison

Apart from body and sensor, cameras can and do differ across a variety of features. For example, the 400D has an optical viewfinder, which can be very useful when shooting in bright sunlight. In contrast, the SX740 relies on live view and the rear LCD for framing. The following table reports on some other key feature differences and similarities of the Canon 400D, the Canon SX740, and comparable cameras.

Core Features

#		Camera Model	Viewfinder (Type or 000 dots)	Control Panel (yes/no)	LCD Specifications (inch/000 dots)	LCD Attach- ment	Touch Screen (yes/no)	Max Shutter Speed *	Max Shutter Flaps *	Built-in Flash (yes/no)	Built-in Image Stab
1.		Canon 400D	optical	n	2.5 / 230	fixed	n	1/4000s	3.0/s	Y	n
2.		Canon SX740	none	n	3.0 / 922	tilting	n	1/3200s	10.0/s	Y	Y
3.		Canon G5 X Mark II	2360	n	3.0 / 1040	tilting	Y	1/2000s	30/s	Y	Y
4.		Canon G7 X Mark III	none	n	3.0 / 1040	tilting	Y	1/2000s	30/s	Y	Y
5.		Canon SX730	none	n	3.0 / 922	tilting	n	1/3200s	5.9/s	Y	Y
6.		Canon 750D	optical	n	3.0 / 1040	swivel	Y	1/4000s	5.0/s	Y	n
7.		Canon 760D	optical	Y	3.0 / 1040	swivel	Y	1/4000s	5.0/s	Y	n
8.		Canon 650D	optical	n	3.0 / 1040	swivel	Y	1/4000s	5.0/s	Y	n
9.		Canon 1100D	optical	n	2.7 / 230	fixed	n	1/4000s	3.0/s	Y	n
10.		Canon 550D	optical	n	3.0 / 1040	fixed	n	1/4000s	3.7/s	Y	n
11.		Canon 500D	optical	n	3.0 / 920	fixed	n	1/4000s	3.4/s	Y	n
12.		Canon 450D	optical	n	3.0 / 230	fixed	n	1/4000s	3.5/s	Y	n
13.		Canon 40D	optical	Y	3.0 / 230	fixed	n	1/8000s	6.5/s	Y	n
14.		Canon 350D	optical	n	1.8 / 115	fixed	n	1/4000s	3.0/s	Y	n
15.		Nikon D40X	optical	n	2.5 / 230	fixed	n	1/4000s	3.0/s	Y	n
16.		Panasonic TZ95	2330	n	3.0 / 1040	tilting	Y	1/2000s	10.0/s	Y	Y
17.		Panasonic TZ90	1166	n	3.0 / 1040	tilting	Y	1/2000s	10.0/s	Y	Y
Note: *) Information refers to the mechanical shutter, unless the camera only has an electronic one.

The Canon SX740 has an intervalometer built-in. This enables the photographer to capture time lapse sequences, such as flower blooming, a sunset or moon rise, without purchasing an external camera trigger and related software.

The 400D writes its imaging data to Compact Flash cards, while the SX740 uses SDXC cards.

Connectivity comparison

For some imaging applications, the extent to which a camera can communicate with its environment can be an important aspect in the camera decision process. The table below provides an overview of the connectivity of the Canon EOS 400D and Canon PowerShot SX740 HS and, in particular, the interfaces the cameras (and selected comparators) provide for accessory control and data transfer.

