Canon 1D Mark IV vs SX740
The Canon EOS-1D Mark IV and the Canon PowerShot SX740 HS are two digital cameras that were announced, respectively, in October 2009 and July 2018. The 1D Mark IV is a DSLR, while the SX740 is a fixed lens compact. The cameras are based on an APS-H (1D Mark IV) and a 1/2.3-inch (SX740) sensor. The 1D Mark IV has a resolution of 16 megapixels, whereas the SX740 provides 20.2 MP.
Below is an overview of the main specs of the two cameras as a starting point for the comparison.
Going beyond this snapshot of core features and characteristics, what are the differences between the Canon EOS-1D Mark IV and the Canon PowerShot SX740 HS? Which one should you buy? Read on to find out how these two cameras compare with respect to their body size, their imaging sensors, their shooting features, their input-output connections, and their reception by expert reviewers.
The side-by-side display below illustrates the physical size and weight of the Canon 1D Mark IV and the Canon SX740. The two cameras are presented according to their relative size. Three successive views from the front, the top, and the rear are shown. All size dimensions are rounded to the nearest millimeter.
The SX740 can be obtained in two different colors (black, silver), while the 1D Mark IV is only available in black.
If the front view area (width x height) of the cameras is taken as an aggregate measure of their size, the Canon SX740 is considerably smaller (71 percent) than the Canon 1D Mark IV. It is worth mentioning in this context that the 1D Mark IV is splash and dust resistant, while the SX740 does not feature any corresponding weather-sealing.
The above size and weight comparisons are to some extent incomplete and possibly misleading, as the SX740 has a lens built in, whereas the 1D Mark IV is an interchangeable lens camera that requires a separate lens. Attaching the latter will add extra weight and bulk to the setup. You can compare the optics available for the 1D Mark IV and their specifications in the Canon EF Lens Catalog.
Concerning battery life, the 1D Mark IV gets 1500 shots out of its LP-E4 battery, while the SX740 can take 265 images on a single charge of its NB-13L power pack. As can be seen in the images above, the 1D Mark IV has a battery grip built in. This facilitates image-taking in portrait orientation and gives it additional battery power. The power pack in the SX740 can be charged via the USB port, which can be very convenient when travelling.
The adjacent table lists the principal physical characteristics of the two cameras alongside a wider set of alternatives. If you want to switch the focus of the display and review another camera pair, just select a new right or left comparator from among the camera models in the table. Alternatively, you can also move across to the CAM-parator tool and choose from the broad selection of possible camera comparisons there.
|Canon 1D Mark IV||156 mm||157 mm||80 mm||1230 g||1500||Y||Oct 2009||4,999|
|Canon SX740||110 mm||64 mm||40 mm||299 g||265||n||Jul 2018||399|
|Canon G5 X Mark II||111 mm||61 mm||46 mm||340 g||230||n||Jul 2019||899|
|Canon G7 X Mark III||105 mm||61 mm||41 mm||304 g||235||n||Jul 2019||749|
|Canon SX730||110 mm||64 mm||40 mm||300 g||250||n||Apr 2017||399|
|Canon 1D X Mark II||158 mm||168 mm||83 mm||1530 g||1210||Y||Feb 2016||5,999|
|Canon 1D X||158 mm||168 mm||83 mm||1551 g||1120||Y||Oct 2011||6,799|
|Canon 60D||145 mm||106 mm||79 mm||755 g||1100||Y||Aug 2010||1,399|
|Canon 7D||148 mm||111 mm||74 mm||860 g||800||Y||Sep 2009||1,699|
|Canon 5D Mark II||152 mm||114 mm||75 mm||850 g||850||Y||Sep 2008||3,499|
|Canon 50D||146 mm||108 mm||74 mm||822 g||800||Y||Aug 2008||1,299|
|Canon 1D Mark III||156 mm||157 mm||80 mm||1155 g||2200||Y||Feb 2007||4,499|
|Canon 1Ds Mark II||156 mm||158 mm||80 mm||1215 g||1200||Y||Sep 2004||7,999|
|Nikon D4||160 mm||157 mm||91 mm||1340 g||2600||Y||Jan 2012||5,999|
|Nikon D3S||160 mm||157 mm||88 mm||1240 g||4200||Y||Oct 2009||5,199|
|Panasonic TZ95||112 mm||69 mm||42 mm||327 g||380||n||Feb 2019||449|
|Panasonic TZ90||112 mm||67 mm||41 mm||322 g||380||n||Apr 2017||449|
Notes: Measurements and pricing do not include easily detachable parts, such as add-on or interchangeable lenses or optional viewfinders.
(1) Number of images that can be taken on a full battery charge according to the CIPA-standard; (2) Official announcement.
The price is, of course, an important factor in any camera decision. The manufacturer’s suggested retail prices give an idea on the placement of the camera in the maker’s lineup and the broader market. The SX740 was launched at a lower price than the 1D Mark IV, despite having a lens built in. Usually, retail prices stay at first close to the launch price, but after several months, discounts become available. Later in the product cycle and, in particular, when the replacement model is about to appear, further discounting and stock clearance sales often push the camera price considerably down.
The size of the imaging sensor is a crucial determinant of image quality. A large sensor will generally have larger individual pixels that offer better low-light sensitivity, provide wider dynamic range, and have richer color-depth than smaller pixels in a sensor of the same technological generation. Furthermore, a large sensor camera will give the photographer more possibilities to use shallow depth-of-field in order to isolate a subject from the background. On the downside, larger sensors tend to be associated with larger, more expensive camera bodies and lenses.
Of the two cameras under consideration, the Canon 1D Mark IV features an APS-H sensor and the Canon SX740 a 1/2.3-inch sensor. The sensor area in the SX740 is 95 percent smaller. As a result of these sensor size differences, the cameras have a format factor of, respectively, 1.3 and 5.6. The sensor in the 1D Mark IV has a native 3:2 aspect ratio, while the one in the SX740 offers a 4:3 aspect.
Technology-wise, the SX740 uses a more advanced image processing engine (DIGIC 8) than the 1D Mark IV (DIGIC IV), with benefits for noise reduction, color accuracy, and processing speed.
Despite having a smaller sensor, the SX740 offers a higher resolution of 20.2 megapixels, compared with 16 MP of the 1D Mark IV. This megapixels advantage comes at the cost of a higher pixel density and a smaller size of the individual pixel (with a pixel pitch of 1.18μm versus 5.70μm for the 1D Mark IV). However, it should be noted that the SX740 is much more recent (by 8 years and 9 months) than the 1D Mark IV, and its sensor will have benefitted from technological advances during this time that make it possible to gather light more efficiently. Coming back to sensor resolution, it should be mentioned that the SX740 has no anti-alias filter installed, so that it can capture all the detail its sensor resolves.
The resolution advantage of the Canon SX740 implies greater flexibility for cropping images or the possibility to print larger pictures. The maximum print size of the SX740 for good quality output (200 dots per inch) amounts to 25.9 x 19.4 inches or 65.8 x 49.4 cm, for very good quality (250 dpi) 20.7 x 15.6 inches or 52.7 x 39.5 cm, and for excellent quality (300 dpi) 17.3 x 13 inches or 43.9 x 32.9 cm. The corresponding values for the Canon 1D Mark IV are 24.5 x 16.3 inches or 62.2 x 41.5 cm for good quality, 19.6 x 13.1 inches or 49.7 x 33.2 cm for very good quality, and 16.3 x 10.9 inches or 41.5 x 27.6 cm for excellent quality prints.
The Canon EOS-1D Mark IV has a native sensitivity range from ISO 100 to ISO 12800, which can be extended to ISO 50-102400. The corresponding ISO settings for the Canon PowerShot SX740 HS are ISO 100 to ISO 3200 (no boost).