Input-Output Connections

#		Camera Model	Hotshoe Port	Internal Mic / Speaker	Microphone Port	Headphone Port	HDMI Port	USB Port	WiFi Support	NFC Support	Bluetooth Support
1.		Canon 400D	Y	- / -	-	-	-	2.0	-	-	-
2.		Canon SX740	-	stereo / mono	-	-	micro	2.0	Y	-	Y
3.		Canon G5 X Mark II	-	stereo / mono	-	-	micro	3.1	Y	-	Y
4.		Canon G7 X Mark III	-	stereo / mono	Y	-	micro	3.1	Y	-	Y
5.		Canon SX730	-	stereo / mono	-	-	micro	2.0	Y	Y	Y
6.		Canon 750D	Y	stereo / mono	Y	-	mini	2.0	Y	Y	-
7.		Canon 760D	Y	stereo / mono	Y	-	mini	2.0	Y	Y	-
8.		Canon 650D	Y	stereo / mono	Y	-	mini	2.0	-	-	-
9.		Canon 1100D	Y	stereo / mono	-	-	mini	2.0	-	-	-
10.		Canon 550D	Y	stereo / -	Y	-	mini	2.0	-	-	-
11.		Canon 500D	Y	mono / mono	-	-	mini	2.0	-	-	-
12.		Canon 450D	Y	- / -	-	-	mini	2.0	-	-	-
13.		Canon 40D	Y	- / -	-	-	-	2.0	-	-	-
14.		Canon 350D	Y	- / -	-	-	-	2.0	-	-	-
15.		Nikon D40X	Y	- / -	-	-	-	2.0	-	-	-
16.		Panasonic TZ95	-	stereo / mono	-	-	micro	2.0	Y	-	Y
17.		Panasonic TZ90	-	stereo / mono	-	-	micro	2.0	Y	-	-

It is notable that the 400D has a hotshoe, while the SX740 does not. This socket makes it possible to easily attach optional accessories, such as an external flash gun.

The SX740 is a recent model that features in the current product line-up of Canon. In contrast, the 400D has been discontinued (but can be found pre-owned on ebay). As a replacement in the same line of cameras, the 400D was succeeded by the Canon 450D. Further information on the features and operation of the 400D and SX740 can be found, respectively, in the Canon 400D Manual (free pdf) or the online Canon SX740 Manual.

Review summary

So what conclusions can be drawn? Is there a clear favorite between the Canon 400D and the Canon SX740? Which camera is better? A synthesis of the relative strong points of each of the models is listed below.

Arguments in favor of the Canon EOS 400D:

• Better moiré control: Has an anti-alias filter to avoid artificial patterns to appear in images.
• Better image quality: Features bigger pixels on a larger sensor for higher quality imaging.
• Richer colors: The pixel size advantage translates into images with better, more accurate colors.
• More dynamic range: Larger pixels capture a wider spectrum of light and dark details.
• Better low-light sensitivity: Larger pixels means good image quality even under poor lighting.
• Easier framing: Has an optical viewfinder for image composition and settings control.
• Faster shutter: Has higher mechanical shutter speed (1/4000s vs 1/3200s) to freeze action.
• More flexible: Can take a variety of interchangeable lenses, including specialty optics.
• Longer lasting: Can take more shots (370 versus 265) on a single battery charge.
• Better lighting: Features a hotshoe and can thus hold and trigger an external flash gun.
• More heavily discounted: Has been available for much longer (launched in August 2006).

Reasons to prefer the Canon PowerShot SX740 HS:

• More detail: Has more megapixels (20.2 vs 10.1MP), which boosts linear resolution by 39%.
• Maximized detail: Lacks an anti-alias filter to exploit the sensor's full resolution potential.
• Better jpgs: Has a more modern image processing engine (DIGIC 8 vs DIGIC II).
• Broader imaging potential: Can capture not only stills but also 4K/30p video.
• Larger screen: Has a bigger rear LCD (3.0" vs 2.5") for image review and settings control.
• More detailed LCD: Has a higher resolution rear screen (922k vs 230k dots).
• More flexible LCD: Has a tilting screen for odd-angle shots in landscape orientation.
• More selfie-friendly: Has an articulated screen that can be turned to be front-facing.
• Faster burst: Shoots at higher frequency (10 vs 3 flaps/sec) to capture the decisive moment.
• Easier time-lapse photography: Has an intervalometer built-in for low frequency shooting.
• Ready to shoot: Comes with an integrated lens, while the 400D requires a separate lens.
• More compact: Is smaller (110x64mm vs 127x84mm) and will fit more readily into a bag.
• Less heavy: Has a lower weight even though it has a lens built in (unlike the 400D).
• Easier travel charging: Can be conveniently charged via its USB port.
• Sharper images: Has stabilization technology built-in to reduce the impact of hand-shake.
• Easier file upload: Has wifi built in for automatic backup or image transfer to the web.
• Easier wireless transfer: Supports Bluetooth for image sharing without cables.
• More affordable: Was introduced at a lower price, despite coming with a built-in lens.
• More modern: Reflects 11 years and 11 months of technical progress since the 400D launch.