Consistent information on actual sensor performance is available from DXO Mark for many cameras. This service determines an overall sensor rating, as well as sub-scores for low-light sensitivity ("DXO Sports"), dynamic range ("DXO Landscape"), and color depth ("DXO Portrait"). The adjacent table reports on the physical sensor characteristics and the outcomes of the DXO sensor quality tests for a sample of comparator-cameras.
|Canon 1D Mark IV||APS-H||16.0||4896||3264||1080/30p||22.8||12.0||1320||74|
|Canon G5 X Mark II||1-inch||20.0||5472||3648||4K/30p||..||..||..||..|
|Canon G7 X Mark III||1-inch||20.0||5472||3648||4K/30p||..||..||..||..|
|Canon 1D X Mark II||Full Frame||20.0||5472||3648||4K/60p||24.1||13.5||3207||88|
|Canon 1D X||Full Frame||17.9||5184||3456||1080/30p||23.8||11.8||2786||82|
|Canon 5D Mark II||Full Frame||21.0||5616||3744||1080/30p||23.7||11.9||1815||79|
|Canon 1D Mark III||APS-H||10.1||3888||2592||none||22.7||11.7||1078||71|
|Canon 1Ds Mark II||Full Frame||16.6||4992||3328||none||23.3||11.3||1480||74|
|Nikon D4||Full Frame||16.2||4928||3280||1080/30p||24.7||13.1||2965||89|
|Nikon D3S||Full Frame||12.1||4256||2832||720/24p||23.5||12.0||3253||82|
Many modern cameras cannot only take still pictures, but also record videos. The two cameras under consideration both have sensors whose read-out speed is fast enough to capture moving pictures, but the SX740 provides a better video resolution than the 1D Mark IV. It can shoot movie footage at 4K/30p, while the 1D Mark IV is limited to 1080/30p.
Apart from body and sensor, cameras can and do differ across a variety of features. For example, the 1D Mark IV has an optical viewfinder, which can be very useful when shooting in bright sunlight. In contrast, the SX740 relies on live view and the rear LCD for framing. The adjacent table lists some of the other core features of the Canon 1D Mark IV and Canon SX740 along with similar information for a selection of comparators.
|Canon 1D Mark IV||optical||Y||3.0||920||fixed||n||1/8000s||10.0||n||n|
|Canon G5 X Mark II||2360||n||3.0||1040||tilting||Y||1/2000s||30||Y||Y|
|Canon G7 X Mark III||none||n||3.0||1040||tilting||Y||1/2000s||30||Y||Y|
|Canon 1D X Mark II||optical||Y||3.2||1620||fixed||Y||1/8000s||16.0||n||n|
|Canon 1D X||optical||Y||3.2||1040||fixed||n||1/8000s||14.0||n||n|
|Canon 5D Mark II||optical||Y||3.0||920||fixed||n||1/8000s||3.9||n||n|
|Canon 1D Mark III||optical||Y||3.0||230||fixed||n||1/8000s||10.0||n||n|
|Canon 1Ds Mark II||optical||Y||2.0||230||fixed||n||1/8000s||4.0||n||n|
One feature that is present on the 1D Mark IV, but is missing on the SX740 is a top-level LCD. While being, of course, smaller than the rear screen, the control panel conveys some of the essential shooting information and can be convenient for quick and easy settings verification.The SX740 has an articulated screen that can be turned to be front-facing. This characteristic will be appreciated by vloggers and photographers who are interested in taking selfies. In contrast, the 1D Mark IV does not have a selfie-screen.
The Canon SX740 has an intervalometer built-in. This enables the photographer to capture time lapse sequences, such as flower blooming, a sunset or moon rise, without purchasing an external camera trigger and related software.
The 1D Mark IV writes its imaging data to Compact Flash or SDHC cards, while the SX740 uses SDXC cards. The 1D Mark IV features dual card slots, which can be very useful in case a memory card fails. In contrast, the SX740 only has one slot. The SX740 supports UHS-I cards (Ultra High Speed data transfer of up to 104 MB/s), while the 1D Mark IV cannot take advantage of Ultra High Speed SD cards.
For some imaging applications, the extent to which a camera can communicate with its environment can be an important aspect in the camera decision process. The table below provides an overview of the connectivity of the Canon EOS-1D Mark IV and Canon PowerShot SX740 HS and, in particular, the interfaces the cameras (and selected comparators) provide for accessory control and data transfer.
| WiFi |
|Canon 1D Mark IV||Y||stereo||-||Y||-||mini||2.0||-||-||-|
|Canon G5 X Mark II||-||stereo||mono||-||-||micro||3.1||Y||-||Y|
|Canon G7 X Mark III||-||stereo||mono||Y||-||micro||3.1||Y||-||Y|
|Canon 1D X Mark II||Y||mono||mono||Y||Y||mini||3.0||-||-||-|
|Canon 1D X||Y||mono||-||Y||-||mini||2.0||-||-||-|
|Canon 5D Mark II||Y||mono||mono||Y||-||mini||2.0||-||-||-|
|Canon 1D Mark III||Y||-||-||-||-||-||2.0||-||-||-|
|Canon 1Ds Mark II||Y||-||-||-||-||-||2.0||-||-||-|
It is notable that the 1D Mark IV has a hotshoe, while the SX740 does not. This socket makes it possible to easily attach optional accessories, such as an external flash gun.
Studio photographers will appreciate that the Canon 1D Mark IV (unlike the SX740) features a PC Sync socket, so that professional strobe lights can be controlled by the camera.
The SX740 is a recent model that features in the current product line-up of Canon. In contrast, the 1D Mark IV has been discontinued (but can be found pre-owned on eBay). There has not been a direct replacement model for the 1D Mark IV from Canon. Further information on the two cameras (e.g. user guides, manuals), as well as related accessories, can be found on the official Canon website.
So how do things add up? Which of the two cameras – the Canon 1D Mark IV or the Canon SX740 – has the upper hand? Is one clearly better than the other? A synthesis of the relative strong points of each of the models is listed below.
Arguments in favor of the Canon EOS-1D Mark IV:
- Better moiré control: Has an anti-alias filter to avoid artificial patterns to appear in images.
- Better image quality: Features bigger pixels on a larger sensor for higher quality imaging.
- Richer colors: The pixel size advantage translates into images with better, more accurate colors.
- More dynamic range: Larger pixels capture a wider spectrum of light and dark details.
- Better low-light sensitivity: Larger pixels means good image quality even under poor lighting.
- Better sound: Can connect to an external microphone for higher quality sound recording.
- Easier framing: Has an optical viewfinder for image composition and settings control.
- Easier setting verification: Features an LCD display on top to control shooting parameters.
- Faster shutter: Has higher mechanical shutter speed (1/8000s vs 1/3200s) to freeze action.
- More flexible: Can take a variety of interchangeable lenses, including specialty optics.
- More portrait friendly: Features an integrated vertical grip for easier portrait shooting.
- Longer lasting: Can take more shots (1500 versus 265) on a single battery charge.
- Better sealing: Is weather sealed to enable shooting in dusty or wet environments.
- Better lighting: Features a hotshoe and can thus hold and trigger an external flash gun.
- Better studio light control: Has a PC Sync socket to connect to professional strobe lights.
- Greater peace of mind: Features a second card slot as a backup in case of memory card failure.
- More heavily discounted: Has been available for much longer (launched in October 2009).
Advantages of the Canon PowerShot SX740 HS:
- More detail: Has more megapixels (20.2 vs 16MP), which boosts linear resolution by 10%.
- Maximized detail: Lacks an anti-alias filter to exploit the sensor's full resolution potential.
- Better jpgs: Has a more modern image processing engine (DIGIC 8 vs DIGIC IV).
- Better video: Provides higher definition movie capture (4K/30p vs 1080/30p).
- More flexible LCD: Has a tilting screen for odd-angle shots in landscape orientation.
- More selfie-friendly: Has an articulated screen that can be turned to be front-facing.
- Easier time-lapse photography: Has an intervalometer built-in for low frequency shooting.
- Ready to shoot: Comes with an integrated lens, while the 1D Mark IV requires a separate lens.
- More compact: Is smaller (110x64mm vs 156x157mm) and will fit more readily into a bag.
- Less heavy: Has a lower weight even though it has a lens built in (unlike the 1D Mark IV).
- Easier travel charging: Can be conveniently charged via its USB port.
- Sharper images: Has stabilization technology built-in to reduce the impact of hand-shake.
- Easier fill-in: Has a small integrated flash to brighten shadows of backlit subjects.
- Easier file upload: Has wifi built in for automatic backup or image transfer to the web.
- Easier wireless transfer: Supports Bluetooth for image sharing without cables.