If the count of individual advantages (bullet points above) is taken as a guide, the SX740 is the clear winner of the contest (19 : 11 points). However, the relative importance of the various individual camera aspects will vary according to personal preferences and needs, so that you might like to apply corresponding weights to the particular features before making a decision on a new camera. A professional wedding photographer will view the differences between cameras in a way that diverges from the perspective of a travel photog, and a person interested in cityscapes has distinct needs from a macro shooter. Hence, the decision which camera is best and worth buying is often a very personal one.

How about other alternatives? Do the specifications of the Canon 400D and the Canon SX740 place the cameras among the top in their class? Find out in the latest Best DSLR Camera and Best Superzoom Camera listings whether the two cameras rank among the cream of the crop.

In any case, while the comparison of technical specifications can provide a useful overview of the capabilities of different cameras, it remains incomplete and does no justice, for example, to the way the 400D or the SX740 perform in practice. At times, user reviews, such as those published at amazon, address these issues in a useful manner, but such feedback is on many occasions incomplete, inconsistent, and unreliable.

Expert reviews

This is why hands-on reviews by experts are important. The table below provides a synthesis of the camera assessments of some of the best known photo-gear review sites (amateurphotographer [AP], cameralabs [CL], digitalcameraworld [DCW], dpreview [DPR], ephotozine [EPZ], photographyblog [PB]). As can be seen, the professional reviewers agree in many cases on the quality of different cameras, but sometimes their assessments diverge, reinforcing the earlier point that a camera decision is often a very personal choice.

Expert Camera Reviews

#		Camera   Model	AP   score	CL   score	DCW   score	DPR   score	EPZ   score	PB   score	Camera Launch	Launch Price (USD)	Street Price
1.		Canon 400D	..	+ +	..	+ +	o	4/5	Aug 2006	799	ebay.com
2.		Canon SX740	..	+	3.5/5	..	4/5	4/5	Jul 2018	399	amazon.com
3.		Canon G5 X Mark II	4/5	+	4/5	82/100	..	4/5	Jul 2019	899	ebay.com
4.		Canon G7 X Mark III	..	+ +	4/5	81/100	4/5	..	Jul 2019	749	amazon.com
5.		Canon SX730	..	+	..	..	4/5	4/5	Apr 2017	399	ebay.com
6.		Canon 750D	5/5	..	..	75/100	4.5/5	4.5/5	Feb 2015	749	ebay.com
7.		Canon 760D	5/5	+	..	77/100	4.5/5	4.5/5	Feb 2015	649	ebay.com
8.		Canon 650D	4/5	+ +	..	77/100	4.5/5	4.5/5	Jun 2012	849	ebay.com
9.		Canon 1100D	..	80/100	..	69/100	4/5	4.5/5	Feb 2011	449	ebay.com
10.		Canon 550D	..	+ +	..	77/100	4/5	4.5/5	Feb 2010	699	ebay.com
11.		Canon 500D	..	+ +	..	74/100	4.5/5	4.5/5	Mar 2009	799	ebay.com
12.		Canon 450D	..	+ +	..	+ +	4/5	4.5/5	Jan 2008	799	ebay.com
13.		Canon 40D	..	+ +	..	+ +	4.5/5	4.5/5	Aug 2007	1,299	ebay.com
14.		Canon 350D	..	80/100	..	+ +	o	..	Feb 2005	899	ebay.com
15.		Nikon D40X	..	79/100	..	+ +	4/5	4/5	Mar 2007	729	ebay.com
16.		Panasonic TZ95	..	+ +	..	..	4.5/5	..	Feb 2019	449	ebay.com
17.		Panasonic TZ90	..	+ +	4/5	..	4/5	4/5	Apr 2017	449	ebay.com
Note: (+ +) highly recommended; (+) recommended; (o) reviewed; (..) not available.

The above review scores should be interpreted with care, though. The assessments were made in relation to similar cameras of the same technological generation. Hence, a score should always be seen in the context of the camera's market launch date and its price, and comparing ratings of very distinct cameras or ones that are far apart in terms of their release date have little meaning. Also, kindly note that some of the listed sites have over time developped their review approaches and their reporting style.

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Check SX740 price at
amazon.com

Other camera comparisons

Did this review help to inform your camera decision process? If you would like to see a different side-by-side camera review, just use the search menu below. There is also a set of direct links to comparison reviews that other users of the CAM-parator app explored.

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