- Faster buffer clearing: Has an SD card interface that supports the UHS-I standard.
- More affordable: Was introduced at a lower price, despite coming with a built-in lens.
- More modern: Reflects 8 years and 9 months of technical progress since the 1D Mark IV launch.
If the count of individual advantages (bullet points above) is taken as a guide, the SX740 comes out slightly ahead of the 1D Mark IV (18 : 17 points). However, the relative importance of the various individual camera aspects will vary according to personal preferences and needs, so that you might like to apply corresponding weights to the particular features before making a decision on a new camera. A professional wedding photographer will view the differences between cameras in a way that diverges from the perspective of a travel photog, and a person interested in cityscapes has distinct needs from a macro shooter. Hence, the decision which camera is best and worth buying is often a very personal one.
How about other alternatives? Do the specifications of the Canon 1D Mark IV and the Canon SX740 place the cameras among the top in their class? Find out in the latest Best DSLR Camera and Best Superzoom Camera listings whether the two cameras rank among the cream of the crop.
In any case, while the specs-based evaluation of cameras can be instructive in revealing their potential as photographic tools, it says little about, for example, the shooting experience and imaging performance of the 1D Mark IV and the SX740 in practical situations. User reviews, such as those found at amazon, can sometimes inform about these issues, but such feedback is often incomplete, inconsistent, and biased.
This is why expert reviews are important. The table below provides a synthesis of the camera assessments of some of the best known photo-gear review sites (cameralabs, dpreview, ephotozine, imaging-resource, and photographyblog). As can be seen, the professional reviewers agree in many cases on the quality of different cameras, but sometimes their assessments diverge, reinforcing the earlier point that a camera decision is often a very personal choice.
|Canon 1D Mark IV||..||89/100||..||5/5||..||Oct 2009||4,999|
|Canon SX740||+||..||4/5||..||4/5||Jul 2018||399|
|Canon G5 X Mark II||+||82/100||..||..||4/5||Jul 2019||899|
|Canon G7 X Mark III||+ +||81/100||4/5||..||..||Jul 2019||749|
|Canon SX730||+||..||4/5||..||4/5||Apr 2017||399|
|Canon 1D X Mark II||..||89/100||4.5/5||5/5||4.5/5||Feb 2016||5,999|
|Canon 1D X||..||..||4.5/5||4.5/5||4.5/5||Oct 2011||6,799|
|Canon 60D||+||79/100||4/5||5/5||4.5/5||Aug 2010||1,399|
|Canon 7D||+ +||84/100||4.5/5||5/5||4.5/5||Sep 2009||1,699|
|Canon 5D Mark II||91/100||79/100||4/5||5/5||..||Sep 2008||3,499|
|Canon 50D||+ +||+ +||4.5/5||5/5||4.5/5||Aug 2008||1,299|
|Canon 1D Mark III||..||..||..||o||..||Feb 2007||4,499|
|Canon 1Ds Mark II||..||+ +||..||..||..||Sep 2004||7,999|
|Nikon D4||..||..||4.5/5||..||4.5/5||Jan 2012||5,999|
|Nikon D3S||..||89/100||4.5/5||5/5||5/5||Oct 2009||5,199|
|Panasonic TZ95||+ +||..||4.5/5||..||..||Feb 2019||449|
|Panasonic TZ90||+ +||..||4/5||..||4/5||Apr 2017||449|
|Notes: (+ +) highly recommended; (+) recommended; (o) reviewed; (..) not available.|
The review scores listed above should be treated with care, though. The ratings are only valid when referring to cameras in the same category and of the same age. A score, therefore, has to be seen in close connection to the price and market introduction time of the camera, and comparisons of ratings among very different cameras or across long time periods have little meaning. It should also be noted that some of the review sites have over time altered the way they render their verdicts.
Other camera comparisons
Did this review help to inform your camera decision process? In case you are interested in seeing how other cameras pair up, just make your choice using the following search menu. As an alternative, you can also directly jump to any one of the listed comparisons that were previously generated by the CAM-parator tool.
- Canon 1D Mark IV vs Canon R5
- Canon 1D Mark IV vs Hasselblad X1D
- Canon 1D Mark IV vs Leica C-LUX
- Canon 1D Mark IV vs Nikon D40X
- Canon 1D Mark IV vs Samsung NX30
- Canon 1D Mark IV vs Sony A99 II
- Canon SX740 vs Fujifilm X100T
- Canon SX740 vs Nikon D50
- Canon SX740 vs Panasonic FZ200
- Canon SX740 vs Panasonic G9
- Canon SX740 vs Panasonic GX80
- Canon SX740 vs Ricoh GR III
Specifications: Canon 1D Mark IV vs Canon SX740
Below is a side-by-side comparison of the specs of the two cameras to facilitate a quick review of their differences and common features.
|Camera Model||Canon 1D Mark IV||Canon SX740|
|Camera Type||Digital single lens reflex||Fixed lens compact camera|
|Camera Lens||Canon EF mount lenses||24-960mm f/3.3-6.9|
|Launch Date||October 2009||July 2018|
|Launch Price||USD 4,999||USD 399|
|Sensor Specs||Canon 1D Mark IV||Canon SX740|
|Sensor Format||APS-H Sensor||1/2.3" Sensor|
|Sensor Size||27.9 x 18.6 mm||6.17 x 4.55 mm|
|Sensor Area||518.94 mm2||28.0735 mm2|
|Sensor Diagonal||33.5 mm||7.7 mm|
|Sensor Resolution||16 Megapixels||20.2 Megapixels|
|Image Resolution||4896 x 3264 pixels||5184 x 3888 pixels|
|Pixel Pitch||5.70 μm||1.18 μm|
|Pixel Density||3.08 MP/cm2||71.80 MP/cm2|
|Moiré control||Anti-Alias filter||no AA filter|
|Movie Capability||1080/30p Video||4K/30p Video|
|ISO Setting||100 - 12,800 ISO||100 - 3,200 ISO|
|ISO Boost||50 - 102,400 ISO||no Enhancement|
|Image Processor||DIGIC IV||DIGIC 8|
|DXO Sensor Quality (score)||74||..|
|DXO Color Depth (bits)||22.8||..|
|DXO Dynamic Range (EV)||12.0||..|
|DXO Low Light (ISO)||1320||..|
|Screen Specs||Canon 1D Mark IV||Canon SX740|
|Viewfinder Type||Optical viewfinder||no viewfinder|
|Viewfinder Field of View||100%|
|Top-Level Screen||Control Panel||no Top Display|
|LCD Framing||Live View||Live View|
|Rear LCD Size||3.0inch||3.0inch|
|LCD Resolution||920k dots||922k dots|
|LCD Attachment||Fixed screen||Tilting screen|
|Shooting Specs||Canon 1D Mark IV||Canon SX740|
|Focus System||Phase-detect AF||Contrast-detect AF|
|Continuous Shooting||10 shutter flaps/s||10 shutter flaps/s|
|Time-Lapse Photography||no Intervalometer||Intervalometer built-in|
|Fill Flash||no On-Board Flash||Build-in Flash|
|Storage Medium||CF or SDHC cards||SDXC cards|
|Second Storage Option||Dual card slots||Single card slot|
|UHS card support||no||UHS-I|
|Connectivity Specs||Canon 1D Mark IV||Canon SX740|
|External Flash||Hotshoe||no Hotshoe|
|Studio Flash||PC Sync socket||no PC Sync|
|USB Connector||USB 2.0||USB 2.0|
|HDMI Port||mini HDMI||micro HDMI|
|Microphone Port||External MIC port||no MIC socket|
|Wifi Support||no Wifi||Wifi built-in|
|Bluetooth Support||no Bluetooth||Bluetooth built-in|
|Body Specs||Canon 1D Mark IV||Canon SX740|
|Environmental Sealing||Weathersealed body||not weather sealed|
|Battery Life (CIPA)||1500 shots per charge||265 shots per charge|
|In-Camera Charging||no USB charging||USB charging|
156 x 157 x 80 mm
(6.1 x 6.2 x 3.1 in)
110 x 64 x 40 mm
(4.3 x 2.5 x 1.6 in)
|Camera Weight||1230 g (43.4 oz)||299 g (10.5 oz)|
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